# Oracle Eloqua vs Oracle Responsys Comparison

| | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 3.9 out of 5 | 
| **Total Reviews** | 626 | 130 | 
| **Largest Market Segment** | Enterprise (54.1% of reviews) | Mid-Market (47.6% of reviews) | 
| **Entry Level Price** | $2,000/month  | No pricing available | 

---
## Top Pros & Cons

### Oracle Eloqua

Pros:
- Marketing Automation (3 reviews)
- Automation Efficiency (2 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

### Oracle Responsys

Pros:
- Ease of Use (5 reviews)
- Easy Setup (4 reviews)

Cons:
- Poor Interface Design (2 reviews)
- Poor UX (2 reviews)

---
## Ratings Comparison
| Rating | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
  | **Meets Requirements** | 8.1 (508 reviews) | 7.9 (100 reviews) | 
  | **Ease of Use** | 7.2 (510 reviews) | 6.8 (99 reviews) | 
  | **Ease of Setup** | 6.6 (229 reviews) | 5.8 (46 reviews) | 
  | **Ease of Admin** | 7.3 (231 reviews) | 6.4 (45 reviews) | 
  | **Quality of Support** | 7.0 (469 reviews) | 6.5 (98 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (226 reviews) | 7.1 (45 reviews) | 
  | **Product Direction (% positive)** | 6.7 (492 reviews) | 6.4 (98 reviews) | 

---
## Pricing

### Oracle Eloqua

#### Entry-Level Pricing

Plan: Basic

Price: $2,000 /month 


[Browse all 3 editions](https://www.g2.com/products/oracle-eloqua/pricing)

#### Free Trial

No

### Oracle Responsys

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | 7.7/10 | 438 |
| **Oracle Responsys** | 7.8/10 | 54 |

#### Email Marketing

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Building and Personalizing Emails** | 8.3 (387 reviews) ✓ Verified | 8.3 (46 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 8.7 (387 reviews) ✓ Verified | 8.4 (47 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.2 (375 reviews) ✓ Verified | 8.0 (45 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.5 (354 reviews) ✓ Verified | 8.1 (45 reviews) ✓ Verified | 

#### Online Marketing

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Landing Pages and Forms** | 8.1 (225 reviews) ✓ Verified | 6.9 (19 reviews) ✓ Verified | 
| **Dynamic Content** | 7.8 (334 reviews) ✓ Verified | 7.9 (47 reviews) ✓ Verified | 
| **A/B Testing** | 7.4 (320 reviews) ✓ Verified | 7.8 (48 reviews) ✓ Verified | 
| **Mobile Optimized** | 7.3 (332 reviews) ✓ Verified | 7.5 (38 reviews) ✓ Verified | 
| **Search Tracking and Optimization** | 7.3 (289 reviews) ✓ Verified | 7.7 (33 reviews) | 

#### Lead Management

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Marketing Lead Database** | 8.2 (211 reviews) ✓ Verified | 8.0 (16 reviews) ✓ Verified | 
| **Data Quality Management** | 7.7 (329 reviews) ✓ Verified | 7.6 (34 reviews) ✓ Verified | 
| **Segmentation** | 8.2 (350 reviews) ✓ Verified | 7.3 (42 reviews) ✓ Verified | 
| **Lead Scoring and Grading** | 8.0 (306 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Lead Nurturing** | 8.2 (328 reviews) ✓ Verified | 8.1 (25 reviews) ✓ Verified | 
| **Online Behavior Tracking** | 7.9 (308 reviews) ✓ Verified | 7.6 (26 reviews) ✓ Verified | 
| **Automated Alerts and Tasks** | 7.9 (298 reviews) ✓ Verified | 8.2 (30 reviews) ✓ Verified | 
| **CRM Lead Integration** | 7.9 (313 reviews) ✓ Verified | 8.1 (28 reviews) ✓ Verified | 

#### Campaign Management

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Program Management** | 8.1 (322 reviews) ✓ Verified | 8.3 (41 reviews) ✓ Verified | 
| **Event / Webinar Marketing** | 8.0 (279 reviews) | 8.1 (24 reviews) | 
| **Calendaring** | 7.1 (229 reviews) ✓ Verified | 8.4 (25 reviews) ✓ Verified | 
| **Budgeting** | 6.8 (195 reviews) | 7.9 (20 reviews) | 

