# Lucid Reviews **Vendor:** Cint **Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising) **Average Rating:** 4.2/5.0 **Total Reviews:** 27 ## About Lucid Lucid is a market research technology firm that provides a programmatic survey sample marketplace and media measurement platform, enabling brands, agencies, and partners to conduct comprehensive market research and assess the effectiveness of their advertising campaigns. Key Features and Functionality: - Programmatic Survey Sample Marketplace: Lucid's platform connects clients with a diverse range of survey respondents, facilitating efficient and scalable data collection. - Media Measurement Platform: The platform offers tools to measure and analyze the impact of advertising efforts, providing insights into campaign performance. - Integration Capabilities: Lucid integrates with various survey software platforms, including Qualtrics, SurveyMonkey, and Decipher, enhancing flexibility and usability. Primary Value and User Solutions: Lucid streamlines the market research process by automating the connection between researchers and survey participants, reducing manual effort and increasing efficiency. Its media measurement tools enable users to evaluate advertising effectiveness, leading to data-driven decision-making and optimized marketing strategies. By offering a comprehensive and integrated platform, Lucid empowers organizations to gain valuable insights into consumer behavior and market trends, ultimately driving business growth. ## Lucid Pros & Cons **What users like:** - Users find Lucid **easy and flexible to use** , streamlining survey creation and analysis for valuable insights. (5 reviews) - Users value the **flexibility** of Lucid, enabling easy customization and frequent access to market data whenever needed. (3 reviews) - Users value the **powerful analytics tools** in Lucid, which enhance insights through customizable reports and real-time surveys. (2 reviews) - Users value how **easy and flexible** Cint is for creating surveys and gaining valuable market insights. (2 reviews) - Users value the **intuitive platform** of Lucid, which simplifies research tasks and enhances user experience. (2 reviews) - Customizability (1 reviews) - Customization (1 reviews) - Data Management (1 reviews) - Easy Creation (1 reviews) - Helpful (1 reviews) **What users dislike:** - Users express that Lucid is **very expensive** , making it a less attractive option compared to other services. (5 reviews) - Users express frustration with the **limited features** of Lucid, impacting their overall satisfaction and support experience. (2 reviews) - Users find the **customer support lacking** with limited availability and insufficient assistance for their concerns. (2 reviews) - Users often experience **slow performance** with Lucid, indicating occasional lags that hinder workflow efficiency. (2 reviews) - Users find Lucid's setup process challenging, as they struggle with **difficult setup** that complicates initial usage. (1 reviews) - Learning Curve (1 reviews) ## Lucid Reviews ### 1. Heavy Traffic with Clear, Transparent Attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Aamod T. | Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 06, 2026 **What do you like best about Lucid?** The platform brings in heavy traffic, and I appreciate the transparency around where that traffic is coming from. Also the price ranges are very reasonable. **What do you dislike about Lucid?** Commission is bit high due to which margin gets hampered. If we can lower it down can be a big game changer **What problems is Lucid solving and how is that benefiting you?** It shows traffic from different sources and allows us to monitor everything in real time, including overall performance and other status updates. ### 2. Detailed Diagrams with Lucid, But Setup Needs Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Mark P. **Reviewed Date:** November 11, 2025 **What do you like best about Lucid?** I really appreciate Lucid for its extensive collection of symbols and graphics which significantly enhance my ability to create effective diagrams. The capability to incorporate detailed elements into diagrams is far superior to what I was able to achieve with Visio, allowing for a more comprehensive and informative representation of my engineering projects. Lucid's format is particularly appealing, providing a nice and organized layout which makes the diagram creation process smoother and more visually satisfying. This has allowed me to efficiently produce network diagrams across different regions on a daily basis, marking it as an indispensable tool for my work. Its capacity to replace and outperform VIZIO in these regards demonstrates its substantial value. **What do you dislike about Lucid?** I find Lucid not as straightforward when I first start using it. There could be better self-help training and capabilities for people who haven't really used the software before. The initial setup could have been a bit easier, as it needs more self-help tools and training. **What problems is Lucid solving and how is that benefiting you?