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Compare CreatorIQ and Popular Pays 
Featured Products
At a Glance
Market Segments
Mid-Market (42.9% of reviews)
Mid-Market (40.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $999.00 Per Month
CreatorIQ
Star Rating
(566)4.6 out of 5
Market Segments
Mid-Market (42.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about CreatorIQPopular Pays
Star Rating
(272)4.4 out of 5
Market Segments
Mid-Market (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $999.00 Per Month
Browse all 2 pricing plansCreatorIQ vs Popular Pays
When assessing the two solutions, reviewers found Popular Pays easier to use, set up, and administer. However, reviewers preferred doing business with CreatorIQ overall.
- Reviewers felt that Popular Pays meets the needs of their business better than CreatorIQ.
- When comparing quality of ongoing product support, reviewers felt that CreatorIQ is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of CreatorIQ over Popular Pays.
Pricing
Entry-Level Pricing
CreatorIQ
No pricing availablePopular Pays
Pro
Starting at $999.00
Per Month
Saas Access
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features
Free Trial
CreatorIQ
No trial information availablePopular Pays
No trial information availableRatings
Meets Requirements
8.5
450
8.6
225
Ease of Use
8.6
455
8.8
225
Ease of Setup
8.4
187
8.8
111
Ease of Admin
8.7
167
8.8
96
Quality of Support
9.5
446
9.3
222
Has the product been a good partner in doing business?
9.5
172
9.2
96
Product Direction (% positive)
9.5
437
8.5
219
Features by Category
Influencer Marketing
7.8
356
|
Verified
8.2
152
|
Verified
8.1
340
8.0
144
|
Verified
8.4
326
|
Verified
8.0
147
|
Verified
8.1
346
|
Verified
8.0
137
|
Verified
7.8
309
|
Verified
8.5
148
|
Verified
7.3
186
8.4
131
|
Verified
7.7
232
|
Verified
8.5
146
|
Verified
8.7
373
|
Verified
8.0
136
|
Verified
8.8
377
|
Verified
8.0
137
|
Verified
8.5
361
|
Verified
8.0
123
|
Verified
6.9
113
|
Verified
8.2
48
6.6
120
|
Verified
8.5
51
6.4
109
|
Verified
Feature Not Available
6.2
101
|
Verified
Feature Not Available
Agentic AI - Influencer Marketing Platforms
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
7.5
6
Hiring
Not enough data
8.3
6
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Project Management
Not enough data
8.0
5
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.1
6
Payment
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
7.6
7
Not enough data
8.3
7
Categories
Categories
Shared Categories
CreatorIQ and Popular Pays are categorized as Influencer Marketing Platforms
Unique Categories
CreatorIQ has no unique categories
Popular Pays is categorized as Freelance Platforms
Reviews
Reviewers' Company Size
CreatorIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Popular Pays
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.5%
Cosmetics
15.9%
Consumer Goods
9.7%
Public Relations and Communications
8.6%
Apparel & Fashion
5.5%
Other
29.8%
Marketing and Advertising
30.5%
Consumer Goods
19.5%
Food & Beverages
12.4%
Apparel & Fashion
4.1%
Wine and Spirits
2.3%
Other
31.2%
Discussions
what is the formula for calculating earned media value EMV?
1 Comment
MP
Hey Dan, great question! EMV is calculated based on 2 variables:
1. The type of post. Each piece of content starts off at a baseline EMV value based on...Read more
CreatorIQ has no more discussions with answers
Popular Pays has no discussions with answers
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