--- title: Roster Reviews meta_title: 'Roster Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 64 reviews by the users' company size, role or industry to find out how Roster works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 64 scale: '5' date_modified: '2026-10-01' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Roster Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient. (6 mentions)
Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success. (5 mentions)
Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs. (5 mentions)
Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs. (4 mentions)
Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs. (4 mentions)
Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates. (3 mentions)
Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics. (2 mentions)
Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings. (1 mentions)
Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs. (1 mentions)
Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly. (1 mentions)

5 Pros or Advantages of Roster

5 Cons or Disadvantages of Roster

Verified User in Retail
UR
Verified User in Retail
Small-Business (50 or fewer emp.)
"Flexible Features That Make Tracking Our Athlete Ambassadors Easy"
5/5
What do you like best about Roster?

We love the features it gives us and flexibility to manage and track our athlete ambassador's performance. Our program is fairly unique in that we offer rewards based on their orders, referral orders, social media engagement and other custom actions. Roster has a limitless supply of options we are able to use. We use Roster to track it all. We couldn't do that with our previous service. Review collected by and hosted on G2.com.

What do you dislike about Roster?

Honestly, the only couple of things that we would love to see is better integration with our ads platform. This one isn't a big deal, but our ambassadors have a tab/button that allows them to explore other brands on Roster. Ours is the best supplement program out there so we aren't worried, but it does create a little bit of an opportunity for our ambassadors that we recruit to move to another program. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"User-Friendly Platform with Top-Tier, Fast Support"
5/5
What do you like best about Roster?

The platform is very user friendly and easy for our team to navigate as well as ambassadors. The customer service is also top tier! Anytime I loop in Roster support via email they are quick to help and resolve any issues! Review collected by and hosted on G2.com.

What do you dislike about Roster?

The platform seems slightly outdated in terms of looks on the platform but not a big deal Review collected by and hosted on G2.com.

Madison  H.
MH
Madison H.
Stylist/Social Media Manager
"Comprehensive Influencer Management with Unmatched Support"
5/5
What do you like best about Roster?

What I like most about Roster is how helpful they are as a company. You aren't treated as a number, but as a client. Roster genuinely wants to see our ambassador program succeed and they offer one-on-one meetings, quick customer service help, and overall guidance. It allows us to manage all our campaigns, actions (short tasks), contacts, analytics, and commissions, all on one platform. I appreciate that setup was easy for our team and that it was all laid out for us. Review collected by and hosted on G2.com.

What do you dislike about Roster?

A suggestion I have is to let admins/team leads manually add in screenshot proofs of action completions for influencers. There are times when an influencer forgets to use a certain hashtag for a campaign or action and it does not autopull the post to show it's been completed. Sometimes, influencers do not add a screenshot and will just send it to us. It would be convenient to have the option for us to add the screenshot for them, when the post isn't autopulled. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Centralized, Intuitive Hub for Scaling Our Ambassador Program"
5/5
What do you like best about Roster?

What I like most about Roster is how centralized and intuitive it is. Managing a large and growing ambassador community is much easier when applications, onboarding, contracts, communication, and performance tracking all live in one place. It’s helped our team stay organized, work more efficiently, and scale our program without sacrificing the personal relationships that matter most to us. Review collected by and hosted on G2.com.

What do you dislike about Roster?

Like any growing platform, there are occasional feature limitations or workflows we’d love to see expanded as our program evolves. That said, the Roster team is receptive to feedback and continues to improve the platform, which gives us confidence in using it long-term. Review collected by and hosted on G2.com.

Dillon H.
DH
Dillon H.
Director of Ecommerce
Small-Business (50 or fewer emp.)
"Effortless Affiliate Management, Outstanding Support—Needs Better Offline Credit Options"
5/5
What do you like best about Roster?

