--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/24/2020 "A Trusted Agency Partner, Across Multiple Industries" 4/5 What do you like best about Popular Pays? The UX, the dashboard, and the ease of launching a campaign brief are all great features and tools. I've had success with Popular Pays in two of the most highly-regulated industries in the past and continue to be able to use them across multiple industries. It's pretty easy to get things started and am very grateful for our account support team. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? It's hard to tell if creators have worked with other brands in the space to ensure we're not working with someone who has already worked with a competitor. A way to make that easier on brands and agencies would be a huge help. Also working hard to keep costs low as brands continue to shrink budgets. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular Pays has helped us by increasing our reach on social when our clients have limited marketing budgets. It also enables us to have more creative freedom when it comes to content, compared to what we can post from the brand's channels. Review collected by and hosted on G2.com. Show More 2/27/2024 Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 11/21/2024 "PopPays has helped our brand grow by bringing our product straight into the hands of GenZ" 5/5 What do you like best about Popular Pays? The customer service, the ease of the platform and the amount of creators they have access to Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Sometimes it takes a while to get any bites on briefs we create. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Brings us straight to the creators and lets us be a part of their world Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10548608/official_response/edit) We're delighted to hear that Popular Pays has been a valuable tool in connecting your brand with Gen Z and creators. We appreciate your positive comments about our customer service, platform ease, and creator access. We understand the frustration of waiting for responses to briefs and are committed to improving our processes. Thank you for sharing your experience! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Health, Wellness and Fitness](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Health, Wellness and Fitness") UH Verified User in Health, Wellness and Fitness Small-Business (50 or fewer emp.) 11/20/2024 "Popular Pays Brand Review" 4/5 What do you like best about Popular Pays? Popular Pays makes contacting creators convenient under one campaign. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Most creators don't thoroughly read the campaign brief and submit content that does not align with the campaign. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular pays assists me in getting in contact with creators who are unresponsive. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10540673/official_response/edit) We're sorry to hear about your experience with creators not thoroughly reading the campaign brief. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. We're constantly working to improve communication between brands and creators to ensure better alignment with campaign goals. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller RH Ryan H. Mid-Market (51-1000 emp.) 3/7/2024 "My PopPays experience" 5/5 What do you like best about Popular Pays? The account service team is unmatched, they are experts in the tool and they are so good about helping you every step of the way to make sure you are maximizing the platform and being as efficient as possible. The platform is also very intuitive and easy to use, and the creator base is large. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Working with the creators, but that comes with the dinner, doesn't it? Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? They help us generate authentic content for our channels as well as amplifying our brands from creators who are a good fit Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic AP AJ P. Mid-Market (51-1000 emp.) 2/27/2024 "Popular Pays - Live Savers!!!" 5/5 What do you like best about Popular Pays? The platform is extremely easy to use, quality of influencers and the customer service is excellent. The team was able to turn on the platform extremely quickly and with ease. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? In the time that I used that platform, I didn't have any major issues or dislikes. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? For me - I needed a solution VERY quickly to a unique problem that I couldnt think that could be solved. Rachel P and Rachel F were there every step of the way to help and ensure that we and the team were successful. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Enterprise (\> 1000 emp.) 2/27/2024 "Popular Pays has been an incredible partner to get the most out of every campaign." 5/5 What do you like best about Popular Pays? Their communication is exceptional. I've never worked with a partner that consistently provides updates, has check-ins during process stages and adapts to the amount of budget allocated. Their plans and recommendations are always flexible and meets our needs. The platform itself is very easy to navigate and is a great resource between client and creators. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I can't say anything negative about the platfrom or the people we work with. Both are extremely helpful and put our needs first. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? The direct communicaion from brand to creator has been incredible. It can be difficult to get into contact with creators and making it easy to communicate with them and apply to live campaigns vs. manual research is such a time saver and huge asset of the platform. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Ryan K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ryan K.") RK Ryan K. Small-Business (50 or fewer emp.) 2/29/2024 "A Game Changer" 5/5 What do you like best about Popular Pays? Popular Pays eliminates the noise and makes it easy to draft, launch, and connect with creators for a campaign on the same day. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? It takes a bit more legwork to make sure that creators do what they need to in a timely manner, but that's more on the creator's end. The platform could benefit from placing stricter guidelines for creators to protect the time and ROI of brands. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Popular Pays solves the problem of spending hours searching and communicating with quality creators. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") UC Verified User in Consumer Goods Mid-Market (51-1000 emp.) 2/21/2024 "Great way to scale UGC!" 3.5/5 What do you like best about Popular Pays? Popular Pays has been a great way for us to scale our production of UGC and videos for paid ads. We are able to easily put together a campaign brief that allows people to apply to a campaign instead of having to hunt around social to find partners that are a good fit. There customer support is also great and super helpful! Review collected by and hosted on G2.com. What do you dislike about Popular Pays? You do have to sort through a lot of applications to find enough quality partners to use in campaigns, but they are there! The applications are limited to ~50, so just be sure to review regularly to allow for new applicants to come through. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Scaling UGC production for paid ads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 2/29/2024 "Easy to use platform and helpful team" 4.5/5 What do you like best about Popular Pays? The platform itself is very easy and intuitive to use. It's easy to share content with the team or client for review and to chat with the content creators. The Popular Pays team was also incredibly helpful. They jumped in any time we needed it to communicate with the creators, address feedback, etc. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I did not experience any issues with the platform itself. Working with creators is a lot of work, but the platform makes it as simple as it can be. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Easily connects you to content creators that are well-suited for your brief. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic KZ Kelly Z. Enterprise (\> 1000 emp.) 2/27/2024 "Great team to work with and awesome experience" 5/5 What do you like best about Popular Pays? Always having someone to go to who knows exactly what to do. We use it across 3 brands, and 4 campaigns per brand per year! Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Sometimes, not a lot of people apply to our campaigns, so we have to go looking for people, but the team is always there to help! Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Finding influencers Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)