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# Rootly vs incident.io Comparison - What are their main differences?

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Pricing

**Rootly**
Free Trial

**Starting at $1.00** 1 user/mo Per Year · Startup

**Starting at $20.00** 1 user/mo · Essentials

**Contact Us** Per Year · Enterprise

**incident.io**
Free Trial

**Free** 5 Users · Basic

**Starting at $15.00** 1 User Per Month · Team

**Starting at $25.00** 1 User Per Month · Pro

**Contact Us** Per Year · Enterprise

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Rootly**
$$$$$

**incident.io**
$$$$$

Average Discount

**Rootly**
16%5% more

**incident.io**
11%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Rootly** 6 months
Based on 100 responses

**incident.io** 6 months
Based on 100 responses

Return on Investment

**Rootly** 6 months
Based on 100 responses

**incident.io** 6 months
Based on 100 responses

**Pros & Cons**
from reviews

**Rootly**
[
Ease of Use (10)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045487&qs=pros-and-cons#reviews)[
Automation (7)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045743&qs=pros-and-cons#reviews)[
Integration Issues (3)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045702&qs=pros-and-cons#reviews)[
Missing Features (3)
](https://www.g2.com/products/rootly/reviews?filters%5Bsentiment_snippet%5D=1045385&qs=pros-and-cons#reviews)

**incident.io**
[
Ease of Use (29)
](https://www.g2.com/products/incident-io/reviews?filters%5Bsentiment_snippet%5D=1490372&qs=pros-and-cons#reviews)[
Customer Support (27)
](https://www.g2.com/products/incident-io/reviews?filters%5Bsentiment_snippet%5D=1490039&qs=pros-and-cons#reviews)[
Missing Features (8)
](https://www.g2.com/products/incident-io/reviews?filters%5Bsentiment_snippet%5D=1490484&qs=pros-and-cons#reviews)[
Limited Features (7)
](https://www.g2.com/products/incident-io/reviews?filters%5Bsentiment_snippet%5D=1489832&qs=pros-and-cons#reviews)

Integrations

**Rootly**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d8d487b67574b56a5ad57a2f0f159a30/airtable.jpg "Product Avatar Image")

Airtable

](https://www.g2.com/products/airtable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a9a43b2d4b9db5bdb0ced67c5e23b61/confluence.png "Product Avatar Image")

Confluence

](https://www.g2.com/products/confluence/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_393746d0cdc8904473bde59b5858158e/datadog.png "Product Avatar Image")

Datadog

](https://www.g2.com/products/datadog/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_20c010d5090054533c1b561ee4a019f9/dropbox-paper.png "Product Avatar Image")

Dropbox Paper

](https://www.g2.com/products/dropbox-paper/reviews)[
View all
](https://www.g2.com/products/rootly/integrations)

**incident.io**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_b3390b4cc3d92e87d570895f7358c003/amazon-cloudwatch.jpg "Product Avatar Image")

Amazon CloudWatch

](https://www.g2.com/products/amazon-cloudwatch/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_5765e8ebfaaec4a7a6c53da6d16e06d4/backstage.jpeg "Product Avatar Image")

Backstage

](https://www.g2.com/products/backstage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2a9a43b2d4b9db5bdb0ced67c5e23b61/confluence.png "Product Avatar Image")

Confluence

](https://www.g2.com/products/confluence/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_393746d0cdc8904473bde59b5858158e/datadog.png "Product Avatar Image")

Datadog

](https://www.g2.com/products/datadog/reviews)[
View all
](https://www.g2.com/products/incident-io/integrations)

Screenshots

**Rootly**
 ![Rootly screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1590247/Slack-01.png)

**incident.io**
 ![incident.io screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1457303/image.png)

**Ratings**
from reviews

Meets Requirements

**Rootly**

**9.2** /10

Based on 159 responses

**incident.io**

**9.1** /10

Based on 173 responses

Ease of Use

**Rootly**

**9.2** /10

Based on 158 responses

**incident.io**

**9.4** /10

Based on 179 responses

Ease of Setup

**Rootly**

**8.8** /10

Based on 144 responses

**incident.io**

**9.1** /10

Based on 123 responses

Ease of Admin

**Rootly**

**9.1** /10

Based on 89 responses

**incident.io**

**9.0** /10

Based on 100 responses

Quality of Support

**Rootly**

**9.5** /10

Based on 142 responses

**incident.io**

**9.8** /10

Based on 165 responses

Has the product been a good partner in doing business?

