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Compare OpenX and PubMatic 
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At a Glance
Market Segments
Small-Business (40.0% of reviews)
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
OpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpenXPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX excels in "Floor Price" functionality with a score of 8.5, allowing advertisers to set competitive pricing, while PubMatic falls short with a score of 6.0, leading to concerns about pricing flexibility.
- Reviewers mention that OpenX's "Ad Unit Availability" is rated at 7.3, providing a diverse range of ad formats, whereas PubMatic's score of 7.0 indicates slightly less variety, which may limit campaign creativity.
- G2 users highlight that OpenX has a better "Ease of Use" rating at 7.6 compared to PubMatic's 6.5, suggesting that users find OpenX's interface more intuitive and user-friendly for managing campaigns.
- Users on G2 report that PubMatic shines in "Quality of Support" with a score of 6.7, slightly higher than OpenX's 6.5, indicating that users may receive more effective assistance when issues arise.
- Reviewers say that OpenX's "Campaign Management" features are robust, allowing for detailed performance analytics, while PubMatic's offerings in this area are perceived as less comprehensive, impacting overall campaign effectiveness.
- Users mention that both platforms have similar "Product Direction" scores, with OpenX at 5.6 and PubMatic at 5.3, indicating that both products may need to improve their future development strategies to meet evolving user needs.
Pricing
Entry-Level Pricing
OpenX
No pricing availablePubMatic
No pricing availableFree Trial
OpenX
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
6.6
18
6.2
10
Ease of Use
7.6
18
6.5
10
Ease of Setup
6.5
8
6.7
5
Ease of Admin
7.5
6
8.0
5
Quality of Support
6.5
16
6.7
10
Has the product been a good partner in doing business?
6.9
7
7.7
5
Product Direction (% positive)
5.6
16
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
6.8
10
6.1
6
SSP
7.3
11
7.0
5
6.8
10
Not enough data
8.5
11
6.0
5
8.0
10
Not enough data
6.5
10
Not enough data
Categories
Categories
Shared Categories
OpenX and PubMatic are categorized as Publisher Ad Server, App Monetization Platforms, Supply Side Platform (SSP), and Connected TV (CTV) Advertising Platforms
Unique Categories
OpenX has no unique categories
PubMatic has no unique categories
Reviews
Reviewers' Company Size
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Alternatives
Discussions
OpenX has no discussions with answers
PubMatic has no discussions with answers
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