Link copied to clipboard # Oracle Eloqua vs Oracle Responsys Comparison - What are their main differences? Share [ Export ](/compare/oracle-eloqua/oracle-responsys/export.csv) Oracle EloquaOracle Responsys[+ Add Product](#) Pricing **Oracle Eloqua** **$2,000** /month ยท Basic **Oracle Responsys** No pricing available **Pricing Insights** from reviews Time to Implement **Oracle Eloqua** 4 months Based on 20 responses **Oracle Responsys** 3 monthsFaster Based on 5 responses Return on Investment **Oracle Eloqua** 20 months Based on 12 responses **Oracle Responsys** 11 months9 months sooner Based on 8 responses Perceived Cost **Oracle Eloqua** $$$$$ **Oracle Responsys** $$$$$ Average Discount **Oracle Eloqua** 14% **Oracle Responsys** Not enough reviews yet ![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua") ![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **Oracle Eloqua** [ Marketing Automation (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354671&qs=pros-and-cons#reviews)[ Automation Efficiency (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2393618&qs=pros-and-cons#reviews)[ Learning Curve (3) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354618&qs=pros-and-cons#reviews)[ Expensive (2) ](https://www.g2.com/products/oracle-eloqua/reviews?filters%5Bsentiment_snippet%5D=2354659&qs=pros-and-cons#reviews) **Oracle Responsys** [ Ease of Use (5) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=1325648&qs=pros-and-cons#reviews)[ Easy Setup (4) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373229&qs=pros-and-cons#reviews)[ Poor Interface Design (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373223&qs=pros-and-cons#reviews)[ Poor UX (2) ](https://www.g2.com/products/oracle-responsys/reviews?filters%5Bsentiment_snippet%5D=2373339&qs=pros-and-cons#reviews) Integrations **Oracle Eloqua** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_edb0569d09d7f3bb3496c2c872e952ea/goto-webinar.png "Product Avatar Image") GoTo Webinar ](https://www.g2.com/products/goto-webinar/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_be08dab78dcba32b9dfe8cb030a1c88d/ringcentral-events.png "Product Avatar Image") RingCentral Events ](https://www.g2.com/products/ringcentral-events/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1c993a6e283a9bd6408ff2c4457aa165/agentforce-360-platform-formerly-salesforce-platform.png "Product Avatar Image") Salesforce Platform ](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_c7667c650c352acba4bfca38ee89457b/agentforce-sales-formerly-salesforce-sales-cloud.png "Product Avatar Image") Salesforce Sales Cloud ](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[ View all ](https://www.g2.com/products/oracle-eloqua/integrations) **Oracle Responsys** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image") Salesforce B2C Commerce ](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[ View all ](https://www.g2.com/products/oracle-responsys/integrations) Screenshots **Oracle Eloqua** ![Oracle Eloqua screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/85419/campaignorchestration.png) **Oracle Responsys** ![Oracle Responsys screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/3852/screenshot_lrg_Program_1_Cross_Channel_Visual_Design.png) **Ratings** from reviews Meets Requirements **Oracle Eloqua** 8.1 8.1510 **Oracle Responsys** 7.9 7.9100 Ease of Use **Oracle Eloqua** 7.2 7.2512 **Oracle Responsys** 6.8 6.899 Ease of Setup **Oracle Eloqua** 6.6 6.6231 **Oracle Responsys** 5.8 5.846 Ease of Admin **Oracle Eloqua** 7.3 7.3231 **Oracle Responsys** 6.4 6.445 Quality of Support **Oracle Eloqua** 7.0 7.0470 **Oracle Responsys** 6.5 6.598 Has the product been a good partner in doing business? **Oracle Eloqua** 7.5 7.5226 **Oracle Responsys** 7.1 7.145 Product Direction (% positive) **Oracle Eloqua** 6.7 6.7493 **Oracle Responsys** 6.4 6.498 **Features** ratings from reviews Marketing Automation 7.7 440 7.8 54 Push Notification Not enough data 7.7 8 Mobile Marketing Not enough data 8.4 8 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 32.2% Enterprise(\> 1000 emp.) 54.1% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 38.7% Small-Business(50 or fewer emp.) 13.7% Mid-Market(51-1000 emp.) 47.6% Enterprise(\> 1000 emp.) 38.7% **Reviewers' Industry** [![Oracle Eloqua](https://images.g2crowd.com/uploads/product/hd_favicon/69fc615d6e3c5b210b5db23e62009085/oracle-eloqua.png "Oracle Eloqua")](https://www.g2.com/products/oracle-eloqua/reviews) Oracle