---
title: Roster Reviews
meta_title: 'Roster Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 62 reviews by the users' company size, role or industry to
  find out how Roster works for a business like yours.
aggregate_rating:
  rating_value: 4.4
  review_count: 62
  scale: '5'
date_modified: '2026-08-13'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---


# Roster Reviews
**Vendor:** Roster  
**Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)  
**Average Rating:** 4.4/5.0  
**Total Reviews:** 62
## About Roster
Turn your biggest fans into a word-of-mouth sales channel — ambassadors, affiliates & creators. Roster turns customers who love you into ambassadors, affiliates, creators — all in one platform built for Shopify. Recruit from your own buyers, launch campaigns that generate authentic UGC, and auto-issue Smart Links and leak-proof discount codes. Product seeding fulfills thru Shopify, automated payouts with 1099 handling, and every sale is tracked back to the ambassador who drove it. Scale word-of-mouth without the manual work and media spend — or the commission of a creator marketplace. 1. Recruit. Turn customers to ambassadors w social discovery & post-purchase invite 2. Engage. Launch campaigns that generate authentic, licensed UGC & sales referrals 3. Reward. Automate points, milestones, product seeding & payouts with tax 1099s 4. Track. Issue leak-proof codes & Smart Links; attribute every sale to ambassadors 5. Measure — See referred revenue, EMV, and top performers with real ROI reporting



## Roster Pros & Cons
**What users like:**

- Users find Roster's **ease of use** invaluable for managing campaigns and affiliate activities all in one centralized location. (6 reviews)
- Users value Roster for its **exceptional customer support** , which includes personalized assistance and quick service responses. (5 reviews)
- Users find Roster's **easy setup** invaluable, enjoying seamless integration and helpful guidance throughout the onboarding process. (5 reviews)
- Users value Roster's **effective campaign management** , appreciating its ease of use and robust support for affiliate success. (4 reviews)
- Users appreciate the **centralized and intuitive system** of Roster, which streamlines management and enhances efficiency across campaigns. (4 reviews)
- Users value the **excellent communication** of Roster, noting prompt responses and helpful support during the onboarding process. (4 reviews)
- Users appreciate the **ease of use** of Roster, streamlining sales tracking and campaign management effectively. (4 reviews)
- Setup Ease (4 reviews)
- Time-saving (4 reviews)
- Affiliate Marketing (3 reviews)

**What users dislike:**

- Users express concern over **missing features** like a mobile app and YouTube integration, impacting their experience with Roster. (3 reviews)
- Users report **inaccuracy in campaign metrics** , lacking detailed insights and reliable tracking of influencer actions. (2 reviews)
- Users express a desire for an **easier way to credit affiliates retroactively** for phone transactions initiated by customers. (1 reviews)
- Users express concern over **delayed feature updates** , particularly regarding the long-awaited YouTube integration for branding needs. (1 reviews)
- Users find the **initial complexity** of Roster overwhelming, though support is excellent in providing clarification. (1 reviews)
- Users find the **complexity issues** in Roster overwhelming initially, but the support team helps clarify confusion promptly. (1 reviews)
- Users wish for a solution to **retroactively credit affiliates** for phone orders, improving fairness in attribution. (1 reviews)
- Users criticize Roster for its **inaccurate analytics** , seeking more detailed insights into campaign metrics and performance. (1 reviews)
- Users find the **campaign metrics inadequate** , lacking depth in revenue insights and content performance analytics. (1 reviews)
- Inadequate Reporting (1 reviews)

## Roster Reviews
  ### 1. Roster / Wooly - Save your money

**Rating:** 0.0/5.0 stars

**Reviewed by:** caleb h. | Project Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 30, 2022

**What do you like best about Roster?**

The false promise is the best part. The hope that this product would work was my favorite time using it.


**What do you dislike about Roster?**

The product didn't integrate with my website. I paid an extra $500 for an "integration fee" with the promise that the tool would be integrated without me having to worry about anything. Despite paying that fee and monthly subscription fees has not prompted the service desk with any action to ensure that the tool is actually working. Customer service and functioning products are not a priority for this team. I've worked in the IT industry for years and have never seen such disappointing priorities. Any software developer knows that the value you bring your customers is paramount.

It's been a horrible experience since I signed on the dotted line. From there, they're very hard to get in touch with. I send an email to my customer rep explaining that the tool is not working, despite many requests-11 days later I receive a message saying we should have a meeting to see what's wrong. These guys lack the ability to empathize. If someone is paying you thousands of dollars for a broken tool, is it unreasonable to at least provide them with the bare minimum service to get it fixed?

**What problems is Roster solving and how is that benefiting you?**

This tool is not solving anything or benefiting me in any way.



- [View Roster pricing details and edition comparison](https://www.g2.com/products/roster/reviews?filters%5Bnps_score%5D%5B%5D=1&section=pricing&secure%5Bexpires_at%5D=2026-08-13+20%3A36%3A16+-0500&secure%5Bsession_id%5D=1035475b-3d02-4b71-a329-95944b737799&secure%5Btoken%5D=fd3ec954fd483201e4f779dd6541f30776b3787b714e3ba5c550a0ed4c77dd39&format=llm_user)
## Roster Integrations
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [MCP Server](https://www.g2.com/products/mcp-server/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [X](https://www.g2.com/products/x/reviews)

## Roster Features
**Additional Functionality**
- Customer Segmentation
- Conversion Tracking
- Post Scheduling
- Automated Scheduling
- Content Management
- Campaign Planning
- Content Library
- Multi-Channel Management
- Campaign Management
- Trend Analysis
- Drag & Drop
- Activity Dashboard
- Customizable Reports
- Multi-Channel Marketing
- Social Promotion
- Data Import/Export
- Contact Management
- Social Media Monitoring
- A/B Testing
- Generative AI
- Customizable Branding
- Email Marketing
- Automated Publishing
- Image Library
- AI Copilot
- Tagging
- Campaign Analytics
- Reporting/Analytics
- Keyword Filtering
- Customizable Templates
- Real-Time Data
- Workflow Management
- Calendar Management
- Data Visualization
- Multi-Campaign
- Social Media Integration
- Multi-Account Management
- Commenting/Notes
- Engagement Tracking
- Third-Party Integrations
- Performance Metrics
- Click Tracking

**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Influencer Marketing**
- Influencer Segmentation
- Influencer Collaboration
- User-Generated Content (UGC) Management
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation
- E-Commerce Integration
- Trend Analysis
- Real-Time Analytics
- Multi-Campaign
- Demographic Data
- Social Media Integration
- Campaign Segmentation
- Communication Management
- Influencer Relationship Management
- Social Performance Management
- Campaign Management
- Multi-Channel Management
- Contact Management
- Content Management
- Rewards Management
- Workflow Management
- Activity Dashboard

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance
- Third-Party Integrations
- Social Media Integration

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Social Media Integration
- Campaign Planning

**Additional Functionality**
- AI Copilot
- Email Alerts
- Customer Segmentation
- Multi-Campaign
- Email Marketing
- Customizable Reports
- Social Advertising
- Widgets
- Reporting & Statistics
- API
- Generative AI
- Campaign Segmentation
- Email Templates
- Search/Filter
- Pre-Approved Content Library
- Surveys & Feedback
- Customer Advocacy
- Data Import/Export
- Social Promotion
- Employee Advocacy
- Activity Dashboard
- Alerts/Notifications
- Filtering
- Real-Time Updates
- Social Media Monitoring
- Customizable Fields
- Customizable Branding
- Email Distribution
- Nonprofit Advocacy
- A/B Testing
- Customizable Templates
- Content Library
- CRM
- Gamification
- Activity Tracking
- Discount Management
- Customer Engagement
- Campaign Management
- Incentive Management
- Campaign Analytics
- Engagement Tracking
- Real-Time Analytics
- Customer Accounts
- Communication Management
- Community Management
- Rewards Management
- Gift Card Management
- Multi-Channel Marketing
- User Management
- Visual Analytics
- Feedback Management
- Social Engagement
- Event Triggered Actions
- Loyalty Program
- Campaign Planning
- Rewards Program
- Advocate Management
- Lead Capture
- Referral Tracking
- Reporting/Analytics
- Promotions Management
- Pipeline Management
- Reference Request Automation
- Reminders
- Nomination Tracking
- Task Scheduling
- Calendar Management
- Reference Usage Tracking
- Audio References
- For Sales/Marketing
- Workflow Management
- Configurable Workflow
- Video References
- Survey/Poll Management
- Program Notices
- Contact Management
- Lead Management
- Customer Activity Tracking
- Customer Database
- ROI Tracking
- Lead Generation
- Conversion Tracking
- Referral Templates
- For Customer Referrals
- For Employee Referrals
- Lead Engagement
- Fraud Detection
- Performance Metrics

**Discovery**
- Referral Program
- Incentives
- 3rd-Party Trends

**Tracking Options**
- Email Updates
- Activity Tracking
- Cookieless Tracking
- Conversion Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making
- Third-Party Integrations
- Campaign Planning

**Additional Functionality**
- Data Visualization
- Keyword Tracking
- Search/Filter
- Social Advertising
- Influencer Tracking
- Social Promotion
- Conversion Tracking
- Payment Tracking
- Customizable Reports
- Email Marketing
- Approval Process Control
- Alerts/Notifications
- Performance Metrics
- Data Import/Export
- Campaign Scheduling
- Engagement Tracking
- Monitoring
- Contact Database
- Influencer Discovery
- Multi-Channel Marketing
- Social Media Monitoring
- Activity Tracking
- Customizable Branding
- ROI Tracking
- AI Copilot
- Reporting & Statistics
- CRM
- Faceted Search/Filter
- Categorization/Grouping
- Filtering
- Generative AI
- API

**Insight**
- Monitoring
- Adoption Insight
- Engagement Analysis

**Affiliate Management**
- Commissions and Payouts
- Customization

**Additional Functionality**
- Affiliate Management
- Customizable Templates
- Real-Time Data
- Performance Metrics
- Campaign Management
- A/B Testing
- Conversion Rate Optimization
- Campaign Analytics
- Rewards Management
- Advertising Management
- Email Templates
- Real-Time Analytics
- Electronic Payments
- User Management
- API
- Multi-Campaign
- Customer Segmentation
- Multi-Language
- Influencer Discovery
- Real-Time Reporting
- Reporting & Statistics
- Activity Dashboard
- Customizable Branding
- Lead Generation
- Customizable Reports
- AI Copilot
- Alerts/Notifications
- Multi Level Marketing (MLM)
- Social Promotion
- Data Import/Export
- Banner Management
- Commission Management
- Email Marketing
- Real-Time Monitoring
- Generative AI
- Visual Analytics
- Geotargeting
- Fraud Detection
- Multi-Channel Marketing
- Contact Management

**Mobile**
- Mobile Optimization

**Platform**
- Multichannel Sharing
- Integration
- Content Distribution

## Top Roster Alternatives
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