--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Molly G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Molly G.") MG Molly G. Associate Community Manager Mid-Market (51-1000 emp.) 11/26/2024 "Social Media Specialist" 4/5 What do you like best about Popular Pays? I like how user friendly it is to use. Being able to communicate with influencers, request edits and more is very efficent. Our consultants are also really helpful and supportive of all of our campaign wants, needs and switches. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? As of right now, there are not many things I dislike about Popular Pays. I recently started using the platform, so no call outs as of now. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular Pays helps our agency with Influencer budgeting costs, ensuring we stay within our targeted budget and reaching out to influecners to negotiate budgets. This is helpful and ensures that we can continue working on what we need to as an agency, while Popular Pays works on the numerical logistics on the back end for us. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10568195/official_response/edit) Thank you for sharing your positive experience with Popular Pays. We're glad to hear that the platform is meeting your agency's needs and look forward to continue working together. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 4/10/2025 "Really great company to partner with on influencer camapigns" 5/5 What do you like best about Popular Pays? Popular Pays made the whole campaign process incredibly smooth on our end! They helped source the perfect creators for our campaign, helped us through each step of the campaign process, and responded quickly when we had questions. We were really happy with our campaign performance as well as our experience working with the Popular Pays team." Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Honestly, nothing. They were great to work with. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Managing influencer campaigns in house is time consuming, but working with popular pays made it easy and seamless, which benefited both us and ultimately our client. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ND Niharika D. Shopper Marketing Sr. Analyst Enterprise (\> 1000 emp.) 11/21/2024 "Had an amazing experience working on the Lay’s Roarin’ Ranch Influencer Campaign" 5/5 What do you like best about Popular Pays? The briefing process with Popular Pays was incredibly easy and seamless. The team was highly efficient in ensuring everything ran smoothly throughout the campaign, making the entire experience stress-free and effective. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? While the platform was easy to navigate, the messaging feature could be more user-friendly to improve communication efficiency Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular Pays is helping us find influencers tailored to our specific needs, ensuring that our campaigns effectively reach the right audience and drive meaningful engagement. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10549120/official_response/edit) Thank you for your positive feedback on the Lay’s Roarin’ Ranch Influencer Campaign! We're glad to hear that the briefing process was easy and seamless for you. We'll definitely take your feedback on the messaging feature into account to improve communication efficiency. It's great to know that Popular Pays is helping you effectively reach the right audience and drive meaningful engagement for your campaigns. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Small-Business (50 or fewer emp.) 2/28/2024 "Great tool for streamlining influencer campaigns" 4/5 What do you like best about Popular Pays? Popular Pays has been a great tool for us to work with a larger number of microinfluencers per campaign, without the headaches of individual contracts and payment processing. Customer support is fantastic; our rep is helpful, knowledgeable, and quick to respond. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? This is both a pro and a con, but it feels like the campaign-building process changes often. It always seems to be under development, which is great that they're always improving, but we never fully know what to expect from campaign creation to campaign creation. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Finding microinfluencers, scaling the number of influencers we work with, streamlining contracts and payment processing Review collected by and hosted on G2.com. Show More 11/20/2024 Current UserValidated ReviewerSource: Organic MP Molly P. Sr. Marketing Communications Manager Mid-Market (51-1000 emp.) 10/3/2024 "Easy and Efficient" 4.5/5 What do you like best about Popular Pays? The ability to work with creators without separate legal contracts is a plus for us. In addition, recruiting multiple creators at once yet having the ability to message them for unique storylines so not all of your content is the same is a nice feature as well. The dashboard makes it easy to see metrics and results for easy reporting. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? As with all influencer campaigns, we often have to remind creators of due dates therefore would be nice if there was some vetting process or ability to keep campaigns on specific timelines better. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We are in constant need of new fresh content as well as amplifying new product launches. More eyeballs to their audiences and content for our audiences is critical for success. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Zsanelle L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zsanelle L.") ZL Zsanelle L. Social Community Coordinator Mid-Market (51-1000 emp.) 11/26/2024 "Worth Trying Out" 4/5 What do you like best about Popular Pays? I like that Pop Pays offers a concierge to guide you through each campaign and help support finding talent. Betty was fantastic and very helpful at keeping content creators on chat. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Some of the creators use bots for their followers and they do not appear to be properly vetted. We learned this the hard way after paying (handsomly, I might add) a creator only to discover that majority of his followers were fake. Not a good ROI. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Pop pays helps curate creators that align with our campaigns without us having to do outreach on our own. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10569419/official_response/edit) Thank you for sharing your experience with Popular Pays. We're glad to hear that Betty provided excellent support during your campaign. We understand your concerns about fake followers and we are continuously working to streamline our vetting process to ensure a better ROI for our clients. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 11/19/2024 "Easy to Use Influencer Tech" 4/5 What do you like best about Popular Pays? Clean UI, very intuitve. Like the creator application flow and their customer support is top notch. Onboarding was smooth and Popular Pays is particulary well set up for agency business with ways to house and organize several campaigns for different clients. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Would love to see more variety in creator marketplace - B2B influencers for example are lacking. Additional APIs with other platforms like YouTube and LinkedIn would be good so we can see reporting in real-time. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular Pays helps us with both influencer sourcing/identification and campaign management. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10533153/official_response/edit) Thank you for your positive feedback! We're delighted to hear that you find our platform well-suited for agency business and that the onboarding process was smooth for you. We appreciate your suggestions for more variety in the creator marketplace and additional APIs, and we'll certainly keep that in mind as we continue to enhance our platform. Thank you for choosing Popular Pays! Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Maritza C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Maritza C.") MC Maritza C. SOCIAL MEDIA MANAGER Mid-Market (51-1000 emp.) 11/19/2024 "Great platform to source content creators" 4.5/5 What do you like best about Popular Pays? Great resource to identify content creators. Communicating with the creators within the platform is very easy. Diverse pool of creators to collaborate with. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? More difficult to find individuals to collaborate with for influencer campaigns. A lot of the content on these influencer's feeds is very sales focused, making the content seem less authentic. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We do not have many content creators in-house and so we are using Pop Pays as a resource to get content that can't be developed internally. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10533304/official_response/edit) We're glad to hear that you find Popular Pays to be a great resource for identifying content creators and that the platform makes it easy to communicate with them. We're continuously working to improve the platform and the quality of content available. Thank you for sharing your feedback! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Wholesale](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wholesale") UW Verified User in Wholesale Mid-Market (51-1000 emp.) 11/20/2024 "Easy to use UI" 4.5/5 What do you like best about Popular Pays? I liked their UI and the fact that it's very flexible. They have an AI option to help you write. I also liked the customer success manager that helped me onboard. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? There isn't much to dislike. I haven't run into any problems yet. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? It is solving the way I find and communicate with Influencers. It makes it easy because I don't have to go out and find them, I can have them apply to my posting. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10540961/official_response/edit) Thank you for the positive feedback! We're always striving to provide a seamless experience for our users. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Asia T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Asia T.") AT Asia T. Lay’s & Miss Vickie’s Senior Community Manager and Contenr creator Enterprise (\> 1000 emp.) 11/22/2024 "It's been great!" 4/5 What do you like best about Popular Pays? I love how easy it is to use the platform and working with our partners Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The platform needs more creators, specifily diverse cultures Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? connecting with creators and the new vetting tool!!!! Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10552904/official_response/edit) We're glad to hear that you are benefiting from our platform and the new vetting tool. We are committed to continuously improving and expanding our creator network to provide you with a diverse range of options. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)