Oracle Responsys Reviews & Product Details

Oracle's Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

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Oracle

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Oracle Responsys Community

Product Description

The Responsys Interact Marketing Cloud helps brands manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display & the web.

Overview by

Jeannie McLaurin (Results-driven, execution, collaboration, communications, customer advocacy, project mgt, strategic rollout)

Value at a Glance

Averages based on real user reviews.

Time to Implement

3 months

Return on Investment

11 months

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Oracle Responsys Media

Oracle Responsys Demo - Cross-channel visual design

Drag-and-drop your way to sophisticated multi-channel programs that are 100% automated, 100% individualized, and amazingly effective.

Oracle Responsys Demo - Behavior-based outcomes

Create different experiences for each and every individual in a program based on their customer profile as well as their actions over time.

Oracle Responsys Demo - Dynamic winner selection

Test everything. From the content of a campaign, to the sequence of events, to the cadence of your program. And of course, it’s all completely automated.

Oracle Responsys Demo - Real-time monitoring

Keep tabs on what’s happening in real- time as your programs are running so you know what’s working, or where things are getting stuck.

Target not just by who people say they are, but also by what they do with your emails, on the web, or even in social networks. And forget about SQL, you can build your profile audience with a simple drag and drop designer.

Oracle Responsys Demo - Cross-channel preferences and compliances

With Interact Preference, you can get a trusted, unified view of each customer’s preferences and permissions, across every digital channel and consumer touch point. That means not only are your messages are relevant, but also welcome. And you can sleep easy knowing you have an audit trail of cust...

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David T.

Admin

Mid-Market (51-1000 emp.)

1/4/2022

"Perfect if you have your data perfectly organized."

5/5

What do you like best about Oracle Responsys?

Set it and forget it. Once you've setup a workflow it's smooth sailing. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

It's impossible to report on. This is unacceptable. We send over 50,000 emails a month and we can't properly report on any of it. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Responsys:

I would never ever recommend this if you have to report on your data. And if you can't report on your data, what is the point or purchasing or using this software? Review collected by and hosted on G2.com.

What problems is Oracle Responsys solving and how is that benefiting you?

Reporting is useless. I would not recommend this product to anyone. Review collected by and hosted on G2.com.

shijo j.

Technical support

Small-Business (50 or fewer emp.)

12/20/2021

"Oracle Responsys - Best campaign management tool"

4.5/5

What do you like best about Oracle Responsys?

We can create personalized messages on individual interests. Relevant and customer interests will get top priority. Analytical tools will help to leverage this use. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

Even though XML codes do not connect with RSS feeds, it is not user-friendly. Updating a link in the header is time-consuming. Searching a link globally with a faster algorithm will be awesome. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Responsys:

The perfect tool for doing marketing campaigns. Best email marketing tool for generating revenue and tracking conversion. Review collected by and hosted on G2.com.

What problems is Oracle Responsys solving and how is that benefiting you?

Marketing products, Creating awareness, and doing personalized marketing campaigns are helpful to find success in marketing campaigns. It can bring more ROI through your campaigns. Review collected by and hosted on G2.com.

Verified User in Higher Education

Mid-Market (51-1000 emp.)

2/7/2022

"Campaign management made easy"

4.5/5

What do you like best about Oracle Responsys?

The cross channel applications, I can cover qll my social media in one place. It shows me personalised analytics for all of my marketing. Performs much better than other software I've previously used. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

Multiple steps for certain tasks which could be simplified, or redesign of the dahsboard Review collected by and hosted on G2.com.

Verified User in Internet

Enterprise (> 1000 emp.)

12/7/2017

"email marketer review"

5/5

What do you like best about Oracle Responsys?

easy to navigate through the product, the possibilities you can do in terms of targeting and creative Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

I wish we can set up launch time by region so I dont have to recreate multiple campaigns for each region Review collected by and hosted on G2.com.

Verified User in Computer Software

Mid-Market (51-1000 emp.)

12/23/2020

"It's a very robust system, yet it's somewhat complex. There aren't allot of resources, bad support."

3/5

What do you like best about Oracle Responsys?

