[ Plerdy Reviews ](https://www.g2.com/products/plerdy/reviews) [ Plerdy Reviews ](https://www.g2.com/products/plerdy/reviews) # Plerdy Features ##### ## Metrics (5) Sessions - Digital Analytics Accurately measure total web traffic and present data elegantly. Engagement Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc. Custom Event Tracking Able to set up custom variables to track any user activity on the site. Conversions Track what proportion of users convert via a certain action. Funnels See how many users proceed down a certain path to conversion. Show More ##### ## Reporting (13) Real-Time Reporting Obtain live data for who is currently accessing your site. Segmentation Break down a population of users by demographics, sequence actions, time, and able to build custom segments. Mobile Reporting Analytic tools are also available for mobile and tablet versions of websites. Heat Maps Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points Session Replays Records web visitor sessions Monitoring Tracks and monitors web visitor behavior Data Segmentation Segments collected data on predetermined criteria Real-Time Data Receive data and information in real time Customer Segmentation Process of dividing customers into groups based on common characteristics Scroll Maps Mapping/visual representation of exactly where users stop scrolling and leave website pages Geographic Maps Visualize locations on a map Floor Plans & Maps Actual floor locations and directions with the virtual floor map to reflect a realistic view of the floor during the virtual tour Hover Maps Shows where users' cursors move while navigating a website Show More ##### ## Other (3) User Data Able to access user-specific data such as location, language, gender, and activity while on the site. Campaign Tracking Analyze inbound marketing traffic to identify which campaigns are working best. E-Commerce Track revenue and transactions. Show More ##### ## Administration (3) API / Integrations Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications. Performance and Reliability Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. User, Role, and Access Management Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. Show More ##### ## Analysis (7) Conversion Opportunities Identifies poorly performing or problematic areas of a web page Side-By-Side Analysis Overlays heatmaps on top of existing web pages Mobile Device Analysis Optimizes to gather insight about mobile web browser visitors Data Quantification Contextualizes web visitor behavior beyond pure data points and statistics Webpage Element Analysis Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Sales Trend Analysis Analyze the current state of sales data to accurately understand trends and forecast future sales numbers. Show More ##### ## User Behavior (3) Click Tracking Tracks where users are clicking on a web page. Mouse Movement Tracks mouse movement over a web page. Frustration Tracking See where users experience the most difficulty on a web page. Show More ##### ## A/B Testing (1) Data Analysis Offers insights into relationships between user information and user behavior. Show More ##### ## Visitor Information (2) User Identification Collects user information (location, IP address, email, etc.). Search Box Search sessions by keywords or IP address. Show More ##### ## Design and Customization (4) Pre-Designed Templates Provides pre-designed themes and templates for pop-up messages Pop-Up Types Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc. No-Code Customization Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface Mobile Optimized Pop-ups are optimized to display correctly on mobile devices Show More ##### ## Campaigns (4) Targeting Ability to target specific visitors based on referrer, geo-location, cookies, or previous history Triggered Campaigns Ability to trigger time-based or behavior-based pop-up campaigns A/B Testing Tools for creating split A/B tests Analytics Measure and visualize campaign performance and conversion rates Show More ##### ## Integrations (3) CRM/Email Integrations Integrates with popular CRMs and email marketing software WCM Integrations Integrates with web content management systems E-Commerce Integrations Integrates with e-commerce platforms Show More ##### ## SEO Auditing & Monitoring (5) SEO Alerting Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. SEO Auditing Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. SEO Change Tracking Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. Technical SEO Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Show More ##### ## SEO Content & Rankings (10) Link Building Provides tools for backlink analysis and identifies relevant link building opportunities. Content Insights Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. Customer Activity Tracking A report showing what actions customers perform Click Tracking Track the amount of clicks on individual products to measure campaign results Referral Tracking Log and store the source of contacts/leads Visitor Tracking Track visitors and purpose of visits Mobile Keywords Unique word that contains letters or numbers that identifies specific campaigns Keyword Research Tools Platforms that assist marketers in identifying relevant keywords for their content, websites, or advertising campaigns Keyword Tracking Track and monitor a specific set of keywords ROI Tracking Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Show More ##### ## SEO Reporting (5) Data Visualization Displays rankings and key metrics visually, such as through charts or graphs Custom Reports Enables users to build customized SEO reports Real-Time Data Receive data and information in real time Trend Analysis Review data from past periods to reveal recurring tendencies and predict future performance Scheduled/Automated Reports Set a time to generate routine reports automatically Show More ##### ## Analytics (3) Reporting and Analytics Provides reporting and analytics tools to quantify the results of the experiment. Heatmaps Provides heatmap functionality to assess what parts of the website visitors are engaging with most. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Show More ##### ## Experimental Design (5) Multivariate testing capacities Allows for the testing of multiple variables at a time during a single test. Mobile Testing Allows mobile web pages to be tested during A/B experiments. AI Assisted Testing Uses AI to generate or suggest experiment variations to test website versions. AI Generated Variations Uses AI or machine learning to automatically optimize traffic distribution between experiment variations. Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Show More ##### ## Computing (3) WYSIWYG What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding. Little to No Coding Requires little to no knowledge of coding. Usually this means it comes with prewritten code. Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Generative AI (1) Generative AI Use AI to generate content in the form of text, images, videos, etc. Show More ##### ## Agentic AI - Session Replay (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Heatmap Tools (7) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - A/B Testing (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Proactive Assistance Anticipates needs and offers suggestions without prompting Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Third-Party Integrations Set up connections to third-party platforms to improve business processes Show More ##### ## Agentic AI - Vulnerability Scanner (2) Autonomous Task Execution Capability to perform complex tasks without constant human input Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - SEO Tools (11) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Third-Party Integrations Set up connections to third-party platforms to improve business processes Multi-Language Manage and support multiple languages Social Media Integration Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Google Analytics Integration Integration with Google Analytics to track and report website traffic Show More ##### ## Agentic AI - Digital Analytics (4) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Additional Functionality (140) Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Surveys & Feedback Gauge satisfaction and receive information for improvement and success Mobile Access Access software remotely via mobile devices Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Workflow Management Create, design and manage workflows for repetitive tasks Customizable Reports Alter the layout and content of reports Visual Editor Program to edit text files that renders the content in accordance with embedded markup code such as HTML Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Access Controls/Permissions Define levels of authorization for access to specific files or systems Campaign Segmentation Group campaigns by project, client, or campaign for better management. Widgets An extended application or connector that enables users to perform additional services with their current set of tools Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Funnel Analysis Method of analysis that visualizes the series of events that lead towards a defined goal. Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components API Application programming interface that allows for integration with other systems/databases Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Geotargeting Geographic location of visitors determines behavior of the software AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Customizable Branding Add customized logos and colors to align with company branding Real-Time Data Receive data and information in real time Assessment Management Creation, administration, and evaluation of assessments or tests Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Data Visualization Graphical representation of data Statistical Analysis Apply statistical/mathematical models to sets of data Retargeting Adding retargeting pixels to track users who click a link and show them targeted ads API Application programming interface that allows for integration with other systems/databases User Management Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Website Analytics Track and analyze information regarding website visitors Broken Link Discovery URL Shortener Online tool that takes a longer URL and condenses the link to optimize sharing through copy and paste techniques Social Media Monitoring Track activity on sites such as Facebook, Twitter, Instagram, etc. Custom Domains Create branded link campaigns or short links with one or multiple custom domains. Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Backlink Management Collaboration Tools Provides a channel for team members to share media files, communicate, and work together Customizable Branding Add customized logos and colors to align with company branding Web Traffic Reporting Collect and analyze traffic data about website visitors For Marketing and Advertising Used by marketers and advertisers AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Reporting/Analytics View and track pertinent metrics to find patterns and gain insights from data SEO Management Optimize and manage the search engine optimization efforts for a website or digital content Secure Data Storage Securely stores data to prevent data loss or breaches Real-Time Analytics Analyze and gain insights into data in real-time Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Geotargeting Geographic location of visitors determines behavior of the software Link Editing Change or redirect the destination URL of a short link URL Customization Modifying a website's URL to enhance readability, branding, or campaign alignment Data Import/Export Import and export data to and from software applications Link Analytics Track, analyze and report on click-through rates from URLs Multi-Channel Marketing Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Campaign Scheduling Set campaign schedules by selecting start, pause, and end dates Access Controls/Permissions Define levels of authorization for access to specific files or systems WYSIWYG Editor What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Localization Automation Adapt content to display differently based on viewer