It’s super easy to use, letting me track sales, create campaigns, and guide our affiliates for sales, launches, or content creation—all in one place. With a large affiliate group, this centralized hub saves me tons of time and keeps everyone aligned. Affiliate marketing drives a big part of our revenue, and Roster makes it seamless. Our sales rep, Caroline, is fantastic—always quick to help and full of great ideas. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I wish there was an easy way to retroactively credit an affiliate. For example, a customer will call us an place an order over the phone because they need additional assistance. Often times the customer found us because of an affiliate but the affiliate doesn't get credit because the transaction happened over the phone. Review collected by and hosted on G2.com.

Verified User
G
Verified User
"Effortlessly Manages Our Brand Growth and Sales"
5/5
What do you like best about Roster?

I love Roster because it's so easy to set up sales campaigns and manage everything I need to do for my brand. Approving ambassadors and athletes is super straightforward, and I can see the revenue they bring in easily. I appreciate the support service as it's always there when I have a question. Everything needed for creating sales, changing percentages, and managing codes is right there and easy to navigate. I also really enjoy being able to see detailed information like followers, Instagram, email, and address of ambassadors, and just a click is needed to approve them. The initial setup was great, and I felt supported with lots of friendly information, which was really helpful. Overall, Roster has everything I need to grow the brand, and I highly recommend it. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I just have a hard time navigating it with my phone sometimes. It's just me. I have an outdated Android, but when I'm on the laptop, everything navigation works well. Review collected by and hosted on G2.com.

LK
Lisa K.
Co-Founder
Small-Business (50 or fewer emp.)
"Agency Review: Powerful Actions, Campaigns, and Social Listening with Great Metrics"
4.5/5
What do you like best about Roster?

Actions, Campaigns and metrics! Love social listening feature and tracking campagins! Review collected by and hosted on G2.com.

What do you dislike about Roster?

not much, but would love a more comprehensive reporting feature that ties everything together Review collected by and hosted on G2.com.

Shelby S.
SS
Shelby S.
Small-Business (50 or fewer emp.)
"Revolutionized Our Influencer Marketing Strategy"
5/5
What do you like best about Roster?

I love Roster's campaign feature. It's great because I'm able to run different campaigns for each contact group like ambassadors, UGC creators, product seeding relationships, and campaign-specific partners. This makes everything more intentional and easy to execute, allowing for more effective Ambassador and Influencer Marketing. Review collected by and hosted on G2.com.

What do you dislike about Roster?

Honestly I can't think of any dislikes. Review collected by and hosted on G2.com.

Hayley R.
HR
Hayley R.
"Streamlined Ambassador Management with Stellar Support"
5/5
What do you like best about Roster?

I appreciate Roster for its excellent ability to consolidate payments and manage our ambassador program effectively in a single platform. The ambassador dashboard stands out, making it easy to track and oversee content reach and revenue generated by our ambassadors. The setup process was smooth, largely due to the helpfulness of their team, who provided great communication and prompt responses to my queries during onboarding. The payout feature significantly eases financial management, while the ease of creating campaigns and briefs has substantially enhanced our workflow. Additionally, the features offered by Roster are beneficial for both the brand and the ambassadors, which adds value to our program. The team behind Roster is fantastic to work with, which adds further to the overall positive experience. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I find the campaign metrics in Roster lacking in depth. Specifically, I would appreciate more comprehensive insights into overall revenue for specific campaigns and more detailed analytics on content performance. Review collected by and hosted on G2.com.

Morgan G.
MG
Morgan G.
"Centralized Ambassador Tracking, Needs Mobile App"
5/5
What do you like best about Roster?

I like how easy to use Roster is on the brand side, especially seeing all social posts together for one program. I also like that Roster is able to hold all the information ambassadors need. From my understanding, setting it up was super easy. Review collected by and hosted on G2.com.

What do you dislike about Roster?

I really really wish there was a mobile app for ambassadors and that they could be in multiple programs at once. Review collected by and hosted on G2.com.