---
title: BigSpy Reviews
meta_title: 'BigSpy Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 646 reviews by the users' company size, role or industry
  to find out how BigSpy works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 646
  scale: '5'
date_modified: '2026-06-24'
parent_category:
  name: Digital Advertising Tech
  url: https://www.g2.com/categories/digital-advertising-tech
---

# BigSpy Reviews
**Vendor:** BigMData International PTE. LTD.  
**Category:** [Other Digital Advertising Software](https://www.g2.com/categories/other-digital-advertising)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 646
## About BigSpy
BigSpy is a web-based advertisement spy tool designed to help businesses and individuals draw creative inspirations for marketing campaigns. The platform comprises a database of a variety of ads, allowing teams to search ads using various filters.




## BigSpy Reviews
  ### 1. BigSpy Makes Ad Research Faster with Powerful Filters and Creative Inspiration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gizem Ece . | founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 10, 2026

**What do you like best about BigSpy?**

What I like most about BigSpy is how much faster and more structured it makes ad research. Instead of manually checking multiple platforms or trying to guess what competitors are doing, I can search ads by keyword, industry, country, platform, ad type, and engagement metrics. That saves me a lot of time when I need inspiration for new campaigns or when I want to understand what kinds of creatives are performing well in a specific niche.

The UI is also very practical and easy to work with. The filters are straightforward, and the ad previews make it simple to compare creatives, copy, landing pages, and performance signals all in one place. I especially like being able to spot different ad angles and creative styles, because it helps me come up with stronger ideas for my own marketing content.

Another benefit is that BigSpy gives me a broader view of market trends. I can quickly see which types of ads are popular, how competitors position their products, and what messaging they use. This improves my workflow because I can move from research to campaign planning much more quickly.

From a pricing and ROI perspective, BigSpy feels especially useful if you regularly work on ads, app marketing, e-commerce, or competitor research. It reduces the time spent on manual research and gives me more confidence before creating new campaigns. Overall, the biggest value for me is the combination of ad intelligence, easy filtering, and creative inspiration in one platform.

**What do you dislike about BigSpy?**

One thing I dislike about BigSpy is that some features can feel limited unless you are on a higher plan. The platform is very useful for ad research, but when you need deeper data, more advanced filters, or more detailed insights, the free or lower-tier access may not be enough.

Another area that could be improved is the onboarding experience. BigSpy has many filters and data points, so new users may need some time to understand how to get the best results. More guided tutorials, examples, or recommended search templates would make it easier to start using the platform effectively.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps solve the problem of spending too much time on manual ad research and competitor analysis. Before using a tool like BigSpy, it can be difficult to understand what types of ads are working in a specific market, what competitors are testing, and which creative styles or messages are popular.

With BigSpy, I can quickly search and compare ads by keyword, industry, country, platform, and engagement signals. This helps me discover successful ad examples, understand market trends, and get inspiration for my own campaigns much faster.

The biggest benefit for me is saving time and making better marketing decisions. Instead of starting from zero when creating ad creatives or campaign ideas, I can analyze real examples and identify patterns in copy, visuals, offers, and targeting direction. This improves my workflow because research, ideation, and campaign planning become more organized.

It also helps reduce the risk of creating weak ads, because I can see what competitors are doing and use those insights to build stronger creatives. Overall, BigSpy benefits me by improving my ad research process, giving me creative inspiration, and helping me make more confident decisions for marketing and growth.

  ### 2. Massive Ad Database That Makes Competitor Research Fast and Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Hadi B. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 03, 2026

**What do you like best about BigSpy?**

What I like best about BigSpy is its massive ad database and how easy it makes competitor research. The platform gives access to millions (even billions) of ads across multiple platforms like Facebook, Instagram, and TikTok, which makes it incredibly useful for finding winning creatives and spotting trends quickly.

**What do you dislike about BigSpy?**

What I dislike about BigSpy is that some of its most useful features are locked behind higher-tier pricing plans. The free and basic plans feel quite limited, which can be frustrating if you’re trying to do serious research without upgrading

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy solves the problem of lack of visibility into competitor advertising and winning creatives. In digital marketing, it’s often difficult to know what ads are actually working in the market, which leads to a lot of guesswork and wasted ad spend. BigSpy addresses this by providing a massive database of ads across multiple platforms, allowing users to discover proven creatives and strategies quickly

  ### 3. Practical and efficient tool for ad analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emanuela L. | Profissional de Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 26, 2025

**What do you like best about BigSpy?**

What I like most about BigSpy is the ease of finding ads that are performing well on different platforms, especially Facebook and Instagram. The library is very comprehensive, frequently updated, and allows filtering by country, language, creative type, CTA, and format. This saves a lot of time in the research phase and helps to generate more strategic ideas for creating ads with a higher chance of conversion.

