Rootly Pricing Overview

Rootly does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, Rootly pricing in 2026 starts at $1.00 and can reach $20.00 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Rootly's official pricing page for the most current details.

According to G2 reviewers, Rootly's pricing structure serves a wide range of buyers but delivers particular value at distinct tiers. The Startup plan suits early-stage teams under 100 people in software, fintech, and healthcare that need structured incident response without a dedicated platform team. G2 mid-market reviewers across IT services, financial services, computer software, and gambling industries dominate the review base and consistently praise Rootly's Essentials tier for Slack-native workflows, automation, and on-call consolidation. Enterprise reviewers from large IT, financial services, automotive, and public safety organizations highlight the advanced security controls, RBAC, unlimited workflows, and dedicated customer success resources that justify Rootly's Enterprise pricing for complex, multi-team incident programs.

Rootly does not offer a permanent free tier but provides a free trial for evaluation. Rootly's Startup plan, starting at $1.00/year with pay-what-you-can pricing under 25 employees, serves as the accessible entry point for teams under 100 people, covering Slack-based incident response, on-call scheduling, AI features, status pages, and 100-plus integrations. Rootly's Essentials tier adds Google Chat and Microsoft Teams support, advanced on-call tooling, and bundled on-call starting at $20 per user per month. Rootly's Enterprise tier unlocks unlimited workflow automation, RBAC, SCIM, audit logs, private incidents, sandbox environments, unlimited status pages, and dedicated support roles including a Reliability Advocate and Solution Architect.

G2 reviewers overwhelmingly rate Rootly highly, with the majority awarding 5.0/5, and value sentiment is consistently strong across company sizes. Reviewers from small businesses specifically cite competitive pricing versus alternatives like PagerDuty, with one G2 reviewer noting Rootly delivers on-call and incident management at a fraction of the price of other pager solutions. Multiple G2 reviews highlight that support, including direct founder involvement, is included without premium upcharges, which reviewers from regulated industries and startups flag as a meaningful differentiator. The no-SSO-upcharge policy and bundled AI features reinforce the value case. A public safety enterprise reviewer explicitly contrasted Rootly's straightforward affordable subscription against a competitor that charged extra for premium support.