BigSpy Reviews & Product Details

What I like most about BigSpy is the ease of finding ads that are performing well on different platforms, especially Facebook and Instagram. The library is very comprehensive, frequently updated, and allows filtering by country, language, creative type, CTA, and format. This saves a lot of time in the research phase and helps to generate more strategic ideas for creating ads with a higher chance of conversion. Review collected by and hosted on G2.com.

Some points that could be improved are the depth of certain metrics. In some ads, information such as the exact airing time, daily engagement evolution, and comparative data between creatives could be more detailed. Additionally, when many filters are applied at the same time, the platform can become a bit slower, which impacts the experience in more advanced searches. It would also be interesting to have more options for data visualization in graphs to facilitate quick analyses. Review collected by and hosted on G2.com.

What I like best about BigSpy is its powerful multi-platform ad library that makes competitor research fast and simple. It provides deep insights into ad creatives, trends, and niches, helping marketers save time, optimize strategies, and generate unlimited inspiration at a very affordable cost. Review collected by and hosted on G2.com.

There’s not much to dislike about BigSpy. Occasionally, the keyword search can feel a bit laggy, but it doesn’t significantly affect the overall experience and the tool still works very well for ad research. Review collected by and hosted on G2.com.

BigSpy offers one of the most comprehensive ad libraries I’ve used, covering Facebook, TikTok, Instagram, Google, YouTube, Pinterest, and even native ads. The cross-platform coverage makes creative research incredibly efficient. I especially like the filtering options—industry, CTA, country, engagement metrics—which help me quickly zoom in on high-performing ads and spot patterns. The interface is clean, search is fast, and the ability to bookmark and categorize ads for later review is extremely helpful for building creative strategies. Review collected by and hosted on G2.com.

Some filters still feel less refined compared to more expensive competitors. For example, engagement metrics aren’t always perfectly accurate or up to date, and occasionally the ad previews take longer to load. The analytics dashboard could also offer deeper insights beyond creative discovery—more trend visualizations or competitor-level benchmarks would make it even more powerful. Review collected by and hosted on G2.com.

As an e-commerce store owner who has spent countless late nights agonizing over low conversion rates and creative fatigue, I can confidently say that BigSpy has been an absolute game-changer for my business. Before using this tool, my product research process was essentially a guessing game. I was burning through budget testing products that had no market traction and running ads that simply didn't click with my audience. BigSpy completely flipped the script.

Here is why I rate it so highly:

Uncovering Winning Creatives: The filtering options are robust. I can search by "Most Liked" or "Most Shared" to see which ad creatives are actually going viral right now. This helped me identify a specific video hook style for my niche that I never would have thought of on my own.

Product Discovery: I’ve found at least three "winning products" in the last quarter solely by analyzing rising ad trends on BigSpy. Seeing an ad that has been running for weeks with high engagement is a surefire signal that the product is selling.

Cost-Effectiveness: Compared to other ad spy tools I’ve tried (some of which charge exorbitant monthly fees), BigSpy offers incredible value for money. For a small business owner watching margins, this is crucial. Review collected by and hosted on G2.com.

While BigSpy has been a massive asset for my product research, I’d be lying if I said it was perfect. If you strip away the marketing hype, there are some genuine frustrations that any "real" user—especially a solo store owner or small team—will eventually run into.

Here is the unvarnished truth about what I dislike about BigSpy:

1. The "Pricing Cliff" is Brutal

This is my biggest gripe. The pricing structure makes zero sense for a growing business.

The Basic Plan ($9) is practically useless for serious research. You get capped at 20 queries a day, which I can burn through in 15 minutes of deep research.

The Pro Plan ($99) is the only "real" option, but it is a massive jump in cost. There is no middle ground. You either pay "coffee money" for a demo version or you pay "enterprise money." For a bootstrapper, a $90/month price gap is hard to swallow.

2. The Interface Feels "Old School"

If you are used to modern SaaS tools like Shopify or Canva, BigSpy feels like it is stuck in 2016.

Clutter: The dashboard can get messy. It often feels like you are wading through a spreadsheet rather than a visual discovery tool.