**What do you dislike about BigSpy?**

Some points that could be improved are the depth of certain metrics. In some ads, information such as the exact airing time, daily engagement evolution, and comparative data between creatives could be more detailed. Additionally, when many filters are applied at the same time, the platform can become a bit slower, which impacts the experience in more advanced searches. It would also be interesting to have more options for data visualization in graphs to facilitate quick analyses.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy solves the main problem for advertisers: the lack of reliable references on what is working in the market. With it, I can analyze winning ads, understand patterns in creatives, copy, and offers, reduce unnecessary testing, and create more strategic campaigns. This results in time savings, cost reduction, and increased chances of positive outcomes.

  ### 4. Easy Navigation and Clear Segmentation Across Ad Platforms

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 19, 2026

**What do you like best about BigSpy?**

What I still like most is how quickly BigSpy gets me from “I need inspiration” to “I have 10 solid examples to test.” The search flow remains smooth, and the filtering feels practical for real campaign work. Being able to move between platforms without changing tools is a big time saver, especially when you are checking angles, hooks, and creative patterns across different channels. The segmentation is clear enough that I can isolate what matters, such as country, language, objective signals, and ad format, then compare similar creatives side by side. I also appreciate how the previews make it easy to judge pacing, structure, and visual hierarchy before I spend time digging deeper. For competitive research, it is useful to see repeated themes across brands and to spot variations that appear to be working. Overall, BigSpy keeps my workflow organized: I can collect examples quickly, refine the search without friction, and leave with actionable takeaways for new tests and iterations. It has stayed consistent in the areas that matter most to me: speed, navigation, and clear filtering.

**What do you dislike about BigSpy?**

The pricing still feels high relative to some competitors, especially for smaller teams. More flexible tiers or feature-based add-ons would make it easier to justify long term.

**What problems is BigSpy solving and how is that benefiting you?**

Competitor landscape research in the industry.

  ### 5. Powerful Ad Tracking with Minor Gaps

**Rating:** 5.0/5.0 stars

**Reviewed by:** alaia K. | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about BigSpy?**

I use BigSpy mainly for competitor research and tracking. BigSpy helps me research competitors' advertising strategies more efficiently. I like the powerful keyword search and filtering systems because they help me quickly narrow down ads relevant to my niche. BigSpy not only includes Facebook and Google ads but also Pinterest and TikTok ads, so we don't need to switch pages to search for different ads and information. Setting up BigSpy was easy with email, and the dashboard and basic search worked right away.

**What do you dislike about BigSpy?**

A few ads are missing or outdated. I can find them in FB library, but can't see them in BigSpy.

**What problems is BigSpy solving and how is that benefiting you?**

I use BigSpy for efficient competitor ad strategy research. Its powerful keyword search and filtering quickly find relevant ads in my niche. It combines Facebook, Google, Pinterest, and TikTok ads in one place, so I don't need to switch pages to search different ads.

  ### 6. A Powerful and Affordable Ad Spy Tool for Smarter Marketing Decisions

**Rating:** 4.5/5.0 stars

**Reviewed by:** Viet N. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 18, 2025

**What do you like best about BigSpy?**

What I like best about BigSpy is its powerful multi-platform ad library that makes competitor research fast and simple. It provides deep insights into ad creatives, trends, and niches, helping marketers save time, optimize strategies, and generate unlimited inspiration at a very affordable cost.

**What do you dislike about BigSpy?**

There’s not much to dislike about BigSpy. Occasionally, the keyword search can feel a bit laggy, but it doesn’t significantly affect the overall experience and the tool still works very well for ad research.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy solves the problem of finding winning ad ideas and understanding competitors’ strategies across multiple platforms in one place. Instead of manually checking ads on different channels, I can quickly analyze trends, creatives, and targeting approaches in various niches. This saves a lot of time, reduces trial-and-error in advertising, and helps me make more data-driven decisions, leading to better-performing campaigns and higher ROI.

  ### 7. My First Experience Using BigSpy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jason M. | Sales Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 29, 2026

**What do you like best about BigSpy?**

It is fully featured and powerful, yet simple and fast to operate—making it very easy to get started with.

