Compare ActiveCampaign and Ontraport 
Featured Products
At a Glance
Market Segments
Small-Business (91.9% of reviews)
Small-Business (94.8% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $29.00 Per Month
ActiveCampaign
Star Rating
(14,618)4.4 out of 5
Market Segments
Small-Business (91.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOntraport
Star Rating
(224)4.5 out of 5
Market Segments
Small-Business (94.8% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in its automation capabilities, with users praising the flexibility of its workflow builder. Many find it invaluable for creating detailed customer journeys based on user behavior, which significantly enhances their marketing efforts.
- Users say that Ontraport stands out for its customer support, highlighting the multiple avenues for assistance and the dedication of the support team. Reviewers appreciate the prompt help they receive, which makes resolving issues a seamless experience.
- According to verified reviews, ActiveCampaign has a much higher overall satisfaction score, reflecting its strong performance in marketing automation and integrated CRM features. Users enjoy the ability to track customer journeys and analyze engagement from a single platform.
- Reviewers mention that Ontraport is particularly user-friendly, making it easy for new users to navigate and utilize its features effectively. The software's intuitive design is frequently noted as a significant advantage for small businesses.
- G2 reviewers highlight that while both platforms offer solid email marketing features, ActiveCampaign's advanced segmentation and personalized campaign capabilities give it an edge, allowing users to tailor their communications more effectively.
- Users report that ActiveCampaign's pricing is more accessible, starting at $15, compared to Ontraport's $29. This lower entry point makes it a more attractive option for small businesses looking to maximize their marketing budget.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
ActiveCampaign
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.8
11,140
8.7
165
Ease of Use
8.2
11,256
8.2
168
Ease of Setup
8.0
7,189
8.0
94
Ease of Admin
8.4
6,337
8.4
90
Quality of Support
8.5
10,312
9.2
164
Has the product been a good partner in doing business?
8.8
6,195
9.0
88
Product Direction (% positive)
8.2
10,545
8.4
157
Features by Category
Sales Force Automation
8.2
2102
|
Verified
8.9
46
|
Verified
7.0
1018
7.8
31
|
Verified
7.9
1764
|
Verified
8.0
44
|
Verified
7.7
1680
|
Verified
7.7
40
|
Verified
7.0
1220
|
Verified
7.2
22
|
Verified
7.6
1431
|
Verified
7.5
32
|
Verified
7.0
1206
|
Verified
7.6
32
|
Verified
6.9
1138
|
Verified
7.1
22
|
Verified
7.3
1280
|
Verified
8.0
23
|
Verified
Marketing Automation
9.0
2316
|
Verified
9.0
49
|
Verified
8.8
2204
|
Verified
8.6
44
|
Verified
8.5
2150
|
Verified
8.8
40
|
Verified
7.8
1483
|
Verified
8.1
31
|
Verified
Customer Support
7.6
1470
|
Verified
8.2
31
|
Verified
7.7
1628
|
Verified
8.6
43
|
Verified
7.9
1762
|
Verified
8.8
45
|
Verified
7.0
1323
|
Verified
8.0
33
|
Verified
7.5
1450
|
Verified
8.0
28
|
Verified
Reporting & Analytics
7.7
1952
|
Verified
7.9
43
|
Verified
7.9
2144
|
Verified
8.2
51
|
Verified
7.1
1289
|
Verified
6.9
25
|
Verified
Mobile & Social
7.3
1223
|
Verified
8.1
22
|
Verified
7.3
1327
|
Verified
7.9
23
|
Verified
7.1
1370
|
Verified
7.6
24
|
Verified
Platform
7.8
1983
|
Verified
8.5
34
|
Verified
8.0
1937
|
Verified
8.6
34
|
Verified
8.1
2028
|
Verified
8.8
35
|
Verified
7.3
1452
|
Verified
7.0
16
|
Verified
7.0
1349
|
Verified
7.9
19
|
Verified
Feature Not Available
8.1
28
|
Verified
8.2
2100
|
Verified
8.9
35
|
Verified
7.4
1475
|
Verified
8.0
23
|
Verified
Integration
8.1
1929
|
Verified
8.5
32
|
Verified
8.1
1935
|
Verified
8.8
35
|
Verified
7.8
1635
|
Verified
8.2
28
|
Verified
Generative AI
6.1
644
8.3
12
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6477
|
Verified
8.7
78
|
Verified
8.9
6310
|
Verified
9.2
78
|
Verified
8.5
6138
|
Verified
8.5
77
|
Verified
8.8
5772
|
Verified
9.0
75
|
Verified
Online Marketing
7.4
4386
|
Verified
8.8
75
|
Verified
7.9
4073
|
Verified
8.6
65
|
Verified
7.8
3532
|
Verified
8.7
50
|
Verified
8.1
4863
|
Verified
8.3
59
|
Verified
7.8
3467
|
Verified
7.9
47
|
Verified
Lead Management
8.3
4358
|
Verified
8.9
66
|
Verified
8.0
3960
|
Verified
8.6
54
|
Verified
8.5
5104
|
Verified
8.9
64
|
Verified
8.0
3487
|
Verified
8.6
49
|
Verified
8.5
4355
|
Verified
8.8
66
|
Verified
8.1
3997
|
Verified
8.7
50
|
Verified
8.2
3793
|
Verified
8.8
54
|
Verified
8.0
3571
|
Verified
8.5
59
|
Verified
Campaign Management
8.0
3487
|
Verified
8.8
53
|
Verified
7.8
3103
|
Verified
8.4
54
|
Verified
7.2
2634
7.5
35
|
Verified
6.8
2334
|
Verified
7.2
27
|
Verified
Social
6.9
2320
|
Verified
7.6
28
|
Verified
7.3
2676
|
Verified
8.0
33
|
Verified
7.3
2546
|
Verified
7.8
27
|
Verified
7.1
2439
|
Verified
