[ Roster Reviews ](https://www.g2.com/products/roster/reviews) [ Roster Reviews ](https://www.g2.com/products/roster/reviews) # Roster Features ##### ## Link Options (3) Custom Links Allows affiliates to create custom links for products Referral Link Generator Able to generate affiliate links Smart Link Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc. Show More ##### ## Tracking Options (3) Email Updates Provides both companies and affiliates with email updates on campaign performance Affiliate Tracking Provides reporting and analytics on tracked performance of campaigns and affiliate-driven activities Cookieless Tracking Allows for tracking without the use of cookies Show More ##### ## Affiliate Management (2) Commissions and Payouts Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc. Customization Supports the customization and management of affiliate campaigns and promotional links Show More ##### ## Influencer Marketing (9) Influencer Segmentation Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. Influencer Collaboration Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. User-Generated Content (UGC) Management Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system. Content Approval Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. Campaign Analytics Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. Reporting and Dashboards Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. Data Importing and Exporting Tools Import and export lists of influencers and brand advocates with detailed profiles and contact information. Influencer Compensation Provides features for compensating influencers for their work. E-Commerce Integration Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. Show More ##### ## Agentic AI - Customer Advocacy (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - Influencer Marketing Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Affiliate Marketing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More [ ![Meltwater](https://images.g2crowd.com/uploads/product/hd_favicon/1520621978/meltwater.svg "Meltwater") Sponsored Meltwater 4.1/5 (2,656) Visit Website ](javascript:void(0)) ## Top-Rated Alternatives [ ![GRIN](https://images.g2crowd.com/uploads/product/hd_favicon/114e8afbb2ca80cb55d73f12aa9dd15a/grin.svg "GRIN") GRIN 4.5/5 (482) ](https://www.g2.com/products/grin/reviews) [ ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com") impact.com 4.4/5 (2,183) ](https://www.g2.com/products/impact-com/reviews) [ ![Afluencer](https://images.g2crowd.com/uploads/product/hd_favicon/bf7ef22f9d2f97a9d1ac8dbd9a27f2dc/afluencer.svg "Afluencer") Afluencer 4.6/5 (732) ](https://www.g2.com/products/afluencer/reviews) [ View All Alternatives ](https://www.g2.com/products/roster/competitors/alternatives) ##### Categories on G2 [ Influencer Marketing Platforms ](https://www.g2.com/categories/influencer-marketing-platforms)[ Customer Advocacy ](https://www.g2.com/categories/customer-advocacy)[ Affiliate Marketing ](https://www.g2.com/categories/affiliate-marketing) ##### Explore More [ What is the best tool for recording webinars and tutorials? ](https://www.g2.com/discussions/what-is-the-best-tool-for-recording-webinars-and-tutorials)[ Best platforms for integrating continuous delivery with CI ](https://www.g2.com/discussions/best-platforms-for-integrating-continuous-delivery-with-ci)[ Where to find reliable partner relationship management tools ](https://www.g2.com/discussions/where-to-find-reliable-partner-relationship-management-tools) [ Best platforms for automating merchandising strategies ](https://www.g2.com/discussions/what-are-the-best-platforms-for-automating-merchandising-strategies)[ Which energy management tools calculate ROI and demand response opportunities for facility budgets? ](https://www.g2.com/discussions/which-energy-management-tools-calculate-roi-and-demand-response-opportunities-for-facility-budgets)[ Pros and Cons Details ](https://www.g2.com/products/roster/reviews?qs=pros-and-cons) Show More [ What is the best tool for recording webinars and tutorials? ](https://www.g2.com/discussions/what-is-the-best-tool-for-recording-webinars-and-tutorials)[ Best platforms for integrating continuous delivery with CI ](https://www.g2.com/discussions/best-platforms-for-integrating-continuous-delivery-with-ci)[ Where to find reliable partner relationship management tools ](https://www.g2.com/discussions/where-to-find-reliable-partner-relationship-management-tools) [ Best platforms for automating merchandising strategies ](https://www.g2.com/discussions/what-are-the-best-platforms-for-automating-merchandising-strategies)[ Which energy management tools calculate ROI and demand response opportunities for facility budgets? ](https://www.g2.com/discussions/which-energy-management-tools-calculate-roi-and-demand-response-opportunities-for-facility-budgets)[ Pros and Cons Details ](https://www.g2.com/products/roster/reviews?qs=pros-and-cons)