**What do you dislike about BigSpy?**

This is my first time using this—I’ve never encountered software like this before. It feels like I’ve discovered a whole new world; so far, I haven't found any downsides.

**What problems is BigSpy solving and how is that benefiting you?**

The issue of material shortages has been resolved; you can now download materials for editing.

  ### 8. Great enterprise level Tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Dmytro K. | Marketing Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 18, 2026

**What do you like best about BigSpy?**

I find BigSpy to be a pretty comprehensive tool. It's got a huge database of all commercials all over Facebook, which is really pretty useful. It also provides a breakdown for different types of ads and geographic locations.

**What do you dislike about BigSpy?**

I can't say I found something I really dislike. There are subscription plans from the very beginning, which might be an issue for affordability.

**What problems is BigSpy solving and how is that benefiting you?**

I use BigSpy to research competitors' advertising on Facebook. It's a comprehensive tool with a huge database breaking down ad types and geographies. The only issue is speed.

  ### 9. best spying tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about BigSpy?**

Pros:

Filter ads by impressions

Download the video and thumbnail

Access key performance metrics

View different versions and formats of the ad

See the full ad script

Overall, a very solid tool

**What do you dislike about BigSpy?**

Search features aren’t very flexible

It doesn’t make it easy to quickly find similar brands or products

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps me centralize and speed up competitive research. Instead of digging around different platforms, I can quickly filter ads by impressions and focus on what’s actually getting traction. I can download the video and thumbnail to review the creative in detail, check performance metrics, compare different versions and formats, and even look at the script to better understand the messaging. It’s easy to use, requires no real setup, and fits naturally into my workflow when I’m developing or validating new creative angles.

  ### 10. Powerful Filters for Competitor Research

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 26, 2026

**What do you like best about BigSpy?**

BigSpy offers a massive database of ads across multiple platforms like Facebook, Instagram, TikTok, and YouTube. The filtering system is very powerful and helps quickly find high-performing creatives in any niche. It’s especially useful for competitor research and generating new ad ideas.

The platform continuously updates its database with a large volume of ads, making it easy to stay on top of trends and discover what’s working in real time.

**What do you dislike about BigSpy?**

The UI/UX can feel slightly overwhelming for new users, and some features are locked behind higher-tier plans. Also, the free version has limitations in terms of searches and access, so to fully benefit, a paid plan is required

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps eliminate guesswork in ad creation by showing what competitors are running and what’s already performing well. Instead of testing random creatives, it allows data-backed decision-making, saving both time and ad spend.

It has significantly improved my ability to identify winning angles and scale campaigns faster.

  ### 11. BigSpy’s Comprehensive Ad Library Makes Finding Winning Creatives Easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 13, 2026

**What do you like best about BigSpy?**

I can find a lot of the advertising materials which I need and also see how effective the ad placements are, which is very suitable for my current work needs. BigSpy is particularly convenient for searching, and its material library is quite comprehensive.

**What do you dislike about BigSpy?**

Because I haven't used it deeply enough yet, I'm not sure about the aspects that aren't very useful to me. The biggest drawback might be that I can't filter to see only images or videos.

**What problems is BigSpy solving and how is that benefiting you?**

find a lot of the advertising materials

  ### 12. A great tool for tracking and analyzing competitor ads!

**Rating:** 5.0/5.0 stars

**Reviewed by:** HUỲNH THỊ THÙY N. | marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 09, 2025

**What do you like best about BigSpy?**

BigSpy makes it easy for me to search and review ads from major brands on various platforms like Facebook, TikTok, or Instagram. The intuitive interface, fast loading speed, and numerous detailed filters (language, country, type of ad...) help me save a lot of time when researching marketing campaigns. Additionally, statistics such as impressions, popularity, and ad run dates are also very useful for trend analysis.

**What do you dislike about BigSpy?**

Some data is hidden (e.g., Page ID or long caption content), making in-depth analysis somewhat limited. The free package also has quite a few limitations — it's difficult to view all ads or download high-quality videos. Occasionally, the tool loads slowly when searching for many results at once.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps me solve the problem of researching competitors' ads and finding effective content ideas. Previously, I had to manually browse Facebook or TikTok to view ads, which was very time-consuming and lacked specific data. Since using BigSpy, I can quickly see which campaigns are performing well, analyze creative trends, and learn how to optimize content and images for my campaigns. This tool helps me save a lot of time and increase efficiency when planning marketing strategies.

  ### 13. All-in-One Social Ad Visibility with Easy Downloads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Minh Quân P. | marketing expert, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2026

**What do you like best about BigSpy?**

I like the feature that allows me to see all ads across all social media platforms, and especially the ability to download those ads.

