--- title: Lucid Reviews meta_title: 'Lucid Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 27 reviews by the users' company size, role or industry to find out how Lucid works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 27 scale: '5' date_modified: '2026-07-13' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Lucid Reviews **Vendor:** Cint **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 27 ## About Lucid Lucid is a market research technology firm that provides a programmatic survey sample marketplace and media measurement platform, enabling brands, agencies, and partners to conduct comprehensive market research and assess the effectiveness of their advertising campaigns. Key Features and Functionality: - Programmatic Survey Sample Marketplace: Lucid's platform connects clients with a diverse range of survey respondents, facilitating efficient and scalable data collection. - Media Measurement Platform: The platform offers tools to measure and analyze the impact of advertising efforts, providing insights into campaign performance. - Integration Capabilities: Lucid integrates with various survey software platforms, including Qualtrics, SurveyMonkey, and Decipher, enhancing flexibility and usability. Primary Value and User Solutions: Lucid streamlines the market research process by automating the connection between researchers and survey participants, reducing manual effort and increasing efficiency. Its media measurement tools enable users to evaluate advertising effectiveness, leading to data-driven decision-making and optimized marketing strategies. By offering a comprehensive and integrated platform, Lucid empowers organizations to gain valuable insights into consumer behavior and market trends, ultimately driving business growth. ## Lucid Pros & Cons **What users like:** - Users find Lucid **easy and flexible to use** , enabling efficient market research and insightful data analysis. (5 reviews) - Users appreciate the **flexibility** of Lucid, allowing for customizable surveys and easy access to diverse participants. (3 reviews) - Users value the **powerful analytics tools** for in-depth insights and customizable reports from surveys and polls. (2 reviews) - Users value the **easy and flexible content creation** capabilities of Lucid, facilitating effective market research and insights. (2 reviews) - Users love the **intuitive interface** of Lucid, making research tasks simple and efficient across different platforms. (2 reviews) - Customizability (1 reviews) - Customization (1 reviews) - Data Management (1 reviews) - Easy Creation (1 reviews) - Helpful (1 reviews) **What users dislike:** - Users find the **cost of Lucid to be high** compared to competitors, which may deter potential customers. (5 reviews) - Users find the **limited range of features** on Lucid frustrating, wishing for more options compared to competitors. (2 reviews) - Users experience **poor customer support** , often facing delays and limitations when seeking assistance with Lucid. (2 reviews) - Users report **slow performance** at times, which can hinder productivity and disrupt the overall experience with Lucid. (2 reviews) - Users find the **difficult setup** of Lucid challenging, impacting their overall satisfaction despite excellent services. (1 reviews) - Learning Curve (1 reviews) ## Lucid Reviews ### 1. Versatile and Creative, Needs Better Onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica R. **Reviewed Date:** November 10, 2025 **What do you like best about Lucid?** I love the endless options I have with Lucid to create aesthetic presentation diagrams. This versatility is unmatched by other apps or platforms I have encountered, making Lucid incredibly valuable. It effectively solves the problem of creativity for me, providing a broad canvas to explore and express ideas visually. Lucid stands out in its category for offering such comprehensive and flexible creative capabilities. **What do you dislike about Lucid?** I would like a more user-friendly introduction guide, but other than that it works great! I would rate it a 6/10 - the startup instructions weren't helpful and I had to figure it out on my own. **What problems is Lucid solving and how is that benefiting you?** I use Lucid to create aesthetic presentation diagrams, solving my creativity issues with its endless and versatile design options. ### 2. Cint Connect for advanced market research **Rating:** 4.0/5.0 stars **Reviewed by:** Akhila V. | Associate Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Lucid?** Easy and flexible to use. Can create surveys and polls for market research and share across social media sites to get valuable inisghts from the audience. Powerful tools to analyse the responses. Reports can be customized and exported according to the requirements. **What do you dislike about Lucid?** Very expensive. Customer/Technical support is not great. Performance speed lags some times. Can bring more dynamic survey templates and tools to increase engagement. **What problems is Lucid solving and how is that benefiting you?** Providing valuable insights from the surveys helps in decision making. Improving the customer service and performance of the application enhances user experience. Cutting down the cost increases accessibility. ### 3. Great tool for Data collection and Market research platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Lucid?** It's a good tool for getting digital consumer insights and also provides panels around the globe. Easy to research for participants from many countries. As mentioned, it also has a user-friendly platform that helps you do tasks. **What do you dislike about Lucid?** It's a bit costlier compared to other service providers in the market. However, the services provided are excellent. Also, setting up Cost per Interview is now allowed on this platform which is a drawback. **What problems is Lucid solving and how is that benefiting you?** To gather consumer insights, B2B & B2C panelists. This basically helps in analyzing from the cost perspective as well since you get the access to these resources around the globe. ### 4. Collect and market data with Cint Connect **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek K. | Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Lucid?** gives good digital consumer insights, user friendly, convenient to use for research purposes **What do you dislike about Lucid?** pricing is a bit costly, few features are missing which are provided by its competitive peers **What problems is Lucid solving and how is that benefiting you?