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Compare ActiveCampaign and Ontraport 
At a Glance
Market Segments
Small-Business (92.0% of reviews)
Small-Business (94.7% of reviews)
Entry-Level Pricing
Starting at $15.00 Per Month
Starting at $29.00 Per Month
ActiveCampaign
Star Rating
(14,598)4.5 out of 5
Market Segments
Small-Business (92.0% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $15.00 Per Month
Free Trial is available
Browse all 4 pricing plansOntraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that ActiveCampaign excels in providing a balanced mix of power and usability, making it a favorite for users who appreciate a robust segmentation engine. Many users highlight how it allows them to build personalized customer journeys without the need for multiple tools, enhancing their marketing efficiency.
- Users say that Ontraport shines in customer support, with many praising the immediate assistance they receive. Reviewers have noted that the support team is proactive, with one user mentioning that a representative personally reached out to help them, which adds a personal touch to their experience.
- According to verified reviews, ActiveCampaign's scalability is a significant advantage, especially for businesses handling large contact batches or running multiple automations simultaneously. Users appreciate that the platform remains stable under heavy loads, which is crucial for maintaining marketing operations.
- Reviewers mention that while Ontraport offers several great options for landing pages, some users feel that it may not be as intuitive as ActiveCampaign. Users have expressed that navigating through Ontraport can sometimes be less straightforward, which may impact day-to-day usability.
- G2 reviewers highlight that ActiveCampaign's integration of automation, CRM, and email marketing into a single platform is a game-changer. This feature simplifies workflows and allows users to manage their marketing efforts more effectively, which is a key reason for its higher satisfaction ratings.
- Users report that while Ontraport has strong features for landing pages and customer management, it faces challenges in overall market presence compared to ActiveCampaign. The latter has a significantly larger user base and more recent reviews, indicating a more active and engaged community.
Pricing
Entry-Level Pricing
ActiveCampaign
Starter
Starting at $15.00
Per Month
Get started with personalized marketing campaigns.
- 5 actions per automation
- Basic & Inline Forms
- Site Tracking
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
Free Trial
ActiveCampaign
Free Trial is available
Ontraport
Free Trial is available
Ratings
Meets Requirements
8.8
11,126
8.7
163
Ease of Use
8.2
11,242
8.1
166
Ease of Setup
8.0
7,175
8.0
92
Ease of Admin
8.4
6,331
8.4
89
Quality of Support
8.5
10,299
9.2
162
Has the product been a good partner in doing business?
8.8
6,189
9.0
87
Product Direction (% positive)
8.2
10,533
8.4
155
Features by Category
Sales Force Automation
8.2
2100
|
Verified
8.9
46
|
Verified
7.0
1016
7.8
31
|
Verified
7.9
1762
|
Verified
8.0
44
|
Verified
7.7
1677
|
Verified
7.7
40
|
Verified
7.0
1219
|
Verified
7.2
22
|
Verified
7.6
1429
|
Verified
7.5
32
|
Verified
7.0
1205
|
Verified
7.6
32
|
Verified
6.9
1137
|
Verified
7.1
22
|
Verified
7.3
1276
|
Verified
8.0
23
|
Verified
Marketing Automation
9.0
2311
|
Verified
9.0
49
|
Verified
8.8
2201
|
Verified
8.6
44
|
Verified
8.5
2147
|
Verified
8.8
40
|
Verified
7.8
1480
|
Verified
8.1
31
|
Verified
Customer Support
7.6
1467
|
Verified
8.2
31
|
Verified
7.7
1626
|
Verified
8.6
43
|
Verified
7.9
1759
|
Verified
8.8
45
|
Verified
7.0
1322
|
Verified
8.0
33
|
Verified
7.5
1448
|
Verified
8.0
28
|
Verified
Reporting & Analytics
7.7
1949
|
Verified
7.9
43
|
Verified
7.9
2141
|
Verified
8.2
51
|
Verified
7.1
1288
|
Verified
6.9
25
|
Verified
Mobile & Social
7.3
1222
|
Verified
8.1
22
|
Verified
7.3