7.7
27
|
Verified
7.0
2397
|
Verified
7.5
29
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
8.4
66
|
Verified
7.6
3587
|
Verified
8.1
46
|
Verified
7.2
2916
|
Verified
7.8
40
|
Verified
7.1
2722
|
Verified
8.2
41
|
Verified
6.9
2440
|
Verified
7.4
32
|
Verified
Platform
7.9
3720
|
Verified
9.0
37
|
Verified
8.2
3521
|
Verified
9.0
36
|
Verified
8.3
3703
|
Verified
8.9
44
|
Verified
7.5
2400
|
Verified
8.7
25
|
Verified
7.0
2133
|
Verified
8.7
23
|
Verified
8.4
3716
|
Verified
9.1
41
|
Verified
7.5
2425
|
Verified
8.9
25
|
Verified
Agentic AI - Marketing Automation
6.3
217
Not enough data
6.4
221
Not enough data
6.5
220
Not enough data
6.4
218
Not enough data
6.3
220
Not enough data
6.4
220
Not enough data
Integration
8.1
3754
|
Verified
8.9
43
|
Verified
8.1
3651
|
Verified
8.6
46
|
Verified
7.8
3126
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
603
Not enough data
8.6
780
Not enough data
6.3
497
Not enough data
6.8
523
Not enough data
7.6
630
Not enough data
6.9
542
Not enough data
6.9
514
Not enough data
Repeatability and Reportability
7.5
621
Not enough data
7.5
619
Not enough data
7.4
583
Not enough data
6.7
514
Not enough data
6.0
470
Not enough data
AI and Automation
7.1
555
Not enough data
7.1
557
Not enough data
7.2
563
Not enough data
6.6
496
Not enough data
6.4
474
Not enough data
Generative AI
6.1
413
Not enough data
Agentic AI - Sales Engagement
6.9
35
Not enough data
6.7
35
Not enough data
7.0
35
Not enough data
6.5
35
Not enough data
6.6
35
Not enough data
6.6
35
Not enough data
6.9
35
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2020
Not enough data
6.3
1515
Not enough data
7.0
1616
Not enough data
7.5
1680
Not enough data
Edit
7.4
1754
Not enough data
8.0
1968
Not enough data
7.4
1662
Not enough data
Logistics
7.8
1817
Not enough data
7.0
1580
Not enough data
7.8
1774
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
838
Not enough data
6.1
674
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
203
Not enough data
7.6
198
Not enough data
8.1
180
Not enough data
8.0
190
Not enough data
Campaigns
7.9
169
Not enough data
8.3
180
Not enough data
7.9
147
Not enough data
7.8
181
Not enough data
Integrations
8.1
173
Not enough data
6.7
116
Not enough data
7.9
131
Not enough data
7.3
144
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
206
Not enough data
7.1
198
Not enough data
6.7
189
Not enough data
6.8
188
Not enough data
6.3
175
Not enough data
7.0
189
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.1
198
Not enough data
7.1
194
Not enough data
7.3
210
Not enough data
7.9
249
Not enough data
Reporting
7.5
282
Not enough data
7.3
263
Not enough data
7.0
249
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.2
586
8.9
38
|
Verified
7.9
612
8.6
43
|
Verified
7.8
530
8.6
32
|
Verified
7.6
552
8.3
33
|
Verified
Page Optimization
7.6
425
8.8
23
|
Verified
7.8
529
8.7
27
7.5
472
8.5
30
7.2
413
8.2
23
Integrations
7.5
405
9.0
25
8.5
542
9.2
41
|
Verified
8.2
515
9.1
36
|
Verified
Generative AI
6.2
166
8.5
10
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
8.7
21
7.5
551
8.5
17
6.8
463
8.9
15
7.4
652
8.2
21
Additional Functionality
7.9
670
8.4
21
5.7
422
6.5
10
7.4
530
9.0
12
6.2
432
8.8
17
7.0
506
8.6
17
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
432
Not enough data
8.1
409
Not enough data
8.0
391
Not enough data
Discovery
8.1
443
Not enough data
8.2
450
Not enough data
8.0
399
Not enough data
Management
8.0
384
Not enough data
8.3
426
Not enough data
Platform
8.1
405
Not enough data
8.1
434
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
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Content
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Support
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Categories
Categories
Shared Categories
ActiveCampaign and Ontraport are categorized as Marketing Automation, CRM, SMS Marketing, Sales Engagement, Online Form Builder, Landing Page Builders, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as WhatsApp Marketing, Email Deliverability, Pop-Up Builder, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Sales Analytics, Attribution, Social Media Advertising, and Salesforce AppExchange Apps
Ontraport is categorized as Shared Inbox, Website Builder, Subscription Management, and Web Content Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Professional Training & Coaching
17.3%
Marketing and Advertising
12.1%
Health, Wellness and Fitness
8.9%
Management Consulting
4.7%
Education Management
4.7%
Other
52.3%
Alternatives
Discussions
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
How much does Ontraport cost?
2 Comments
SS
Ontraport has a free 14 day trial. Then the basic plan is $40.00 a month. I pay more because I have the membership site for my classes.Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
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