# Top 10 Related Marketing Cloud (RMC) Customer Data Platform Alternatives & Competitors The Customer Data Platforms (CDP) solutions below are the most common alternatives that users and reviewers compare with Related Marketing Cloud (RMC) Customer Data Platform. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking innovative, sophisticated software solutions with multiple devices, content marketing, and recommendation engine. Other important factors to consider when researching alternatives to Related Marketing Cloud (RMC) Customer Data Platform include ease of use and reliability. The best overall Related Marketing Cloud (RMC) Customer Data Platform alternative is Insider One. Other similar apps like Related Marketing Cloud (RMC) Customer Data Platform are Klaviyo, Dotdigital, Totango, and Fullstory. Related Marketing Cloud (RMC) Customer Data Platform alternatives can be found in [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) but may also be in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) or [Customer Success Software](https://www.g2.com/categories/customer-success). ## Best Paid & Free Alternatives to Related Marketing Cloud (RMC) Customer Data Platform - [Insider One](https://www.g2.com/products/insider-one/reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) - [Totango](https://www.g2.com/products/totango/reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) - [Customer.io](https://www.g2.com/products/customer-io/reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) ## Top 10 Alternatives to Related Marketing Cloud (RMC) Customer Data Platform Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Related Marketing Cloud (RMC) Customer Data Platform stacks up to the competition and find the best product for your business. ### 1. [Insider One](https://www.g2.com/products/insider-one/reviews) By Insider One **Average Rating:** 4.8/5 **Total Reviews:** 1,414 Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience for 2,000+ customers, helping teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Insider One](https://www.g2.com/compare/insider-one-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Insider One with other alternatives:** - [Insider One vs Klaviyo](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Insider One vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Insider One vs Totango](https://www.g2.com/compare/insider-one-vs-totango) - [Insider One vs Fullstory](https://www.g2.com/compare/fullstory-vs-insider-one) - [Insider One vs Planhat](https://www.g2.com/compare/insider-one-vs-planhat) - [Insider One vs Customer.io](https://www.g2.com/compare/customer-io-vs-insider-one) - [Insider One vs Iterable](https://www.g2.com/compare/insider-one-vs-iterable) - [Insider One vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Insider One vs WebEngage](https://www.g2.com/compare/insider-one-vs-webengage) ### 2. [Klaviyo](https://www.g2.com/products/klaviyo/reviews) By Klaviyo **Average Rating:** 4.5/5 **Total Reviews:** 1,358 Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Klaviyo with other alternatives:** - [Klaviyo vs Insider One](https://www.g2.com/compare/insider-one-vs-klaviyo) - [Klaviyo vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Klaviyo vs Totango](https://www.g2.com/compare/klaviyo-vs-totango) - [Klaviyo vs Fullstory](https://www.g2.com/compare/fullstory-vs-klaviyo) - [Klaviyo vs Planhat](https://www.g2.com/compare/klaviyo-vs-planhat) - [Klaviyo vs Customer.io](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Klaviyo vs Iterable](https://www.g2.com/compare/iterable-vs-klaviyo) - [Klaviyo vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Klaviyo vs WebEngage](https://www.g2.com/compare/klaviyo-vs-webengage) ### 3. [Dotdigital](https://www.g2.com/products/dotdigital/reviews) By Dotdigital **Average Rating:** 4.4/5 **Total Reviews:** 1,233 Customer data platform and cross-channel marketing automation for SMEs, retailers, and big brands. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Dotdigital with other alternatives:** - [Dotdigital vs Insider One](https://www.g2.com/compare/dotdigital-vs-insider-one) - [Dotdigital vs Klaviyo](https://www.g2.com/compare/dotdigital-vs-klaviyo) - [Dotdigital vs Totango](https://www.g2.com/compare/dotdigital-vs-totango) - [Dotdigital vs Fullstory](https://www.g2.com/compare/dotdigital-vs-fullstory) - [Dotdigital vs Planhat](https://www.g2.com/compare/dotdigital-vs-planhat) - [Dotdigital vs Customer.io](https://www.g2.com/compare/customer-io-vs-dotdigital) - [Dotdigital vs Iterable](https://www.g2.com/compare/dotdigital-vs-iterable) - [Dotdigital vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Dotdigital vs WebEngage](https://www.g2.com/compare/dotdigital-vs-webengage) ### 4. [Totango](https://www.g2.com/products/totango/reviews) By Totango **Average Rating:** 4.3/5 **Total Reviews:** 1,150 Enterprise Customer Success Platform that proactively drives adoption, retention, expansion, and strengthens reputation through actionable insights, scalable solutions, and meaningful customer engagement. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Totango](https://www.g2.com/compare/related-marketing-cloud-rmc-customer-data-platform-vs-totango) **Compare Totango with other alternatives:** - [Totango vs Insider One](https://www.g2.com/compare/insider-one-vs-totango) - [Totango vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-totango) - [Totango vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-totango) - [Totango vs Fullstory](https://www.g2.com/compare/fullstory-vs-totango) - [Totango vs Planhat](https://www.g2.com/compare/planhat-vs-totango) - [Totango vs Customer.io](https://www.g2.com/compare/customer-io-vs-totango) - [Totango vs Iterable](https://www.g2.com/compare/iterable-vs-totango) - [Totango vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-totango) - [Totango vs WebEngage](https://www.g2.com/compare/totango-vs-webengage) ### 5. [Fullstory](https://www.g2.com/products/fullstory/reviews) By Fullstory **Average Rating:** 4.5/5 **Total Reviews:** 1,052 Fullstory’s behavioral data platform helps technology leaders make better, more informed decisions. By injecting digital behavioral data into their analytics stack, our patented technology unlocks the power of quality behavioral data at scale–transforming every digital visit into actionable insights. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Fullstory](https://www.g2.com/compare/fullstory-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Fullstory with other alternatives:** - [Fullstory vs Insider One](https://www.g2.com/compare/fullstory-vs-insider-one) - [Fullstory vs Klaviyo](https://www.g2.com/compare/fullstory-vs-klaviyo) - [Fullstory vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-fullstory) - [Fullstory vs Totango](https://www.g2.com/compare/fullstory-vs-totango) - [Fullstory vs Planhat](https://www.g2.com/compare/fullstory-vs-planhat) - [Fullstory vs Customer.io](https://www.g2.com/compare/customer-io-vs-fullstory) - [Fullstory vs Iterable](https://www.g2.com/compare/fullstory-vs-iterable) - [Fullstory vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-fullstory) - [Fullstory vs WebEngage](https://www.g2.com/compare/fullstory-vs-webengage) ### 6. [Planhat](https://www.g2.com/products/planhat/reviews) By Planhat **Average Rating:** 4.5/5 **Total Reviews:** 953 Connect customer data, get actionable insights and drive customer actions. Planhat is a beautiful and intuitive Customer Success Software for SaaS. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Planhat](https://www.g2.com/compare/planhat-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Planhat with other alternatives:** - [Planhat vs Insider One](https://www.g2.com/compare/insider-one-vs-planhat) - [Planhat vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-planhat) - [Planhat vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-planhat) - [Planhat vs Totango](https://www.g2.com/compare/planhat-vs-totango) - [Planhat vs Fullstory](https://www.g2.com/compare/fullstory-vs-planhat) - [Planhat vs Customer.io](https://www.g2.com/compare/customer-io-vs-planhat) - [Planhat vs Iterable](https://www.g2.com/compare/iterable-vs-planhat) - [Planhat vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-planhat) - [Planhat vs WebEngage](https://www.g2.com/compare/planhat-vs-webengage) ### 7. [Customer.io](https://www.g2.com/products/customer-io/reviews) By Customer.io **Average Rating:** 4.4/5 **Total Reviews:** 889 A platform for sending targeted messages. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Customer.io](https://www.g2.com/compare/customer-io-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Customer.io with other alternatives:** - [Customer.io vs Insider One](https://www.g2.com/compare/customer-io-vs-insider-one) - [Customer.io vs Klaviyo](https://www.g2.com/compare/customer-io-vs-klaviyo) - [Customer.io vs Dotdigital](https://www.g2.com/compare/customer-io-vs-dotdigital) - [Customer.io vs Totango](https://www.g2.com/compare/customer-io-vs-totango) - [Customer.io vs Fullstory](https://www.g2.com/compare/customer-io-vs-fullstory) - [Customer.io vs Planhat](https://www.g2.com/compare/customer-io-vs-planhat) - [Customer.io vs Iterable](https://www.g2.com/compare/customer-io-vs-iterable) - [Customer.io vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-customer-io) - [Customer.io vs WebEngage](https://www.g2.com/compare/customer-io-vs-webengage) ### 8. [Iterable](https://www.g2.com/products/iterable/reviews) By Iterable **Average Rating:** 4.4/5 **Total Reviews:** 825 Iterable empowers growth marketers to create world-class user engagement campaigns throughout the full lifecycle, and across all channels. Marketers segment users, build workflows, automate touchpoints, and test strategies at scale without engineering support. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Iterable](https://www.g2.com/compare/iterable-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Iterable with other alternatives:** - [Iterable vs Insider One](https://www.g2.com/compare/insider-one-vs-iterable) - [Iterable vs Klaviyo](https://www.g2.com/compare/iterable-vs-klaviyo) - [Iterable vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-iterable) - [Iterable vs Totango](https://www.g2.com/compare/iterable-vs-totango) - [Iterable vs Fullstory](https://www.g2.com/compare/fullstory-vs-iterable) - [Iterable vs Planhat](https://www.g2.com/compare/iterable-vs-planhat) - [Iterable vs Customer.io](https://www.g2.com/compare/customer-io-vs-iterable) - [Iterable vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Iterable vs WebEngage](https://www.g2.com/compare/iterable-vs-webengage) ### 9. [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) By Bloomreach **Average Rating:** 4.6/5 **Total Reviews:** 774 Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-related-marketing-cloud-rmc-customer-data-platform) **Compare Bloomreach with other alternatives:** - [Bloomreach vs Insider One](https://www.g2.com/compare/bloomreach-bloomreach-vs-insider-one) - [Bloomreach vs Klaviyo](https://www.g2.com/compare/bloomreach-bloomreach-vs-klaviyo) - [Bloomreach vs Dotdigital](https://www.g2.com/compare/bloomreach-bloomreach-vs-dotdigital) - [Bloomreach vs Totango](https://www.g2.com/compare/bloomreach-bloomreach-vs-totango) - [Bloomreach vs Fullstory](https://www.g2.com/compare/bloomreach-bloomreach-vs-fullstory) - [Bloomreach vs Planhat](https://www.g2.com/compare/bloomreach-bloomreach-vs-planhat) - [Bloomreach vs Customer.io](https://www.g2.com/compare/bloomreach-bloomreach-vs-customer-io) - [Bloomreach vs Iterable](https://www.g2.com/compare/bloomreach-bloomreach-vs-iterable) - [Bloomreach vs WebEngage](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) ### 10. [WebEngage](https://www.g2.com/products/webengage/reviews) By WebEngage **Average Rating:** 4.5/5 **Total Reviews:** 768 WebEngage is a user engagement and retention platform that helps you unify customer data, execute marketing campaigns, and track performance. Categories in common with Related Marketing Cloud (RMC) Customer Data Platform: [Customer Data Platform (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Compare:** [Related Marketing Cloud (RMC) Customer Data Platform vs WebEngage](https://www.g2.com/compare/related-marketing-cloud-rmc-customer-data-platform-vs-webengage) **Compare WebEngage with other alternatives:** - [WebEngage vs Insider One](https://www.g2.com/compare/insider-one-vs-webengage) - [WebEngage vs Klaviyo](https://www.g2.com/compare/klaviyo-vs-webengage) - [WebEngage vs Dotdigital](https://www.g2.com/compare/dotdigital-vs-webengage) - [WebEngage vs Totango](https://www.g2.com/compare/totango-vs-webengage) - [WebEngage vs Fullstory](https://www.g2.com/compare/fullstory-vs-webengage) - [WebEngage vs Planhat](https://www.g2.com/compare/planhat-vs-webengage) - [WebEngage vs Customer.io](https://www.g2.com/compare/customer-io-vs-webengage) - [WebEngage vs Iterable](https://www.g2.com/compare/iterable-vs-webengage) - [WebEngage vs Bloomreach](https://www.g2.com/compare/bloomreach-bloomreach-vs-webengage) ## Explore Articles - [Which ETO ERP options have good mobile access for shop floor and field service teams who need to update job status without going back to a desktop?](https://www.g2.com/discussions/which-eto-erp-options-have-good-mobile-access-for-shop-floor-and-field-service-teams-who-need-to-update-job-status-without-going-back-to-a-desktop) - [What file converter software is easy enough for a non-technical team to use reliably without constantly running into format errors or lost metadata?](https://www.g2.com/discussions/what-file-converter-software-is-easy-enough-for-a-non-technical-team-to-use-reliably-without-constantly-running-into-format-errors-or-lost-metadata) - [Recommended sales training and onboarding apps](https://www.g2.com/discussions/recommended-sales-training-and-onboarding-apps) - [What is the most affordable task management software for SMBs?](https://www.g2.com/discussions/what-is-the-most-affordable-task-management-software-for-smbs) - [Best tools for ensuring data quality during integration](https://www.g2.com/discussions/what-are-the-best-tools-for-ensuring-data-quality-during-integration) - [Which cloud workload protection platforms do CISOs actually keep using long-term despite the initial complexity of dealing with large alert volumes?](https://www.g2.com/discussions/which-cloud-workload-protection-platforms-do-cisos-actually-keep-using-long-term-despite-the-initial-complexity-of-dealing-with-large-alert-volumes ) ## Spotlight Categories - [VoIP Providers](https://www.g2.com/categories/voip) - [Outbound Call Tracking Software](https://www.g2.com/categories/outbound-call-tracking) - [Auto Dialer Software](https://www.g2.com/categories/auto-dialer)