--- title: Popular Pays Reviews meta_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 272 scale: '5' date_modified: '2026-08-09' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews **Vendor:** Popular Pays **Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) **Average Rating:** 4.4/5.0 **Total Reviews:** 272 ## About Popular Pays Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. ## Popular Pays Pros & Cons **What users like:** - Users find Popular Pays to be **intuitive and easy to use** , enhancing their overall experience and satisfaction. (22 reviews) - Users laud the **helpful staff** at Popular Pays, consistently providing exceptional and timely support throughout their experience. (15 reviews) - Users appreciate the **exceptional customer support** of Popular Pays, enhancing their experience with onboarding and ease of use. (12 reviews) - Users find Popular Pays to be **extremely intuitive and easy to use** , simplifying the campaign creation process significantly. (11 reviews) - Users appreciate the **exceptional communication** from Popular Pays, highlighting responsiveness and support throughout their experience. (9 reviews) - Users appreciate the **helpfulness** of the Popular Pays team, ensuring a seamless and efficient campaign experience. (9 reviews) - Users value the **quick response** from support and team, enhancing collaboration and campaign effectiveness. (9 reviews) - Users value the **ease of launching campaigns** with Popular Pays, enhancing productivity and creator connections across industries. (8 reviews) - Users value the **diverse pool of influencers** and excellent support from Popular Pays for effective campaigns. (8 reviews) - Client Interaction (7 reviews) **What users dislike:** - Users encounter **creator issues** with inactive profiles, poor vetting, and communication difficulties, impacting campaign effectiveness. (9 reviews) - Users struggle with **inefficient vetting** processes, leading to complications and poor returns on investment from creators. (4 reviews) - Users experience **limited collaboration options** with Popular Pays, hindering effective communication and influencer connections across platforms. (4 reviews) - Users report **technical issues** with bugs, search limitations, and a clunky review process affecting their experience. (4 reviews) - Users face **brand challenges** with improperly vetted creators, leading to concerns over fake followers and return on investment. (3 reviews) - Candidate Issues (3 reviews) - Learning Difficulty (3 reviews) - Low Quality (3 reviews) - Communication Issues (2 reviews) - Users find the **navigation confusing** due to limited creator options and a clunky review process affecting campaign flow. (2 reviews) ## Popular Pays Reviews ### 1. Great Creative Partner/Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Justin L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2020 **What do you like best about Popular Pays?** Connecting with high quality creators, easy to use interface, reminder messages to help move projects forward, communication from platform reps was friendly and helpful **What do you dislike about Popular Pays?** Overall process went a little longer than anticipated, some of which was on our side and some the creator, work was still high quality though **What problems is Popular Pays solving and how is that benefiting you?** Easily resize/reformat existing creative assets in order to activate across social channels, initial run was successful enough that we are currently planning to expand to work with them on additional projects ### 2. The experience was okay, we hit some bumps along and the PopPays team didn't handle it very well. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 13, 2020 **What do you like best about Popular Pays?** Popular Pays said they could hit our tight timelines and the initially did. As I said earlier, we hit some bumps where the creative didn't align with what the brand wanted and I didn't feel like the team handled the feedback very well. **What do you dislike about Popular Pays?** The program management tool was very difficult to manage for someone that has never used it before. **What problems is Popular Pays solving and how is that benefiting you?** Fast timelines for creative. ### 3. Great UI, great client services! **Rating:** 5.0/5.0 stars **Reviewed by:** Laura C. | Senior Manager, Acquisition Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 31, 2020 **What do you like best about Popular Pays?** The UI is super intuitive and easy to use. The client services team is great and super helpful. This was a very seamless way to launch an influencer campaign. **What do you dislike about Popular Pays?** There are a few tiny technical glitches, like not being able to update the shipping tracking info once you input something. **What problems is Popular Pays solving and how is that benefiting you?** Influencers at scale without using an agency. We were able to quickly and easily work with 25 different influencers. ### 4. Pop Pays Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 30, 2020 **What do you like best about Popular Pays?** Pop Pays is extremely knowledgeable about social and understands what works best on what platforms. They are patient with clients and did a good job listening to feedback. Their project management skills are excellent and they are flexible with clients which is very much appreciated. **What do you dislike about Popular Pays?** The quality of the creators can be hit or miss. When it is not high quality it can be difficult for clients to believe in the value. It can be laborious for clients and there are a lot of steps to getting content live. For some clients it's too much. **Recommendations to others considering Popular Pays:** Make sure your clients are aware of what they're getting into and are willing to fill out detailed briefs Be buttoned up and prepared to help clients work with Popular Pays **What problems is Popular Pays solving and how is that benefiting you?