--- title: Popular Pays Reviews meta_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 272 scale: '5' date_modified: '2026-08-07' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews **Vendor:** Popular Pays **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 272 ## About Popular Pays Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. ## Popular Pays Pros & Cons **What users like:** - Users find Popular Pays to be **intuitive and easy to use** , enhancing their overall experience and satisfaction. (22 reviews) - Users laud the **helpful staff** at Popular Pays, consistently providing exceptional and timely support throughout their experience. (15 reviews) - Users appreciate the **exceptional customer support** of Popular Pays, enhancing their experience with onboarding and ease of use. (12 reviews) - Users find Popular Pays to be **extremely intuitive and easy to use** , simplifying the campaign creation process significantly. (11 reviews) - Users appreciate the **exceptional communication** from Popular Pays, highlighting responsiveness and support throughout their experience. (9 reviews) - Users appreciate the **helpfulness** of the Popular Pays team, ensuring a seamless and efficient campaign experience. (9 reviews) - Users value the **quick response** from support and team, enhancing collaboration and campaign effectiveness. (9 reviews) - Users value the **ease of launching campaigns** with Popular Pays, enhancing productivity and creator connections across industries. (8 reviews) - Users value the **diverse pool of influencers** and excellent support from Popular Pays for effective campaigns. (8 reviews) - Client Interaction (7 reviews) **What users dislike:** - Users encounter **creator issues** with inactive profiles, poor vetting, and communication difficulties, impacting campaign effectiveness. (9 reviews) - Users struggle with **inefficient vetting** processes, leading to complications and poor returns on investment from creators. (4 reviews) - Users experience **limited collaboration options** with Popular Pays, hindering effective communication and influencer connections across platforms. (4 reviews) - Users report **technical issues** with bugs, search limitations, and a clunky review process affecting their experience. (4 reviews) - Users face **brand challenges** with improperly vetted creators, leading to concerns over fake followers and return on investment. (3 reviews) - Candidate Issues (3 reviews) - Learning Difficulty (3 reviews) - Low Quality (3 reviews) - Communication Issues (2 reviews) - Users find the **navigation confusing** due to limited creator options and a clunky review process affecting campaign flow. (2 reviews) ## Popular Pays Reviews ### 1. Easy, quick, overall very seamless process. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** March 04, 2024 **What do you like best about Popular Pays?** Reps are amazing, with influencer campaigns there is a lot of communication required and the Popular pays reps always help keep things on track in terms of following up with influencers and our internal team. **What do you dislike about Popular Pays?** Sometimes we want to work with specific influencers and they aren't on the platform (for campaigns where we want to work with 10+ influencers). **What problems is Popular Pays solving and how is that benefiting you?** Setting up influencer campaigns is quick and easy. Brief template covers every detail. Easily seed our brief to influencers without having to reach out via email - so takes away extra steps. We can quickly execute influencer campaigns is the BIGGEST thing and the content always looks great. ### 2. Time and Quality Saver! **Rating:** 5.0/5.0 stars **Reviewed by:** Paige M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2023 **What do you like best about Popular Pays?** Popular Pays has been instrumental to our growth as a brand through organic means. The ability to customize your experience and work 1:1 with influencers without a third party makes the content creation process collaborative, seamless, and the key to building relationships with folks we're eager to work with again. Most importantly, the content we could source from the platform helped us achieve our organic social media goals by increasing trust with our audience! **What do you dislike about Popular Pays?** My biggest suggestion is to make brief formatting more customizable so that it's legible and essential factors can be singled out or bolded. Other than that, a more transparent rating system of the influencers. A text option to include why a brand gave an individual a particular star rating would be helpful instead of just a star rating without context. **What problems is Popular Pays solving and how is that benefiting you?** They help me as a social media manger build a diverse and robust content calendar that can speak directly to messaging being addressed on other marketing channels. ### 3. Streamlines Influencer Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** June 05, 2023 **What do you like best about Popular Pays?** It makes finding influencers as a small business dramatically easier! It's hard to sometimes even get a response from influencers as a startup, but with Popular Pays, we're able to work with as many high quality influencers as we want. The entire process is streamlined + saves your team dozens and dozens of hours on research, negotiating, etc. **What do you dislike about Popular Pays?** Sometimes rates are higher than expected but thankfully there are enough influencers on their marketplace to find some within any budget. **What problems is Popular Pays solving and how is that benefiting you?** Saves us tons of time that we used to spend having to personally find and contact every influencer we'd consider working with - & having to work through negotiations and posting sometimes over weeks. ### 4. Different from other influencer platforms **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2023 **What do you like best about Popular Pays?** Find users interested in the brand since the influencers have to apply **What do you dislike about Popular Pays?