** I use Lucid for engineering project management, replacing VIZIO. It offers superior diagram detail and format, enhancing symbol and graphic use for making proper diagrams. ### 3. Versatile and Creative, Needs Better Onboarding **Rating:** 3.5/5.0 stars **Reviewed by:** Jessica R. **Reviewed Date:** November 10, 2025 **What do you like best about Lucid?** I love the endless options I have with Lucid to create aesthetic presentation diagrams. This versatility is unmatched by other apps or platforms I have encountered, making Lucid incredibly valuable. It effectively solves the problem of creativity for me, providing a broad canvas to explore and express ideas visually. Lucid stands out in its category for offering such comprehensive and flexible creative capabilities. **What do you dislike about Lucid?** I would like a more user-friendly introduction guide, but other than that it works great! I would rate it a 6/10 - the startup instructions weren't helpful and I had to figure it out on my own. **What problems is Lucid solving and how is that benefiting you?** I use Lucid to create aesthetic presentation diagrams, solving my creativity issues with its endless and versatile design options. ### 4. Essential Tool for Engineering Operations **Rating:** 4.5/5.0 stars **Reviewed by:** Karan D. | Engineering Operations Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Lucid?** Intuitive interface for creating process maps and system designs. Real-time collaboration is perfect for cross-department coordination. Extensive templates and integrations with tools like Slack and Jira streamline workflows. **What do you dislike about Lucid?** Performance can be sluggish sometimes when working with very large, detailed diagrams. **What problems is Lucid solving and how is that benefiting you?** Lucidchart helps me solve collaboration and communication challenges by making it easy to create clear, detailed diagrams and share them with my team in real time. As an engineering operations manager, it’s been a huge help in simplifying complex workflows and keeping everyone aligned. The integrations with tools like Jira save me time and reduce extra work, which helps me focus on moving projects forward efficiently. ### 5. Lucid chart **Rating:** 5.0/5.0 stars **Reviewed by:** Drazen S. | QAQC coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about Lucid?** Easy way of communication and puting ideas of chart in place combining the AI , easy implementation and frequence of use **What do you dislike about Lucid?** There is nothing that i dont like about Lucid **What problems is Lucid solving and how is that benefiting you?** Making life easy in case of any charts , tasks, presentations and collaboration with other parties on project ### 6. Market surveys done professionally **Rating:** 5.0/5.0 stars **Reviewed by:** Helsnae M. | Digital Marketer, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2024 **What do you like best about Lucid?** The implementation is quite easy with no requirements for high technological knowledge. It easy to use and easily customizable to meet the users needs. There is no limit to frequency of use and this allows one to conduct their market data at any time and as frequently as possible. You can get research participants from any location provided it meets your target audience. Besides one can confirm the feasibility of their target market before sending samples or questionnaires to them **What do you dislike about Lucid?** It meets all our needs. The only issue is the pricing that may not favor some firms **What problems is Lucid solving and how is that benefiting you?** It helps in narrowing down your audience thereby getting insights from the real users of a product or service Provides a data driven results for your business The results it provides can be tailored to compare with the business' Key Performance Indicators ### 7. Encounters glitches and technical error **Rating:** 2.5/5.0 stars **Reviewed by:** Maria B. | Office Specialist, Restaurants, Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2024 **What do you like best about Lucid?** The platform is less user friendly and not intuitive making it difficult to navigate. The design needs to be sleek and visually appealing. The customer support team is also poor. **What do you dislike about Lucid?** They're not always there to answer questions and provide assistance. The limited range of features on Cint Connect is frustrating. Cint Connect aims to solve issues that I find less than satisfactory. **What problems is Lucid solving and how is that benefiting you?** Off the platform needs to be more user friendly in terms of navigation as it is sometimes difficult to find features. The customer support provided by Cint Connect is slow and unresponsive at times, which leave users frustrated when they face problems. ### 8. Cint Connect for advanced market research **Rating:** 4.0/5.0 stars **Reviewed by:** Akhila V. | Associate Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 28, 2023 **What do you like best about Lucid?** Easy and flexible to use. Can create surveys and polls for market research and share across social media sites to get valuable inisghts from the audience. Powerful tools to analyse the responses. Reports can be customized and exported according to the requirements. **What do you dislike about Lucid?