Plerdy Features
Metrics (5)
Sessions - Digital Analytics
Accurately measure total web traffic and present data elegantly.
Engagement
Configure and accurately measure an appropriate measure of engagement, such as average session length, page views per session, amount of scrolling, etc.
Custom Event Tracking
Able to set up custom variables to track any user activity on the site.
Conversions
Track what proportion of users convert via a certain action.
Funnels
See how many users proceed down a certain path to conversion.
Reporting (7)
Real-Time Reporting
Obtain live data for who is currently accessing your site.
Segmentation
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Mobile Reporting
Analytic tools are also available for mobile and tablet versions of websites.
Heat Maps
Aggregates and visualizes webpage clicks, scrolls, and movement data into color-coordinated data points
Session Replays
Records web visitor sessions
Monitoring
Tracks and monitors web visitor behavior
Data Segmentation
Segments collected data on predetermined criteria
Other (3)
User Data
Able to access user-specific data such as location, language, gender, and activity while on the site.
Campaign Tracking
Analyze inbound marketing traffic to identify which campaigns are working best.
E-Commerce
Track revenue and transactions.
Administration (3)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Analysis (5)
Conversion Opportunities
Identifies poorly performing or problematic areas of a web page
Side-By-Side Analysis
Overlays heatmaps on top of existing web pages
Mobile Device Analysis
Optimizes to gather insight about mobile web browser visitors
Data Quantification
Contextualizes web visitor behavior beyond pure data points and statistics
Webpage Element Analysis
Analyzes the performance and effectiveness of forms, call-to-actions, links, etc. that appear on a web page
User Behavior (3)
Click Tracking
Tracks where users are clicking on a web page.
Mouse Movement
Tracks mouse movement over a web page.
Frustration Tracking
See where users experience the most difficulty on a web page.
A/B Testing (1)
Data Analysis
Offers insights into relationships between user information and user behavior.
Visitor Information (2)
User Identification
Collects user information (location, IP address, email, etc.).
Search Box
Search sessions by keywords or IP address.
Design and Customization (4)
Pre-Designed Templates
Provides pre-designed themes and templates for pop-up messages
Pop-Up Types
Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface
Mobile Optimized
Pop-ups are optimized to display correctly on mobile devices
Campaigns (4)
Targeting
Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns
Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
Tools for creating split A/B tests
Analytics
Measure and visualize campaign performance and conversion rates
Integrations (3)
CRM/Email Integrations
Integrates with popular CRMs and email marketing software
WCM Integrations
Integrates with web content management systems
E-Commerce Integrations
Integrates with e-commerce platforms
SEO Auditing & Monitoring (4)
SEO Alerting
Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health.
SEO Auditing
Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content.
SEO Change Tracking
Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups.
Technical SEO
Provides an SEO web crawler that consistently monitors and identifies technical issues within a website.
SEO Content & Rankings (2)
Link Building
Provides tools for backlink analysis and identifies relevant link building opportunities.
Content Insights
Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant.
SEO Reporting (2)
Data Visualization
Displays rankings and key metrics visually, such as through charts or graphs
Custom Reports
Enables users to build customized SEO reports
Analytics (2)
Reporting and Analytics
Provides reporting and analytics tools to quantify the results of the experiment.
Heatmaps
Provides heatmap functionality to assess what parts of the website visitors are engaging with most.
Experimental Design (2)
Multivariate testing capacities
Allows for the testing of multiple variables at a time during a single test.
Mobile Testing
Allows mobile web pages to be tested during A/B experiments.
Computing (2)
WYSIWYG
What You See is What You Get (WYSIWYG) features allow the editing of web pages without HTML. This means you can directly edit pages with images and text without any coding.
Little to No Coding
Requires little to no knowledge of coding. Usually this means it comes with prewritten code.
Agentic AI - Session Replay (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Heatmap Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - A/B Testing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - SEO Tools (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Promotional messages are used by businesses to advertise a product, event, or special offer to their customers. Learn more about promotional messages, their best practices, and how marketers can create promotional campaigns with SMS marketing software.
Mobile reporting is a business intelligence solution that allows users to access analytics on mobile devices. Learn more about the benefits and uses.
Competitor analysis is when one organization evaluates industry competitors for an understanding of strengths, weaknesses, and differentiating processes. Learn why conducting a competitor analysis is important and the steps to do one successfully.





