--- title: Adobe Primetime Reviews meta\_title: 'Adobe Primetime Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 24 reviews by the users' company size, role or industry to find out how Adobe Primetime works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 24 scale: '5' date\_modified: '2026-07-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Adobe Primetime Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Adobe Primetime but has limited features. Are you part of the Adobe Primetime team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Adobe Primetime is a multiscreen TV platform that helps broadcasters, cable networks, and service providers create and monetize engaging, personalized viewing experiences. * * * Seller [Adobe](https://www.g2.com/sellers/adobe) Discussions [Adobe Primetime Community](https://www.g2.com/products/adobe-primetime/discuss) Overview by Giacomo Pesaresi Show More ## Value at a Glance Averages based on real user reviews. ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/adobe-primetime/pricing) ## Top-Rated Alternatives [ ![BigSpy](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BigSpy") BigSpy 4.6/5(651) ](https://www.g2.com/products/bigspy/reviews) [ ![wetracked.io](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "wetracked.io") wetracked.io 4.9/5(345) ](https://www.g2.com/products/wetracked-io/reviews) [ ![Amazon Sponsored Ads](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amazon Sponsored Ads") Amazon Sponsored Ads 4.3/5(75) ](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) [ View All Alternatives ](https://www.g2.com/products/adobe-primetime/competitors/alternatives) ## User Insights Average based on 24 real user reviews. Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) JA Jesika A. Marketing Analyst Mid-Market (51-1000 emp.) 8/31/2022 "One tool to understand the ad trends!" 4.5/5 What do you like best about Adobe Primetime? The best thing is it helps in engaging personlized viewing experiences that balance content and advertising as well as simplified digital broadcast and distribution workflows. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? It takes a bit of time to make the audience understand the usage of this software. I recommend making it more consumer-friendly with new tweaks to eliminate the hard initiation part. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? It helps make my daily tasks much easier to integrate my workflow from the station into one and finally compile to get it ready for the clients. I am more productive using this tool in my daily tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AG Ankur G. Campaign Associate Enterprise (\> 1000 emp.) 6/19/2022 "One solution for multiscreens" 5/5 What do you like best about Adobe Primetime? The best feature of Primetime is that as compared to the other softwares the user can edit the content much faster on this platform which gives an upper edge to Adobe Primetime. I have used the audio recording feature which gives you the best quality that you can expect. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? To dislike is the little higher cost of the product but definitely, the quality is amazing. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? I can easily modify and create content for my business growth. The product comes with great features and tools that you will understand without much training. We do a lot of broadcasts and with Adobe Primetime it is done flawlesly. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Jim Y.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jim Y.") JY Jim Y. Owner Entertainment Small-Business (50 or fewer emp.) 12/8/2021 "Adobe Primetime is a Primetime Solution for OTT audience engagement" 4/5 What do you like best about Adobe Primetime? As a company trying to generate users/viewers to our platform to view OTT, Adobe Primetime has increased in the number of viewers, as well as the average viewer engagement time. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? I'd say my biggest issue with Primetime is the cost. We have had no problems with functionality. I think for what the product does, it is top-notch. The pricepoint of the product would be the only downside I see. Functionality with all Google + functions is not the best. Review collected by and hosted on G2.com. Recommendations to others considering Adobe Primetime: If you can handle the cost, in my estimation, there is not a better product in the market than Adobe Primetime. Would highly recommend it. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? I've been targeting viewers for our OTT platform with advertising to generate additional revenue for our content. Adobe does a great job maximizing that potential for us. I use it for the purpose of delivering video across every multiple devices and platforms. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Harrison D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harrison D.") HD Harrison D. Teacher Mid-Market (51-1000 emp.) 1/18/2022 "Makes Life Easier" 4.5/5 What do you like best about Adobe Primetime? I like how much easier the features of Primetime are than the features of Illustrator. It allows me to edit, add, and modify video and audio files on the same platform as any other adobe feature. I create content for the school district, and Primetime has helped level up our marketing Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? Primetime is much more expensive than any other competitor. The user experience and support need to improve in the long term to make the steep price worth it! Review collected by and hosted on G2.com. Recommendations to others considering Adobe Primetime: Be ready to learn and pay a high price. Do not let that deter you. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? I used Primetime to edit, create videos and audio overlays for school district marketing campaigns. We allowed high schools students interested in digital marketing to use Primetime to explore their interests. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Ankur G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ankur G.") AG Ankur G. Digital Marketing Specialist Enterprise (\> 1000 emp.) 2/17/2022 "Multiscreen TV Platform to Engage and Monetize" 5/5 What do you like best about Adobe Primetime? The features of Primetime are effortless to use, and the user can edit the content quickly as compared to other similar softwares. Recording Audio on this platform is just perfect. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? With outstanding product comes great cost and that becomes a disadvantage for a lot of creators. Hence the cost is something which needs to be decreased for a lot of users Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? Adobe Primetime is really a game-changer when it comes to content creation and modification. So one of the biggest problems for Broadcasters is solved with Adobe primetime. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Aakash M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aakash M.") AM Aakash M. Associate Solution Advisor Enterprise (\> 1000 emp.) 3/16/2022 "Adobe Primetime" 4.5/5 What do you like best about Adobe Primetime? Its best to generate revenue from ads. It helped us to us ads on OTT and other channels to make money from ads which is best way of earning these days. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? The cost or subscription can be an issue but rest of the things are good. Subscription will be covered with just 1 good ad. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? We are solving our financial problem with adobe primetime. We are making money out of it. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shateiah B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shateiah B.") SB Shateiah B. Member Small-Business (50 or fewer emp.) 12/12/2021 "Adobe Primetime" 5/5 What do you like best about Adobe Primetime? I love that we can ad tv content and advertising. We can control the sharing across different streaming pay TVs. But my favorite is the workflow builder yay!!! Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? The price is a bit on the high side, but it is worth it because of the performance. We haven't had an issue yet. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? We are solving revenue issues and broadcaster issues. With the software, it is easy to train people on how to work it. They even have like these little seminars and demos Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software") UC Verified User in Computer Software Mid-Market (51-1000 emp.) 1/31/2022 "A best for personalized Multiscreen viewing" 4.5/5 What do you like best about Adobe Primetime? This is superb technology created for services providers brodcaster. I have not seen any product closer to this . Adobe primetime is helping to build sucessful brodcaster Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? The adobe primetime can be more user friendly ans UI can be made for ease of different function it has. this will simplify the overall experience and help to get in more detials Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? This is helping in personalize viewing experience and support this application provides is fabulous also helps the live programing part of it this is superb with its benefits Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Himanshu A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Himanshu A.") HA Himanshu A. Senior 3d Character Artist (Contract) Small-Business (50 or fewer emp.) 8/31/2021 "Provide all the tools required! Perfect for deliver ads" 5/5 What do you like best about Adobe Primetime? The Integration of ADOBE PHOTOSHOP lIGHTROOM CLASSIC is the best feature so far. Also, the 24/7 live support is extremely helpful in case of any correction required. Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? the windows support is less likely to be implemented which affects most users. The price is a bit costly and the user interface is a bit tricky and complex. Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? The Support to build more subscribers with ease of less duration is effective for business development Review collected by and hosted on G2.com. Show More 9/3/2021 Validated ReviewerSource: Organic ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Enterprise (\> 1000 emp.) 11/24/2021 "Another reliable Adobe product!" 4/5 What do you like best about Adobe Primetime? The multi screen availability that allows us to monetize our broadcast Review collected by and hosted on G2.com. What do you dislike about Adobe Primetime? Even though the program is very effective, price is quite high Review collected by and hosted on G2.com. Recommendations to others considering Adobe Primetime: Have extra money on hand for this product, but it is very effective Review collected by and hosted on G2.com. What problems is Adobe Primetime solving and how is that benefiting you? Just learning the ins and outs. The benefits are being able to use multiple screens to help us be more productive. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Adobe Primetime? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Adobe Primetime ](https://www.g2.com/products/adobe-primetime/discussions/new) GU Guest User What is Adobe Primetime used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-adobe-primetime-used-for) [ View all Discussions ](https://www.g2.com/products/adobe-primetime/discuss) ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. [ View More Pricing Information ](https://www.g2.com/products/adobe-primetime/pricing) ##### Categories on G2 [Other Digital Advertising](https://www.g2.com/categories/other-digital-advertising) ##### Explore More [What is the top-rated PDF editor for enterprise use?](https://www.g2.com/discussions/what-is-the-top-rated-pdf-editor-for-enterprise-use)[What .NET IDE solutions offer the fastest implementation path and shortest time to value for development teams?](https://www.g2.com/discussions/what-net-ide-solutions-offer-the-fastest-implementation-path-and-shortest-time-to-value-for-development-teams)[What's the best marketing analytics software for SaaS teams tracking customer acquisition and subscription growth metrics?](https://www.g2.com/discussions/what-s-the-best-marketing-analytics-software-for-saas-teams-tracking-customer-acquisition-and-subscription-growth-metrics) [Which apparel business management and ERP software provides real-time inventory visibility across multiple sales channels?](https://www.g2.com/discussions/which-apparel-business-management-and-erp-software-provides-real-time-inventory-visibility-across-multiple-sales-channels)[What connected worker platform integrates with SAP and existing MES systems so shop floor data flows into enterprise systems without a separate middleware project?](https://www.g2.com/discussions/what-connected-worker-platform-integrates-with-sap-and-existing-mes-systems-so-shop-floor-data-flows-into-enterprise-systems-without-a-separate-middleware-project)[What inspection management platforms let users create custom inspection templates without complex setup or needing IT to build every new form from scratch?](https://www.g2.com/discussions/what-inspection-management-platforms-let-users-create-custom-inspection-templates-without-complex-setup-or-needing-it-to-build-every-new-form-from-scratch) [Show MoreShow Less](javascript:void(0);)