#### Social

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Social Listening** | 6.9 (160 reviews) | 8.3 (10 reviews) | 
| **Social Sharing** | 7.1 (167 reviews) ✓ Verified | 8.7 (15 reviews) ✓ Verified | 
| **Social Campaigns** | 7.2 (179 reviews) ✓ Verified | 8.2 (15 reviews) ✓ Verified | 
| **Social Media Engagement** | 7.1 (170 reviews) | 8.1 (15 reviews) ✓ Verified | 
| **Social Media Advertising** | 7.1 (151 reviews) | 8.4 (15 reviews) | 

#### Reporting & Analytics

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Basic Reporting** | 7.7 (360 reviews) ✓ Verified | 7.9 (45 reviews) ✓ Verified | 
| **Web Analytics** | 7.2 (298 reviews) ✓ Verified | 7.9 (25 reviews) ✓ Verified | 
| **ROI Analytics** | 7.1 (249 reviews) ✓ Verified | 7.5 (26 reviews) ✓ Verified | 
| **Revenue Analytics** | 7.2 (230 reviews) ✓ Verified | 7.4 (26 reviews) ✓ Verified | 
| **SEO / Keyword Analytics** | 6.9 (205 reviews) | 7.9 (19 reviews) | 

#### Platform

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Customization ** | 7.7 (155 reviews) ✓ Verified | 7.4 (21 reviews) ✓ Verified | 
| **Workflow Capability** | 8.1 (148 reviews) ✓ Verified | 8.1 (22 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.0 (158 reviews) ✓ Verified | 7.3 (22 reviews) ✓ Verified | 
| **Internationalization** | 7.6 (103 reviews) ✓ Verified | 8.0 (14 reviews) ✓ Verified | 
| **Sandbox / Test Environments** | 7.2 (116 reviews) ✓ Verified | 6.4 (17 reviews) ✓ Verified | 
| **Performance and Reliability** | 7.7 (154 reviews) ✓ Verified | 8.0 (20 reviews) ✓ Verified | 
| **Output Document Generation** | 7.4 (105 reviews) ✓ Verified | 7.3 (15 reviews) ✓ Verified | 

#### Agentic AI - Marketing Automation

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Data Import & Export Tools** | 7.8 (161 reviews) ✓ Verified | 7.6 (21 reviews) ✓ Verified | 
| **Integration APIs** | 7.5 (142 reviews) ✓ Verified | 7.7 (21 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 7.7 (134 reviews) ✓ Verified | 7.7 (18 reviews) ✓ Verified | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Oracle Responsys** | 7.7/10 | 8 |

#### Campaigns

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Customize** | Not enough data | 7.5 (8 reviews) | 
| **Scheduling** | Not enough data | 8.8 (8 reviews) | 
| **Retarget** | Not enough data | 8.6 (7 reviews) | 
| **Segmentation** | Not enough data | 8.3 (8 reviews) | 
| **Triggered Notifications** | Not enough data | 8.1 (8 reviews) | 

#### Analytics

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Campaign Performance** | Not enough data | 8.5 (8 reviews) | 
| **Audience Insights** | Not enough data | 7.5 (8 reviews) | 

#### Optimization

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **A/B Testing** | Not enough data | 6.7 (8 reviews) | 
| **Personalization** | Not enough data | 6.7 (8 reviews) | 
| **Rich Notifications** | Not enough data | 7.1 (7 reviews) | 
| **Integrations** | Not enough data | 7.1 (8 reviews) | 

#### Agentic AI - Push Notification

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Oracle Eloqua** | N/A | N/A |
| **Oracle Responsys** | 8.4/10 | 8 |

#### Analysis

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Application Attribution** | Not enough data | 8.1 (8 reviews) ✓ Verified | 
| **Campaign Analysis** | Not enough data | 8.5 (8 reviews) ✓ Verified | 
| **Uninstall Tracking** | Not enough data | 8.6 (6 reviews) ✓ Verified | 
| **Custom Dashboards** | Not enough data | 7.8 (6 reviews) ✓ Verified | 

