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# Oracle Responsys vs Salesforce Marketing Cloud Comparison - What are their main differences?

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Oracle ResponsysSalesforce Marketing Cloud[+ Add Product](#)

Pricing

**Oracle Responsys**
No pricing available

**Salesforce Marketing Cloud**

**Starting at $1,250.00** Per Month · Pro

**Starting at $3,750.00** Per Month · Corporate

**Contact Us** · Enterprise

**Pricing Insights**
from reviews

Perceived Cost

**Oracle Responsys**
$$$$$

**Salesforce Marketing Cloud**
$$$$$

Average Discount

**Oracle Responsys**
Not enough reviews yet

**Salesforce Marketing Cloud**
15%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
See it for free

Time to Implement

**Oracle Responsys** 6 months
Based on 100 responses

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

Return on Investment

**Oracle Responsys** 6 months
Based on 100 responses

**Salesforce Marketing Cloud** 6 months
Based on 100 responses

 ![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")

 ![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")

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**Pros & Cons**
from reviews

**Oracle Responsys**

Ease of Use (5)

Easy Setup (4)

Poor Interface Design (2)

Poor UX (2)

**Salesforce Marketing Cloud**

Ease of Use (341)

Automation (197)

Learning Curve (209)

Steep Learning Curve (152)

Integrations

**Oracle Responsys**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_66ffd4f613df56e55725c99cfdab848f/salesforce-b2c-commerce.jpg "Product Avatar Image")

Salesforce B2C Commerce

](https://www.g2.com/products/salesforce-b2c-commerce/reviews)[
View all
](https://www.g2.com/products/oracle-responsys/integrations)

**Salesforce Marketing Cloud**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3a97b9f1db5fb047add69c0bdedf5939/amazon-simple-storage-service-s3.jpg "Product Avatar Image")

Amazon Simple Storage...

](https://www.g2.com/products/amazon-simple-storage-service-s3/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0d4e9aa5d1fff7bc6a95891d892053fd/attentive.png "Product Avatar Image")

Attentive

](https://www.g2.com/products/attentive/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_1a70cdd349865c820ee875c1e18cada7/data-360-formerly-salesforce-data-cloud.jpeg "Product Avatar Image")

Data 360 (formerly Salesforce Data Cloud)

](https://www.g2.com/products/data-360-formerly-salesforce-data-cloud/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fc38d13d86ec989766c2af9c35cb27f8/dynamic-yield.png "Product Avatar Image")

Dynamic Yield

](https://www.g2.com/products/dynamic-yield/reviews)[
View all
](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/integrations)

Screenshots

**Oracle Responsys**
 ![Oracle Responsys screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/3852/screenshot_lrg_Program_1_Cross_Channel_Visual_Design.png)

**Salesforce Marketing Cloud**
 ![Salesforce Marketing Cloud screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/58105/1.-einstein-overview.png)

**Ratings**
from reviews

Meets Requirements

**Oracle Responsys**

**7.9** /10

Based on 100 responses

**Salesforce Marketing Cloud**

**8.2** /10

Based on 3,303 responses

Ease of Use

**Oracle Responsys**

**6.8** /10

Based on 99 responses

**Salesforce Marketing Cloud**

**7.6** /10

Based on 3,788 responses

Ease of Setup

**Oracle Responsys**

**5.8** /10

Based on 46 responses

**Salesforce Marketing Cloud**

**7.3** /10

Based on 2,255 responses

Ease of Admin

**Oracle Responsys**

**6.4** /10

Based on 45 responses

**Salesforce Marketing Cloud**

**7.8** /10

Based on 1,719 responses

Quality of Support

**Oracle Responsys**

**6.5** /10

Based on 98 responses

**Salesforce Marketing Cloud**

**7.7** /10

Based on 3,118 responses

Has the product been a good partner in doing business?

**Oracle Responsys**

**7.1** /10

Based on 45 responses

**Salesforce Marketing Cloud**

**8.0** /10

Based on 1,686 responses

Product Direction (% positive)

**Oracle Responsys**

**6.4** /10

Based on 98 responses

**Salesforce Marketing Cloud**

**7.5** /10

Based on 3,188 responses

**Features**
ratings from reviews

Marketing Automation

**7.8** /10

Based on 54 responses

**7.7** /10

Based on 1,367 responses

Push Notification

**7.7** /10

Based on 8 responses

**9.2** /10

Based on 35 responses

Mobile Marketing

**8.4** /10

Based on 8 responses

**8.7** /10

Based on 56 responses

Uncover more feature rated insights from real users to improve your shopping experience.