1326
|
Verified
7.9
23
|
Verified
7.1
1369
|
Verified
7.6
24
|
Verified
Platform
7.8
1979
|
Verified
8.5
34
|
Verified
8.0
1932
|
Verified
8.6
34
|
Verified
8.1
2025
|
Verified
8.8
35
|
Verified
7.3
1450
|
Verified
7.0
16
|
Verified
7.0
1348
|
Verified
7.9
19
|
Verified
Feature Not Available
8.1
28
|
Verified
8.3
2097
|
Verified
8.9
35
|
Verified
7.4
1475
|
Verified
8.0
23
|
Verified
Integration
8.1
1928
|
Verified
8.5
32
|
Verified
8.1
1934
|
Verified
8.8
35
|
Verified
7.8
1634
|
Verified
8.2
28
|
Verified
Generative AI
6.1
643
8.3
12
Agentic AI - CRM
6.5
89
Not enough data
6.4
88
Not enough data
6.7
90
Not enough data
6.3
86
Not enough data
6.5
88
Not enough data
6.5
87
Not enough data
6.6
88
Not enough data
Email Marketing
8.7
6474
|
Verified
8.7
78
|
Verified
8.9
6308
|
Verified
9.2
78
|
Verified
8.5
6138
|
Verified
8.5
77
|
Verified
8.8
5766
|
Verified
9.0
75
|
Verified
Online Marketing
7.4
4387
|
Verified
8.8
75
|
Verified
7.9
4076
|
Verified
8.6
65
|
Verified
7.8
3534
|
Verified
8.7
50
|
Verified
8.1
4864
|
Verified
8.3
59
|
Verified
7.8
3468
|
Verified
7.9
47
|
Verified
Lead Management
8.3
4359
|
Verified
8.9
65
|
Verified
8.0
3961
|
Verified
8.6
54
|
Verified
8.5
5105
|
Verified
8.8
63
|
Verified
8.0
3489
|
Verified
8.6
49
|
Verified
8.5
4352
|
Verified
8.8
66
|
Verified
8.1
3997
|
Verified
8.7
50
|
Verified
8.2
3793
|
Verified
8.8
54
|
Verified
8.0
3570
|
Verified
8.5
59
|
Verified
Campaign Management
8.0
3489
|
Verified
8.8
53
|
Verified
7.8
3105
|
Verified
8.4
54
|
Verified
7.2
2635
7.5
35
|
Verified
6.8
2335
|
Verified
7.2
27
|
Verified
Social
6.9
2321
|
Verified
7.6
28
|
Verified
7.3
2676
|
Verified
8.0
33
|
Verified
7.3
2547
|
Verified
7.8
27
|
Verified
7.1
2440
|
Verified
7.7
27
|
Verified
7.0
2398
|
Verified
7.5
29
|
Verified
Reporting & Analytics
8.1
5187
|
Verified
8.4
66
|
Verified
7.6
3587
|
Verified
8.1
46
|
Verified
7.2
2916
|
Verified
7.8
40
|
Verified
7.1
2722
|
Verified
8.2
41
|
Verified
6.9
2440
|
Verified
7.4
32
|
Verified
Platform
7.9
3719
|
Verified
9.0
37
|
Verified
8.2
3520
|
Verified
9.0
35
|
Verified
8.3
3704
|
Verified
8.9
44
|
Verified
7.5
2401
|
Verified
8.7
25
|
Verified
7.0
2134
|
Verified
8.7
23
|
Verified
8.4
3714
|
Verified
9.1
40
|
Verified
7.5
2425
|
Verified
8.9
25
|
Verified
Agentic AI - Marketing Automation
6.3
218
Not enough data
6.4
222
Not enough data
6.5
221
Not enough data
6.5
219
Not enough data
6.3
221
Not enough data
6.4
221
Not enough data
Integration
8.1
3755
|
Verified
8.9
43
|
Verified
8.1
3651
|
Verified
8.6
46
|
Verified
7.8
3128
|
Verified
8.3
36
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Messenger
7.4
1122
Not enough data
5.9
974
Not enough data
6.5
1000
Not enough data
6.9
1042
Not enough data
Channels
6.4
986
Not enough data
7.3
1171
Not enough data
6.0
912
Not enough data
5.5
830
Not enough data
6.0
837
Not enough data
Customers
7.6
1232
Not enough data
7.4
1154
Not enough data
7.6
1292
Not enough data
7.6
1232
Not enough data
7.2
1180
Not enough data
Agentic AI - Conversational Marketing
6.2
30
Not enough data
6.1
30
Not enough data
6.4
29
Not enough data
6.2
30
Not enough data
5.9
29
Not enough data
6.0
29
Not enough data
6.2
29
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
7.1
604
Not enough data
8.6
781
Not enough data
6.3
498
Not enough data
6.8
524
Not enough data
7.6
631
Not enough data
6.9
543
Not enough data
6.9
515
Not enough data
Repeatability and Reportability
7.5
622
Not enough data
7.5
620
Not enough data
7.4
584
Not enough data
6.7
515
Not enough data
6.0
471
Not enough data
AI and Automation
7.1
556
Not enough data
7.1
558
Not enough data
7.2
564
Not enough data
6.6
497
Not enough data
6.4
475
Not enough data
Generative AI
6.1
414
Not enough data
Agentic AI - Sales Engagement
6.9
36
Not enough data
6.7
36
Not enough data
7.1
36
Not enough data
6.6
36
Not enough data
6.7
36
Not enough data
6.6
36
Not enough data
6.9
36
Not enough data
Visitor Behavior
7.6
409