#### Campaigns

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Proximity Marketing** | Not enough data | 8.3 (8 reviews) | 
| **Push Notifications** | Not enough data | 7.5 (8 reviews) ✓ Verified | 
| **Bulk SMS** | Not enough data | 8.6 (7 reviews) | 
| **Two-Way Text Messaging** | Not enough data | 8.1 (7 reviews) ✓ Verified | 
| **Email Campaigns** | Not enough data | 9.2 (6 reviews) ✓ Verified | 
| **Audience Segmentation** | Not enough data | 8.9 (6 reviews) ✓ Verified | 

#### Engagement

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Coupons and Promotions** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Platform

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Optimization** | Not enough data | 8.8 (8 reviews) ✓ Verified | 
| **Integrations - Mobile Marketing** | Not enough data | 8.8 (8 reviews) | 
| **Internationalization** | Not enough data | 8.5 (8 reviews) ✓ Verified | 

#### Agentic AI - Mobile Marketing

| Feature | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


**Unique to Oracle Responsys (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Oracle Eloqua | Oracle Responsys | 
|---|---|---|
| **Small-Business** | 13.7% | 13.7% | 
| **Mid-Market** | 32.1% | 47.6% | 
| **Enterprise** | 54.1% | 38.7% | 

### By Industry

#### Oracle Eloqua

- **Computer Software:** 14.9%
- **Information Technology and Services:** 12.9%
- **Marketing and Advertising:** 12.4%
- **Financial Services:** 5.3%
- **Telecommunications:** 3.6%
- **Internet:** 3.1%
- **Hospital & Health Care:** 2.6%
- **Human Resources:** 2.1%
- **Higher Education:** 1.9%
- **Education Management:** 1.7%
- **Other:** 39.5%

#### Oracle Responsys

- **Marketing and Advertising:** 26.6%
- **Retail:** 8.9%
- **Financial Services:** 7.3%
- **Information Technology and Services:** 4.8%
- **Internet:** 4.0%
- **Sporting Goods:** 4.0%
- **Computer Software:** 3.2%
- **Insurance:** 2.4%
- **Hospitality:** 2.4%
- **Consumer Goods:** 2.4%
- **Other:** 33.9%

---
## Alternatives

### Alternatives to Oracle Eloqua

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14739 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14682 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Act-On](https://www.g2.com/products/act-on/reviews) — 4.1/5 stars (1069 reviews)
- [Constant Contact Advanced Automation](https://www.g2.com/products/constant-contact-advanced-automation/reviews) — 4.4/5 stars (960 reviews)
- [Ortto](https://www.g2.com/products/ortto/reviews) — 4.4/5 stars (622 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Acoustic Campaign](https://www.g2.com/products/acoustic-campaign/reviews) — 3.8/5 stars (274 reviews)
- [Leadsquared Marketing Automation](https://www.g2.com/products/leadsquared-marketing-automation/reviews) — 4.4/5 stars (234 reviews)

### Alternatives to Oracle Responsys

- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1199 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1681 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3133 reviews)
- [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) — 4.1/5 stars (347 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)
- [Listrak](https://www.g2.com/products/listrak/reviews) — 4.5/5 stars (305 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (824 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1120 reviews)

---
## Top Discussions

### Oracle Eloqua

- Title: [What is Oracle Eloqua used for?](https://www.g2.com/discussions/what-is-oracle-eloqua-used-for) — 1 comment
  > **Top comment:** "Email marketing"
- Title: [How do you use the Eloqua system if you are a non-profit?](https://www.g2.com/discussions/29687-how-do-you-use-the-eloqua-system-if-you-are-a-non-profit) — 1 comment
  > **Top comment:** "Hi Jacob. There are several Eloqua use cases for non-profit between precise segmentation and customer marketing/nurture campaigns. Here is one case study..."

### Oracle Responsys

- Title: [Marketing to Millenials](https://www.g2.com/discussions/marketing-to-millenials) — 2 comments, 1 upvote
  > **Top comment:** "I think most marketers use Oracle Responsys and if anyone wants to migrate their marketing automation system, you can choose Oracle Responsys for your..."
- Title: [What is Oracle Responsys used for?](https://www.g2.com/discussions/what-is-oracle-responsys-used-for) — 1 comment
  > **Top comment:** "Oracle Responsys is used for enterprise-grade digital marketing orchestration. In plain terms, it helps large organizations plan, execute, and measure..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/oracle-eloqua-vs-oracle-responsys)