** Very expensive. Customer/Technical support is not great. Performance speed lags some times. Can bring more dynamic survey templates and tools to increase engagement. **What problems is Lucid solving and how is that benefiting you?** Providing valuable insights from the surveys helps in decision making. Improving the customer service and performance of the application enhances user experience. Cutting down the cost increases accessibility. ### 9. Comprehensive and User Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2023 **What do you like best about Lucid?** Cint by Connect is a versatile and user-friendly software that offers a range of survey and research tools for market research. The platform has a clean and intuitive interface, making it easy for users to create and distribute surveys, manage responses, and analyze data. One of the standout features of Cint is its ability to integrate with a wide variety of platforms, including social media, email, and mobile devices, providing users with the flexibility to reach participants in a way that works best for them. The platform also provides robust data analysis tools, including real-time dashboards and customizable reports, enabling users to quickly and easily gain insights into their survey data. Overall, Cint is an excellent choice for market researchers looking for a comprehensive and flexible platform that is easy to use and provides valuable insights. **What do you dislike about Lucid?** While Cint by Connect is a highly rated software, it is not without its limitations. Some users may find that: The pricing can be on the higher side compared to other market research software. The platform may have a learning curve for first-time users, especially when using more advanced features and functions. Some users have reported occasional technical issues with the platform, although the company is said to have a responsive customer support team. It is worth noting that these limitations may not impact everyone who uses the software and that the overall positive experience of the majority of users speaks to the overall quality of Cint. **What problems is Lucid solving and how is that benefiting you?** Cint Connect offers a new survey and market research tool, ### 10. Lucid helps to be creative on a cloud solution **Rating:** 5.0/5.0 stars **Reviewed by:** Manuel R. | Group IT Engineer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 01, 2022 **What do you like best about Lucid?** Lucid brings capabilities typically assumed to on-premise tools, with a differential value, allowing it a web-based service, it is beneficial in the regular operations, usually we use Lucid to create models and it really help us to do it possible. **What do you dislike about Lucid?** In some cases, the features require specific network capabilities. Not all the objects available with the reader license may need to enhance the licensing options to bring a few features to readers. **What problems is Lucid solving and how is that benefiting you?** Using Lucid we solve issues regarding the schemes, models, and process creation through diagrams, it helps so wider our company to be aware of the importance to be in the best focus to work. ### 11. Great tool for Data collection and Market research platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 08, 2023 **What do you like best about Lucid?** It's a good tool for getting digital consumer insights and also provides panels around the globe. Easy to research for participants from many countries. As mentioned, it also has a user-friendly platform that helps you do tasks. **What do you dislike about Lucid?** It's a bit costlier compared to other service providers in the market. However, the services provided are excellent. Also, setting up Cost per Interview is now allowed on this platform which is a drawback. **What problems is Lucid solving and how is that benefiting you?** To gather consumer insights, B2B & B2C panelists. This basically helps in analyzing from the cost perspective as well since you get the access to these resources around the globe. ### 12. Cint To Connect !! **Rating:** 5.0/5.0 stars **Reviewed by:** Astha A. | Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** February 07, 2023 **What do you like best about Lucid?** The real-time survey options available to study the insights by the audience! **What do you dislike about Lucid?** None. There are simply zero dislikes as of now ! **What problems is Lucid solving and how is that benefiting you?** When I worked with a firm that was into technical content, Cint Connect helped to get a good reach and insight on the target audience. ### 13. Collect and market data with Cint Connect **Rating:** 4.0/5.0 stars **Reviewed by:** Abhishek K. | Analyst, Information Technology and Services, Enterprise (> 1000 emp.) **Reviewed Date:** March 21, 2023 **What do you like best about Lucid?** gives good digital consumer insights, user friendly, convenient to use for research purposes **What do you dislike about Lucid?