Not enough data
7.9
399
Not enough data
7.1
354
Not enough data
Templates
7.3
411
Not enough data
8.0
438
Not enough data
7.8
410
Not enough data
Personalization
7.6
400
Not enough data
7.6
404
Not enough data
7.2
360
Not enough data
7.1
346
Not enough data
7.3
336
Not enough data
7.1
324
Not enough data
7.4
345
Not enough data
8.0
395
Not enough data
Multichannel
7.4
379
Not enough data
8.5
462
Not enough data
7.6
419
Not enough data
Administration
8.5
481
Not enough data
7.9
468
Not enough data
7.9
439
Not enough data
8.0
461
Not enough data
Agentic AI - E-Commerce Personalization
7.6
13
Not enough data
7.6
13
Not enough data
Templates
7.7
2019
Not enough data
6.3
1515
Not enough data
7.0
1615
Not enough data
7.6
1679
Not enough data
Edit
7.4
1754
Not enough data
8.0
1967
Not enough data
7.4
1661
Not enough data
Logistics
7.8
1816
Not enough data
7.0
1579
Not enough data
7.8
1773
Not enough data
7.8
1543
Not enough data
Generative AI
6.0
839
Not enough data
6.1
675
Not enough data
Agentic AI - Email Template Builder
6.2
110
Not enough data
6.2
109
Not enough data
Text Messaging
7.5
159
Not enough data
6.8
139
Not enough data
7.6
153
Not enough data
7.6
142
Not enough data
7.3
130
Not enough data
Feature Not Available
Not enough data
8.2
169
Not enough data
7.1
142
Not enough data
SMS Platform
7.7
154
Not enough data
8.8
172
Not enough data
7.6
128
Not enough data
6.8
121
Not enough data
7.0
123
Not enough data
8.0
144
Not enough data
Agentic AI - SMS Marketing
8.4
20
Not enough data
8.5
20
Not enough data
8.5
20
Not enough data
8.3
20
Not enough data
8.4
20
Not enough data
8.2
20
Not enough data
Design and Customization
7.7
202
Not enough data
7.6
197
Not enough data
8.1
179
Not enough data
8.0
189
Not enough data
Campaigns
7.9
168
Not enough data
8.3
179
Not enough data
7.9
146
Not enough data
7.8
180
Not enough data
Integrations
8.1
172
Not enough data
6.7
115
Not enough data
7.9
130
Not enough data
7.3
143
Not enough data
Generative AI
6.1
65
Not enough data
Agentic AI - Vulnerability Scanner
6.6
16
Not enough data
6.9
16
Not enough data
Attribution Modeling
7.1
207
Not enough data
7.1
199
Not enough data
6.8
190
Not enough data
6.8
189
Not enough data
6.3
176
Not enough data
7.0
190
Not enough data
Agentic AI - Attribution
7.6
9
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.3
8
Not enough data
Marketing
7.2
199
Not enough data
7.1
195
Not enough data
7.3
211
Not enough data
7.9
250
Not enough data
Reporting
7.5
283
Not enough data
7.3
264
Not enough data
7.0
250
Not enough data
Platform Interoperability
7.8(won by default)
201
Not enough data
Agentic AI - Social Media Advertising
7.0(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
7.0(won by default)
17
Not enough data
6.9(won by default)
17
Not enough data
7.3(won by default)
17
Not enough data
Social Functionality
7.9(won by default)
300
Not enough data
Campaign Management
8.3(won by default)
348
Not enough data
8.3(won by default)
320
Not enough data
8.1(won by default)
305
Not enough data
7.8(won by default)
284
Not enough data
7.9(won by default)
273
Not enough data
8.3(won by default)
264
Not enough data
8.2(won by default)
257
Not enough data
7.9(won by default)
238
Not enough data
7.7(won by default)
230
Not enough data
7.9(won by default)
264
Not enough data
7.8(won by default)
238
Not enough data
7.5(won by default)
220
Not enough data
7.7(won by default)
222
Not enough data
Targeting
8.3(won by default)
294
Not enough data
8.3(won by default)
282
Not enough data
7.8(won by default)
255
Not enough data
8.0(won by default)
249
Not enough data
Platform
8.2(won by default)
308
Not enough data
8.0(won by default)
287
Not enough data
8.5(won by default)
300
Not enough data
8.5(won by default)
336
Not enough data
8.4(won by default)
270
Not enough data
8.3(won by default)
302
Not enough data
8.6(won by default)
297
Not enough data
8.1(won by default)
242
Not enough data
8.1(won by default)
