--- title: OpenX Reviews meta_title: 'OpenX Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 18 reviews by the users' company size, role or industry to find out how OpenX works for a business like yours. aggregate_rating: rating_value: 3.2 review_count: 18 scale: '5' date_modified: '2026-08-07' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # OpenX Reviews **Vendor:** OpenX **Category:** [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) **Average Rating:** 3.2/5.0 **Total Reviews:** 18 ## About OpenX OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. ## OpenX Reviews ### 1. OpenX / Revive Ad Server, free, but at what cost? **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2014 **What do you like best about OpenX?** The free price tag is always a very inviting factor when choosing a ad network, however, free comes with a cost in this case. Expect zero support and zero reliability should something go wrong. **What do you dislike about OpenX?** We have have used OpenX for about 3 years. It's constantly being hacked. Security holes and vulnerabilities run rampant and it always takes a loss of data or corruption of files to be reported before OpenX will do anything about it. There is also very limited support. The community forum is a graveyard of unanswered questions. **Recommendations to others considering OpenX:** The entire software needs to be revamped, not repackaged as Revive. **What problems is OpenX solving and how is that benefiting you?** Honestly? None what so ever. We recently switched over the Google DFP for Small Business. It's a much better solution. ### 2. OpenX - Cheap Inventory. You get what you pay for. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User **Reviewed Date:** December 30, 2014 **What do you like best about OpenX?** Broad reach for display units. Cheapest CPM prices out there for IAB standard units. **What do you dislike about OpenX?** Extremely low quality (shady) inventory: We were continuously uncertain where our ads were running or whether they were visible at all. We saw incredibly low click through rates/survey completion rates from this inventory. Customer service liaisons were primarily concerned with pushing additional spend as opposed to rectifying issues, **Recommendations to others considering OpenX:** I would only recommend using this inventory when in desperate need of cheap reach which does NOT need to perform to any measurable KPI. **What problems is OpenX solving and how is that benefiting you?** At times I am called upon to distribute survey units or pixel packages at an extremely high scale without receiving remuneration from the advertiser. This inventory can be used to preserve margin while still delivering on the contracted number of bonus impressions. - [View OpenX pricing details and edition comparison](https://www.g2.com/products/openx/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+01%3A52%3A25+-0500&secure%5Bsession_id%5D=81dc1974-cc87-41f7-b31a-1333b89f3edb&secure%5Btoken%5D=491194cbffe25962be31476a898e1507c37ded3798325c0203a03beecac81b32&format=llm_user) ## OpenX Features **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Platform - App Monetization Platforms** - Automated Tools - Campaign Management - Audience Targeting - In-App Purchases - Reporting & Dashboards - A/B Testing - AI Algorithms - Integration APIs - Fraud Prevention - Cross-Platform Support - Payment Integration - User Data Analysis - Subscription Management - Performance Analytics - Multiple Monetization Models **Ad Serving & Management - Publisher Ad Server** - Real-Time Bidding (RTB) Support - Ad Delivery Optimization & Management - Ad Inventory Management - Dynamic Ad Placement - Ad Tag Management - Bid Management - Banner Management - Template Management - Advertising Management - Campaign Management - Channel Management - Content Management - Real-Time Data - Multiple File Format Support **Agentic AI - Supply Side Platform (SSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Advertising - App Monetization Platforms** - Ad Exchange - Offerwall - Bidding - Ad Mediation - Ad Formats - Ad Optimization **Targeting & Personalization - Publisher Ad Server** - Geo-Targeting - A/B Testing for Ads - Multi-Device & Cross-Platform Delivery - Audience Targeting - Frequency Capping - Contextual Targeting **Monetization & Reporting - Publisher Ad Server** - Header Bidding Support - Ad Revenue Share & Payout Management - Revenue Forecasting - Performance & Engagement Analytics - Website Analytics - Reporting/Analytics - Impression Forecasting **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **SSP Functionality ** - SSP Functionality **Agentic AI - Publisher Ad Server** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - AI/Machine Learning - Third-Party Integrations - Media Planning - Campaign Planning **Additional Functionality** - Filtering - Multi-Channel Marketing - Customizable Reports - A/B Testing - Generative AI - Activity Dashboard - Data Import/Export - API - Mobile Ad Serving - Engagement Tracking - Customizable Branding - Newsletter/Email Ad Serving - Real-Time Monitoring - Role-Based Permissions - Native Ad Serving - Click Tracking - Ad Optimization - Social Advertising - Ad Tag - Rich Media Ad Serving - Performance Metrics - Email Marketing - Video Ad Serving - Customizable Templates - Prioritization - Conversion Tracking - Search/Filter - Multi-Campaign - Ad Unit Creation - Drag & Drop - AI Copilot **SSP** - Ad Unit Availability - Impression Targeting - Floor Price - Advertiser Restrictions - Bid Reporting ## Top OpenX Alternatives - [PubMatic](https://www.g2.com/products/pubmatic/reviews) - 3.2/5.0 (11 reviews) - [Google Ad Manager](https://www.g2.com/products/google-ad-manager/reviews) - 4.2/5.0 (232 reviews) - [Magnite, for Sellers](https://www.g2.com/products/magnite-for-sellers/reviews) - 3.2/5.0 (19 reviews)