** Lack of creative resources at the client. Desire for content that feels natural and comes from influencers. ### 5. Great tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Popular Pays?** The difference between PopPays and other tools is that rather than wasting countless hours sourcing and getting approval to move forward with creators, you submit a brief and they come to you. Like all tools, I could always take more data, but it gives a good picture of results. Creators are professional, as the platform pushes them to be based on their rating system. **What do you dislike about Popular Pays?** Engaging with influencers can be time consuming. While one of the benefits of the platform is that you get direct access, for an agency partner it can be exhaustive. If the brand had managed services, we might consider using them. The tool is best suited for in house stakeholders who don't have rounds and rounds of internal agency and client review. **What problems is Popular Pays solving and how is that benefiting you?** We picked Pop Pays for their roster of talent and ease of discovery and approach to briefing. Working with influencers who are actively raising their hand to work on our brand makes a huge difference in the overall working structure and relationship. ### 6. Pop Pays is a great solution for influencer content for CPG brands! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 22, 2020 **What do you like best about Popular Pays?** I love the interactive dashboard, the brief process, as well as the review method for reviewing content from influencers. Pop Pays has been a wonderful and turkey solution to getting great content to fuel my CPG brand's social channels. **What do you dislike about Popular Pays?** I can't think of anything! Just wish I could work with them more! **Recommendations to others considering Popular Pays:** Best influencer platform for sourcing content creation! **What problems is Popular Pays solving and how is that benefiting you?** Able to get to better and more unique content that my team wouldn't be able to think of. It has fueled our content calendar and created high engagement rates on our platform with unique and standout content from awesome creators and influencers! ### 7. Fantastic Influencer Network Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Sam N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Popular Pays?** How helpful the PP team was throughout the process. **What do you dislike about Popular Pays?** Some influencer are less responsive than others, although not necessarily PP's fault there. **Recommendations to others considering Popular Pays:** If you need an influencer program at scale, they make working with talented and high-quality influencers easier than most with great results. **What problems is Popular Pays solving and how is that benefiting you?** We launched an awareness campaign around new packaging and the PP team was helpful in making sure our entire campaign was launched correctly to see the best results. ### 8. great experience team! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Popular Pays?** Having Kenisha as our partner is the best part! so responsive, and is like having an additional member to our team **What do you dislike about Popular Pays?** popular pays doesn't have a large search engine, so can feel limiting **Recommendations to others considering Popular Pays:** I don't have any advice and don't understand this question **What problems is Popular Pays solving and how is that benefiting you?** can contract and compensate a high volume of influencers, enabling us to execute a high volume of compaigns ### 9. Fast service, platform was easy to use, creative quality depends **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about Popular Pays?** Platform was easy to use. You can view creators, drafts, and approve creatives quickly and easily. **What do you dislike about Popular Pays?** No creative guidance or strategy is provided. This works great if you know exactly what you want and want someone to quickly get it done for you. **Recommendations to others considering Popular Pays:** If you are in need of partners for rigorous creative testing, this wouldn't be the right platform. But if you know exactly the creative concepts you are looking for and want to get them off the ground quickly, this is the right vendor. **What problems is Popular Pays solving and how is that benefiting you?** Outsourcing creative production. They were easy to work with. ### 10. Social-first creative that's cohesive with my TV/other digital creative. **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah N. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2020 **What do you like best about Popular Pays?** Pop Pays was able to take my TV spots and cut them down into bite-sized social creative that still kept the same look and feel. They were able to abide by Facebook/Instagram best practices as well. **What do you dislike about Popular Pays?** Nothing! The whole approval process was very streamlined. **What problems is Popular Pays solving and how is that benefiting you?** We have been able to make social-first creative from our TV assets. ### 11. Great Platform and Managed Service! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Popular Pays?** Definitely the flexibility offered based on the needs of your program. I've worked with Popular Pays both in a self-service capacity (for a smaller/more local influencer program) as well as managed service for larger initiatives. Both were good experiences with as much support as we needed! **What do you dislike about Popular Pays?