**Rootly**

**9.6** /10

Based on 90 responses

**incident.io**

**9.6** /10

Based on 99 responses

Product Direction (% positive)

**Rootly**

**9.8** /10

Based on 129 responses

**incident.io**

**9.9** /10

Based on 159 responses

**Features**
ratings from reviews

Incident Management

**9.2** /10

Based on 140 responses

**9.1** /10

Based on 144 responses

AI SRE Tools

**8.6** /10

Based on 10 responses

**8.1** /10

Based on 15 responses

IT Alerting

Not enough data

**8.1** /10

Based on 8 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
11.2%

Mid-Market(51-1000 emp.)
55.6%

Enterprise(\> 1000 emp.)
33.2%

Small-Business(50 or fewer emp.)
11.2%

Mid-Market(51-1000 emp.)
55.6%

Enterprise(\> 1000 emp.)
33.2%

Small-Business(50 or fewer emp.)
12.1%

Mid-Market(51-1000 emp.)
65.1%

Enterprise(\> 1000 emp.)
22.8%

Small-Business(50 or fewer emp.)
12.1%

Mid-Market(51-1000 emp.)
65.1%

Enterprise(\> 1000 emp.)
22.8%

**Reviewers' Industry**

[![Rootly](https://images.g2crowd.com/uploads/product/hd_favicon/5369e7580da481bab529b0afc329e644/rootly.svg "Rootly")](https://www.g2.com/products/rootly/reviews)
Rootly

Computer Software
31.5%

Information Technology and Services
18.5%

Financial Services
11.9%

Computer & Network Security
6.5%

Gambling & Casinos
2.4%

Other
29.2%

[![incident.io](https://images.g2crowd.com/uploads/product/hd_favicon/d53f02e23521ae1a3827b3b671dfcc7c/incident-io.svg "incident.io")](https://www.g2.com/products/incident-io/reviews)
incident.io

Computer Software
24.6%

Financial Services
24.2%

Information Technology and Services
17.1%

Marketing and Advertising
7.1%

Retail
2.4%

Other
24.6%

Alternatives

**Rootly Alternatives**

 ![FireHydrant](https://images.g2crowd.com/uploads/product/hd_favicon/e484c59893c3e80a009278ec43322db9/firehydrant-firehydrant.svg "FireHydrant")

[
FireHydrant
](/products/firehydrant-firehydrant/reviews)

 ![PagerDuty](https://images.g2crowd.com/uploads/product/hd_favicon/d1d426a36640ab716bab27171994b964/pagerduty.svg "PagerDuty")

[
PagerDuty
](/products/pagerduty/reviews)

 ![Better Stack](https://images.g2crowd.com/uploads/product/hd_favicon/7f9686ffb53943dec7d85971f2a1c373/better-stack.svg "Better Stack")

[
Better Stack
](/products/better-stack/reviews)

 ![xMatters](https://images.g2crowd.com/uploads/product/hd_favicon/103f1ffdbe158913c7f6599b09784512/xmatters.svg "xMatters")

[
xMatters
](/products/xmatters/reviews)

**incident.io Alternatives**

 ![PagerDuty](https://images.g2crowd.com/uploads/product/hd_favicon/d1d426a36640ab716bab27171994b964/pagerduty.svg "PagerDuty")

[
PagerDuty
](/products/pagerduty/reviews)

 ![FireHydrant](https://images.g2crowd.com/uploads/product/hd_favicon/e484c59893c3e80a009278ec43322db9/firehydrant-firehydrant.svg "FireHydrant")

[
FireHydrant
](/products/firehydrant-firehydrant/reviews)

 ![Jira Service Management](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_9506dca4f09306207fda64e09c5b171a/jira-service-management.png "Jira Service Management")

[
Jira Service Management
](/products/jira-service-management/reviews)

 ![Opsgenie](https://images.g2crowd.com/uploads/product/hd_favicon/1541181470/opsgenie.svg "Opsgenie")

[
Opsgenie
](/products/opsgenie/reviews)

## Rootly vs incident.io FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Rootly vs incident.io?

incident.io stands out for its higher G2 rating, larger review volume, and stronger reviewer-cited support, while Rootly is praised for its ease of use and customer support.

| [Rootly](https://www.g2.com/products/rootly/reviews) | [incident.io](https://www.g2.com/products/incident-io/reviews) |
| --- | --- |
| 4.7/5 (97 reviews) | 4.8/5 (231 reviews) |
| Mid-Market | Mid-Market |
| 8.8 | 9.1 |
| 9.7 | 9.8 |
| Ease of Use (19 all-time mentions) | Customer Support (41 all-time mentions) |

### How do the pricing models of Rootly and incident.io compare?

incident.io is rated higher for value, with reviewers expressing greater satisfaction with its pricing and ROI compared to Rootly.

- **Rootly:** Reviewers describe Rootly as "priced very well when looking at competing vendors" and highlight its competitive pricing for on-call alerting and shift scheduling.
- **incident.io:** Reviewers consistently mention "fair pricing" and "good ROI" compared to PagerDuty, with several noting that the sales team is flexible and works to meet target price points.
- **Switching reasons:** Multiple reviewers cite switching from PagerDuty and Opsgenie to incident.io for better value and tool consolidation.