Speed: It can be sluggish. When I’m trying to load 100+ creative assets to spot a pattern, the lag kills my momentum.

Search Noise: You have to be very good at filtering. If you just type "dog toys," you will sift through pages of irrelevant garbage, spam ads, and broken links before you find a winning creative. It requires a lot of manual digging. Review collected by and hosted on G2.com.

BigSpy makes it easy for me to search and review ads from major brands on various platforms like Facebook, TikTok, or Instagram. The intuitive interface, fast loading speed, and numerous detailed filters (language, country, type of ad...) help me save a lot of time when researching marketing campaigns. Additionally, statistics such as impressions, popularity, and ad run dates are also very useful for trend analysis. Review collected by and hosted on G2.com.

Some data is hidden (e.g., Page ID or long caption content), making in-depth analysis somewhat limited. The free package also has quite a few limitations — it's difficult to view all ads or download high-quality videos. Occasionally, the tool loads slowly when searching for many results at once. Review collected by and hosted on G2.com.

I love how BigSpy helps me find scaled ads, especially in the dropshipping sector for Europe. The tool offers me a broad perspective of the market and what is selling well, which is valuable for my cash on delivery operations. I like the detailed data on ad performance, such as CTR rate, likes, and engagement. This helps me a lot to understand what is working and the linking of the ads. Additionally, the vast range of available data keeps me updated on market trends, which is crucial to not miss opportunities. Review collected by and hosted on G2.com.

I would like BigSpy to offer a free plan for a longer period. When I started, I felt practically obliged to pay from the beginning to test the tool, which is not ideal. This creates a barrier for new users who may not be willing to pay for a service they have never used or heard of. I believe that an extended free plan would allow more people to experience the benefits of BigSpy. This would improve the customer relationship, as they would have the opportunity to evaluate the service before committing financially. Review collected by and hosted on G2.com.

As I'm a Social Media Marketer where it is very crucial to know about your niched based competitor and take references from them, so I found BIGSPY is one of the best tools for digital marketer to grow and learn more. Review collected by and hosted on G2.com.

I liked most of the features but I expect to add AI for more ease and faster. Lastly, I would like to highlight the ads targeted areas are not available to all countries, like I'm from Nepal but while searchin my country there's no any sign. I highly request that the team to keep small countries like ours, whereas nowadays Nepalese e-com are really booming and I think it would be very fruit to BigSpy and Nepalese too. Review collected by and hosted on G2.com.

BigSpy is a simple, dynamic, and very intuitive platform that allows me to easily explore, filter, and analyze video ads from the apps I’m interested in, whether on Android or iOS. It has significantly improved the performance of my company and my marketing team, giving us valuable insights and creative references that have elevated our ad strategies to a new level. The interface feels professional and efficient, making it a go-to tool in our daily workflow. Review collected by and hosted on G2.com.

If I had to mention something I don’t like, it would be that the loading time of some creative listings could be a bit faster, but that’s a very minor issue compared to all the advantages and value BigSpy provides. Review collected by and hosted on G2.com.

BigSpy provides a comprehensive database of ads across multiple platforms, which makes researching competitors and trends very convenient. I find the interface user-friendly and the filters are helpful for narrowing down results quickly. The search functionality saves a lot of time and helps me stay ahead in digital marketing strategies.

Using it every time im having a new project. Review collected by and hosted on G2.com.

Sometimes, the data is not updated so frequently as I would like, and a few new ad platforms are missing from their list. There can also be occasional delays in loading, especially when searching for high-volume keywords. It would be great if export options were more flexible. Review collected by and hosted on G2.com.

BigSpy is very helpful for finding trending ads across multiple platforms quickly. The filtering options and keyword search make it easy to analyze competitors and get creative inspiration. The interface is clean, and data updates are frequent, which helps me keep track of market trends efficiently. Review collected by and hosted on G2.com.

Sometimes the loading speed is a bit slow, and some ad data or analytics are not fully available for smaller regions or niche industries. The price is also slightly high for small businesses, but overall it’s still a powerful tool. Review collected by and hosted on G2.com.