** helping B2C and B2B platforms in market analysis and consumer research in a convenient way ### 5. Connecting my company with my customers! **Rating:** 3.5/5.0 stars **Reviewed by:** Abhisar G. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Cint connect helps me develop surveys and collect insightful responses. There are various analytical tools thereafter to analyze the data received as well. Just love it! **What do you dislike about Lucid?** I don't like the user experience at times. The interface to design a conjoint is not very effective. **What problems is Lucid solving and how is that benefiting you?** Cint is helping me in designing A/B surveys with my audience, objectively. I can send links to my control and test target focus groups. ### 6. Fantastic marketing solution to understand your customer base and target effectively **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Cint Connect offers an exceptional market research platform allowing you to conduct surveys and target audiences appropriately. You can also follow-up with respondents for more information. **What do you dislike about Lucid?** In reflection, their 'Media Meaasurement' tool is lacking a few features you may come to expect from a campaign management provider. With that in mind, it is still on pace to grow into a terrific product. **What problems is Lucid solving and how is that benefiting you?** Understanding the audience we wished to target was our initial goal when we began the relationship with Cint. I'm pleased to share we not only understand it better, but have been able to gather specific feedback from those participants. ### 7. Cint review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Helps gain insights for businesses efficiently. Automated insight gathering allows companies to access surveys faster. Since many companies trust it, we can rely on it. **What do you dislike about Lucid?** Pricing is somewhat more. Sometimes the platform becomes challenging to understand and navigate. **What problems is Lucid solving and how is that benefiting you?** It is helping gaining consumer insights from across the globe. Many audiences can be targeted across different industries. Easily identifying targeted people for taking the survey. ### 8. Very Fast! Easy to work with! **Rating:** 4.0/5.0 stars **Reviewed by:** Harshi P. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Lucid?** It helps me better organize stuff. It fast and efficient. I like how everything is grouped together. I use them as extensions and it works very well with PCs. It is WAY above their competitors and gives a lot of leeway. **What do you dislike about Lucid?** Nothing really. It always integrates well and everything works fine. I wish they could add more options for users. Some improvements I would like to see it the performance ability. **Recommendations to others considering Lucid:** Recommended! **What problems is Lucid solving and how is that benefiting you?** It helps me better plan events out. The integration is much easier too. I don't really have any financial benefits. I am more productive and business has increased very well. ### 9. Great app for designing **Rating:** 4.0/5.0 stars **Reviewed by:** Himanshi P. | Deputy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Lucid?** The fact it provides one of the best platform for designing. **What do you dislike about Lucid?** There should be more number of templates to choose from **Recommendations to others considering Lucid:** Kindly update more templates and options **What problems is Lucid solving and how is that benefiting you?** It is helping a great deal as I am able to make many designs and charts which help me a lot in presentation ### 10. Easy to use, navigate and reliable for cross team collab **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Lucid?** Working with cross functional teams in a remote environment. Visualizing brainstorm sessions and key data points and integrations with a variety of tools **What do you dislike about Lucid?** Initial walk through can be a bit confusing, a video walk through might be better to orient a new user to lucid **Recommendations to others considering Lucid:** Affordable tool, great for cross team collaborations. No other product does what Lucid does. **What problems is Lucid solving and how is that benefiting you?** Working in a remote environment and managing to keep cross functional stakeholders aligned and consistent throughout different and multiple projects ### 11. Lucid Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jay-mar W. | N, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Lucid?** They really reach our target market most times **What do you dislike about Lucid?** There is nothing much to repor.......... **What problems is Lucid solving and how is that benefiting you?** We are reaching people we had difficulties with ### 12. Good stuff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Lucid?** The overall support and the visualization of the software, very userfriendly **What do you dislike about Lucid?** Long wait times, the charts are sometimes not clear, maybe it could be my backdated mac and the software needs to be updated **What problems is Lucid solving and how is that benefiting you?** Making the diagrams more presentable and saving me time ### 13. LUCID REVIEW **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Lucid?** It is fast and has all the information accumulated in one place which makes it easy to access. **What do you dislike about Lucid?** It can sometimes be slow. I have faced that issue once or twice. **What problems is Lucid solving and how is that benefiting you?** Information related to advertisement and marketing. ## Lucid Discussions - [What does Lucid do?](https://www.g2.com/discussions/what-does-lucid-do) - [Is Lucidchart any good?](https://www.g2.com/discussions/lucid-is-lucidchart-any-good) - [What type of software is Lucidchart?](https://www.g2.com/discussions/what-type-of-software-is-lucidchart) - [What is lucid software used for?](https://www.g2.com/discussions/what-is-lucid-software-used-for) - [View Lucid pricing details and edition comparison](https://www.g2.com/products/cint-lucid/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+01%3A01%3A03+-0500&secure%5Bsession_id%5D=7cba78dd-0f28-426a-9025-457c05056025&secure%5Btoken%5D=3f63f358d1ddb338bde2cd1a6bd703e2218f532926846eedc0367f33238f66b6&format=llm_user) ## Top Lucid Alternatives - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (641 reviews) - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (344 reviews) - [Amazon Sponsored Ads](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) - 4.3/5.0 (70 reviews)