**What do you dislike about BigSpy?**

Perhaps the monthly subscription fee is a bit high.

**What problems is BigSpy solving and how is that benefiting you?**

I can see what advertisers in other countries are advertising and which ads are reaching the most customers.

  ### 14. Best site for digital marketer and business learner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Yek Raj  M. | Social Media Manager and Marketer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 19, 2025

**What do you like best about BigSpy?**

As I'm a Social Media Marketer where it is very crucial to know about your niched based competitor and take references from them, so I found BIGSPY is one of the best tools for digital marketer to grow and learn more.

**What do you dislike about BigSpy?**

I liked most of the features but I expect to add AI for more ease and faster. Lastly, I would like to highlight the ads targeted areas are not available to all countries, like I'm from Nepal but while searchin my country there's no any sign. I highly request that the team to keep small countries like ours, whereas nowadays Nepalese e-com are really booming and I think it would be very fruit to BigSpy and Nepalese too.

**What problems is BigSpy solving and how is that benefiting you?**

In my point of view, it's very crucial tools for all digital marketer and business enthusiasts, it will guide you how to spy your niche related business and take motivation and ideas how to go.

  ### 15. t’s an incredible and centralized platform that has helped me a lot to improve my creatives.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Shonen Games . | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about BigSpy?**

BigSpy is a simple, dynamic, and very intuitive platform that allows me to easily explore, filter, and analyze video ads from the apps I’m interested in, whether on Android or iOS. It has significantly improved the performance of my company and my marketing team, giving us valuable insights and creative references that have elevated our ad strategies to a new level. The interface feels professional and efficient, making it a go-to tool in our daily workflow.

**What do you dislike about BigSpy?**

If I had to mention something I don’t like, it would be that the loading time of some creative listings could be a bit faster, but that’s a very minor issue compared to all the advantages and value BigSpy provides.

**What problems is BigSpy solving and how is that benefiting you?**

Inspiration and improvement for my UA campaings

  ### 16. Peer Data Analysis That Helps Me Monitor My Account Better yes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ella D. | Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 22, 2026

**What do you like best about BigSpy?**

It helps me analyze data from peers, enabling me to better monitor my own account.

**What do you dislike about BigSpy?**

No，I don't have any issues with this software at the moment.

**What problems is BigSpy solving and how is that benefiting you?**

Help me quickly analyze the account.

  ### 17. Easy-to-Use App with Smooth Web Version, Great Integrations, and Enthusiastic Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 17, 2026

**What do you like best about BigSpy?**

Good app. The UI is easy to use, and the integration is also good—it has everything I need. The web version runs smoothly. The price is on point for a good spy website. The support team is very enthusiastic, and the intelligence is good too.

**What do you dislike about BigSpy?**

currently I found no down side yet. Maybe I will tell when I further invest time to it

**What problems is BigSpy solving and how is that benefiting you?**

Finding new ideas for ads. Check on top videos and store. Information is important

  ### 18. BigSpy Helps Me Analyze Competitors and Improve My Ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Cristina M. | Admin, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about BigSpy?**

I think the tool BigSpy is really useful to my business niche, the renewable energy field, because now I can analyze and spy my competitors so I can improve my data, my ads and rely on the platform.

**What do you dislike about BigSpy?**

I did not dislike anything, think it's a great tool.

**What problems is BigSpy solving and how is that benefiting you?**

The problematic of getting to know how can I improve my Ads on META

  ### 19. User-Friendly Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yahya E. | product serache analyser, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 05, 2026

**What do you like best about BigSpy?**

The app is user-friendly and very easy to use.

**What do you dislike about BigSpy?**

i wich if there is an app to use it from the smartphone

**What problems is BigSpy solving and how is that benefiting you?**

Choosing the right product for the right region and country.

  ### 20. A powerful tool for ad inspiration and competitor analysis

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2025

**What do you like best about BigSpy?**

BigSpy is very helpful for finding trending ads across multiple platforms quickly. The filtering options and keyword search make it easy to analyze competitors and get creative inspiration. The interface is clean, and data updates are frequent, which helps me keep track of market trends efficiently.

**What do you dislike about BigSpy?**

Sometimes the loading speed is a bit slow, and some ad data or analytics are not fully available for smaller regions or niche industries. The price is also slightly high for small businesses, but overall it’s still a powerful tool.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps me quickly analyze trending ads on Shopee and Facebook, so I can understand what products are popular and how competitors design their creatives. It saves a lot of time on market research and helps me improve my ad performance and conversion rate.

