Introducing G2.ai, the future of software buying.Try now
Compare GRIN and Popular Pays 
Featured Products
At a Glance
Market Segments
Small-Business (66.9% of reviews)
Mid-Market (40.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $999.00 Per Month
GRIN
Star Rating
(481)4.5 out of 5
Market Segments
Small-Business (66.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about GRINPopular Pays
Star Rating
(272)4.4 out of 5
Market Segments
Mid-Market (40.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $999.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that GRIN excels in overall user satisfaction, reflected in its higher G2 Score of 80.06 compared to Popular Pays' score of 60.08. This suggests that users find GRIN to be a more reliable choice for their influencer marketing needs.
- Users say that Popular Pays offers an intuitive platform, with one first-time user highlighting its ease of use and the exceptional support from the client success team. This responsiveness can be a significant advantage for those new to influencer marketing.
- Reviewers mention that GRIN provides a wealth of tracking options, making it easier to manage content and influencer relationships. One user appreciated the ability to label and sort content, which can streamline campaign management and enhance organization.
- According to verified reviews, Popular Pays shines in its ease of setup, with users noting a smooth onboarding experience. This can be particularly beneficial for teams looking to get started quickly without extensive training.
- Users highlight that while both platforms have strong support, Popular Pays received slightly higher praise for its quality of support, with users noting the team's proactive communication and willingness to assist with questions.
- G2 reviewers indicate that GRIN's market presence is bolstered by its focus on small businesses, which may appeal to startups and smaller teams looking for tailored solutions, while Popular Pays is more favored by mid-market companies.
Pricing
Entry-Level Pricing
GRIN
No pricing availablePopular Pays
Pro
Starting at $999.00
Per Month
Saas Access
- Extended platform access including two active campaigns (additional for a fee) and unlimited messages
- Enhanced Creator Management and full track features like Google Vision search capabilities
- Connect features like social health data and audience insights, with limited Track features
Free Trial
GRIN
No trial information availablePopular Pays
No trial information availableRatings
Meets Requirements
8.6
410
8.6
225
Ease of Use
8.4
413
8.8
225
Ease of Setup
8.2
235
8.8
111
Ease of Admin
8.6
163
8.8
96
Quality of Support
9.2
410
9.3
222
Has the product been a good partner in doing business?
9.0
163
9.2
96
Product Direction (% positive)
9.2
389
8.5
219
Features by Category
Influencer Marketing
8.0
350
|
Verified
8.2
152
|
Verified
7.6
311
|
Verified
8.0
144
|
Verified
7.9
328
|
Verified
8.0
147
|
Verified
8.1
334
|
Verified
8.0
137
|
Verified
8.6
348
|
Verified
8.5
148
|
Verified
8.0
320
|
Verified
8.4
131
|
Verified
8.0
315
|
Verified
8.5
146
|
Verified
8.2
336
|
Verified
8.0
136
|
Verified
8.2
341
|
Verified
8.0
137
|
Verified
8.4
330
|
Verified
8.0
123
|
Verified
Feature Not Available
8.2
48
8.3
254
|
Verified
8.5
51
Feature Not Available
Feature Not Available
8.4
254
|
Verified
Feature Not Available
Agentic AI - Influencer Marketing Platforms
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.3
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
7.5
6
Hiring
Not enough data
8.3
6
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.3
7
Project Management
Not enough data
8.0
5
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
8.1
6
Payment
Not enough data
8.3
7
Not enough data
9.5
7
Not enough data
7.6
7
Not enough data
8.3
7
Categories
Categories
Shared Categories
GRIN and Popular Pays are categorized as Influencer Marketing Platforms
Reviews
Reviewers' Company Size
GRIN
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Popular Pays
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
18.1%
Apparel & Fashion
17.7%
Health, Wellness and Fitness
12.7%
Marketing and Advertising
12.5%
Food & Beverages
9.6%
Other
29.4%
Marketing and Advertising
30.5%
Consumer Goods
19.5%
Food & Beverages
12.4%
Apparel & Fashion
4.1%
Wine and Spirits
2.3%
Other
31.2%
Discussions
What is grin influencer marketing?
3 Comments
AC
Grin is a web based database and influencer management tool that allows businesses to search for, prospect, communicate with and recruit influencers and...Read more
What is grin app?
3 Comments
MM
Grin did not provide us with the services we asked for and refused to let us out of a contract we signed after they purposefully hid the truth from us with...Read more
I've only used the program for 3 months now. What piece of advice would you have for new users? Anything you wish you knew from the start of using the software?
2 Comments
OS
Lean on your CSM as much as possible! They can help you strategize and streamline based on your needs! Read more
Popular Pays has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