Eloqua Computer Software 14.9% Information Technology and Services 12.8% Marketing and Advertising 12.3% Financial Services 5.3% Telecommunications 3.6% Other 51.0% [![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews) Oracle Responsys Marketing and Advertising 26.6% Retail 8.9% Financial Services 7.3% Information Technology and Services 4.8% Internet 4.0% Other 48.4% FAQs ## Oracle Eloqua vs Oracle Responsys FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Oracle Eloqua vs Oracle Responsys? Oracle Eloqua and Oracle Responsys are both rated 3.9/5 on G2, but Oracle Eloqua is more frequently cited for its robust segmentation and B2B automation, while Oracle Responsys is favored for cross-channel orchestration and B2C campaign management. | | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | | --- | --- | --- | | G2 Rating (reviews) | 3.9/5 (626 reviews) | 3.9/5 (130 reviews) | | Largest Segment | Enterprise | Enterprise | | Ease of Setup score | 6.6 | 5.8 | | Quality of Support score | 7.0 | 6.5 | | Top Reviewer-Cited Strength | Robust audience segmentation and automation for B2B | Cross-channel orchestration and B2C campaign management | ### How do the pricing models of Oracle Eloqua and Oracle Responsys compare? Oracle Eloqua and Oracle Responsys are rated at parity for value, with reviewers expressing similar satisfaction on price and cost-related dimensions. - **Oracle Eloqua:** In recent reviews, several reviewers describe Oracle Eloqua as expensive, especially for small businesses, but note its feature set justifies the cost for enterprise use. - **Oracle Responsys:** Reviewers frequently mention Oracle Responsys as costly, particularly for small and medium-sized businesses, but highlight its value for large-scale, cross-channel campaigns. ### What are the best alternatives to Oracle Eloqua and Oracle Responsys? The top three alternatives to Oracle Eloqua and Oracle Responsys are Agentforce Marketing (formerly Salesforce Marketing Cloud), HubSpot Marketing Hub, and ActiveCampaign. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Oracle Eloqua](https://www.g2.com/products/oracle-eloqua/reviews) | 3.9/5 (626 reviews) | Enterprise | Expensive for small business, justified for enterprise | Robust segmentation and automation for B2B | | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | 3.9/5 (130 reviews) | Enterprise | Costly for SMB, valued for cross-channel scale | Cross-channel orchestration for B2C | | [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4629 reviews) | Enterprise | โ€” | Enterprise-grade marketing automation | | [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) | 4.4/5 (14917 reviews) | Small-Business | โ€” | User-friendly and scalable for SMBs | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14780 reviews) | Small-Business | โ€” | Automation and ease of use for SMBs | ### Which Marketing Automation features should I prioritize when comparing Oracle Eloqua and Oracle Responsys? Buyers comparing Oracle Eloqua and Oracle Responsys should prioritize segmentation, automation workflows, cross-channel orchestration, personalization, and integration capabilities. - **Segmentation:** Oracle Eloqua (2 all-time mentions), Oracle Responsys (2 all-time mentions); both products are frequently cited for strong segmentation features. - **Automation Workflows:** Oracle Eloqua (2 all-time mentions for automation efficiency), Oracle Responsys (3 all-time mentions for automation efficiency); both products are recognized for automation, with Responsys slightly more cited for efficiency. - **Cross-Channel Orchestration:** Oracle Responsys is specifically highlighted for cross-channel campaign management in recent reviews, making it a key differentiator. - **Personalization:** Oracle Responsys is cited for robust personalization and dynamic content capabilities in recent reviews. - **Integration Capabilities:** Oracle Eloqua is noted for integration with internal systems and CRM, while Responsys is mentioned for integration within the Oracle ecosystem. ### What are the pros and cons of Oracle Eloqua vs Oracle Responsys? Oracle Eloqua's headline strength is robust segmentation and B2B automation, while Oracle Responsys excels in cross-channel orchestration and B2C campaign management. - **Oracle Eloqua strengths:** Marketing automation (3 all-time mentions), automation efficiency (2), feature variety (2), market segmentation (2), customizability, and integration with