** We were not able to manage cost for the campaign or pricing per individual. This was also a pro too since this does take a lot of time. **What problems is Popular Pays solving and how is that benefiting you?** Finding passionate creators about your brand ### 5. Prompt, detail-oriented, friendly, and organized. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2022 **What do you like best about Popular Pays?** I have only been working with them for a short amount of time, but in that short time, it has been a great experience. With the amount of influencer campaigns I am aligned to, it's nice to know that I have partners I can trust to make sure everything is done on time and accurately. The PopPays team is prompt, friendly, super organized, and detail-oriented which is needed when keeping up with influencer campaigns. **What do you dislike about Popular Pays?** So far, I can't really think of anything that I 'dislike' about working with PopPays. They have been a pleasure to work with and the process has been pretty seamless so far. **What problems is Popular Pays solving and how is that benefiting you?** There have been a few influencers that our brands have not been too fond of in terms of their content, but the team has been working hard to make sure we get the brand what they want and what aligns with their goals and objectives. ### 6. Great Platform to manage creation of content & find new creators **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** September 08, 2022 **What do you like best about Popular Pays?** Overall, the platform was very well organized. I liked that you can create several different campaigns to better manage creators, messages, stats, etc., from creators. **What do you dislike about Popular Pays?** A few bugs within the platform that required us to manually email creators for their shipping address, the fulfillment center was not working as intended, and some messages on the platform were not notifying the creators at the time of the messages. Overall, the platform has great potential once these are resolved. **What problems is Popular Pays solving and how is that benefiting you?** It's helping us find more creators with a history of successful collaborations with other brands, including reviews of those creators and amount of campaigns they have completed. ### 7. A great influencer campaign experience! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2022 **What do you like best about Popular Pays?** Running our influencer campaign with Popular Pays was a smooth, successful experience. Their team was very attentive and knowledgeable and helped us work through any and all issues or nuances that came up. Their platform is easy to use, and offers quick insights without the need for back and forth emails. **What do you dislike about Popular Pays?** Not exclusive to Popular Pays, but found it beneficial to nail down every detail ahead of the campaign launch to avoid last-minute changes. Especially with influencers, it is usually not as easy to make quick shifts. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps the influencer world, particularly for smaller infleuncers, become more accessible and insightful, making it easier for brands to be actionable and activate with creators. ### 8. Pop Pays is Awesome **Rating:** 5.0/5.0 stars **Reviewed by:** Madeline D. | Social Community Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2022 **What do you like best about Popular Pays?** I like the ability to add creators to the platform. It really helps streamline the payment process. **What do you dislike about Popular Pays?** I dislike sorting through creators who may not truly like my brand, but still applied. Overal,, I don't have much negative feedback about the platform. **Recommendations to others considering Popular Pays:** Consider if you have time or desire to search through creators yourself. I love this about the platform, but it's something to consider when signing up. **What problems is Popular Pays solving and how is that benefiting you?** We are solving payment challenges, using time to find creators, and being able to find creators with certain follower counts. ### 9. Good value, great control, highly manual, glitchy app **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Popular Pays?** I like how much control we have over the creators chosen and their content. The pop pays team is very responsive and helpful. I have not worked with other influencer agencies before. **What do you dislike about Popular Pays?** Finding, accepting, and managing the creators is very time-consuming. It is great to have so much control but I am doing a lot of the manual work. The app is also very glitchy and you cannot easily see the creator's messages. **Recommendations to others considering Popular Pays:** Make the app more user friednly. There are a lot of upload issues and it gets messy when submitting content for approval. Reading messages is difficult as well. **What problems is Popular Pays solving and how is that benefiting you?** It is getting our brand out there and helping us fulfill our word-of-mouth strategy. I feel a little less productive because of how hands-on I need to be. It takes up a lot of my time ### 10. Simplified and optimized our influencer partnership process **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Popular Pays?** Influencers come to you for partnership! Negotiating pricing is easy and there's no shortage of creators to work with. **What do you dislike about Popular Pays?** We've run into issues with influencers not replying to our messages. We feel that two weeks to submit content is enough time for the influencer to forget they opted into a partnership and then rush to submit content that isn't as high quality. We wish we could make the deadline shorter than 14 days to get content back quicker! **Recommendations to others considering Popular Pays:** It's worth the investment! Makes your influencer/social media manager's life a whole lot easier! If you need realistic/non-studio lifestyle photography, PopPays is the place to be. **What problems is Popular Pays solving and how is that benefiting you?