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Peer39 Platform Reviews & Product Details

Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, advertisers, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

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Peer39

Product Description

Peer39 is an independent data company that provides the largest data set available in the digital advertising ecosystem. Every day, the industry's leading brands, advertisers, agencies, and publishers trust Peer39's AI-powered semantic analysis engine to provide a holistic understanding of page content, meaning, and sentiment. We do this by analyzing the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people's time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible. We believe that it's as much about the digital environment as it is about the physical environment. Only then can you deliver the right ad to the right user in the right context.

Overview by

Sheri Zelle

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Peer39 Platform Reviews (4)

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UM

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

8/6/2024

"Peer39 is an effective custom contextual targeting solution for programmatic buyers"

4/5

What do you like best about Peer39 Platform?

Ease of access to the platform

No contract required

Once singed up, email updates are received to provide platform best practices

Access to setup analytics for keyword performance Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

Setting up analytics is a little clunky in order to synch up tags with custom contextual segments and DSP campaign details Review collected by and hosted on G2.com.

UC

Verified User in Computer Software

Small-Business (50 or fewer emp.)

12/28/2021

"The Best Contextual Data Marketplace Ever"

5/5

What do you like best about Peer39 Platform?

It's the best contextual data marketplace for every advertiser to find innovative content-based contextual categories at scale. I needed a contextual strategy and with all the tools I had with Peer39, it was so easy to create a strategy. So, it's the best platform for modern marketers. Review collected by and hosted on G2.com.

What do you dislike about Peer39 Platform?

I don't have anything to dislike at the moment. I am in complete control of targeting. Peer39 helped in putting the control of custom categories to the marketing team. Everything is easy with this platform and there is not much to dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Peer39 Platform:

If you are looking for an advanced approach to contextual targeting, Peer39 is the finest platform ever. It has the best planning and customization tools. To ensure page-level intelligence, it uses technologies like machine learning and natural language processing. Consider it without any second thoughts. Review collected by and hosted on G2.com.

What problems is Peer39 Platform solving and how is that benefiting you?

It has an amazing contextual category library in order to find quality inventory to target.

It solved my problem of uploading keywords. Now I can upload almost 10,000 keywords.

It is now easy to comprehend keywords volume.

For a major problem, I found a solution, which is managing custom categories that were previously created. Review collected by and hosted on G2.com.