** pricing is a bit costly, few features are missing which are provided by its competitive peers **What problems is Lucid solving and how is that benefiting you?** helping B2C and B2B platforms in market analysis and consumer research in a convenient way ### 14. Connecting my company with my customers! **Rating:** 3.5/5.0 stars **Reviewed by:** Abhisar G. | Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Cint connect helps me develop surveys and collect insightful responses. There are various analytical tools thereafter to analyze the data received as well. Just love it! **What do you dislike about Lucid?** I don't like the user experience at times. The interface to design a conjoint is not very effective. **What problems is Lucid solving and how is that benefiting you?** Cint is helping me in designing A/B surveys with my audience, objectively. I can send links to my control and test target focus groups. ### 15. Fantastic marketing solution to understand your customer base and target effectively **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Cint Connect offers an exceptional market research platform allowing you to conduct surveys and target audiences appropriately. You can also follow-up with respondents for more information. **What do you dislike about Lucid?** In reflection, their 'Media Meaasurement' tool is lacking a few features you may come to expect from a campaign management provider. With that in mind, it is still on pace to grow into a terrific product. **What problems is Lucid solving and how is that benefiting you?** Understanding the audience we wished to target was our initial goal when we began the relationship with Cint. I'm pleased to share we not only understand it better, but have been able to gather specific feedback from those participants. ### 16. Cint review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 11, 2022 **What do you like best about Lucid?** Helps gain insights for businesses efficiently. Automated insight gathering allows companies to access surveys faster. Since many companies trust it, we can rely on it. **What do you dislike about Lucid?** Pricing is somewhat more. Sometimes the platform becomes challenging to understand and navigate. **What problems is Lucid solving and how is that benefiting you?** It is helping gaining consumer insights from across the globe. Many audiences can be targeted across different industries. Easily identifying targeted people for taking the survey. ### 17. Business Analyst **Rating:** 5.0/5.0 stars **Reviewed by:** Vitalie N. | Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Lucid?** It is easy to create a mockup and describe an algorithm. It helps a lot to write the use case for software development. I like best the simplicity of this product. **What do you dislike about Lucid?** I would like to have a more powerful text redactor and posibility to import other file formats. It can be better if there were a messaging tool for direct communication with othere shared users. **Recommendations to others considering Lucid:** Please try to use it just once, and you will see the advantages. **What problems is Lucid solving and how is that benefiting you?** I solve the use case and user story elaboration problems. I am preparing the schemas and diagrams for developers, timelines and business process flows for engineers. ### 18. Fast Transfer and Organizer-Friendly **Rating:** 4.5/5.0 stars **Reviewed by:** Matthew N. | Digital Producer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Lucid?** Lucid lets me upload high-GB files into a folder on my desktop that connects to the server, so I don't have to worry about web portals staying open. Once I open the folder and drop the file in, Lucid does the rest. **What do you dislike about Lucid?** It takes a few steps to open the application but once you're in it's very easy. **What problems is Lucid solving and how is that benefiting you?** File-sharing has become very important during a work-from-home adjustment, and unlike other applications like Slack, Lucid has no limit on the size of the file you're transferring. ### 19. Very Fast! Easy to work with! **Rating:** 4.0/5.0 stars **Reviewed by:** Harshi P. | Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 28, 2021 **What do you like best about Lucid?** It helps me better organize stuff. It fast and efficient. I like how everything is grouped together. I use them as extensions and it works very well with PCs. It is WAY above their competitors and gives a lot of leeway. **What do you dislike about Lucid?** Nothing really. It always integrates well and everything works fine. I wish they could add more options for users. Some improvements I would like to see it the performance ability. **Recommendations to others considering Lucid:** Recommended! **What problems is Lucid solving and how is that benefiting you?** It helps me better plan events out. The integration is much easier too. I don't really have any financial benefits. I am more productive and business has increased very well. ### 20. Great app for designing **Rating:** 4.0/5.0 stars **Reviewed by:** Himanshi P. | Deputy Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Lucid?