** We've been able to organize influencer partnerships off of social media DMs (keeping everything in one place). Asking for revisions/edits is not as much of a headache, and finding a specific niche of influencers has never been easier. Because of Popular Pays, we now have a steady influx of UGC content month over month in a fraction of the time it used to take DMing accounts manually! ### 11. Seamless Content Creation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2021 **What do you like best about Popular Pays?** I love the ease of communicating with creators, reviewing/viewing content and ensuring that once everything looks good on our side that we can mark those as complete **What do you dislike about Popular Pays?** Would love to have a way to see how many videos were submitted and an easier way to access each without scrolling through a feed. Noticed that some creators were submitting more than the requested number of videos so would've been helpful to have an easier way to flip through all those + any edits that came in **Recommendations to others considering Popular Pays:** Would definitely recommend. The team and the platform are great and make things very seamless and simple to use and work with. **What problems is Popular Pays solving and how is that benefiting you?** Figuring out how to pay for any reshoot requests, etc. were problems I was working with Popular Pays to solve. Benefits-wise I noticed that the team was very accommodating and handled a lot of those conversations on our behalf on the back-end which was enormously beneficial ### 12. Scaling Content Creation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2022 **What do you like best about Popular Pays?** Relationship managers are very responsive and helpful. **What do you dislike about Popular Pays?** When using the platform for pure content creation (and not for influencer purposes), you're taking a big gamble that the creators you select to work with will work out. **What problems is Popular Pays solving and how is that benefiting you?** Scaling original, made-for-social content that can be used across brand channels. Using creators helps to ensure content is high quality and reflective of diverse individuals, scenes, etc. ### 13. Great experience exceptional customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Popular Pays?** Seriously having someone be able to help me and respond to gazillion questions is the best. The platform is very user-friendly but you still end up with questions and it's nice to have someone that can help. **What do you dislike about Popular Pays?** So far I haven't been able to find anything that I really dislike. I didn't like that some influencers signed up and then never responded even after I had shipped products. I'm hoping there's a way to leave feedback for other brands so that they don't have the experience I did. **Recommendations to others considering Popular Pays:** This is the second platform I use for influencers and what I like about PopPays is that if you have a question your account manager will respond and help you with any questions you have! Sounds simple but I didn't have that experience prior. **What problems is Popular Pays solving and how is that benefiting you?** Finding new influencers that are eager to work for a brand. Working with some great influencers that can provide some good photography and create long relationships. ### 14. Robust in several ways **Rating:** 5.0/5.0 stars **Reviewed by:** Reinier F. | Social Media Associate, Enterprise (> 1000 emp.) **Reviewed Date:** December 21, 2021 **What do you like best about Popular Pays?** I like that each dashboard is robust. Throughout every campaign, the software is easy to navigate. Very user friendly. Additionally, I like how the metrics for each applicant are displayed in a way that is easy on the eye. **What do you dislike about Popular Pays?** The amount of email notifications I receive when applicants pursue the campaign comes more frequently than I prefer. Not too sure how the application process is as an influencer, but going through user applications, some applicants barely wrote within each field. It can be smart to include a character count. **What problems is Popular Pays solving and how is that benefiting you?** It is our first time launching an influencer campaign. This application has allowed the process of finding influencers that align with our brand to be relatively easy. ### 15. Working with Pop Pays has been a positive experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Kiersten J. | Marketing Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2021 **What do you like best about Popular Pays?** Working with Kenisha has been fantastic! She has been accommodating and helpful in answering all of our questions. **What do you dislike about Popular Pays?** Something we dislike about PopPays is the lack of revenue tracking. **What problems is Popular Pays solving and how is that benefiting you?** With PopPays, we are getting content generated for us and exposure to different audiences. ### 16. I enjoy Popular Pays because it has great features **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** June 02, 2022 **What do you like best about Popular Pays?** Being able to message an influencer easily **What do you dislike about Popular Pays?** the formatting of how feedback shows upp **What problems is Popular Pays solving and how is that benefiting you?** helping me connect with influencers and find reputable ones more easily ### 17. Easy Simple Process to Create Brand Awareness **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Popular Pays?** Process is simple and quick, Popular Pays influencers met the brands' creative needs **What do you dislike about Popular Pays?** N/A, process was easy and simple, enjoyed the experience **What problems is Popular Pays solving and how is that benefiting you?** Leveraging influencers to build brand awareness around key selling periods, influencers do a great job with content creation ### 18. Project manager for creative intelligence platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about Popular Pays?