--- title: Popular Pays Reviews meta\_title: 'Popular Pays Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 272 reviews by the users' company size, role or industry to find out how Popular Pays works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 272 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Popular Pays Reviews & Product Details Visit Website Popular Pays is your ultimate collaboration gateway and all-in-one platform for influencer marketing and visual content creation, designed for brands of all sizes. With direct access to thousands of vetted, responsive creators across industries, we streamline your entire creator marketing lifecycle - from discovery to campaign launch and beyond. Our intuitive platform and AI-powered tools make collaboration easy and intuitive, enabling you to scale your content creation efforts and launch impactful marketing campaigns without juggling multiple touchpoints. Popular Pays’ dedicated team handles everything from creator vetting and contract management to campaign oversight, ensuring quality content delivery on time, every time. Popular Pays empowers you to optimize campaigns, demonstrate tangible results, and drive significant business impact. Experience the power of seamless creator collaboration that not only aligns with your brand values and audience but also delivers strong ROI. Popular Pays is an official partner of Meta, TikTok, Amazon, and Pinterest, and works with brands such as Kellogg, Kraft, Delta, and Lyft. * * * Product Website Popular Pays Seller [Popular Pays](https://www.g2.com/sellers/popular-pays) Discussions [Popular Pays Community](https://www.g2.com/products/popular-pays/discuss) Languages Supported English Solution Type Best-of-Breed Overview by Corbett Drummey Show More ## Pricing Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) ![Verified User in Public Relations and Communications](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Public Relations and Communications") AP Verified User in Public Relations and Communications Mid-Market (51-1000 emp.) 11/19/2024 "Vic President, Digital Strategy" 5/5 What do you like best about Popular Pays? PopPays support is always helpful and available to answer questions. They constantly try to improve the platform's UX through client feedback. Variety of creators Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Would like some additional vetting by PopPays - maybe you get something if you reiew creators in a campaign after it is completed, and PopPays could reference those to note summary of feedback in the platform. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? findings and seamlessly working with creators for advocacy campaigns Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10533567/official_response/edit) We're happy to hear that you appreciate our support and the variety of creators on our platform. Thank you for your feedback on the vetting process, we recently launched a new tool, SafeCollab which makes vetting influencers fast and efficient. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") AM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 12/12/2024 "I am newer but the onboarding to the tool was very thorough and helpful as a part of my process." 4/5 What do you like best about Popular Pays? I like the submission/vetting process for influencers to apply for campaigns. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? From what I have seen so far sometimes it is more difficult to get the exact influencers you want in a campaign. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Help with attaining influencer interest in a campaign and negotiating on budget to fit our needs. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10641525/official_response/edit) Thank you for your feedback! We're pleased to hear that you found our onboarding and vetting tools helpful. We're constantly working to enhance our matching process to make selecting the creators you want to work with easier. We're committed to helping you attain influencer interest and negotiate a budget to fit your needs. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Lauren D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lauren D.") LD Lauren D. Director, Social Media Mid-Market (51-1000 emp.) 2/22/2024 "Great service, successful campaigns!" 4.5/5 What do you like best about Popular Pays? The team was really helpful and pleasant to work with. We have worked with vendors in the past where this has not been the case, and it has made such a difference! They were always willing to assist, offer guidance, take something off our plates, etc. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The dashbaord did have several technical glitches throughout our campaigns, but I will say that each and every one was resolved VERY quickly by the tech team as soon as we let them know. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? We have utilized Popular Pays to find, vet, contract with, and manage influencers and their content for several client campaigns. Having a team and tool to assist with all that is involved in this process is tremedously helpful as we would need multiple full time staff members dedicated to this effort without them. We see great success from the campaigns and the client is excited about having a new tactic to reach audiences, so we hope to continue to run more. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") AF Verified User in Food & Beverages Mid-Market (51-1000 emp.) 12/17/2024 "Senior Strategist" 5/5 What do you like best about Popular Pays? The account service piece is unmatched. Our team is so helpful, so timely. I wouldn't want to work with another vendor because I don't think their service can be matched. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The creator pool can feel a little shallow at times and the content can lag a bit depending on who you work with, but it gets better as you get more familiar with which creators are better than others. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Generating content for my brands that's authentic Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10548445/official_response/edit) We're glad to hear that our account service has been exceptional for you. We're committed to addressing the challenges you've mentioned and continuously improving our creator pool and content quality to better serve your needs. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Meghana K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meghana K.") MK Meghana K. Social + Content Strategy Specialist Small-Business (50 or fewer emp.) 10/3/2024 Business partner of the seller or seller's competitor, not included in G2 scores. "Platform is easy to use and the team is wonderful to work with!" 5/5 What do you like best about Popular Pays? I like that you're able to invite creators to a campaign and that the team is very helpful in finding the perfect creators for your brand's needs. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Sometimes it's weird to type out revision request edits on the platform. It shows up in an odd format. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? The platform is helping our agency find creators that are right for specific campaigns and working through budgeting differences to get the most out of our dollars. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Consumer Goods](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consumer Goods") AC Verified User in Consumer Goods Enterprise (\> 1000 emp.) 11/22/2024 "Useful Platform" 4.5/5 What do you like best about Popular Pays? It's easy to view applicants' portfolio / content. Oh the customer support is incredible. Mel is always on top of it. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Selection of creators isn't always the greatest. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Being able to comb through creators without seeking them out Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10552151/official_response/edit) Thank you for the positive feedback! We're thrilled that you find our platform easy to use and that you've had a great experience with our customer support, especially with Mel. We understand the importance of having a diverse and high-quality selection of creators, and we are actively working to enhance this aspect of our platform. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller LK Lauren K. Sr. Associate Social Director Enterprise (\> 1000 emp.) 12/12/2024 "positive !" 4/5 What do you like best about Popular Pays? The fast turnaround is nice and super efficient Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The variety of creators has recently been lackluster Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? the vetting process via Safe Collab has been good Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10641514/official_response/edit) Thank you for sharing your feedback! We're happy to hear that you appreciate our fast turnaround and efficiency. We understand your concern about the variety of creators and will certainly look into ways to enhance this aspect of our service. If you have any specific suggestions or preferences for creators, please feel free to share them with us. We value your input and are committed to making improvements based on your feedback. Thank you for choosing Popular Pays! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 11/26/2024 "Great Experience With Popular Pays" 4.5/5 What do you like best about Popular Pays? The quality of influencers and their hands on Customer Support. I've worked with Emma and Tyler at two different companies and they are incriebely knowledge in the influencer space and about Popular Pays Platform. Its a very user friendly platform. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? The Process of finding the right influencers. I think a lot of this comes back to making sure the brief is tight. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Seamless Access to thousands of high quality influencers. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10569649/official_response/edit) Thank you for your positive feedback! We're glad to hear that you've found our platform user-friendly and have had a great experience with our customer support team. We understand the importance of finding the right influencers and are continuously working to streamline the process for our users. Validated ReviewerIncentivizedSource: G2 invite on behalf of seller LA Lauren A. Strategist Enterprise (\> 1000 emp.) 11/21/2024 "Great experience with Popular Pays" 4/5 What do you like best about Popular Pays? Loved how the platform was set up. It was very helpful and organized. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? Communication was difficult with the influencers. Via email would have been easier. Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? Helping us find the right influencers for campaigns. Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10548248/official_response/edit) We're glad to hear you had a great experience with our platform! We appreciate your feedback about communication and will work on improving that process. Thank you for using Popular Pays! Validated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 11/21/2024 "PopPays makes things POP!" 5/5 What do you like best about Popular Pays? The customer service from my contacts and ease of use. Review collected by and hosted on G2.com. What do you dislike about Popular Pays? I always get emails regarding other brand campaigns Review collected by and hosted on G2.com. What problems is Popular Pays solving and how is that benefiting you? sourcing creators in a timely manner Review collected by and hosted on G2.com. Show More Response from Joshua Brook of Popular Pays [Editedit](https://www.g2.com/survey_responses/popular-pays-review-10548900/official_response/edit) We're delighted to hear that you've had a positive experience with our customer service team and find our platform user-friendly. We understand your concern about receiving emails regarding other brand campaigns and will work to ensure that our communications are more targeted to your needs. Thank you for sharing your feedback with us. Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Popular Pays? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Popular Pays ](https://www.g2.com/products/popular-pays/discussions/new) GU Guest User What is Popular Pays used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-popular-pays-used-for) [ View all Discussions ](https://www.g2.com/products/popular-pays/discuss) ## Pricing Options Pricing provided by Popular Pays. ### Pro Starting at $999.00 Per Month ### Enterprise Contact Us Per Month [ View More Pricing Information ](https://www.g2.com/products/popular-pays/pricing) Popular Pays Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_db6ab25e6fc405c83b3973baa10af393/creatoriq.png "Product Avatar Image") CreatorIQ 4.6/5(581) [ Compare Now ](https://www.g2.com/compare/creatoriq-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_15a345d157bf9d8324f284e64481adeb/grin.png "Product Avatar Image") GRIN 4.5/5(483) [ Compare Now ](https://www.g2.com/compare/grin-vs-popular-pays) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_ddcdb9fb32f0a55b641cbee3d7c8b89b/paid-paid.png "Product Avatar Image") #paid 4.7/5(429) [ Compare Now ](https://www.g2.com/compare/paid-paid-vs-popular-pays) ##### ##### Popular Pays Features Influencer Marketing Influencer Recruitment Influencer Scoring Audience Analysis [ View More Features ](https://www.g2.com/products/popular-pays/features) ## Top-Rated Alternatives [ ![CreatorIQ](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CreatorIQ") CreatorIQ 4.6/5(581) ](https://www.g2.com/products/creatoriq/reviews) [ ![GRIN](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "GRIN") GRIN 4.5/5(483) ](https://www.g2.com/products/grin/reviews) [ ![#paid](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "#paid") #paid 4.7/5(429) ](https://www.g2.com/products/paid-paid/reviews) [ View All Alternatives ](https://www.g2.com/products/popular-pays/competitors/alternatives) ##### Categories on G2 [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Freelance Platforms](https://www.g2.com/categories/freelance-platforms) ##### Explore More [Recommendations for top help desk tools for SaaS companies](https://www.g2.com/discussions/what-are-the-best-help-desk-tools-for-saas-companies)[Which event networking and matchmaking solutions avoid booking override issues that let attendees bypass capacity limits?](https://www.g2.com/discussions/which-event-networking-and-matchmaking-solutions-avoid-booking-override-issues-that-let-attendees-bypass-capacity-limits)[Which meeting room booking system offers the most intuitive interface?](https://www.g2.com/discussions/which-meeting-room-booking-system-offers-the-most-intuitive-interface) [What application release orchestration tools work best for a software team managing complex multi-service deployments where dependencies between services make manual releases error-prone?](https://www.g2.com/discussions/what-application-release-orchestration-tools-work-best-for-a-software-team-managing-complex-multi-service-deployments-where-dependencies-between-services-make-manual-releases-error-prone)[What file reader software has the most intuitive user interface and fastest learning curve?](https://www.g2.com/discussions/what-file-reader-software-has-the-most-intuitive-user-interface-and-fastest-learning-curve)[Pros and Cons Details](https://www.g2.com/products/popular-pays/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)