DV Pinnacle Reviews & Product Details

The best part for me is the Customization. You can set very specific 'Brand Suitability' profiles depending on the client's needs. Also, the way it syncs with DSPs (like The Trade Desk) for Pre-bid filtering is amazing. It doesn't just tell me what went wrong after the campaign; it helps me prevent the waste before it even happens Review collected by and hosted on G2.com.

What I find a bit frustrating is the data latency. In the performance world, we need real-time data to pivot budgets, but sometimes DV Pinnacle has a significant lag before the data shows up in the dashboard. It makes it hard to catch fraud or brand safety issues immediately as they happen, forcing us to be more reactive than proactive sometimes Review collected by and hosted on G2.com.

This tool has made our tag wrapping much easier than before. It provides very reliable data and measurement. Reports downloading is also a very easy process. Review collected by and hosted on G2.com.

The user interface is something that needs to work upon. Sometimes, it lags while moving from one stage to the next. Review collected by and hosted on G2.com.

I appreciate that DV wrapped tags are easy to QA and Traffic into our Platform. The other feature I appreciate is the ability to pull reports from DV's user side. Review collected by and hosted on G2.com.

There were some challenging moments when communicating with DV reps. Still, overall, the DV platform is relatively easy to use, especially when pulling reports to see how the ads are performing. Review collected by and hosted on G2.com.

I like how simple it is to Set up campaigns in pinnacle. It’s very ordinal, so as you’re navigating through the platform it tells you exactly what’s the next step of setting up your blueprints. Review collected by and hosted on G2.com.

Sometimes the page crashes when you’re loading large geo lists. It seems like it has to do with the page not being able to support so many. There’s workarounds like saving the page ever so often instead of bulk pasting all of your zip codes . The platform should really look into having a upload function and doing away with pasting. Review collected by and hosted on G2.com.

I like that Double Verify is trusted and it's one third party standard across all publishers. Pinnacle is usually pretty easy to use. They've been making many updates to it recently to make it more thorough. Review collected by and hosted on G2.com.

Sometimes it seems to be less intuitive than it should be. I'm not sure why everything has to be separated out, like it's not possible to include YouTube in your main publisher data. I'd like to have one report that I could use for everything. Review collected by and hosted on G2.com.

DoubleVerify is one of the most prolific names in the advertising, with their Pinnacle platform used at almost all major advertising agencies and publishing houses alike. DoubleVerify is making massive pushes and changes in an attempt to keep up with competitors and startups encroaching into this space. Currently, DV is top notch in their brand safety metrics. Review collected by and hosted on G2.com.

Unfortunately, DoubleVerify is simply not keeping up. With major competitors such as IAS and Moat providing much, much better reporting features, DV is being slowly phased out. In order to survive, they will need to continue to work on their reporting platform. Review collected by and hosted on G2.com.

I like how easy it is to update your blacklist and blue prints and apply across campaigns. I like all the reports/pre made reports that it offers Review collected by and hosted on G2.com.

Although lots of available reports exists, the UI is overwhelming. It would be better if one can just customize their own report using drop down selectors rather than having over 50 pre made versions. Review collected by and hosted on G2.com.

The data that the dashboard provides is very accurate and helpful. It's relatively user friendly. Review collected by and hosted on G2.com.

The interface takes forever to load, so pulling any data can take a while. Review collected by and hosted on G2.com.

Best in class measurement for In-App and other more difficult channels to measure and block Review collected by and hosted on G2.com.

Dashboard is difficult to navigate, and often very slow Review collected by and hosted on G2.com.

DoubleVerify's publisher dashboard makes it very clear to read and easy to visualize the various performance metrics and how each of their various components roll into the overall numbers. The graphical representations (dials and graphs) are organized in an intuitive way that is a breath of fresh air after navigating some of their competitors' dashboards; while being easy to understand it still delves down into the data and offers all the metrics one might needs to thoroughly analyze campaign performance. Review collected by and hosted on G2.com.

I wish more agencies or advertisers who we worked with would use DoubleVerify as their vendor of record. Review collected by and hosted on G2.com.