** I love being able to collaborate with a pool of different UGC creators and get their ideas on concepts. **What do you dislike about Popular Pays?** The platform isn't super user friendly and could be consolidated in a simpler fashion. **What problems is Popular Pays solving and how is that benefiting you?** I don't think I'm solving any problems using Popular Pays but when I have an issue with the platform or creator, I can email the alias of Pop Pays employees and they're super helpful. ### 19. One of the best influencer to brand platforms out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Nesrin D. | Social Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2021 **What do you like best about Popular Pays?** I've been on Pop Pays ince 2013 and I'm constantly impressed. Love the user-friendliness and design of the app, quick responses from the Pop Pays team & brand partners, and the access to amazing campaigns and long term partnerships I've formed. Truly one of the best influencer platforms available. **What do you dislike about Popular Pays?** I think feedback on why you're not selected for a campaign would be very helpful. Also, lately there have been more campaigns with small/no budget, which I don't love because it devalues the work of creators and I have less options to choose from when applying to campaigns. **What problems is Popular Pays solving and how is that benefiting you?** Pop Pays has connected me with some awesome brand partners I would have never had access to otherwise. They play a great role in getting creators who don't have management in front of brands & agencies. ### 20. Good platform, wish there were more creators **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Fine Art | Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Popular Pays?** Easy to use. The user interface is very friendly. **What do you dislike about Popular Pays?** I wish there was a bigger pool of influencers who are using this platform. And it's pricy compared to the competition **What problems is Popular Pays solving and how is that benefiting you?** No problems per se, but I'd continue using platforms like TikTok Creator marketplace and aspireIQ at this point. ### 21. Influencer: Miss Moore Style review of Pop Pays **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica M. | Blogger, Small-Business (50 or fewer emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Popular Pays?** I like that it is so easy to apply for campaigns and the ease of submitting, editing, and getting my work approved to post is great too. I think the brands on pop pays are great and the rates are some of the most fair of any platforms out there. **What do you dislike about Popular Pays?** Not being able to edit my applications after submitting them. I also don't like that some campaigns tell you to bid a certain dollar amount, and then when you do that you still get the brand coming back and lowballing your offer. **What problems is Popular Pays solving and how is that benefiting you?** Popular pays helps me solve the problem of finding paid work! The benefit is that it is so easy and user friendly. ### 22. Good customer service, quickly found creators for campaign, successful launch **Rating:** 5.0/5.0 stars **Reviewed by:** Matt S. | Senior Digital Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Popular Pays?** We partnered with Popular Pays on a large campaign following the COVID Pandemic and a second campaign focused on minority businesses. Their software made it quick and easy to connect and collaborate with influencers. We tasked influencers with creating unique content for our campaign. The platform allowed for great control over the creative, and once the brief went live on Popular Pays we were able to go live with our first social post within a week - which was crucial. Overall it was a huge success and generated the results we were looking for. **What do you dislike about Popular Pays?** Nothing! Popular Pays has a great team readily available to you and your campaign. **Recommendations to others considering Popular Pays:** If you're considering popularpays, they are certainly worth a try. Although they may be smaller than the bigger companies, their team will help you find the right content creators for any given campaign. Their platform is really the area that shines the most. Many at the agency who were working within the platform loved the easy control and communication options with creators. It certainly helps get campaigns to market quickly. **What problems is Popular Pays solving and how is that benefiting you?** Our biggest problem was launching quality content creators quickly. PopularPays helped us identify a mid-level influencer as well as multiple micro influencers to help our campaigns launch. Overall the client was very happy and the launch was successful. ### 23. Great Platform and Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2021 **What do you like best about Popular Pays?** Popular Pays is an easy platform to use. It's been designed with the brand and influencer in mind. Great customer service and an excellent resource database for information on the industry and trends. **What do you dislike about Popular Pays?** The negotiation feature is great but not super adaptive. For example, if an influencer decides to post a video instead of a photo, the platform isn't able to capture that data. **What problems is Popular Pays solving and how is that benefiting you?** Finding influencers who can bring awareness to our brand. ### 24. A Great App For Creators! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** May 24, 2021 **What do you like best about Popular Pays?** Popular Pays really values and the creator - they respect their craft & their rates, which I really appreciate! **What do you dislike about Popular Pays?** It would be helpful to be able to negotiate rates & talk to the brand beforehand. **Recommendations to others considering Popular Pays:** I would be patient and keep applying to campaigns! **What problems is Popular Pays solving and how is that benefiting you?