** I think a broader issue with influencer selection is trying to hone in on the type of voice that you're looking for (and in the budget you need). It's a tedious evaluation process that unfortunately can't be solved by technology, although I believe they are trying. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helps remove some of the tedium of executing influencer strategies. Their strong relationships with talent have helped us gain additional content as added value! ### 12. Easy Workflow for Incredible Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Brie S. | Course Instructor, Enterprise (> 1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Popular Pays?** Easy to communicate and source creators for high quality content **What do you dislike about Popular Pays?** Just wish there were most creators/influencers for niche campaigns -- managed services always comes to the rescue in this scenario though! **What problems is Popular Pays solving and how is that benefiting you?** Content creation at scale Influencer discovery, management, and measurement ### 13. Amazing product and even better support! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Popular Pays?** They have curated an amazing network of creators.... not to mention their robust dashboard to supply all of the reporting I need! **What do you dislike about Popular Pays?** Since I am able to message the creators directly, I have no issues/dislikes **What problems is Popular Pays solving and how is that benefiting you?** Workflow management across our creative department! ### 14. Very good app with awesome customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** July 21, 2020 **What do you like best about Popular Pays?** I liked the ability to use the platform's integrations and be able to work with such a variety of creators **What do you dislike about Popular Pays?** I didn't have any particular features that I didn't like about it **What problems is Popular Pays solving and how is that benefiting you?** Sourcing good talent for editing videos, connecting the content we have created with Facebook ads manager ### 15. Popular Pays Delivers Fast, High-Quality Content **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Popular Pays?** Easy to use, well-designed interface allows you to quickly identify influencers that match your brand - the process of brief development, content creation with the influencer is seamless. Owning the content outright is great. Highly recommend. **What do you dislike about Popular Pays?** The fee structure has changed over the years. I preferred the bidding system, frankly. Creators have become more greedy, which isn't Popular Pays fault - it's just the industry evolution. **Recommendations to others considering Popular Pays:** You won't be disappointed. The company has solid leadership and the team wants to help you succeed. **What problems is Popular Pays solving and how is that benefiting you?** High quality content in perpetuity is difficult to find. And managing influencer contracts independently is a nightmare. Popular Pays addresses a big need in the marketplace. ### 16. Amazingly Innovative Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Rohan T. | Business Development Director, Enterprise (> 1000 emp.) **Reviewed Date:** January 22, 2020 **What do you like best about Popular Pays?** Popular Pays is my preferred way to approach influencer marketing. It is a wonderfully flexible platform that allowed me to directly connect with dozens of influencers, affordably create a wealth of high-quality content, and secure many sponsored posts. My clients were thrilled! **What do you dislike about Popular Pays?** Nothing. Great product, great team. Made my clients very happy. **Recommendations to others considering Popular Pays:** Go in with a clear idea of what your influencer marketing strategy is. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays was a key tool in my influencer marketing strategy. It enabled me to quickly create great content and proved to be a cost-efficient way to get in front of my target consumers. ### 17. Great Collaborator on Custom Social Creative **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2020 **What do you like best about Popular Pays?** Quick turnaround, great communication, final output was well-received by client **What do you dislike about Popular Pays?** Nothing much - we ran into a few issues with our advertiser client using the platform for review/feedback, but no major complaints! **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays helped agency clients with limited creative resources adapt video/display creative into unique assets specific for social platforms ### 18. Fantastic, intuitive and great customer support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Popular Pays?** Being able to create in-depth reporting through Pop Pays analytics system is awesome. It allows me to get data out fast and efficiently. **What do you dislike about Popular Pays?** There is very little I've had issues with **Recommendations to others considering Popular Pays:** Definitely give it a shot **What problems is Popular Pays solving and how is that benefiting you?** Finding content creators that make sense for our brands and with PopPays vetting system this hasn't been more simple to accomplish. ### 19. We've found Popular Pays extremely valuable for growing our awareness and reaching new audiences. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2020 **What do you like best about Popular Pays?** We love the ability to create contracts + payments within the app. **What do you dislike about Popular Pays?** Sometimes the outreach process is a bit manual. **Recommendations to others considering Popular Pays:** Very useful from a user flow perspective ! **What problems is Popular Pays solving and how is that benefiting you?