--- title: OpenX Reviews meta\_title: 'OpenX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 18 reviews by the users' company size, role or industry to find out how OpenX works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 18 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # OpenX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by OpenX but has limited features. Are you part of the OpenX team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. * * * Seller [OpenX](https://www.g2.com/sellers/openx) Discussions [OpenX Community](https://www.g2.com/products/openx/discuss) Languages Supported German, English, French, Japanese Overview by Oliver Roberts (Director of Product Marketing at OpenX) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/openx/pricing) ## Top-Rated Alternatives [ ![PubMatic](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PubMatic") PubMatic 3.2/5(11) ](https://www.g2.com/products/pubmatic/reviews) [ ![Google Ad Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ad Manager") Google Ad Manager 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews) [ ![Magnite, for Sellers](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Magnite, for Sellers") Magnite, for Sellers 3.2/5(20) ](https://www.g2.com/products/magnite-for-sellers/reviews) [ View All Alternatives ](https://www.g2.com/products/openx/competitors/alternatives) ## User Insights Average based on 18 real user reviews. Implementation Time 1 month [Log in to unlock pricing and user insights](/login) ![Verified User in Internet](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Internet") AI Verified User in Internet Mid-Market (51-1000 emp.) 11/8/2016 "Limited Infastructure" 2.5/5 What do you like best about OpenX? I use OpenX in my daily work life to source and monitor ad campaigns we use for clients. I like that Openx is standardizing all of their different pages. Create line items, create ads... all follows the same guidelines Review collected by and hosted on G2.com. What do you dislike about OpenX? Lately, OpenX has been making a lot of changes to their interface... that I wouldn't say is 'for the better'. In particular, their new reporting tool is very convoluted and difficult to use. We find ourselves reverting to the old reporting tool for now...but they will be getting rid of it soon. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? We are delivering ads to our customers. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Information Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Services") UI Verified User in Information Services Small-Business (50 or fewer emp.) 10/19/2016 "Amazing UI" 3/5 What do you like best about OpenX? I like the agility of the Open X. Lots of options to customize Review collected by and hosted on G2.com. What do you dislike about OpenX? THere is nothing specific to dislike. I have had good experience. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? I was trying to solved a business critical issue. Customization ,flexibility is what i have realizesd. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Enterprise (\> 1000 emp.) 4/26/2016 "360 plattform" 2.5/5 What do you like best about OpenX? The interface is really simple and usefull. It achieve good CPM and with good brand safety Review collected by and hosted on G2.com. What do you dislike about OpenX? there are some problems related with the PMP, difficult to generate and use passback Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? Private Market Places , and inventory discovery Review collected by and hosted on G2.com. Show More 5/4/2016 Validated ReviewerIncentivizedSource: G2 invite ![Roy M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Roy M.") RM Roy M. Director of Programmatic Marketing and Advertising Small-Business (50 or fewer emp.) 1/5/2015 "Easy to use but lacing features" 3/5 What do you like best about OpenX? As a product to help monetize our backfill on the display side, it generated decent fill rates and CPMs. Review collected by and hosted on G2.com. What do you dislike about OpenX? As a network, it could have been an easier process to implement a large group of sites or make bulk edits to floor rates and passback tags. Review collected by and hosted on G2.com. Recommendations to others considering OpenX: Although they aren't my top choice, I would recommend them to other publishers. I also enjoyed working with my account reps. They were very responsive and easy to work with. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? We have used them to help monetize our backfill on our O&O properties. Having the self-serve feature was very useful when needing to make changes during off hours. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Online Media](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Online Media") AO Verified User in Online Media 11/25/2014 "OpenX ad exchange" 3/5 What do you like best about OpenX? OpenX made it very easy to opt in or out to RTB. Setting up campaigns is also quite easy to do. They have a massive help center, although written in technical language so may be a little bit hard to understand to someone new. Account management is fantastic, they are very helpful and easy to reach when needed. Review collected by and hosted on G2.com. What do you dislike about OpenX? The system tends to get slow sometimes, Also sometimes changes to live order do not save, if order is not paused for the time to make changes. OpenX does not provide ad review center on RTB and dealing with ad issue can get a long process. I would like to see more flexibility with dates when creating scheduled reports Review collected by and hosted on G2.com. Recommendations to others considering OpenX: It is important to structure inventory and network very at the very beginning as making changes in the feature might be difficult. Also investing time in proper training right at the beginning will pay off later on as many of functionality work differently then on most ad exchanges. Also it is a good idea to create saved reports. It makes live easier and speed up weekly reporting a lot. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? We use OpenX as ad exchange and RTB, we serve 350 million impressions a month and OpenX proved to be reliable platform. Account manager is always in hand willing to help with issues, training or just random questions. Also reporting tool is quite good, I find there everything what I need and is easy to navigate. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") CM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 1/27/2015 "OpenX Review" 3/5 What do you like best about OpenX? Ease of setup. It's quite a set and forget platform although this might be bad if you want special customizations and specific price floors. Review collected by and hosted on G2.com. What do you dislike about OpenX? Doesn't play well with passing to google tags. Lack of data about bids/prices/floors. Review collected by and hosted on G2.com. Recommendations to others considering OpenX: Always pays on time, always replies to support questions in a timely manner. They really do have good support. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? Fills at high CPMs but the fill rate tends to be a lower then other "true ad exchange" products. Most of its demand comes from Appnexus... Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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