** I sometimes have problems uploading content. I've realized that they really value our rates. ### 25. Does the work **Rating:** 4.0/5.0 stars **Reviewed by:** Gerlyn Y. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2021 **What do you like best about Popular Pays?** I like to see the insights with the platform! **What do you dislike about Popular Pays?** Need more insights on bloggers since we didn't get any initial feedback on them in the platform. **What problems is Popular Pays solving and how is that benefiting you?** Vetting influencers. ### 26. Helpful service reps and awesome platform to use **Rating:** 5.0/5.0 stars **Reviewed by:** Gabby G. | Social Media Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Popular Pays?** I think the platform is relatively easy to navigate and I like how the reps help you along every step of the way. **What do you dislike about Popular Pays?** I wish you could combine an Instagram and Tik Tok brief into one, I don't love how they need to be two separate briefs. **What problems is Popular Pays solving and how is that benefiting you?** We are solving the problem of finding people to represent the Boys Town brand. We've realized how helpful it is to grow our Instagram. ### 27. Popular Pays Review! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Popular Pays?** The user experience on the platform is great. I love having all of my assets from creators in one place. It's also really easy to find and add people to my campaign (even if not all accept). **What do you dislike about Popular Pays?** I am not getting desktop or email notifications in real-time when I receive a new message from my creators. I've missed things a few times because I usually rely on email communications. **Recommendations to others considering Popular Pays:** Give it a try. I find it hard to use influencer tracking software because I've always used my systems, but this one makes my life easier as a social media manager! **What problems is Popular Pays solving and how is that benefiting you?** Keeping better track of creator content, better track of performance/analytics, connecting more easily with influencers in our space. ### 28. I find this platform to be the easiest app to apply/connect to companies. **Rating:** 4.0/5.0 stars **Reviewed by:** karen H. | Photographer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 21, 2021 **What do you like best about Popular Pays?** I enjoy the recent feature you've added that allows clients to direct message us. It's made a huge difference with the type of content I produce. **What do you dislike about Popular Pays?** With payment arriving net 30, I was hopeful that meant rates would increase, but it didn't. **What problems is Popular Pays solving and how is that benefiting you?** With the new net 30, I have to pay for prop out of pocket. It's not the end of the world, but it wasn't something I expected when I originally joined the app. ### 29. Forget having to dial up an agency, Popular Pays has them beat **Rating:** 5.0/5.0 stars **Reviewed by:** Jon Michael Z. | Digital Solutions & IoT Specialist | Product Owner, Enterprise (> 1000 emp.) **Reviewed Date:** June 11, 2021 **What do you like best about Popular Pays?** PopularPays has a solution that fit our business like a glove. They are solving many of our internal headaches in working with influencers and generating timely and measurable User Generated Content. **What do you dislike about Popular Pays?** I wish we would have onboarded them sooner. **What problems is Popular Pays solving and how is that benefiting you?** One of the biggest issues they are solving is facilitating 1:1 agreements with influencers. Their solution allows us to quickly customize agreements with influencers - so that we get our deliverables and the creatives get their compensation. What is great is that their software has helpful benefits throughout the process like free product tracking, content and deliverable review, and performance metrics. ### 30. pretty good option for discovery **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2021 **What do you like best about Popular Pays?** I like how easy it is to navigate. I also like how you can toggle the filters to refine your search. **What do you dislike about Popular Pays?** That you can't filter by audience location, age, interests for precise targeting - nor by the creator's category, interests, content type, engagement or conversion rates. **What problems is Popular Pays solving and how is that benefiting you?** Discovery of TikTok creators. The benefits are more refined searches and less wasted time. ### 31. Great product and incredible service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Popular Pays?** The customer support is top notch and the UI is very intuitive. Popular Pays helps keep track of every influencer for multiple clients in one easy space. **What do you dislike about Popular Pays?** Can't really think of anything negative to say on this one. **What problems is Popular Pays solving and how is that benefiting you?** Tracking down and managing influencers is not an easy lift. Contract signings, asset updates, and general knowledge of an influencers metrics can be a lot to do on your own. Popular Pays helps manage all of those things in one, easy to use portal. ### 32. Great platfrom **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2021 **What do you like best about Popular Pays?** How fast and easy I can connect to influencers. I love that I can search and filter using tags and that I can invite influencers from outside. **What do you dislike about Popular Pays?** It is not fully automated and still requires manual adjustment. **What problems is Popular Pays solving and how is that benefiting you?** Create UGC content. Expand the business ### 33. Streamlined Process **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2020 **What do you like best about Popular Pays?** I love Pop Pays platform on the backend. It allows for a super streamlined process which is vital, especially with larger influencer campaigns. We are able to execute much quicker and cleaner with their platform than on our own. **What do you dislike about Popular Pays?