I can do almost anything at a large scale. I can engineer new solutions by any means needed such as creating form webhooks, filters, logic, automated programs, AB testing, personalization Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

The thing I dislike the most by far, is the My Oracle Support service. They rarely provide actionable\understandable solutions. If you have an issue that has to do with some more advanced operations, you're completely on your own and at the mercy of Oracle Responsys docs (which aren't all 100% up to date). Sadly, sometimes this is the case with simple issues. Also, they tend to just close tickets without waiting for your approval.

Native integrations with other apps hardly exist. We have to find creative ways to integrate with other products (which is possible if you know your way around the software).

If not for their support services, I'd rate the product 9/10. Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Responsys:

If you need an email\sms operational powerhouse automation system with allot of technical & operational capabilities, this is definitely something to look into. Though, if UI and support is important (which at times it very much is), maybe look at other products two. Review collected by and hosted on G2.com.

What problems is Oracle Responsys solving and how is that benefiting you?

Can host all data from other platforms in Responsys (almost mirroring the BI).

Extremely personalized email marketing campaigns + ongoing transactional activity.

Cross channel orchestration. Review collected by and hosted on G2.com.

Verified User in Medical Practice

Small-Business (50 or fewer emp.)

9/4/2021

"Helping with COVID with this"

3/5

What do you like best about Oracle Responsys?

Using it from you email address to address social issues Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

Sometimes oracle is at times full of itself Review collected by and hosted on G2.com.

Verified User in Retail

Enterprise (> 1000 emp.)

10/9/2021

"Oracle is easy to use!"

5/5

What do you like best about Oracle Responsys?

I like that it allows for different styles of surveys. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

I do not like the way the scales are set up. Review collected by and hosted on G2.com.

Chris M.

Email Marketing Specailist

Enterprise (> 1000 emp.)

11/5/2020

"Responsys is a good and fairly easy service to use. Knowledge of SQL views is crucial."

4/5

What do you like best about Oracle Responsys?

I like the Program feature the best as it allows me set up and automate multiple email campaigns. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

I dislike the Oracle Support team as they are slow to respond, always in completely different time zones, and usually require a ton of information to answer even the simplest question. Also, you can't really ask the support team if you're doing something the best possible way. Oracle Support rarely gives a straightforward answer or resolution to tickets in my experience. Review collected by and hosted on G2.com.

harper b.

Administration Assistant

Retail

Mid-Market (51-1000 emp.)

8/25/2019

"Great marketing automation software"

4.5/5

What do you like best about Oracle Responsys?

What I love about this software are the tools available within Eloqua that allow us to direct our messages to the correct market segments, and ensures that we can delete the email addresses that have already received a marketing message from us on a given day and that They have unsubscribed through subscription management. Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

I can say with confidence that there is nothing that upsets or bothers me about this software Review collected by and hosted on G2.com.

Recommendations to others considering Oracle Responsys:

I recommend to any colleague is to work externally with an official partner of this software internally with an experienced marketing manager of ORACLE to successfully implement throughout your company. Review collected by and hosted on G2.com.

What problems is Oracle Responsys solving and how is that benefiting you?

We use this software as a complete fledge automation tool for all email and RSVP event campaigns. In addition, we synchronize it with our CRM so that new contacts are added to the system automatically. It has solved practically all the problems. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Enterprise (> 1000 emp.)

9/17/2019

"A bit of a dinosaur, but still good for enterprise size ecomm needs"

2.5/5

What do you like best about Oracle Responsys?

Responsys account services are great, as we leverage many other OMC products such as BlueKai. Without our account team, it'd be quite impossible to wrangle all of the moving parts together. Downtimes are rare and rarely affect Review collected by and hosted on G2.com.

What do you dislike about Oracle Responsys?

The UI is not intuitive. We have an internal teams building out emails and some things can slip through the cracks due to an interface remnicscent of Windows 95. Furthermore, implementing new add-ons can be a drawn out process from contract negotiation to execution since Oracle acquires new features and products then integrate them to the Responsys platform. Review collected by and hosted on G2.com.

What problems is Oracle Responsys solving and how is that benefiting you?

We are able to leverage Responsys for the data that we collect about our subscribers, which have become our most valued customers. Additionally, we're able to leverage customer data we collect from other first party channels in a relatively easy manner by appending supplemental info to our Responsys tables. This has allowed us to enhance personalization through audience segmentation and content completely in-house. Review collected by and hosted on G2.com.