** We've been able to hit new audiences using the influencers. The content we gain from the platform has also been hugely beneficial ### 20. AMAZING content! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 28, 2020 **What do you like best about Popular Pays?** Received high quality assets to use across my marketing channels which was key for my business! **What do you dislike about Popular Pays?** no negative feedback! super easy to use! **What problems is Popular Pays solving and how is that benefiting you?** Connecting with my audience in a meaningful and impactful way. Something that really resonates with our following ### 21. Great customer service & campaign content **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 02, 2020 **What do you like best about Popular Pays?** team that walks you through setting up a brief, selecting influencers, choosing content to promote, etc. **What do you dislike about Popular Pays?** still a l ot of work to run a large campaign with a lot of influencers **What problems is Popular Pays solving and how is that benefiting you?** mass content creation, endorsement from influencers, great photography ### 22. Collaboration is King When Working With PopPays **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about Popular Pays?** My favorite part of working with PopPays is working with PopPays– they're always open to collaboration and keeping an ongoing dialogue. Our contact, Rachel, has been phenomenal at listening through our asks and curating a project path based on that need. Additionally, we've always been happy with the work that our influencers have done for us. **What do you dislike about Popular Pays?** Working with the influencers themselves can be tricky as they work independently. We've learned to be more clear in briefs to get the desired output. **What problems is Popular Pays solving and how is that benefiting you?** They allow us to create content for our brands in a more organic way without losing all creative control. ### 23. Find the perfect people to help promote your brand! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 27, 2020 **What do you like best about Popular Pays?** Popular Pays made it so easy to find the influencers that best suited my company's brand. The content that we netted from our engagement with Popular Pays was creative, artistic, and perfectly-suited for my company's needs. The interface is clean and simple, and the platform perfectly blends meaningful content generation and performance analytics. **What do you dislike about Popular Pays?** It's tough to think of something, but perhaps adding some nice-to-have features like attaching files to the messaging platform. **What problems is Popular Pays solving and how is that benefiting you?** We used Popular Pays to find the influencers who fit our targeted marketing campaigns -- they allowed us to reach the demographics we needed to communicate with! ### 24. Pop Pays Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Popular Pays?** The easy-to-use UI -- love how us (the ad agency), the client, and the influencers are able to connect fluidly. **What do you dislike about Popular Pays?** I'm not a fan of how the content is deliverer for review. It is a bit confusing/messy. **What problems is Popular Pays solving and how is that benefiting you?** Solving the pain-point of communicating all influencer management/communication through to the client. ### 25. Need Influencers, But Short on Time? Pop Pays **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Popular Pays?** I liked the Platform best. Simple & easy **What do you dislike about Popular Pays?** Some influencers are weaker than others. **Recommendations to others considering Popular Pays:** Start with a reasonable budget. It can't be too small, because you won't see the actual results if you don't spend. **What problems is Popular Pays solving and how is that benefiting you?** Social media branding. This was our main focus for this project. ### 26. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2020 **What do you like best about Popular Pays?** The website is super easy to use and filter **What do you dislike about Popular Pays?** not sure to be honest; would be nice if content would be built for multiple sizes. **What problems is Popular Pays solving and how is that benefiting you?** We use it for fast and cheap content when we dont have time for production ### 27. A+ **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Popular Pays?** PopPays has been such an incredible tool for our influencer marketing and campaign efforts. It is easy to use and navigate through and everything is in one place. The customer service is extraordinary and always responsive. There have been a number of times where I needed to hop on a call with our rep, Tyler, and he made time that day. We feel lucky to have our PopPays team. **What do you dislike about Popular Pays?** There isn't much to dislike. We are pleased with the platform capabilities, customer service and overall partnership. **What problems is Popular Pays solving and how is that benefiting you?** The benefit of having the search tool and also inviting creators outside of PopPays into the platform are valued. Also, having our rep, Tyler, being able to see conversations we have with creators and step in when needed has been beneficial as well. ### 28. I had a small bit of interaction with Pop Pays during a pro bono project **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 06, 2020 **What do you like best about Popular Pays?** Their responsiveness and willingness to help and provide support **What do you dislike about Popular Pays?