286
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.2
585
8.9
38
|
Verified
7.9
611
8.6
43
|
Verified
7.8
529
8.6
32
|
Verified
7.6
551
8.3
33
|
Verified
Page Optimization
7.6
424
8.8
23
|
Verified
7.8
528
8.7
27
7.5
471
8.5
30
7.2
412
8.2
23
Integrations
7.5
404
9.0
25
8.5
541
9.2
41
|
Verified
8.2
514
9.1
36
|
Verified
Generative AI
6.2
166
8.5
10
Agentic AI - Landing Page Builders
6.7
22
Not enough data
Customization
8.0
659
8.7
21
7.5
551
8.5
17
6.8
463
8.9
15
7.4
652
8.2
21
Additional Functionality
7.9
670
8.4
21
5.7
422
6.5
10
7.4
530
9.0
12
6.2
432
8.8
17
7.0
506
8.6
17
Generative AI
6.7
28
Not enough data
6.8
28
Not enough data
6.3
28
Not enough data
Communication
8.3
126
Not enough data
8.1
113
Not enough data
8.4
118
Not enough data
7.7
94
Not enough data
7.8
78
Not enough data
Internal Use
7.9
166
Not enough data
7.8
98
Not enough data
8.2
103
Not enough data
8.1
99
Not enough data
7.7
87
Not enough data
8.1
100
Not enough data
WhatsApp Messaging - WhatsApp Marketing
8.3
11
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
8.5
11
Not enough data
8.0
11
Not enough data
8.0
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
8.5
11
Not enough data
8.3
11
Not enough data
8.2
11
Not enough data
8.2
11
Not enough data
Agentic AI - Lead Scoring
7.0
26
Not enough data
7.0
26
Not enough data
7.0
26
Not enough data
7.2
26
Not enough data
Attribution
8.1
431
Not enough data
8.1
408
Not enough data
8.0
390
Not enough data
Discovery
8.1
442
Not enough data
8.2
449
Not enough data
8.0
398
Not enough data
Management
8.0
383
Not enough data
8.3
425
Not enough data
Platform
8.1
404
Not enough data
8.1
433
Not enough data
Agentic AI - Salesforce AppExchange Apps
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Sales Analytics
8.2
19
Not enough data
8.1
19
Not enough data
8.1
19
Not enough data
7.8
19
Not enough data
8.3
19
Not enough data
Data Sourcing
7.8
285
Not enough data
7.9
313
Not enough data
7.8
269
Not enough data
7.9
308
Not enough data
8.2
330
Not enough data
Predictive Analytics
8.0
292
Not enough data
7.8
276
Not enough data
7.3
240
Not enough data
7.4
266
Not enough data
Sales Management
8.2
318
Not enough data
7.6
181
Not enough data
8.0
304
Not enough data
8.3
349
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
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Growth
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Content
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Support
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Categories
Categories
Shared Categories
ActiveCampaign and Ontraport are categorized as Marketing Automation, CRM, SMS Marketing, Online Form Builder, Sales Engagement, Landing Page Builders, and Lead Scoring
Unique Categories
ActiveCampaign is categorized as Pop-Up Builder, WhatsApp Marketing, Email Template Builder, E-Commerce Personalization, Conversational Marketing, Sales Analytics, Attribution, Social Media Advertising, Live Chat, and Salesforce AppExchange Apps
Ontraport is categorized as Shared Inbox, Website Builder, Subscription Management, and Web Content Management
Reviews
Reviewers' Company Size
ActiveCampaign
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
14.4%
Health, Wellness and Fitness
11.3%
Professional Training & Coaching
9.2%
E-Learning
4.5%
Computer Software
3.3%
Other
57.3%
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Alternatives
Discussions
What is ActiveCampaign used for?
20 Comments
SL
I use it for communicating with my customers and prospects about new service offerings, tips, and support.Read more
Is anyone able to tell me how to increase my conversion rate?
6 Comments
BP
Heidi, which conversion rate are you trying to improve? There are multiple conversion points in any campaign. There's the open rate, click through rate, and...Read more
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
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