internal systems. - **Oracle Eloqua trade-offs:** Learning curve (3 all-time mentions), expensive (2), limited customization (2), not intuitive (2), and outdated user interface. - **Oracle Responsys strengths:** Ease of use (5 all-time mentions), easy setup (4), automation efficiency (3), flexibility (3), integrations (3), cross-channel marketing, and robust personalization. - **Oracle Responsys trade-offs:** Poor interface design (2 all-time mentions), poor UX (2), complex features, and high cost for SMBs. ### Is Oracle Eloqua or Oracle Responsys better for small businesses? HubSpot Marketing Hub and ActiveCampaign are better fits for small businesses, as Oracle Eloqua and Oracle Responsys are both primarily used by enterprise reviewers. - **Oracle Eloqua:** Largest segment is Enterprise; reviewers note the platform is expensive and complex for small businesses. - **Oracle Responsys:** Largest segment is Enterprise; reviewers highlight high cost and complexity for SMBs, with value realized mainly at scale. ### Which Marketing Automation platform has better integrations? Oracle Eloqua and Oracle Responsys are rated at parity for integrations, with both products cited for integration capabilities in recent reviews. - **Oracle Eloqua:** Reviewers mention integration with internal systems and CRM, with integration capabilities cited in recent reviews. - **Oracle Responsys:** Reviewers highlight integration within the Oracle ecosystem and mention integrations in recent reviews. ### How do Oracle Eloqua and Oracle Responsys compare on customer support? Oracle Eloqua and Oracle Responsys are rated at parity on Quality of Support, with scores of 7.0 and 6.5 respectively, below the materiality threshold. - **Oracle Eloqua:** Reviewers describe support as variable, with some citing helpful onboarding and others noting slow or limited assistance. - **Oracle Responsys:** Reviewers report mixed experiences, with some praising support responsiveness and others citing slow or insufficient help, especially for complex issues. ### Which is easier to implement, Oracle Eloqua or Oracle Responsys? Oracle Eloqua is rated higher for Ease of Setup, with a score of 6.6 versus Oracle Responsys at 5.8, a difference of 0.8 points. - **Oracle Eloqua:** Reviewers note that while initial setup can be complex, onboarding is generally manageable with technical support, and the platform is easier to implement for teams with prior experience. - **Oracle Responsys:** Reviewers describe setup as complex and often requiring technical expertise or professional services, with a steeper learning curve for non-technical users. ### Which product has better Segmentation? Oracle Eloqua and Oracle Responsys are both highly rated for segmentation, with reviewers citing strong capabilities in recent reviews. - **Oracle Eloqua:** Segmentation is a frequently cited strength (2 all-time mentions), with reviewers highlighting robust audience targeting and advanced segmentation tools. - **Oracle Responsys:** Segmentation is also a key strength (2 all-time mentions), with reviewers noting advanced audience segmentation and dynamic content for personalized campaigns. Alternatives **Oracle Eloqua Alternatives** ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") [ ActiveCampaign ](/products/activecampaign/reviews) ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Adobe Marketo Engage](https://images.g2crowd.com/uploads/product/hd_favicon/d05e573f5a86935da5bdf3ce23fd5ac5/adobe-marketo-engage.svg "Adobe Marketo Engage") [ Adobe Marketo Engage ](/products/adobe-marketo-engage/reviews) **Oracle Responsys Alternatives** ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud") [ Salesforce Marketing Cloud ](/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital") [ Dotdigital ](/products/dotdigital/reviews) ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)") [ SAP Engagement Cloud... ](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze") [ Braze ](/products/braze/reviews) ## Oracle Eloqua vs Oracle Responsys When assessing the two solutions, reviewers found Oracle Eloqua easier to use, set up, and administer. Reviewers also preferred doing business with Oracle Eloqua overall. - Reviewers felt that Oracle Eloqua meets the needs of their business better than Oracle Responsys. - When comparing quality of ongoing product support, reviewers felt that Oracle Eloqua is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Oracle Eloqua over Oracle Responsys.