Popular Pays Features
Hiring (4)
RFP Creator
Provides templates to create and distribute request for proposals.
Messaging
Enables users to message with freelancers before and after an agreement.
Freelance Screening
Provides verification of a freelancer's identification.
Freelance Profiles
Displays profiles of freelancers with pertinent information.
Project Management (4)
Calendar
Provides a project calendar visible for both the freelancer and employer.
Guidelines and Policies
Shares documents like style guides with the freelancer.
Workflow Builder
Enables the user to build project workflows that are visible for both the freelancer and employer.
Digital Asset Management
Provides a space to store digital assets which can be used by the freelancer.
Payment (4)
Payment Automation
Automatically pays the freelancer upon completion or approval of a project.
Secure Payments
Provides a method for secure payment.
Multi-Currency Payments
Enables the user to make payments in multiple currencies.
Multiple Payment Methods
Provides multiple methods for the user to pay the freelancer.
Influencer Marketing (12)
Influencer Recruitment
Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.
Influencer Scoring
Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.
Audience Analysis
Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.
Influencer Segmentation
Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.
Influencer Collaboration
Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.
User-Generated Content (UGC) Management
Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.
Content Approval
Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.
Campaign Analytics
Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.
Reporting and Dashboards
Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.
Data Importing and Exporting Tools
Import and export lists of influencers and brand advocates with detailed profiles and contact information.
Influencer Whitelisting
Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission.
Influencer Compensation
Provides features for compensating influencers for their work.
Agentic AI - Influencer Marketing Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives





