--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 6/14/2021 "Great product and incredible service!" 5/5 What do you like best about Popular Pays? The customer support is top notch and the UI is very intuitive. Popular Pays helps keep track of every influencer for multiple clients in one easy space. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Can't really think of anything negative to say on this one. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Tracking down and managing influencers is not an easy lift. Contract signings, asset updates, and general knowledge of an influencers metrics can be a lot to do on your own. Popular Pays helps manage all of those things in one, easy to use portal. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 10/31/2021 "Great platfrom" 5/5 What do you like best about Popular Pays? How fast and easy I can connect to influencers. I love that I can search and filter using tags and that I can invite influencers from outside. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? It is not fully automated and still requires manual adjustment. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Create UGC content. Expand the business Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Wine and Spirits](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Wine and Spirits") UW Verified User in Wine and Spirits Enterprise (\> 1000 emp.) 12/7/2020 "Streamlined Process" 4/5 What do you like best about Popular Pays? I love Pop Pays platform on the backend. It allows for a super streamlined process which is vital, especially with larger influencer campaigns. We are able to execute much quicker and cleaner with their platform than on our own. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Sometimes some of the applicants who come through are really not what we are looking for. Would be great if we could filter through these people to save time. (i.e. only want people with 40%+ followers in U.S.) Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Quick execution. The streamlined process! Review collected by and hosted on G2.com. Show More 4/22/2021 Current UserValidated ReviewerSource: Organic ![Verified User in Consumer Electronics](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Electronics") AC Verified User in Consumer Electronics Mid-Market (51-1000 emp.) 6/30/2020 "OK if you're in a bind, but you can manually find better influencers to work with." 2/5 What do you like best about Popular Pays? Liked that influencers come to you, they apply to your "job" if they want to work with you. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Some of their influencers buy their followers and likes, Pop Pays doesn't seem to have a system in place to track down these fake influencers. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: Go for it if you're low on time, the platform gets the job done. However, know that you can get better outcomes from manually. You don't really get your bang for your buck. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Product announcements Content creation Review collected by and hosted on G2.com. Show More 6/30/2021 Validated ReviewerSource: Organic ![Arnelle P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Arnelle P.") AP Arnelle P. Customer Success Specialist Small-Business (50 or fewer emp.) 1/13/2020 "Love it!" 5/5 What do you like best about Popular Pays? I like how accessible the content was and how easy it was to find influencers that match our company. The campaign brief was easy to make and we had a great number of applicants that wanted to participate. We got amazing content from each influencer and have been able to use said content across all our marketing platforms. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? There was nothing major that we did not like about Popular Pays. Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: Set a budget for your influencers. Even if it is small, it can go a long way. Also, Use the resources that they provide for you. There is always someone available to help you with anything that you may need. I appreciate the staff that has helped us through this process. Sara, Nicole, and Kathryn for making out experience wonderful. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We were able to gain a lot of new influencers and create lasting relationships for future campaigns. Review collected by and hosted on G2.com. Show More 9/14/2020 Current UserValidated ReviewerSource: Organic ![Scot B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Scot B.") SB Scot B. Director of Creative Marketing Small-Business (50 or fewer emp.) 6/30/2020 "Solid Platform, With Options For All, Great Influencer Community" 5/5 What do you like best about Popular Pays? Popular Pays is a great marketplace to connect with creators, and manage creative projects. I like that they found a package within their platform that fit our budget. Most platforms have a high cost of entry and Popular Pays did too until recently. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Nothing so far, Popular Pays has hit the mark. \*Coming back months later, and still happy with Popular Pays and it's Influencer Community! Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: Give it a look, talk with their account people, try it out, you won't regret it Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We've been able to connect with an engaged base of creators that want to go out and create content for us. The creators we've worked with so far have been great with communication and producing great work. \*Coming back to say there is some super talent on the platform and we've been enjoying working with them the past 6 months. Review collected by and hosted on G2.com. Show More 9/14/2020 Current UserValidated ReviewerSource: Organic BB Beth Ann B. Marketing Director Enterprise (\> 1000 emp.) 7/8/2021 "PopPays Review" 5/5 What do you like best about Popular Pays? The ease when using PopPays. It's easy to login. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The timeframe that I have to respond to customers. I don't like the limit of 2 weeks. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Brand Awareness Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 5/26/2021 "Popular Pays Review" 5/5 What do you like best about Popular Pays? I love the brands that I've worked with through the app. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? A lot of the campaigns time out without acceptance or denial Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? I have worked with great clients and I feel like especially in the last year I've been investing more into making sure the content is great Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JR Julia R. Small-Business (50 or fewer emp.) 9/8/2020 "Incredible content and influencer platform - SO user friendly!" 5/5 What do you like best about Popular Pays? This platform is truly one of a kind. As a start up brand, it is the best way to get content and find new influencers. I like that we can message people in the platform and streamline communication. Shortlisting potential creators is also a great feature. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I don't like that we can't negotiate price within the tool. I did hear it's coming soon! Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: No advice other than sign up! You won't regret it and it will change your content strategy entirely. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We are a new business during COVID. Since we can't have traditional photo and video shoots, popular pays is invaluable to getting content created. We have realized that we don't need huge budgets and shoots to get what we need! Review collected by and hosted on G2.com. Show More 10/9/2020 Current UserValidated ReviewerSource: Organic ![Mark J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark J.") MJ Mark J. Lead Barista Small-Business (50 or fewer emp.) 7/28/2020 "The future of marketing!" 5/5 What do you like best about Popular Pays? They made it so easy to find creative help and saved me a ton of time! Without their help, I would have spent a lot more time hiring/contracting folks out, and instead, I’ve been able to spend that time on other things! Review collected by and hosted on G2.com. What do you dislike about Popular Pays? There aren’t really any downsides to Popular Pays. It’s definitely the best platform out there for finding creatives and influencers, and connecting your brand with talented individuals couldn’t be any easier. Popular Pays is also constantly growing and improving: Review collected by and hosted on G2.com. Recommendations to others considering Popular Pays: I would take the time to sit down and talk with one of their friendly employees; they will give you all the info that you need and show you how to access the things you need! Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Quality marketing content was a big problem for my company, and working with Popular Pays has completely changed our marketability. We’re much more visible now and our content is leagues beyond what it used to be! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)