  ### 21. Review of BigSpy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Liang s. | sales Executive, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 02, 2026

**What do you like best about BigSpy?**

It's very easy to use, very convenient, and perfectly meets my needs.

**What do you dislike about BigSpy?**

There are no suggestions at the moment！！

**What problems is BigSpy solving and how is that benefiting you?**

It makes it easy for me to find the products and content I'm looking for, and helps me understand the product details.

  ### 22. A Powerful Ad Intelligence Tool With Room to Improve

**Rating:** 5.0/5.0 stars

**Reviewed by:** Theodor S. | UBRA, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 04, 2025

**What do you like best about BigSpy?**

BigSpy is popular for a few standout reasons, and “the best part” usually depends on what someone needs from an ad-intelligence tool. Here are the things people most often say they like best:
Huge ad database
Very strong filtering
Creative inspiration
Cost-effective

**What do you dislike about BigSpy?**

Interface can feel cluttered
Data accuracy isn’t perfect
Slow loading times

**What problems is BigSpy solving and how is that benefiting you?**

which ads your competitors run

which creatives perform best

which angles, formats, or messages they use

  ### 23. the best

**Rating:** 4.5/5.0 stars

**Reviewed by:** casa deezer . | dono, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2026

**What do you like best about BigSpy?**

ease in finding competitors' ads

**What do you dislike about BigSpy?**

a bit complex but nothing that spending some time on the site won't teach you

**What problems is BigSpy solving and how is that benefiting you?**

difficulty in attracting sales while my competitor sells very well

  ### 24. “Great Tool for Spy Advertising - BigSpy”

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vladimir S. | UAM, Mid-Market (51-1000 emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about BigSpy?**

BigSpy is a very useful tool for tracking and analyzing advertisements. I love how easy it is to filter ads based on different platforms and keywords. It provides access to a wide range of ads from Facebook, Instagram, Google, TikTok, and other major platforms. The interface is intuitive and user-friendly, which makes it easy to navigate even for beginners. It saves a lot of time by allowing me to track competitors’ ads and study the most successful ones.

**What do you dislike about BigSpy?**

One downside is that some advanced features are locked behind a paid subscription, which can be a bit pricey for users who need full access. It would be great if there were more free features or a more flexible pricing option. Also, sometimes the data can be a bit overwhelming if you are not sure exactly what you are looking for, but that’s more of a personal learning curve.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy solves the problem of finding and analyzing effective advertisements across various platforms. It helps me track competitors’ ads, identify trends, and understand which ads are performing well. This is incredibly beneficial because it allows me to replicate successful strategies and avoid spending time on less effective approaches. It also enables me to optimize my own ad campaigns by learning from others and discovering high-performing creatives and targeting strategies.

  ### 25. Helpful Free Trial for a Great Start

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about BigSpy?**

Is that they help you with a free trial at first

**What do you dislike about BigSpy?**

I'm new, I wish I don't find anything I would dislike

**What problems is BigSpy solving and how is that benefiting you?**

it helps me find ads in different languages

  ### 26. Quick and Effective for Digital Espionage

**Rating:** 5.0/5.0 stars

**Reviewed by:** martin .

**Reviewed Date:** January 13, 2026

**What do you like best about BigSpy?**

I really like how fast BigSpy is. Its ability to analyze viral ads and help me optimize digital marketing for viral products is very good.

**What do you dislike about BigSpy?**

I would like BigSpy to be completely free or to offer the option to try all its features for free for a certain period of time.

**What problems is BigSpy solving and how is that benefiting you?**

I use BigSpy for marketing espionage and viral ad analysis, which helps me understand and improve my marketing strategies.

  ### 27. A comfortable but not cheap experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 03, 2026

**What do you like best about BigSpy?**

It's very user-friendly, with a clear search target and a wide variety of product categories to choose from.

**What do you dislike about BigSpy?**

The content is prone to repetition and the price is relatively high.

**What problems is BigSpy solving and how is that benefiting you?**

Highly functional, frequently used, and allows for quick understanding of competitors, significantly improving the efficiency of product optimization.