** Sometimes some of the applicants who come through are really not what we are looking for. Would be great if we could filter through these people to save time. (i.e. only want people with 40%+ followers in U.S.) **What problems is Popular Pays solving and how is that benefiting you?** Quick execution. The streamlined process! ### 34. OK if you're in a bind, but you can manually find better influencers to work with. **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Popular Pays?** Liked that influencers come to you, they apply to your "job" if they want to work with you. **What do you dislike about Popular Pays?** Some of their influencers buy their followers and likes, Pop Pays doesn't seem to have a system in place to track down these fake influencers. **Recommendations to others considering Popular Pays:** Go for it if you're low on time, the platform gets the job done. However, know that you can get better outcomes from manually. You don't really get your bang for your buck. **What problems is Popular Pays solving and how is that benefiting you?** Product announcements Content creation ### 35. Love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Arnelle P. | Customer Success Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2020 **What do you like best about Popular Pays?** I like how accessible the content was and how easy it was to find influencers that match our company. The campaign brief was easy to make and we had a great number of applicants that wanted to participate. We got amazing content from each influencer and have been able to use said content across all our marketing platforms. **What do you dislike about Popular Pays?** There was nothing major that we did not like about Popular Pays. **Recommendations to others considering Popular Pays:** Set a budget for your influencers. Even if it is small, it can go a long way. Also, Use the resources that they provide for you. There is always someone available to help you with anything that you may need. I appreciate the staff that has helped us through this process. Sara, Nicole, and Kathryn for making out experience wonderful. **What problems is Popular Pays solving and how is that benefiting you?** We were able to gain a lot of new influencers and create lasting relationships for future campaigns. ### 36. Solid Platform, With Options For All, Great Influencer Community **Rating:** 5.0/5.0 stars **Reviewed by:** Scot B. | Director of Creative Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Popular Pays?** Popular Pays is a great marketplace to connect with creators, and manage creative projects. I like that they found a package within their platform that fit our budget. Most platforms have a high cost of entry and Popular Pays did too until recently. **What do you dislike about Popular Pays?** Nothing so far, Popular Pays has hit the mark. *Coming back months later, and still happy with Popular Pays and it's Influencer Community! **Recommendations to others considering Popular Pays:** Give it a look, talk with their account people, try it out, you won't regret it **What problems is Popular Pays solving and how is that benefiting you?** We've been able to connect with an engaged base of creators that want to go out and create content for us. The creators we've worked with so far have been great with communication and producing great work. *Coming back to say there is some super talent on the platform and we've been enjoying working with them the past 6 months. ### 37. PopPays Review **Rating:** 5.0/5.0 stars **Reviewed by:** Beth Ann B. | Marketing Director, Enterprise (> 1000 emp.) **Reviewed Date:** July 08, 2021 **What do you like best about Popular Pays?** The ease when using PopPays. It's easy to login. **What do you dislike about Popular Pays?** The timeframe that I have to respond to customers. I don't like the limit of 2 weeks. **What problems is Popular Pays solving and how is that benefiting you?** Brand Awareness ### 38. Popular Pays Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Popular Pays?** I love the brands that I've worked with through the app. **What do you dislike about Popular Pays?** A lot of the campaigns time out without acceptance or denial **What problems is Popular Pays solving and how is that benefiting you?** I have worked with great clients and I feel like especially in the last year I've been investing more into making sure the content is great ### 39. Incredible content and influencer platform - SO user friendly! **Rating:** 5.0/5.0 stars **Reviewed by:** Julia R. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2020 **What do you like best about Popular Pays?** This platform is truly one of a kind. As a start up brand, it is the best way to get content and find new influencers. I like that we can message people in the platform and streamline communication. Shortlisting potential creators is also a great feature. **What do you dislike about Popular Pays?** I don't like that we can't negotiate price within the tool. I did hear it's coming soon! **Recommendations to others considering Popular Pays:** No advice other than sign up! You won't regret it and it will change your content strategy entirely. **What problems is Popular Pays solving and how is that benefiting you?** We are a new business during COVID. Since we can't have traditional photo and video shoots, popular pays is invaluable to getting content created. We have realized that we don't need huge budgets and shoots to get what we need! ### 40. The future of marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Mark J. | Lead Barista, Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Popular Pays?** They made it so easy to find creative help and saved me a ton of time! Without their help, I would have spent a lot more time hiring/contracting folks out, and instead, I’ve been able to spend that time on other things! **What do you dislike about Popular Pays?