location Multi-Location Manage and support multiple locations Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Real-Time Notifications Notifications that are delivered to users as soon as an event occurs Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Link Management Monitoring and organizing references from a webpage to external sites and internal pages Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements Real-Time Updates Receive system updates as soon as any changes are made Monitoring Observe and track the demand, usage, progress or quality of a system, product, or user Audit Management Plan, schedule, and execute organization's accounts and assets to ensure compliance with policies and laws Workflow Management Create, design and manage workflows for repetitive tasks Campaign Analytics Track and interpret campaign performance metrics Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Multi-Campaign Manage multiple campaigns in one system Email Marketing Create and send email blasts/campaigns Website Management Built-in website builder or integration with third-party site Performance Management Organize and manage the accomplishments and development of employees or performance of applications or systems Backlink Monitoring Discover the total number of backlinks, referring domains, and referring IPs going to a domain Performance Metrics A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Advertising Management Manage advertising space and its sales within your network or publication Content Personalization Personalize delivered content based on characteristics, preferences, behavior or other data across the network Issue Management Identify and respond to unexpected problems or failures (ie. "negative events") Heatmaps A visual display that uses a color spectrum to show how visitors interact with areas of a web page Problem Area Alerts Highlighting or otherwise flagging areas that require review or change Widgets An extended application or connector that enables users to perform additional services with their current set of tools Multivariate Testing Create many versions of emails, forms, or actions and gauge which is most effective Behavior Analytics Track and analyze user behavior within a system or network Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Real-Time Reporting Active reporting of data and metrics Customer Segmentation Process of dividing customers into groups based on common characteristics Product Recommendations Product suggestions provided to users based on past behavior and relevant data, such as browsing and purchasing history Session Recording Record active support and chat sessions for auditing and training Mobile Friendly Test Measures how easily users can access, read, and navigate the site on mobile devices Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Web Traffic Reporting Collect and analyze traffic data about website visitors Customer Activity Tracking A report showing what actions customers perform AI Copilot A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Activity Tracking Track and document all activities across devices, networks, and other systems Image Overlay Superimposing two or more images Visitor Tracking Track visitors and purpose of visits Engagement Tracking Tracks metrics that provide insight into how a user interacts with any interface or product Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Data Visualization Graphical representation of data Drag & Drop Assemble applications and processes by dragging over and arranging pre-built components Real-Time Analytics Analyze and gain insights into data in real-time Customer Journey Mapping Visualize and analyze customer experience across all touchpoints and channels Embeddable Widget Allows you to easily add interactive elements to your website or blog with a simple embed code. Conversion Tracking Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Search/Filter Search and filter data across systems to locate required information by entering keywords or certain criteria Generative AI Use AI to generate content in the form of text, images, videos, etc. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Customizable Reports Alter the layout and content of reports A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Access Controls/Permissions Define levels of authorization for access to specific files or systems Alerts/Escalation System alerts about the need to escalate an issue or request Hierarchical Mapping Mapping model in which the network map is organized and visualized as a tree-like structure Radial Mapping For Science Conversion Rate Optimization Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Screen Activity Recording Capture what is happening on a computer screen Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Surveys & Feedback Gauge satisfaction and receive information for improvement and success Website Analytics Track and analyze information regarding website visitors Form Analytics Monitoring and analytics of how visitors interact with forms, such as drop-off, refills, blank submissions, errors, and more Templates Sample files or documents that could be customized as needed or used as is Behavioral Analytics Track and analyse user behavior within a system or network Customizable Templates Pre-designed layouts that can be customized to match preferences and requirements API Application programming interface that allows for integration with other systems/databases Tagging Attach digital tags to documents and assets for identification, search, or monitoring purposes For Sales Teams/Organizations Caters to sales teams Reporting & Statistics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Data Analysis Tools Analyze survey results via statistical testing or crosstabs directly within the software Element Analytics Mobile Access Access software remotely via mobile devices Visual Analytics Interact with data visualization elements, such as charts and graphs, to drill down into data Territorial Mapping Embeddable Allows you to easily add interactive elements to your website or blog with a simple embed code. 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