** Excessive follow ups and disjointed emails after we expressed the opportunity was no longer feasible **What problems is Popular Pays solving and how is that benefiting you?** No problem solving currently, I have not been in touch with the Popular Pays team since. ### 29. Timely and Quality **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2020 **What do you like best about Popular Pays?** Team was easy to work with, motivated, timely and the output was great. **What do you dislike about Popular Pays?** No issues at all. The team was all around great. **What problems is Popular Pays solving and how is that benefiting you?** They helped with creative development. They streamlined the creative process. ### 30. I prefer the UX on the platform to other similar programs. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2020 **What do you like best about Popular Pays?** The UX and the ability to keep content and content creators organized easily. **What do you dislike about Popular Pays?** I would love to be able to invite creators to the platform more easily. **Recommendations to others considering Popular Pays:** Try it. Definitely worth giving it a try, but be prepared to still play a role in the management of the content creation. **What problems is Popular Pays solving and how is that benefiting you?** We were able to create more dynamic content for paid social assets and repurpose them on organic social channels. We are now looking to try use Popular Pays for organic content creation as well. ### 31. The Best Way of Working With Influencers, Hands Down **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2020 **What do you like best about Popular Pays?** Having access to a large pool of influencers that we can work with DIRECTLY has been a godsend. No need to deal with agents or wasting time waiting for people to respond to DMs; it's all right there on the platform. Our reps have been super attentive and responsive to any and all requests we've thrown at them. **What do you dislike about Popular Pays?** They don't offer payment handling in Threads, but I'm told it's on the roadmap. **What problems is Popular Pays solving and how is that benefiting you?** Searching and access. Using a tool to source and then manually contacting people through unreliable sources is a huge time waste. Popular Pays not only allows us to do this, but also allows us to put out briefs that influencers can choose to apply to. ### 32. Good source to find influencers for campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 31, 2020 **What do you like best about Popular Pays?** Fully execute influencer campaigns within the platform, including sourcing the influencers, content submission and payment. **What do you dislike about Popular Pays?** No block feature for influencer campaigns **Recommendations to others considering Popular Pays:** Great platform to use when executing influencer campaigns with large amounts of creators **What problems is Popular Pays solving and how is that benefiting you?** Running campaigns with large numbers of influencers ### 33. Pop Pays is a pleasure to work with! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 26, 2020 **What do you like best about Popular Pays?** The contacts at Pop Pays are super helpful and flexible with our agency. They were a true partner on a very important assignment for our clients. We heard lots of positive feedback from the team who worked with them daily for several weeks. The dashboard interface is easy to use and helps me find the right influencers for my program. **What do you dislike about Popular Pays?** There is nothing that I dislike. They are a pleasure to work with. **Recommendations to others considering Popular Pays:** Do it! **What problems is Popular Pays solving and how is that benefiting you?** Quick turn, affordable option for content ### 34. Great for the right product and with the right influencers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about Popular Pays?** The ease of the platform was helpful , plus the reporting features made it easy to share with shareholders. **What do you dislike about Popular Pays?** It felt hard to really get a sense of the micro-influencers and their estimated ROI. **Recommendations to others considering Popular Pays:** Give it a try. Commit a small budget and see how it works and how much work you will need to put into it. **What problems is Popular Pays solving and how is that benefiting you?** solving the issues of having to identify influencers and this helped close the Time Spent gap on this marketing project significantly. ### 35. Powerful platform with top notch customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** January 13, 2020 **What do you like best about Popular Pays?** Popular Pays customer service is top notch. All the reps are incredibly personable and get things done efficiently. **What do you dislike about Popular Pays?** The only real downside of the Popular Pays service is having influencers sent to us that had an overwhelming amount of sponsored content. **What problems is Popular Pays solving and how is that benefiting you?** I'm able to easily scale my influencer marking presence up or down. Not only are we getting great content for our brands to use, we're also driving home important business results at an incredibly affordable price. ### 36. We Worked with Popular Pays on a campaign for Dunkin' **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 30, 2020 **What do you like best about Popular Pays?** Great Client service, and intuitive dashboard **What do you dislike about Popular Pays?** Difficulty getting influencers to post on time **Recommendations to others considering Popular Pays:** Popular Pays is a good solution to implement and manage influencer marketing **What problems is Popular Pays solving and how is that benefiting you?