** There aren’t really any downsides to Popular Pays. It’s definitely the best platform out there for finding creatives and influencers, and connecting your brand with talented individuals couldn’t be any easier. Popular Pays is also constantly growing and improving: **Recommendations to others considering Popular Pays:** I would take the time to sit down and talk with one of their friendly employees; they will give you all the info that you need and show you how to access the things you need! **What problems is Popular Pays solving and how is that benefiting you?** Quality marketing content was a big problem for my company, and working with Popular Pays has completely changed our marketability. We’re much more visible now and our content is leagues beyond what it used to be! ### 41. Pop pays Review (referred by Cassandra Pauley) **Rating:** 4.0/5.0 stars **Reviewed by:** Juan A. | Enterprise (> 1000 emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Popular Pays?** Direct messaging system w creators. Also, that Pop Pays shows exactly where in the process of content creation we are in (reaching out to creator, awaiting approval from project owner, product shipped, product delivered, awaiting content, etc). It makes it very easy to track the development of a project and keep track of the status. **What do you dislike about Popular Pays?** A lot of the most influential social media content creators don't refer to themselves as "content creators" and so they don't seek out to join services like Pop Pays. These are artists, personalities, etc that are really rooted in certain communities but still have influence w the content they post. I wish Pop Pays would expand to include more of these "authentic" influencers that aren't expert content creators but just very niche influential personalities that brands could tap into. **What problems is Popular Pays solving and how is that benefiting you?** Much easier to reach communities and target specific consumers without the hassle of having to find content creators and handle the logistics creating content ourselves. Huge time saver and much more organized way of creating content at scale with ease. ### 42. Pop Pays Review **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Enterprise (> 1000 emp.) **Reviewed Date:** June 14, 2021 **What do you like best about Popular Pays?** Collaboration, ease of portal, campaign managers are greatt **What do you dislike about Popular Pays?** Messaging can take time within portal, would be great to use email **What problems is Popular Pays solving and how is that benefiting you?** Sourcing influencers for many campaigns ### 43. Great! **Rating:** 5.0/5.0 stars **Reviewed by:** Stacey W. | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Popular Pays?** All the amazing creators, there were so strategic and creative **What do you dislike about Popular Pays?** Nothing I can think of at the moment, really **What problems is Popular Pays solving and how is that benefiting you?** Needed to amplify our brand on Social Media ### 44. Popular Pays makes campaigns easy! **Rating:** 5.0/5.0 stars **Reviewed by:** Molly T. | Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** September 21, 2020 **What do you like best about Popular Pays?** I love how easy that makes it to find and book quality talent while also sending tips to get the most out of the campaign. I work at a small startup that heavily relies on influencer marketing. I oversee and manage all our campaigns on my own which is very time-consuming. A friend recently recommended PopularPays and I was instantly blown away by how simple they have made it. I currently use it for their new Creator search tool which helps me quickly identify stats and potential creative partners. Looking forward to using more of the tools soon! **What do you dislike about Popular Pays?** I haven't found any downsides to the platform yet. **What problems is Popular Pays solving and how is that benefiting you?** Like I mentioned above, my team is very small but we rely on influencer marketing. I was spending hours and hours scrolling through TikTok for the right potential partners. Their new Creator Search tool has cut down on that time because I can quickly narrow down my required parameters and find a lot of good fits for my needs! ### 45. I really love the idea of Popular Pays **Rating:** 4.5/5.0 stars **Reviewed by:** Katie H. | Employee Experience Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Popular Pays?** I really love the ability to find potential collaborators from many different platforms. I've recommended Popular Pays to so many influencer friends I know and also to small local businesses looking to forge relationships. **What do you dislike about Popular Pays?** There need to be more features and capabilities to filter people. For example, it would be SO useful to filter by country. Also, you should be able to sort collaborators from followers high to low and low to high. Lastly when you have already sent someone a message and you click "send new message" it takes you away from your search and you have to restart from the top to attempt to find where you left off. When sending an additional message to people you have already contacted you should be able to do this in a pop-out window just like if it were the first time you reached out. **Recommendations to others considering Popular Pays:** n/a **What problems is Popular Pays solving and how is that benefiting you?** Trying to find very specific influencers to assist with providing insight into their work. ### 46. A great platform that is solving many of our needs! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2020 **What do you like best about Popular Pays?** I enjoy the simplicity and ease that Popular Pays provides. Uploading briefs and finding content creators that fit our aesthetic and brand ethos has been so simple, and I really enjoy how all of our assets are saved in an easy to access content library. I also really enjoy the timelines that are set up for our content creators. It allows us to know when we should be receiving content, and holds everyone accountable. I also really enjoy being able to review the content that is submitted to us. It's great to be able to see the captions and photos our creators come up with before they are posted on social media so we can request our edits if need be. **What do you dislike about Popular Pays?