--- title: OpenX Reviews meta\_title: 'OpenX Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 18 reviews by the users' company size, role or industry to find out how OpenX works for a business like yours. aggregate\_rating: rating\_value: 3.2 review\_count: 18 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # OpenX Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by OpenX but has limited features. Are you part of the OpenX team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. * * * Seller [OpenX](https://www.g2.com/sellers/openx) Discussions [OpenX Community](https://www.g2.com/products/openx/discuss) Languages Supported German, English, French, Japanese Overview by Oliver Roberts (Director of Product Marketing at OpenX) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 1 month [ View More Pricing Information ](https://www.g2.com/products/openx/pricing) ## Top-Rated Alternatives [ ![PubMatic](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "PubMatic") PubMatic 3.2/5(11) ](https://www.g2.com/products/pubmatic/reviews) [ ![Google Ad Manager](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Google Ad Manager") Google Ad Manager 4.2/5(236) ](https://www.g2.com/products/google-ad-manager/reviews) [ ![Magnite, for Sellers](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Magnite, for Sellers") Magnite, for Sellers 3.2/5(20) ](https://www.g2.com/products/magnite-for-sellers/reviews) [ View All Alternatives ](https://www.g2.com/products/openx/competitors/alternatives) ## User Insights Average based on 18 real user reviews. Implementation Time 1 month [Log in to unlock pricing and user insights](/login) ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 3/20/2022 "Solution for Publisher's Programmatic Advertising" 4/5 What do you like best about OpenX? OpenX is a great tool to create and Manage Open exchange campaigns. Review collected by and hosted on G2.com. What do you dislike about OpenX? Sometimes the reporting gets delayed and the data is updated only after 24 hours for the previous day's data. It sometimes gets tricks when we are calculating the discrepancies for Ad Partners. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? To manage Ad campaigns, especially open auction. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Robert S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Robert S.") RS Robert S. Founder & Creative Director Banking Small-Business (50 or fewer emp.) 4/2/2018 "Free with good features, but limited at times" 3.5/5 What do you like best about OpenX? Good targeting and campaign management; fairly easy to deploy; excellent customization ability; as a free solution, an excellent value Review collected by and hosted on G2.com. What do you dislike about OpenX? Support can be difficult to reach; security vulnerabilities with their ad server Review collected by and hosted on G2.com. Recommendations to others considering OpenX: There are alternatives that may be more suitable, especially for high-volume agencies or those who rely on a strong support team Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? OpenX has made it easy to manage ad campaigns and monetize websites, both for our firm and for our clients Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Mark W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark W.") MW Mark W. CEO & Founder Mid-Market (51-1000 emp.) 8/10/2017 "OpenX for Publishers" 4/5 What do you like best about OpenX? I like how they cater to publishers of all sizes. Also have good programmatic tools for publishers Review collected by and hosted on G2.com. What do you dislike about OpenX? some of the rates are low for the programmatic revenue. Review collected by and hosted on G2.com. Recommendations to others considering OpenX: Continue to play both sides of the ad stack (i.e. ssp and dsp). Since you have ad serving capabilities, you are one of the few companies that can compete with Google (DFP/DFA) in the programmatic space. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? Helping to monetize my ad inventory globally and not just in the US. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Sarah M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sarah M.") SM Sarah M. Media Lead Marketing and Advertising Enterprise (\> 1000 emp.) 1/23/2017 "Programmatic Solution" 4/5 What do you like best about OpenX? We have a great relationship with The Trade Desk and work with OpenX to complement our PMP buys. They help scale and reach our target efficiently. While I do not directly handle the buy with OpenX, they have been a consistent partner in 2016. Review collected by and hosted on G2.com. What do you dislike about OpenX? There is less transparency in site specific metrics here and optimization options by site are limited. If we were able to optimize on certain site level data, that would be helpful. There is limited scale for video within premium environments. Review collected by and hosted on G2.com. Recommendations to others considering OpenX: Work with a DSP to help manage updates Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? Programmatic scale issues - the benefits are obvious through efficient pricing and relatively successful engagement metrics. The ability to overlay data segments has bolstered our targeting across the board for a number of campaigns within our client. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Small-Business (50 or fewer emp.) 7/29/2016 "OpenX Partnership" 3.5/5 What do you like best about OpenX? They take traffic quality very seriously and have an abundance of supply to offer their demand partners. Very high quality display relationships. Review collected by and hosted on G2.com. What do you dislike about OpenX? Can be difficult to get a response from a member of their team which makes it difficult to start new business and grow revenue. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? We have been able to purchase display supply that we were not able to get otherwise. Their relationships allow one partner to supply a variety of verticals. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![James W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "James W.") JW James W. Director of Product, Ad Solutions Internet Mid-Market (51-1000 emp.) 12/30/2014 "Useful Ad Network monetization solutions" 4/5 What do you like best about OpenX? Team was great and very involved on helping to setup the account and make sure we started to see delivery quickly. They offered competitive value on the Web units. Review collected by and hosted on G2.com. What do you dislike about OpenX? They did not always provide high volume fill so although they offered to help diversify our setup they were not really one of the big contributors as I had hoped. Over time I believe we can get more from them. Review collected by and hosted on G2.com. What problems is OpenX solving and how is that benefiting you? There was a large dependence on just a couple different ad networks which could cause the company to see high level changes on the monetization side. The goal was to diversify the setup so one partner did not control it all. OpenX helped take some of the inventory and although not a large percentage we saw great CPM returns from them. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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