** awareness for new limited time offers ### 37. Great communication with representatives, but existing platform limitations can be frustrating **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2020 **What do you like best about Popular Pays?** Direct communication with Creators helps build better relationships which then makes for better content creation. That transparency with each Creator helps drive better brand messaging and overall content. Additionally, when necessary, client managers are quick to provide support. **What do you dislike about Popular Pays?** Platform limitations (such as not being able to include attachments in messaging for reference) or some Creators not being held to a certain degree of professionalism can create frustration or miscommunication. **What problems is Popular Pays solving and how is that benefiting you?** Access to a multitude of Creators at your fingertips provides easy outreach. Segmentation of said Creators by location, interests, skill, etc. lends to increased insight when choosing who to work with, ending up with better partnerships for your brand. ### 38. Budget friendly but pretty self-service...be prepared to put in some work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Popular Pays?** All the high quality photos we were able to get **What do you dislike about Popular Pays?** All the work I had to put in to review creators, re-brief them because they did not follow the brief that I painfully wrote, dealing with creators not posting images on time. In essence, I wish Pop Pays was more hands-on when it came to managing the day in and day out **Recommendations to others considering Popular Pays:** Fight for support from Pop Pays on the day-to-day admin stuff. **What problems is Popular Pays solving and how is that benefiting you?** High quality photos for low cost ### 39. The best solution to manage influencer and content creation for brands and publishers. **Rating:** 5.0/5.0 stars **Reviewed by:** Mark C. | Co-Founder & Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** April 22, 2020 **What do you like best about Popular Pays?** Ease of platform and customer support. Access to talent. **What do you dislike about Popular Pays?** The platform is updated so frequently that sometimes you have to re-educate yourself. **What problems is Popular Pays solving and how is that benefiting you?** Content creation and influencer marketing. ### 40. Attentive Reps **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Popular Pays?** Our reps help us to find qualified talent. The platform helps us to easily find and pay talent. **What do you dislike about Popular Pays?** The network limited given the cost of membership and many creators ask expensive rates for light work. **What problems is Popular Pays solving and how is that benefiting you?** We are cracking influencer creative. ### 41. Good Insights **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2020 **What do you like best about Popular Pays?** Easy to Navigate, Filtering is strong.... **What do you dislike about Popular Pays?** Similar to other enterprise solutions... **What problems is Popular Pays solving and how is that benefiting you?** Multiple teams working with "influencers", trying to organize ### 42. Pop Pays makes influencer marketing simple! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2020 **What do you like best about Popular Pays?** The ease of use and the pop pay's team's willingness to help onboard us with the platform. **What do you dislike about Popular Pays?** It is fairly difficult to manage expectations around paid vs. unpaid posts, but ultimately that comes down to communication with the influencers. **Recommendations to others considering Popular Pays:** I would recommend setting expectations regarding per post budget upfront. **What problems is Popular Pays solving and how is that benefiting you?** Access to high quality UGC and brand exposure. The brand exposure is fairly limited by working with micro influencers and a smaller budget, but the content has performed very well on our feed. ### 43. Poppays full review 2020. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 27, 2020 **What do you like best about Popular Pays?** I like the Ease of use and UX navigation is what i liked best **What do you dislike about Popular Pays?** The lack of variety in content is what I dislike the most, but the work looked great **Recommendations to others considering Popular Pays:** Advice I'd give is for there to be more variety and more options for our creative needs.a **What problems is Popular Pays solving and how is that benefiting you?** Getting more variety that we can internally but not enough from different content creators. Benefits are more eyeballs and more click throughs. ### 44. Wonderful team to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** March 09, 2020 **What do you like best about Popular Pays?** The team at Popular Pays was extremely responsive and worked hard to make sure our company's best interests were looked after. They managed tight deadlines and always had a great attitude. **What do you dislike about Popular Pays?** Working with celebrities is always challenging, because they don't always follow through. However, the Popular Pays team did their best to push forward the creative and timeline. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays enabled us to partner with celebrities with strong social followings and launch a successful campaign. ### 45. Seamless and easy experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Mid-Market (51-1000 emp.) **Reviewed Date:** March 07, 2020 **What do you like best about Popular Pays?** Easy to work with, good customer service **What do you dislike about Popular Pays?** Price and turnaround time of creative provided **What problems is Popular Pays solving and how is that benefiting you?