### What are the best alternatives to Rootly and incident.io?

The top 3 alternatives to Rootly and incident.io are PagerDuty, FireHydrant, and Opsgenie.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Rootly](https://www.g2.com/products/rootly/reviews) | 4.7/5 (97 reviews) | Mid-Market | Competitive pricing for on-call alerting and shift scheduling | Ease of Use (19 all-time mentions) |
| [incident.io](https://www.g2.com/products/incident-io/reviews) | 4.8/5 (231 reviews) | Mid-Market | Fair pricing and good ROI compared to PagerDuty | Customer Support (41 all-time mentions) |
| [PagerDuty](https://www.g2.com/products/pagerduty/reviews) | 4.5/5 (972 reviews) | Mid-Market | — | Reliability and established incident management workflows |
| [FireHydrant](https://www.g2.com/products/firehydrant-firehydrant/reviews) | 4.5/5 (143 reviews) | Mid-Market | — | Automation and workflow flexibility |

### Which Incident Management features should I prioritize when comparing Rootly and incident.io?

Buyers should prioritize integrations, automation, ease of use, customer support, and standardization when comparing Rootly and incident.io.

- **Integrations:** Rootly: 11 all-time mentions; incident.io: 131 all-time mentions for Slack, 19 for Jira, 8 for Notion.
- **Automation:** Rootly: 11 all-time mentions; incident.io: 10 all-time mentions for efficiency and automation features.
- **Ease of Use:** Rootly: 19 all-time mentions, score 9.1; incident.io: score 9.4.
- **Customer Support:** Rootly: 14 all-time mentions, score 9.7; incident.io: 41 all-time mentions, score 9.8.
- **Standardization:** Both products are frequently cited for standardizing incident management processes, with incident.io showing higher all-time support mentions.

### What are the pros and cons of Rootly vs incident.io?

Rootly's headline strength is ease of use, while incident.io's is customer support.

- **Rootly strengths:** Ease of Use (19 all-time mentions), Customer Support (14), Slack Integration (14), Automation (11), Integrations (11), Flexibility (6), Intuitive (6), Efficiency (5), Customizability (4).
- **Rootly trade-offs:** Feature Issues (5), Integration Issues (4), Missing Features (4), Complexity (3).
- **incident.io strengths:** Customer Support (41 all-time mentions), Features (20), Efficiency (10), Implementation Ease (6).
- **incident.io trade-offs:** Reviewers note a learning curve due to configurability and desire for more mature analytics and reporting features.

### Is Rootly or incident.io better for small businesses?

incident.io is the better fit for small businesses, with reviewers highlighting its ease of onboarding and intuitive interface for smaller teams.

- **Rootly:** Largest segment is Mid-Market; reviewers from startups and small teams praise its flexibility and support, but note initial setup can be complex for teams without dedicated DevOps resources.
- **incident.io:** Largest segment is Mid-Market; recent reviews from small companies highlight simple onboarding, intuitive Slack integration, and suitability for small-medium teams.

### Which Incident Management platform has better integrations?

incident.io is favored by reviewers for integrations, especially with Slack and Jira, and has higher all-time mention counts for these integrations.

- **Rootly:** Slack (63 all-time mentions), Jira (16), PagerDuty (12).
- **incident.io:** Slack (131 all-time mentions), Jira (19), Notion (8).

### How do Rootly and incident.io compare on customer support?

incident.io and Rootly are at near-parity on Quality of Support, with incident.io scoring 9.8 and Rootly 9.7.

- **Rootly:** Reviewers consistently highlight responsive, helpful support and strong onboarding experiences, with 14 all-time mentions for customer support.
- **incident.io:** Reviewers cite "outstanding" and "top-notch" support, rapid response to feature requests, and proactive engagement, with 41 all-time mentions for customer support.

### Which is easier to implement, Rootly or incident.io?

incident.io has a slight edge in Ease of Setup, scoring 9.1 versus Rootly's 8.8, but both are praised for straightforward onboarding.

- **Rootly:** Reviewers describe setup as "very easy" and "straightforward," with some noting a learning curve for advanced workflow customization.
- **incident.io:** Reviewers highlight "simple onboarding," "easy migration from Opsgenie," and "intuitive setup," with several noting the onboarding checklist and support team assistance.

### Which product has better Standardization?

incident.io is more frequently cited for standardization in incident management processes.

- **Rootly:** Standardization is cited as a benefit in recent reviews, with reviewers noting improved process consistency and automation, but with fewer all-time mentions than incident.io.
- **incident.io:** Standardization is the most frequently mentioned feature, with reviewers consistently highlighting its role in enforcing structured, repeatable incident workflows and postmortem processes.