** The fact it provides one of the best platform for designing. **What do you dislike about Lucid?** There should be more number of templates to choose from **Recommendations to others considering Lucid:** Kindly update more templates and options **What problems is Lucid solving and how is that benefiting you?** It is helping a great deal as I am able to make many designs and charts which help me a lot in presentation ### 21. Overall decent but could use some work with printing **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Small-Business (50 or fewer emp.) **Reviewed Date:** December 09, 2021 **What do you like best about Lucid?** It's easy to make arrows and add appropriate boxes and elements to a flow chart **What do you dislike about Lucid?** I strongly dislike how long it takes to get a preview of what I want to print, it takes extremely long. In addition, I think it would be a good idea to have the print view automatically zoom in or cut off excess white space that is not part of the diagram **What problems is Lucid solving and how is that benefiting you?** I am creating visualizations of complex processes. It is fairly simple to use ### 22. Easy to use, navigate and reliable for cross team collab **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Lucid?** Working with cross functional teams in a remote environment. Visualizing brainstorm sessions and key data points and integrations with a variety of tools **What do you dislike about Lucid?** Initial walk through can be a bit confusing, a video walk through might be better to orient a new user to lucid **Recommendations to others considering Lucid:** Affordable tool, great for cross team collaborations. No other product does what Lucid does. **What problems is Lucid solving and how is that benefiting you?** Working in a remote environment and managing to keep cross functional stakeholders aligned and consistent throughout different and multiple projects ### 23. Lucid has been helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 30, 2021 **What do you like best about Lucid?** It helps organize my thoughts and business processes **What do you dislike about Lucid?** Sometimes it is hard to use the text boxes and the cursor doesn't work properly **Recommendations to others considering Lucid:** Make sure you stay organized because it is easy to get lost in mapping the web **What problems is Lucid solving and how is that benefiting you?** Business organization. Has helped map out the connections between different parts of the organization ### 24. Lucid Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jay-mar W. | N, Enterprise (> 1000 emp.) **Reviewed Date:** November 30, 2021 **What do you like best about Lucid?** They really reach our target market most times **What do you dislike about Lucid?** There is nothing much to repor.......... **What problems is Lucid solving and how is that benefiting you?** We are reaching people we had difficulties with ### 25. Good stuff **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Lucid?** The overall support and the visualization of the software, very userfriendly **What do you dislike about Lucid?** Long wait times, the charts are sometimes not clear, maybe it could be my backdated mac and the software needs to be updated **What problems is Lucid solving and how is that benefiting you?** Making the diagrams more presentable and saving me time ### 26. LUCID REVIEW **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Lucid?** It is fast and has all the information accumulated in one place which makes it easy to access. **What do you dislike about Lucid?** It can sometimes be slow. I have faced that issue once or twice. **What problems is Lucid solving and how is that benefiting you?** Information related to advertisement and marketing. ### 27. Strong Tool for Organization of Thoughts **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 19, 2021 **What do you like best about Lucid?** User interface that's easy to use and simple to teach. **What do you dislike about Lucid?** There aren't enough options for unpaid users. **What problems is Lucid solving and how is that benefiting you?** Able to visually chart out solutions to problems. ## Lucid Discussions - [What does Lucid do?](https://www.g2.com/discussions/what-does-lucid-do) - [Is Lucidchart any good?](https://www.g2.com/discussions/lucid-is-lucidchart-any-good) - [What type of software is Lucidchart?](https://www.g2.com/discussions/what-type-of-software-is-lucidchart) - [What is lucid software used for?](https://www.g2.com/discussions/what-is-lucid-software-used-for) - [View Lucid pricing details and edition comparison](https://www.g2.com/products/cint-lucid/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+02%3A05%3A51+-0500&secure%5Bsession_id%5D=221978f0-c7f7-4e75-89e0-8ad2ce375963&secure%5Btoken%5D=4ad3eac49885fa3dc595918cb08b22df6a86603a3682a351a2fd432d80154d41&format=llm_user) ## Top Lucid Alternatives - [BigSpy](https://www.g2.com/products/bigspy/reviews) - 4.6/5.0 (634 reviews) - [wetracked.io](https://www.g2.com/products/wetracked-io/reviews) - 4.9/5.0 (338 reviews) - [Amazon Sponsored Ads](https://www.g2.com/products/amazon-amazon-sponsored-ads/reviews) - 4.3/5.0 (70 reviews)