** Creative needs ### 46. Amplify Snack Brands has a joint scope for our top brands **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** March 19, 2020 **What do you like best about Popular Pays?** Real time, prompt ability to execute a post **What do you dislike about Popular Pays?** sometimes hard to determine what the "fair value" is **Recommendations to others considering Popular Pays:** Great platform that is perfect for medium sized budgets. Easy to use and QUICK. **What problems is Popular Pays solving and how is that benefiting you?** n/a ### 47. Popular Pays is an amazing platform that produces stunning content for the brand **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2020 **What do you like best about Popular Pays?** Popular Pays has exceptional customer service. Every person on our account is attentive and truly cares about the outcome of our campaigns. **What do you dislike about Popular Pays?** Not one thing! We've been able to work with the Popular Pays team to optimize our experience on the platform. The team is amazing at incorporating our feedback quickly to create new user friendly features. **What problems is Popular Pays solving and how is that benefiting you?** Popular Pays has allowed Chameleon Cold-Brew to reach new audiences through our chosen creators that create thumb-stopping content which we've been able to repurpose and use on our own channels. ### 48. Amazing Photography **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2020 **What do you like best about Popular Pays?** The highly talented creators in the network made it all worth while. I still follow many of them on social media **What do you dislike about Popular Pays?** Some creators were not so good but Pop Pays always resolved the issue by finding a new creator that was a better fit **What problems is Popular Pays solving and how is that benefiting you?** Needed exciting creative on In store and social media ### 49. Efficient, effective & engaging **Rating:** 5.0/5.0 stars **Reviewed by:** Dana K. | Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2020 **What do you like best about Popular Pays?** Ease of using the tool & variety of influencers **What do you dislike about Popular Pays?** Nothing! Really loved my work with Pop Pays. **Recommendations to others considering Popular Pays:** Leverage the insights & experience of your program partners at Pop Pays and work to optimize the amount of content you receive from each influencer. **What problems is Popular Pays solving and how is that benefiting you?** Quick & affordable content development & driving awareness ### 50. Pop Pays and Arc Worldwide **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2020 **What do you like best about Popular Pays?** Pop Pays made is very easy to find and sort influencers. This helped us find our best fit for our project. **What do you dislike about Popular Pays?** There was a lot of legal confusion between agencies, Pop Pays, and the influencer. **Recommendations to others considering Popular Pays:** Be specific in your briefs! The more specific, the more likely you'll find what you need. **What problems is Popular Pays solving and how is that benefiting you?** Access to social media influencers, mass content generation ## Popular Pays Discussions - [What is Popular Pays used for?](https://www.g2.com/discussions/what-is-popular-pays-used-for) - [Is there a way we can contact brands beforehand for negotiation purposes, or show a range of our rate that we’re willing to work for?](https://www.g2.com/discussions/is-there-a-way-we-can-contact-brands-beforehand-for-negotiation-purposes-or-show-a-range-of-our-rate-that-we-re-willing-to-work-for) - 1 upvote - [View Popular Pays pricing details and edition comparison](https://www.g2.com/products/popular-pays/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-08-10+12%3A55%3A56+-0500&secure%5Bsession_id%5D=362cfea9-e265-4e04-873c-88f9f683dbbe&secure%5Btoken%5D=7db3f935b5ce12c260883244f16dc51c4135e81da9a96d110009b359d93891ef&format=llm_user) ## Popular Pays Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Trend Analysis - Real-Time Analytics - Multi-Campaign - Demographic Data - Social Media Integration - Campaign Segmentation - Communication Management - Influencer Relationship Management - Social Performance Management - Campaign Management - Multi-Channel Management - Contact Management - Content Management - Rewards Management - Workflow Management - Activity Dashboard **Hiring** - RFP Creator - Messaging - Freelance Screening - Freelance Profiles **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Third-Party Integrations - Campaign Planning **Additional Functionality** - Data Visualization - Keyword Tracking - Search/Filter - Social Advertising - Influencer Tracking - Social Promotion - Conversion Tracking - Payment Tracking - Customizable Reports - Email Marketing - Approval Process Control - Alerts/Notifications - Performance Metrics - Data Import/Export - Campaign Scheduling - Engagement Tracking - Monitoring - Contact Database - Influencer Discovery - Multi-Channel Marketing - Social Media Monitoring - Activity Tracking - Customizable Branding - ROI Tracking - AI Copilot - Reporting & Statistics - CRM - Faceted Search/Filter - Categorization/Grouping - Filtering - Generative AI - API **Project Management** - Calendar - Guidelines and Policies - Workflow Builder - Digital Asset Management **Payment** - Payment Automation - Secure Payments - Multi-Currency Payments - Multiple Payment Methods ## Top Popular Pays Alternatives - [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) - 4.6/5.0 (563 reviews) - [GRIN](https://www.g2.com/products/grin/reviews) - 4.5/5.0 (482 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (420 reviews)