  ### 28. Competitor Ads

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Market Research | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about BigSpy?**

Helped me find all of the comptetitor ads

**What do you dislike about BigSpy?**

takes some time to load but it eventually does

**What problems is BigSpy solving and how is that benefiting you?**

seeing all of the ads

  ### 29. Super helpful for creative research and ad spy

**Rating:** 4.5/5.0 stars

**Reviewed by:** And A. | Motion designer, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2025

**What do you like best about BigSpy?**

BigSpy helps me quickly discover top-performing ad creatives across different platforms. I especially like the filtering system — by country, platform, ad type, and industry. It saves hours of manual research when preparing concepts for new mobile game ads. I also appreciate the ability to preview full video creatives directly, which is essential when analyzing trends

**What do you dislike about BigSpy?**

Some newer games and UGC-style ads don’t show up immediately in the database, especially TikTok-first campaigns. Also, the free version is pretty limited, and sometimes the UI feels a bit laggy when applying multiple filters.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps me spot trending ad creatives across platforms like Facebook, Instagram, TikTok, and more — all in one place. It solves the problem of manual competitor research by offering a fast way to analyze ads, find creative hooks, and get inspired before launching new campaigns. As a creative producer, this speeds up my workflow and helps me pitch stronger, data-backed ideas

  ### 30. Excellent for Analyzing Competitor Strategies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lucas S. | Growth Marketing & Mobile App Growth Consultant, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 29, 2026

**What do you like best about BigSpy?**

Analyze competitor strategies and obtain insights

**What do you dislike about BigSpy?**

It does not allow downloading insights on the free plan.

**What problems is BigSpy solving and how is that benefiting you?**

It allows me to analyze the competition on many advertising platforms.

  ### 31. Broad Advertising Features That Help Brands Reach More Customers

**Rating:** 5.0/5.0 stars

**Reviewed by:** raftar a. | Technical lead, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2026

**What do you like best about BigSpy?**

it's broad advertisement features that helps brand reach more cusomers

**What do you dislike about BigSpy?**

the pricing it is a bit high for just looking for new stuff

**What problems is BigSpy solving and how is that benefiting you?**

It helps my brand to validate new ideas and how we can follow others brands words

  ### 32. Creative, Detailed Ad Insights Across All Platforms

**Rating:** 4.5/5.0 stars

**Reviewed by:** Saad E. | Ecommerce Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 27, 2026

**What do you like best about BigSpy?**

show creative and all detailed about ads on all platforms

**What do you dislike about BigSpy?**

i dont like that its work with creadit somtime we need to work but we lose all creadits

**What problems is BigSpy solving and how is that benefiting you?**

its good tool about ads spy its help get what work and what not

  ### 33. Great Ad Spy Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dounia I. | lead gen, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 05, 2025

**What do you like best about BigSpy?**

I’ve been using BigSpy for a few days now, and overall, I’m impressed with what it offers. As someone working in digital marketing, I needed a tool that could help me keep an eye on what competitors were doing across platforms like Facebook, Instagram, and TikTok—and BigSpy delivers on that front.

The interface is intuitive, and the filters are really helpful when I want to narrow down ads by country, industry, or engagement. It saves me a ton of time when doing research or looking for inspiration for new campaigns. I especially like how it shows engagement metrics like likes, comments, and shares—it gives me a clear idea of what’s working.

That said, there is a bit of a learning curve at the beginning, especially with the sheer amount of data available. Also, some of the more advanced features are locked behind plans, which are not expensive for a company or someone who's generating incomes, but might not be ideal if you’re on a tight budget.

Still, if you’re serious about ad research or running paid campaigns, BigSpy is definitely worth trying. It’s become a go-to tool for me when planning new strategies or testing ad creatives.

**What do you dislike about BigSpy?**

For the moment I did not notice something that I really dislike about the tool

**What problems is BigSpy solving and how is that benefiting you?**

benchmark on the competition Ads

  ### 34. Conduct effective market research, support finding products and marketing strategies

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tuấn Anh V. | nhân viên, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 24, 2026

**What do you like best about BigSpy?**

Research the market to find products and their consumption, how to do marketing for the product.

**What do you dislike about BigSpy?**

There is not yet a section for guidance and sharing experiences of using the product via video on the main interface.

**What problems is BigSpy solving and how is that benefiting you?**

Research and find products with actual sales and customer data

  ### 35. Essential Tool for Facebook Ad Research

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrius . | Reseracher, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2025

**What do you like best about BigSpy?**

’ve been using BigSpy for a few months now, mainly for researching Facebook and Instagram ads, and honestly—it’s been a game changer for me. As someone who runs multiple ad campaigns and works with different clients, I was constantly looking for inspiration and ways to see what competitors are doing. BigSpy gave me exactly that.