** It would be nice to be able to make some edits and changes to briefs after it has been uploaded. For example, once our brief was uploaded we had to make a last minute product change and instead of being able to go in and make those changes, I had to reach out to our customer success manager to do it for me. She was very quick to make those changes, but sometimes it would be nice to be able to have that ability as well. **Recommendations to others considering Popular Pays:** I would recommend a trial period or free demo to see if it's the right platform for all of your needs. Take a look at what you plan on using Popular Pays for, and see if it has all of those features that will help you accomplish your goals for your business. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays has definitely helped us to build our content library with assets that we are really happy with and have been able to share on our social media. We've easily been able to set up small campaigns for all of our needs. For example, we were looking for creators to help us with our blog content and we've been able to find creators to do that for us! ### 47. Sports like roster for influencer - easy to digest and submit strategic filters **Rating:** 4.5/5.0 stars **Reviewed by:** Cristian C. | Strategist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 05, 2021 **What do you like best about Popular Pays?** Easy viewing to the influencers social accounts. Being able to submit prompts for applicants to answer. **What do you dislike about Popular Pays?** This was my first time and I found the platform very helpful - possibly the expiration dates on the applicants made it difficult as we work with a very slow moving client. **What problems is Popular Pays solving and how is that benefiting you?** Problem: That our agency hasn't done a lot of influencer work and having things like engagement rate / breakdown of audience on in one place was a real benefit. ### 48. Really Enjoy Working with the Popular Pays Team **Rating:** 4.5/5.0 stars **Reviewed by:** Laurie T. | Senior Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 20, 2020 **What do you like best about Popular Pays?** The Popular Pays team! They're always available to help and great to work with. Influencer programs aren't plug and play and there's quite a bit of communication with each influencer. It's good to know that they're standing by to help however they can whether that's with strategy, influencer communication, content recommendations, and more. **What do you dislike about Popular Pays?** The influencers ask a lot of logistical questions to our brand team rather than to Popular Pays directly, which takes a bit of time and extra emails to get these questions sorted out for them. I've noticed the platform and UX change quite a bit in the last few months, so perhaps this will get sorted out to make the experience easier for both influencers and the brand. **What problems is Popular Pays solving and how is that benefiting you?** Content creation with a wide range of influencers has been a great benefit. ### 49. Great Platform if you are looking for national programs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Enterprise (> 1000 emp.) **Reviewed Date:** October 19, 2020 **What do you like best about Popular Pays?** It's an easy way to implement an Influencer Campaign and track all the processes. **What do you dislike about Popular Pays?** The platform is awesome for National campaigns but when a brand is looking for a local/regional campaign it's hard to find Influencers with local audiences. It misses some audience total reach (like how the person performs in a specific state), that would be better to approve state campaigns. It also feels a commercial relationship instead of a close relationship between the brand and influencers. The influencers apply for campaigns available. **Recommendations to others considering Popular Pays:** Build national campaigns to drive consumer consideration **What problems is Popular Pays solving and how is that benefiting you?** I was looking for complementary media with local reach and drive consideration to support the national media investments. It's an easy-to-implement platform that can deliver in a short time a live program. ### 50. The Value of Popular Pays **Rating:** 5.0/5.0 stars **Reviewed by:** Joe G. | Managing Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 31, 2020 **What do you like best about Popular Pays?** Popular Pays' platform makes it easy to find, engage, and manage the right talent for the assignment. **What do you dislike about Popular Pays?** Not really a criticism, but we find that Popular Pays is best when we think of it as a source of strong creative talent (or "makers") vs. thinking of it as an influencer network. **Recommendations to others considering Popular Pays:** A good solution when looking for effective and efficient digital content. **What problems is Popular Pays solving and how is that benefiting you?** As brands look to shift from "campaign" work to digital content and solutions, Popular Pays delivers on content that is: 1) Relevant to the audience/category, 2) Endemic to the channels, 3) Cost-efficient, 4) Drives performance, and 5) Able to use elsewhere ## Popular Pays Discussions - [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for) - [Is there a way we can contact brands beforehand for negotiation purposes, or show a range of our rate that we’re willing to work for?](https://www.g2.com/discussions/is-there-a-way-we-can-contact-brands-beforehand-for-negotiation-purposes-or-show-a-range-of-our-rate-that-we-re-willing-to-work-for) - 1 upvote - [View Popular Pays pricing details and edition comparison](https://www.g2.com/products/popular-pays/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-08+21%3A07%3A04+-0500&secure%5Bsession_id%5D=ac0264a4-9f03-4d70-a8b5-813db299ba66&secure%5Btoken%5D=5c0ec52041cad558051f49c6e5a753b9bf6b5ce322ef09029a3aa6b24d68f2b8&format=llm_user) ## Popular Pays Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods ## Top Popular Pays Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (420 reviews)