Ontraport Reviews & Product Details

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Seller

Ontraport

Discussions

Ontraport Community

Languages Supported

English, Spanish

Solution Type

All-in-One

Used by Zapier and 2 others

Beta

Pricing

Pricing provided by Ontraport.

Plus

Starting at $83.00

Per Month

View More Pricing Information

Ontraport Integrations

(35)

Verified by Ontraport

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Verified User

7/9/2026

"Flexible and powerful platform"

3.5/5

What do you like best about Ontraport?

I like Ontraport for its flexibility and their amazing customer support. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

It can be extremely expensive and complex and can take a while to learn. You do get what you pay for though! Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi there, thank you for sharing this. Glad to hear the flexibility and our support team have made a real difference for you, and that Ontraport's giving you one central place for your customer data, resources, and website instead of juggling separate systems.

We also appreciate you being upfront about the cost and learning curve, feedback like that helps us understand what the experience looks like from your side. If you'd ever like to talk through how to get even more value out of your account, you can book an account review call here: https://ontraport.com/account-review.

Thanks again for taking the time to share this.

- The Ontraport team

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

9/8/2026

"good"

3.5/5

What do you like best about Ontraport?

robust options it creates what I'm imagining Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

complex I need lots of assistance as I go Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Thanks for the review! We're glad Ontraport is giving you the flexibility to build out your membership site the way you're picturing it, and that our team's been able to support you along the way. We've also got a new modern interface coming soon, plus new AI features in the works that will let you build pages and automations just by chatting, so keep an eye out for that.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

7/16/2026

"All-in-One Workflow, Automations, and Payments in One System"

5/5

What do you like best about Ontraport?

It basically has all my workflow and automations in one system as well as payment. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

It’s a little old school and clunky. It also has some outdated features that need help like making forms easier. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi there, love hearing that having your workflows, automations, and payments all in one system is working well for you!

We have a new modern interface in the works, plus new AI features coming soon that will let you build things like forms just by chatting, which should help make that whole process feel more modern and a lot easier. Stay tuned for that.

Thanks for the feedback!

- The Ontraport team

Verified User in Events Services

Small-Business (50 or fewer emp.)

7/16/2026

"Database and Sales in One Platform, with Easy Reporting"

4/5

What do you like best about Ontraport?

Database and sales in one platform. Easy to pull reports Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Email templates limited. Not integrated with seamless. Zapper too complicated to connect. Always goes out. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi there, glad to hear having your database and sales all in one platform has made pulling reports easy for your team.

On email templates, you can actually build fully custom HTML emails right in Ontraport, so there's a lot more flexibility than the built-in templates alone, and AI can even help generate that HTML for you to make it easier to get something custom without starting from scratch. Here's a quick guide: https://ontraport.com/support/Email-marketing/create-html-email.

On the Zapier connection dropping, we appreciate you sharing that. If you're running into that regularly, our support team would be glad to help track down what's happening.

Thanks for the feedback!

- The Ontraport team

Verified User in Non-Profit Organization Management

Small-Business (50 or fewer emp.)

8/7/2025

"Rigid, Unhelpful Response to a Clear Accidental Renewal on Unused Account"

1/5

What do you like best about Ontraport?

When we first used Ontraport, I appreciated that their tech support team included a few responsive and knowledgeable agents who were able to walk me through setup questions. The platform had some promising features for automation and CRM, though they weren’t fully optimized for our nonprofit’s needs at the time. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Their rigid “no refund” policy is applied with no exceptions — even for an unused annual renewal on a dormant account. In our case, a $792 renewal went through on an expired card, was re-billed after updating payment info, and we caught it exactly 30 days later. Despite zero usage for months, Ontraport refused to issue a refund. This “policy over customer relationship” approach, especially toward a 501(c)(3) nonprofit, makes it hard to recommend them. Review collected by and hosted on G2.com.

What problems is Ontraport solving and how is that benefiting you?

We had hoped to build our sales funnels for online education programs with Ontraport. While the platform offered some automation tools, several features we needed were still incomplete or not functioning as expected — such as time zone integrations for scheduling when traveling, conditional logic surveys, and smoother integration with online education platforms. In the end, these limitations, combined with poor customer service and a rigid no-refund stance on an accidental unused renewal, meant Ontraport created more challenges for our organization than it solved. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Thank you for taking the time to share your experience. We understand this situation was frustrating, and we're sorry to hear it left a negative impression. Our renewal and refund policies are applied consistently across all accounts to ensure fairness, and we stand behind them - though we recognize that doesn't make it easier when the outcome isn't what you hoped for. We appreciate your candid feedback and wish your organization well.

See how Ontraport improved

JuanCo B.

Director of Business Inteligence

Mid-Market (51-1000 emp.)

7/29/2025

"Powerful, but too bulky for billing-focused businesses"

2/5

What do you like best about Ontraport?

All-in-one toolbox — great if you want CRM, email, and automation in one place without stitching tools together. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Too many layers — billing feels buried under marketing fluff. Stripe is cleaner and faster for payment flows. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi JuanCo, thanks for the honest feedback.

Earlier this year we rolled out a major upgrade to our Stripe integration that we think you'd appreciate. The Stripe Payment Element is a single drag-and-drop element you add to your order forms — once it's there, it automatically shows the best payment methods for each buyer, including Buy Now Pay Later options like Klarna and Affirm, Apple Pay and Google Pay. We also added Stripe Tax, which handles tax compliance automatically based on customer location, and Stripe Instant Payout so you can pull funds to your bank any time within 30 minutes.

With these upgrades, billing is a lot more streamlined. If you'd like us to show you around the changes or help get you set up, you can book an account review call here: https://ontraport.com/account-review

See how Ontraport improved

Susan A. L.

IAC Clinician

Small-Business (50 or fewer emp.)

6/7/2025

"Ontraport is an Amazing Company with a Top Notch Product."

5/5

What do you like best about Ontraport?

Amazing support, several great options for landing pages and a ton of information about how to get things right. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Nothing. - I signed up for an ontraport account and then got overwhelmed and cancelled it thinking there was something easier (I'm am not skilled at creating landing pages). This was the worse mistake I ever made and have gone back as there is no platform better for what I am trying to develop. Shoulda never left but this is how we learn right? Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Susan, welcome back - we're really glad you gave it another shot!

It means a lot to hear that once you got back into Ontraport, everything clicked. That's what we're going for with all the support and resources we build out.

Thanks for the kind words.

- Ontraport

Vlad B.

CSM

Mid-Market (51-1000 emp.)

8/13/2025

"Very helpful support. Helped me immediately with my issues."

5/5

What do you like best about Ontraport?

Customer Support is amazing. Helped me with the issues immediately! Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Nothing to object about Ontraport. Everything is good until now. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Vlad, really glad our support team could get things sorted out quickly for you! That's exactly the experience we aim for. Thanks for taking the time to share this.

- Ontraport

Jonathan W.

Owner & Trainer

Small-Business (50 or fewer emp.)

8/16/2024

"New exciting Ecosystem - With killer support"

5/5

What do you like best about Ontraport?

Everything is interconnected for me. There is really no indepth planning for a small business. There are wizards and systems to get most of it working. ONtraport Univeristy Videos to learn about the new way of thinking about your business process and client communication.

I also must mention the tech support. I am sitting at a Dashboard stuck on where I need to do something and just reachout to support in a chat window and within minutes, I am off and running with a video of how to move pages to my domain in one fell swoop. I had been doing it all individually. Time saved. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

It's really hard to wrap your head around the ecosystem and I have not had to bolt on any apps to meet a need. Weirdly my biggest complaint so far is that I feel like I am missing something because it's too easy. There should have been more hoops. I think it's just change management for my brain. Review collected by and hosted on G2.com.

What problems is Ontraport solving and how is that benefiting you?

I had several apps bolted together to have a fairly basic site that got me leads for my business. Each change I wanted to make had its own challenges working with the others. Throw in AI and it's spending too much time on the digital side of the business and not enough on the work. Each new solution was adding a new cost as well. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Jonathan, "it's too easy" might be our favorite piece of feedback yet :) Really glad Ontraport University and the support team helped it all click. Thanks for sharing

-Ontraport

Carole C.

Small-Business (50 or fewer emp.)

8/4/2023

"How often do you love a company MORE the longer you stay with them?"

4.5/5

What do you like best about Ontraport?

edited to add: i am fangirling their whole damn support team. they are dreamy.

Ontraport impresses me for two reasons.

First, OP is the first platform that has me believing that an all-in-one platform is a good choice. Over the past year I've looked at a number of CRMs, LMSs, and ESPs, and I didn't like any all-in-one options so I was prepared to stitch together different platforms to get the experience I'm after. But as I've explored OP during the trial period I can see its power for my future business - the business I'm building toward over the next year. I can totally see how putting these systems in place while the business is still smal will be very smart over the longer haul. I can see the way it will save me time. I can see the way I can more easily bring team-members on. It's very exciting.

Second, their customer service is TO DIE FOR. My first call didn't go super well and I shared that feedback -- in the post-support survey and also with the person who recommended OP to me. Next thing I knew the SWAT team had swooped in, and everybody was on deck to make sure I was taken care of. I get extra TLC from a VP, a long call with an account exec, and very attentive support in the chat. They understood my questions, kept me focused on the most crucial things I needed to know to launch my membership, and helped me see what was possible and how to do it with my very short deadline.

The people truly are extraordinary, and are 100% the reason I'm signing on as a new client. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

The price -- with a caveat.

I've been exploring membership sites and that's my primary use for OP right now. Given that, I wish it had a better entry price point, since I'm not looking for an all-in-one CRM/ESP/payment platform/course platform etc.

That said, for its full power, I think OP is well-priced. And much to my surprise, the trial period has me thinking about how well OP will serve my future business. So I'm willing to pay more now with the hope that it's the right move longer-term. But it *is* more than I would pay if I were just choosing a membership platform. Review collected by and hosted on G2.com.

What problems is Ontraport solving and how is that benefiting you?

I came to Ontraport to explore a membership platform. I really want a platform that has a community chat feature, which they don't all have. I also wanted a user-friendly design for my members. Other platforms I've looked at have had one but not both. Ontraport has them both. Add to that the simplicity of payment processing and integrations and I'm very happy with OP as a solution.

Even more, it is simple to set up email automations and reminders within the membership, and now that I can do that I can imagine using it as my ESP and my CRM moving forward. So they're solving a problem I wasn't looking to solve because I had another solution...but OP's solution looks better. Review collected by and hosted on G2.com.

Response from Alexandria Loza of Ontraport

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Carole, thanks for taking the time out of your day to leave this very thorough review. Firstly, we're geeking out at the fact that you share our vision for software that grows WITH your business.

Additionally, we're very happy to hear that you got the support you needed to launch your membership site on a tight deadline.

We're constantly working to improve the app so we appreciate your feedback. Thanks for choosing Ontraport – we can't wait to see everything you accomplish. 👏