RESUL is a fully integrated, real-time audience engagement solution for diverse sectors and business types. RESUL combines a powerful CDP, a built-in agentive AI engine, omnichannel orchestration, comprehensive analytics, cookie-independent ROI attribution, AI-driven next-best experience management, and other features essential to the delivery, measurement, and optimization of segment-of-one audience engagement.
Customer Data Platform
Rated 100% by the CDP Institute, RESUL’s built-in CDP offers:
• Extensive out-of-the-box API library and streamlined custom data connection
• Integration of first, second, and third-party data, bulk and streaming data, as well as structured, semi-structured, and unstructured data
• Holistic data consolidation, deduplication, enrichment, and activation process
• Intuitive segmentation workflow (large-scale segment generation in minutes)
• Streamlined real-time trigger creation
• Flexible attribute management, persona creation, and lead scoring
• Progressive profiling for evolving, 360° customer view
• Cookie-independent identity resolution and attribution via the Smart Duo, a Resulticks proprietary technology enabler
Genie
RESUL’s built-in agentive AI utilizes the power of generative AI to making personalized, real-time connected experiences accessible.
• Intelligent Data Ingestion: Minimizes time from data integration to activation via automatic schema definition, automated data deduplication & standardization, attribute laddering, and dark data transformation.
• AI-Enhanced Identity Resolution: Consolidates data from existing channels and emerging channels (including the Internet of Things) for identity resolution and online-offline personalization.
• AI-Driven Auto Segmentation and AI-Enhanced Lookalike Targeting
• GenAI Campaign Content Generation, Omnichannel Customer Journey Generation, and Enhanced personalization
• AI-Generated Reports and Expanded Mix of KPIs for Performance Assessment
Orchestration & Personalization
RESUL simplifies the creation and delivery of both conventional digital campaigns and adaptive omnichannel customer journeys.
• Intuitive orchestration canvas for customer journeys, single-channel campaigns, and multichannel campaigns
• Easy mapping of behavior-based adaptive follow-up interactions that optimize campaign outcomes
• Extensive channel range: notifications, SMS, web, messaging apps, digital ads (search and social, email, social, QR codes, digital assistants, IoT devices, industry-specific channels (e.g., ATMs)
• Next-best experience management that optimizes offers, content, and interactions based on AI-derived individual audience propensities
• Built-in template builder for landing pages, emails, forms, and more
Analytics
RESUL offers a comprehensive set of reports and analytics to help businesses dissect their performance, identify crucial opportunities, and understand their customers.
• Campaign reports and channel-specific metrics with no protracted delay before availability
• Segment-of-one customer reports on individual preferences, interaction timelines, propensities, personas, lead scores, and more
• Multi-layered ROI attribution insights and audience digital journey patterns
• Predictive and prescriptive analytics (e.g., campaign improvement, profile competition)
Security & Compliance
RESUL’s multilayered security approach empowers you to safeguard customer privacy and critical information at all times.
• Holistic data, system, application, and infrastructure security
• AES 256-bit encryption and SHA-256 tokenization
• Data geofencing
• Tier IV/Tia 942, data centers that are biometric-protected, SOC 1 and SOC 2 certified, and SSAE 16/ISAE 3402 attested—with 100% power back facility
• Additional infrastructure protections through powerful anti-spam, anti-virus controls, network-based intrusion detection mechanisms, restricted IP access for administration and server notifications, advanced firewalls, and much more.
• Hybrid deployment option, where PII data is kept on client premises, is available for businesses in industries with more stringent regulatory demands.
• GDPR, HIPAA, CCPA compliant
Seller
ResulticksLanguages Supported
English
Product Description
RESUL is marketing automation redefined and realized. Everything you need to create, manage, track, and report on campaigns across multiple channels in a single cloud-based platform.
Overview by
Redickaa Subramanian (CEO & Chief Strategist)