What I love most is how easy it is to search and filter ads by niche, country, platform, or even specific keywords. It helps me find real examples of what’s working in my industry right now, not just generic advice. Seeing actual creatives, headlines, and even engagement stats makes it so much easier to plan better campaigns and come up with new angles.

The “Trending Ads” section is super useful too—it shows what’s performing well at the moment, which saves me a lot of time and keeps me up to date with the latest trends.

**What do you dislike about BigSpy?**

If I had to mention something that could be improved, it would be the speed—sometimes it’s a bit slow to load. But overall, BigSpy has definitely become one of my go-to tools, and I’d recommend it to anyone serious about Facebook advertising.

**What problems is BigSpy solving and how is that benefiting you?**

Before BigSpy, I’d often hit creative blocks when planning ad campaigns. It was hard to know what kind of ads were actually working in my niche. BigSpy gives me instant access to thousands of real, live ads with proven engagement. That alone saves hours of trial and error.

  ### 36. Happy i found BigSpy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Yilmaz Z. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 24, 2025

**What do you like best about BigSpy?**

Good database with alot of ads. I build my own business with ads from bigspy
Easy to use. Very friendly

**What do you dislike about BigSpy?**

There are alot number of features, maybe there are to much filter functions.

**What problems is BigSpy solving and how is that benefiting you?**

It helps me to find ads/products that i can sell.

  ### 37. Very Good Experience, Highly Recommended

**Rating:** 5.0/5.0 stars

**Reviewed by:** hung n. | Truong Phong, Enterprise (> 1000 emp.)

**Reviewed Date:** January 09, 2026

**What do you like best about BigSpy?**

Very good, show very good, thank you show must

**What do you dislike about BigSpy?**

Spy Facebook is very okay, I like it. Absolutely wonderful.

**What problems is BigSpy solving and how is that benefiting you?**

We feel happy and have nothing to worry about.

  ### 38. Bigspy allows users to perform multiple tasks, with an easy-to-use interface that fully meets the needs.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tien N. | Nghiên cứu, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 08, 2025

**What do you like best about BigSpy?**

Adjustable according to each platform and each type of advertisement as desired

**What do you dislike about BigSpy?**

I find everything suitable for me, very worth using.

**What problems is BigSpy solving and how is that benefiting you?**

Search for advertisements by brand, platform for easy analysis

  ### 39. Powerful Ad Intelligence Tool with Great Features

**Rating:** 4.5/5.0 stars

**Reviewed by:** Aman K. | Admin Head, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 23, 2025

**What do you like best about BigSpy?**

I love BigSpy's extensive ad database across multiple platforms like Facebook, Instagram. The filtering options make it easy to find exactly what I’m looking for—whether it's by industry, ad type, or engagement. The UI is clean, and the keyword search function is fast and accurate, saving me a lot of research time. It’s incredibly useful for keeping up with trends and staying ahead in digital marketing.

**What do you dislike about BigSpy?**

It would be great if BigSpy could enhance the user interface for smoother navigation and simplify the filter options with tooltips or presets for beginners.

**What problems is BigSpy solving and how is that benefiting you?**

BigSpy helps me uncover high-performing ad creatives and strategies used by competitors in my niche.

  ### 40. BigSpy Review

**Rating:** 5.0/5.0 stars

**Reviewed by:** David B. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 04, 2025

**What do you like best about BigSpy?**

Everything, because it is very good and nice

**What do you dislike about BigSpy?**

nothing, just that there is no free test version

**What problems is BigSpy solving and how is that benefiting you?**

Finding and dowload cometitor ads

  ### 41. An Excellent Tool That Delivers Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Abdulrhman A. | marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 12, 2026

**What do you like best about BigSpy?**

good tool to use in ads competitor traking

**What do you dislike about BigSpy?**

The price i think it is a bit high>>>>>>

**What problems is BigSpy solving and how is that benefiting you?**

ads collction in one place

  ### 42. great software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Juan A. | Chief everything officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about BigSpy?**

usign chat gpt. I was asking for the best adspy software and found this tool

**What do you dislike about BigSpy?**

everything seems good at the moment, not sure what can be wrong yet.