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Personalization Engines

Not enough data

**8.8** /10

Based on 49 responses

SMS Marketing

Not enough data

**8.9** /10

Based on 41 responses

Customer Journey Mapping

Not enough data

**8.4** /10

Based on 122 responses

Attribution

Not enough data

**8.5** /10

Based on 51 responses

Customer Journey Analytics

Not enough data

**8.0** /10

Based on 59 responses

Landing Page Builders

Not enough data

**7.8** /10

Based on 53 responses

Lead Capture

Not enough data

**7.8** /10

Based on 57 responses

Loyalty Management

Not enough data

**9.2** /10

Based on 16 responses

A/B Testing

Not enough data

**8.4** /10

Based on 17 responses

AI Marketing Agents

Not enough data

**9.5** /10

Based on 215 responses

Marketing Analytics

Not enough data

**8.2** /10

Based on 148 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
13.7%

Mid-Market(51-1000 emp.)
47.6%

Enterprise(\> 1000 emp.)
38.7%

Small-Business(50 or fewer emp.)
13.7%

Mid-Market(51-1000 emp.)
47.6%

Enterprise(\> 1000 emp.)
38.7%

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

Small-Business(50 or fewer emp.)
28.3%

Mid-Market(51-1000 emp.)
47.3%

Enterprise(\> 1000 emp.)
24.4%

**Reviewers' Industry**

[![Oracle Responsys](https://images.g2crowd.com/uploads/product/hd_favicon/1487565483/oracle-responsys.svg "Oracle Responsys")](https://www.g2.com/products/oracle-responsys/reviews)
Oracle Responsys

Marketing and Advertising
26.6%

Retail
8.9%

Financial Services
7.3%

Information Technology and Services
4.8%

Internet
4.0%

Other
48.4%

[![Salesforce Marketing Cloud](https://images.g2crowd.com/uploads/product/hd_favicon/826ce87155a61f72d3dfd92c5283eed8/agentforce-marketing-formerly-salesforce-marketing-cloud.svg "Salesforce Marketing Cloud")](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews)
Salesforce Marketing Cloud

Computer Software
12.8%

Marketing and Advertising
12.0%

Information Technology and Services
10.2%

Financial Services
5.2%

Internet
3.3%

Other
56.5%

Alternatives

**Oracle Responsys Alternatives**

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Listrak](https://images.g2crowd.com/uploads/product/hd_favicon/48ea104dd8402031a82d0f209c7dee22/listrak.svg "Listrak")

[
Listrak
](/products/listrak/reviews)

**Salesforce Marketing Cloud Alternatives**

 ![Bloomreach](https://images.g2crowd.com/uploads/product/hd_favicon/acd3373828bc7684cdbada5df73826f4/bloomreach-bloomreach.svg "Bloomreach")

[
Bloomreach
](/products/bloomreach-bloomreach/reviews)

 ![SAP Engagement Cloud (formerly SAP Emarsys)](https://images.g2crowd.com/uploads/product/hd_favicon/7e22a3a53aebe6a46a3bb1904e3c644c/sap-engagement-cloud-formerly-sap-emarsys.svg "SAP Engagement Cloud (formerly SAP Emarsys)")

[
SAP Engagement Cloud...
](/products/sap-engagement-cloud-formerly-sap-emarsys/reviews)

 ![Braze](https://images.g2crowd.com/uploads/product/hd_favicon/048489136cfe3c3bae96cb6be5abaa04/braze.svg "Braze")

[
Braze
](/products/braze/reviews)

 ![Dotdigital](https://images.g2crowd.com/uploads/product/hd_favicon/2885a17bfed3aea5feb1bb9f11865a7a/dotdigital.svg "Dotdigital")

[
Dotdigital
](/products/dotdigital/reviews)

## Oracle Responsys vs Salesforce Marketing Cloud FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Agentforce Marketing... vs Oracle Responsys?

Agentforce Marketing... stands out for higher reviewer satisfaction in setup, support, and ease of use, while Oracle Responsys is noted for its cross-channel orchestration and segmentation capabilities.

| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) |
| --- | --- |
| 4.0/5 (4,629 reviews) | 3.9/5 (130 reviews) |
| Enterprise | Mid-Market |
| 7.3 | 5.8 |
| 7.7 | 6.5 |
| Centralized data, automation, and advanced segmentation | Cross-channel orchestration and robust segmentation |

### How do the pricing models of Agentforce Marketing... and Oracle Responsys compare?

Agentforce Marketing... is rated higher for price satisfaction, indicating reviewers see it as the stronger value compared to Oracle Responsys.

- **Agentforce Marketing...:** Reviewers note that while costs can increase with added modules, satisfaction with value is higher, and the platform's integration and automation capabilities are seen as justifying the investment.
- **Oracle Responsys:** Reviewers frequently cite high costs and express concerns about pricing, especially for small and medium-sized businesses, with several noting that the platform is expensive relative to its features.

### What are the best alternatives to Agentforce Marketing... and Oracle Responsys?

The top three alternatives to Agentforce Marketing... and Oracle Responsys are Bloomreach, Braze, and Dotdigital.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Agentforce Marketing...](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) | 4.0/5 (4,629 reviews) | Enterprise | Costs can increase with added modules | Centralized data, automation, and advanced segmentation |
| [Oracle Responsys](https://www.g2.com/products/oracle-responsys/reviews) | 3.9/5 (130 reviews) | Mid-Market | Expensive for small and medium businesses | Cross-channel orchestration and robust segmentation |
| [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) | 4.6/5 (777 reviews) | Mid-Market | — | Personalization and AI-driven recommendations |
| [Braze](https://www.g2.com/products/braze/reviews) | 4.5/5 (1689 reviews) | Mid-Market | — | Multichannel campaign management |
| [Dotdigital](https://www.g2.com/products/dotdigital/reviews) | 4.4/5 (1237 reviews) | Mid-Market | — | Ease of use and automation |

### Which AI Marketing Agents features should I prioritize when comparing Agentforce Marketing... and Oracle Responsys?

Buyers comparing Agentforce Marketing... and Oracle Responsys should prioritize segmentation, automation, ease of setup, integration capabilities, and support quality.

- **Segmentation:** Agentforce Marketing... (all-time mention: segmentation, strong reviewer sentiment); Oracle Responsys (2 all-time mentions for segmentation, advanced tools cited in recent reviews).
- **Automation:** Agentforce Marketing... (automation and journey orchestration highlighted in recent reviews); Oracle Responsys (automation efficiency, 3 all-time mentions).
- **Ease of Setup:** Agentforce Marketing... (Ease of Setup score: 7.3); Oracle Responsys (Ease of Setup score: 5.8).
- **Integration Capabilities:** Agentforce Marketing... (integration with Tableau, 13 all-time mentions); Oracle Responsys (integrations, 3 all-time mentions).
- **Support Quality:** Agentforce Marketing... (Quality of Support score: 7.7); Oracle Responsys (Quality of Support score: 6.5).

### What are the pros and cons of Agentforce Marketing... vs Oracle Responsys?

Agentforce Marketing...'s headline strength is centralized data and automation, while Oracle Responsys is recognized for cross-channel orchestration and segmentation.

- **Agentforce Marketing... strengths:** Centralized customer data, advanced segmentation, automation of marketing journeys, and strong integration with other platforms.
- **Agentforce Marketing... trade-offs:** Reviewers note a steep learning curve, complex setup, and higher technical requirements for customization and integration.
- **Oracle Responsys strengths:** Cross-channel orchestration, robust segmentation, advanced automation, and scalability for large enterprises; 2 all-time mentions for segmentation, 3 for automation efficiency, and 3 for flexibility.
- **Oracle Responsys trade-offs:** Reviewers cite a legacy interface, complexity, high cost, and limited integration possibilities, with 2 all-time mentions for poor interface design and poor UX.

### Is Agentforce Marketing... or Oracle Responsys better for small businesses?

Agentforce Marketing... is better suited for small businesses based on reviewer sentiment and segment data.

- **Agentforce Marketing...:** While its largest segment is Enterprise, recent reviews from small-business users highlight ease of use, automation, and support for smaller teams, especially with AI-driven features.
- **Oracle Responsys:** The largest segment is Mid-Market, and reviewers note that the platform is expensive and complex for small and medium-sized businesses, making it less suitable for this segment.

### Which AI Marketing Agents platform has better integrations?

Agentforce Marketing... is favored for integrations, with more reviewer-cited integration mentions than Oracle Responsys.

- **Agentforce Marketing...:** Tableau integration is cited in 13 all-time reviews, with recent reviewers highlighting its value for data-driven marketing.
- **Oracle Responsys:** Integrations are mentioned in 3 all-time reviews, with reviewers noting integration within the Oracle ecosystem and some challenges with third-party integrations.

### How do Agentforce Marketing... and Oracle Responsys compare on customer support?

Agentforce Marketing... leads Oracle Responsys in Quality of Support by a material margin of 1.2 points (7.7 vs 6.5).

- **Agentforce Marketing...:** Reviewers consistently praise responsive support, onboarding assistance, and helpful account teams.
- **Oracle Responsys:** Support is described as variable, with some reviewers noting slow response times and challenges with advanced issues, though others report positive experiences with Oracle's support team.

### Which is easier to implement, Agentforce Marketing... or Oracle Responsys?

Agentforce Marketing... is easier to implement than Oracle Responsys, with a 1.5-point higher Ease of Setup score (7.3 vs 5.8).

- **Agentforce Marketing...:** Reviewers describe the setup as manageable with support, though complex for non-technical users; onboarding is smoother with Salesforce assistance.
- **Oracle Responsys:** Reviewers report a complex and sometimes difficult setup process, often requiring technical expertise or professional services, especially for integrations and advanced features.

### Which product has better Segmentation?

Agentforce Marketing... and Oracle Responsys both offer strong segmentation capabilities, with Oracle Responsys having 2 all-time segmentation mentions and Agentforce Marketing... highlighted for advanced segmentation in recent reviews.

- **Agentforce Marketing...:** Segmentation is frequently cited as a core strength in recent reviews, with advanced audience targeting and dynamic content capabilities.
- **Oracle Responsys:** 2 all-time segmentation mentions, with reviewers highlighting robust audience segmentation tools and dynamic content personalization.