OpenX Features

Product functionality for real-time advertising.

Allows publisher to select which ad units to be bid on in real time.

Ability to set which impressions to make available to bidders

Ability to set a minimum price at which an ad unit can sell in an ad exchange.

Ability to disallow bids or restrict ad categories, brands, or buyers that you do not wish to advertise on your website.

Ability to see which advertisers are bidding on and buying ad units.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.

Automates tasks such as mediation, delivery of ads, CPMs, etc.

Manages ad campaigns within the platform.

Identifies specific user groups within an app's audience.

Implements a strategy where users can buy additional content, services, or functionalities within the app.

Provides detailed data and visual insights on performace and revenue of monetization strategies.

Creates multiple variations of ad placements, formats, or other monetization elements within an app.

Uses AI for tools to perform specific tasks towards monetization strategies.

Allows different platforms to connect with each other, enabling developers to integrate various monetization methods.

Uses technologies to detect and prevent malicious activity.

Manages and delivers monetization strategies across multiple systems or devices.

Facilitates secure in-app purchase transactions.

Collects information on app users' behaviors and patterns.

Implements a strategy where users pay a recurring fee for the app.

Uses data to measure and analyze how effectively an app is generating revenue through various monetization strategies.

Allows implementation and support of multiple monetization methods within an app.

Provides a marketplace where advertisers and publishers can buy and sell advertising space and impressions.

Offers implementation for in-app ads that reward users for completing specific actions.

Enables ad sources to compete in an auction to fill ad requests.

Helps manage multiple ad networks on one centralized platform.

Allows different ad layouts or types to appear on an app and provides options for ad placements.

Allows you to improve ad performance by making adjustments to specific elements.

Enables real-time participation in programmatic ad auctions.

Ensures ads are delivered efficiently based on targeting, pacing, and performance goals.

Allows publishers to manage and organize ad spaces across multiple properties.

Supports automatically adjusting ad placements based on user behavior and content.

Provides tools to generate and manage ad tags for easy ad placement.

Share bid details, archive bids, and create bid requests to assist in bid solicitation and quote comparison

Manage digital banner ads on company websites or affiliate partner websites

Create, save, and re-purpose templates for emails, forms, etc.

Manage advertising space and its sales within your network or publication

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage various distribution channels, build relations with channel partners, and track their performance

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Receive data and information in real time

Supports multiple file formats, such as Doc, Docx, PDF, HTML, etc.

Allows ads to be displayed to users based on their geographic location.

Enables testing of multiple ad variations to optimize targeting, creative effectiveness, and placements for better personalization.

Ensures seamless ad serving across web, mobile, CTV, and other digital channels.

Enables publishers to deliver ads to specific user segments based on demographics, interests, behaviors, and device type.

Limits the number of times a user sees the same ad to prevent fatigue.

Matches ads to relevant content using keyword analysis and machine learning.

Enables multiple demand sources to bid on ad inventory simultaneously.

Facilitates revenue sharing and payments to partners or publishers.

Estimates potential revenue based on current performance and market trends.

Provides real-time and historical insights into ad performance, including revenue, viewability, and user engagement metrics to evaluate overall campaign effectiveness.

Track and analyze information regarding website visitors

View and track pertinent metrics to find patterns and gain insights from data

Projecting the number or types of ad impressions that will be available on a website or app in future

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Software program that continuously adjusts its behavior based on observed data

Set up connections to third-party platforms to improve business processes

Identify advertising and promotional sources to be used in marketing efforts

Plan and strategize marketing campaigns

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Find & retrieve relevant data or documents

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Alter the layout and content of reports

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Use AI to generate content in the form of text, images, videos, etc.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Import and export data to and from software applications

Application programming interface that allows for integration with other systems/databases

Self-serving platform to help advertisers manage their ads on apps or mobile web.

Tracks metrics that provide insight into how a user interacts with any interface or product

Add customized logos and colors to align with company branding

Newsletter/Email Ad Serving

Active monitoring of systems, applications, or networks

Set & manage permission levels based on user roles and restrict access to only authorized individuals

Ads served to users as part of the flow of their online browsing experience.

Track the amount of clicks on individual products to measure campaign results

Perfecting the ads according to audience by adding relevant images, CTA buttons, keywords and more.

Create and manage advertising campaigns on social media networks

Adding a code snippet in website's or app's source code for serving as a placeholder for actual ads

Type of ad serving that helps add placements and serves ads that contain multiple files like video, audio, or image.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Create and send email blasts/campaigns

Ads displayed directly within a video player

Pre-designed layouts that can be customized to match preferences and requirements

Arrange tasks based on the level of priority or urgency

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Search and filter data across systems to locate required information by entering keywords or certain criteria

Manage multiple campaigns in one system

Creating, customizing and managing ads

Assemble applications and processes by dragging over and arranging pre-built components

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users