**What problems is BigSpy solving and how is that benefiting you?**

It helps me finding best ads running worldwide

  ### 43. Great software

**Rating:** 5.0/5.0 stars

**Reviewed by:** Steve W. | Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 30, 2025

**What do you like best about BigSpy?**

That we get to spy on the competition it’s great

**What do you dislike about BigSpy?**

The way we get to know they run ads it’s great

**What problems is BigSpy solving and how is that benefiting you?**

That what ads the competition is running

  ### 44. Excellent Experience, Highly Recommended

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Accounting | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 14, 2025

**What do you like best about BigSpy?**

Good and exploring the tool and the features

**What do you dislike about BigSpy?**

This is asking for reviews for the free trail and i got to give the review

**What problems is BigSpy solving and how is that benefiting you?**

Spying the compititors ads

  ### 45. Fast, Aggregated Platform with Great Filters

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 09, 2026

**What do you like best about BigSpy?**

Filter options, aggregated platforms, very fast, good overview

**What do you dislike about BigSpy?**

for most of the features you need the pro version

**What problems is BigSpy solving and how is that benefiting you?**

showing TikTok ads in UK

  ### 46. Incredible platform!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Олексій . | Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2025

**What do you like best about BigSpy?**

They accelerated my work as a marketer by 3 times, wow.

**What do you dislike about BigSpy?**

some AI tools are missing, but it's already a good start

**What problems is BigSpy solving and how is that benefiting you?**

speed of analyzing competitor's creatives

  ### 47. Advanced filtering is time save hack for creative ideation, keyword discovery and competitor intel.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul G. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 07, 2025

**What do you like best about BigSpy?**

Filtering options enable precise searches based on criteria such as platform, country, ad format, creative type, and engagement metrics. It provides detailed ad performance metrics, such as engagement rates, likes, and comments, and supports one-click downloads of ad creatives for inspiration.

**What do you dislike about BigSpy?**

I wish I were able to see and experience more in a trial. I would have signed up for the paid offering sooner.

**What problems is BigSpy solving and how is that benefiting you?**

Ad inspiration, tracking competitors, keyword discover for PPC/Creative/eComm PDPs, trending creative design and visual components for ad creative.

  ### 48. BigSpy’s Vast Platform Selection Makes Ad Research Easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2026

**What do you like best about BigSpy?**

- Vast selection of platforms. Tiktok, Meta (FB & IG), etc..
- Pricing

**What do you dislike about BigSpy?**

So far I haven't found a downside to BigSpy.

**What problems is BigSpy solving and how is that benefiting you?**

I am able to monitor my competitors' ads

  ### 49. good

**Rating:** 5.0/5.0 stars

**Reviewed by:** matheus h. | Copywriting, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 10, 2025

**What do you like best about BigSpy?**

search all, it's good, I m really very like

**What do you dislike about BigSpy?**

not, i am really like of software, not problem

**What problems is BigSpy solving and how is that benefiting you?**

search ads

  ### 50. The Best Spy Tool in the World

**Rating:** 5.0/5.0 stars

**Reviewed by:** sharoon m. | Admin, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 08, 2025

**What do you like best about BigSpy?**

this is the best spy tool in the world. thanks bigspy

**What do you dislike about BigSpy?**

noting there is noting to dislike about bigspy

**What problems is BigSpy solving and how is that benefiting you?**

its helping me get more creative with facebook ads


## BigSpy Discussions
  - [how do i](https://www.g2.com/discussions/bigspy-how-do-i) - 2 comments, 2 upvotes
  - [jfgjfhsdhsgh](https://www.g2.com/discussions/jfgjfhsdhsgh) - 2 comments, 1 upvote
  - [Salt the fish](https://www.g2.com/discussions/poile-ryba) - 2 comments, 1 upvote
  - [Recommendations to others considering BigSpy:](https://www.g2.com/discussions/recommendations-to-others-considering-bigspy) - 2 comments, 1 upvote
  - [f](https://www.g2.com/discussions/bigspy-f) - 2 comments, 1 upvote

- [View BigSpy pricing details and edition comparison](https://www.g2.com/products/bigspy/reviews?filters%5Bnps_score%5D%5B%5D=5&open_modal_url=%2Fes%2Fproducts%2Fbigspy%2Fwishlists%3Fhost_path%3D%252Fproducts%252Fbigspy%252Freviews%253Ffilters%25255Bnps_score%25255D%25255B%25255D%253D5%26source%3Dpdp_avatar&section=pricing&secure%5Bexpires_at%5D=2026-06-24+21%3A53%3A42+-0500&secure%5Bsession_id%5D=90ab9e19-0775-49bb-b0e4-6b0c8461338a&secure%5Btoken%5D=506473187045d9d59479d6d9f79796e64aebae4c5e06e63cd657cf3d85294647&format=llm_user)
## BigSpy Integrations
  - [Adspyder](https://www.g2.com/products/adspyder/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)


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