Link copied to clipboard # ActiveCampaign vs Ontraport Comparison - What are their main differences? Share [ Export ](/compare/activecampaign/ontraport/export.csv) ActiveCampaignOntraport[+ Add Product](#) Pricing **ActiveCampaign** Free Trial **Starting at $15.00** Per Month · Starter **Ontraport** Free Trial **Starting at $83.00** Per Month · Plus **Pricing Insights** from reviews Time to Implement **ActiveCampaign** 1 month Based on 2293 responses **Ontraport** 1 month Based on 64 responses Return on Investment **ActiveCampaign** 12 months Based on 1985 responses **Ontraport** 9 months3 months sooner Based on 58 responses Perceived Cost **ActiveCampaign** $$$$$ **Ontraport** $$$$$ Average Discount **ActiveCampaign** 8%3% more **Ontraport** 5% ![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign") ![Ontraport](https://images.g2crowd.com/uploads/product/hd_favicon/d81889e0b3e43ae6806f44db23c69d24/ontraport.svg "Ontraport") G2 offers free advice on this comparison. Chat with an expert How would you like to receive Software Advice? ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg) FormAnswer questions at your own pace, no call required. ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg) AI AgentChat live and get a recommendation in minutes. ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg) Phone CallTalk it through live with a software advisor. **Pros & Cons** from reviews **ActiveCampaign** [ Ease of Use (848) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1400378&qs=pros-and-cons#reviews)[ Automation (787) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1406570&qs=pros-and-cons#reviews)[ Learning Curve (419) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1404587&qs=pros-and-cons#reviews)[ Expensive (403) ](https://www.g2.com/products/activecampaign/reviews?filters%5Bsentiment_snippet%5D=1398887&qs=pros-and-cons#reviews) **Ontraport** [ Customer Support (10) ](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1781143&qs=pros-and-cons#reviews)[ Helpful (8) ](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1778463&qs=pros-and-cons#reviews)[ Learning Curve (6) ](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1780879&qs=pros-and-cons#reviews)[ Not Intuitive (4) ](https://www.g2.com/products/ontraport/reviews?filters%5Bsentiment_snippet%5D=1780979&qs=pros-and-cons#reviews) Integrations **ActiveCampaign** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_f2742943624f3b90ec5248ae94b59d93/123formbuilder.png "Product Avatar Image") 123FormBuilder ](https://www.g2.com/products/123formbuilder/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e037b328b54df81a905b07c44b4a7abd/ablefy.png "Product Avatar Image") ablefy ](https://www.g2.com/products/ablefy/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_df50036558538c4b484c382253d8600a/activecampaign-postmark.png "Product Avatar Image") ActiveCampaign Postmark ](https://www.g2.com/products/activecampaign-postmark/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ View all ](https://www.g2.com/products/activecampaign/integrations) **Ontraport** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_ec350d814ae55a961d20182395483914/accessally.png "Product Avatar Image") AccessAlly ](https://www.g2.com/products/accessally/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d06214a78a4c42bbd28cfa5c5d8b7b38/acuity-scheduling.png "Product Avatar Image") Acuity Scheduling ](https://www.g2.com/products/acuity-scheduling/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fe463bf3f680a77e80d2772cf2c3cae8/apiant.png "Product Avatar Image") APIANT ](https://www.g2.com/products/apiant/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e550f9ee9979fdb0a7453e1a1e610469/apix-drive.png "Product Avatar Image") ApiX-Drive ](https://www.g2.com/products/apix-drive/reviews)[ View all ](https://www.g2.com/products/ontraport/integrations) Screenshots **ActiveCampaign** ![ActiveCampaign screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/65999/Automation-canvas.jpg) **Ontraport** ![Ontraport screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1284811/DCMS.2.png) **Ratings** from reviews Meets Requirements **ActiveCampaign** 8.8 8.811,375 **Ontraport** 8.6 8.6196 Ease of Use **ActiveCampaign** 8.2 8.211,498 **Ontraport** 8.1 8.1205 Ease of Setup **ActiveCampaign** 8.0 8.07,435 **Ontraport** 8.0 8.0125 Ease of Admin **ActiveCampaign** 8.4 8.46,464 **Ontraport** 8.5 8.5106 Quality of Support **ActiveCampaign** 8.5 8.510,528 **Ontraport** 9.2 9.2194 Has the product been a good partner in doing business? **ActiveCampaign** 8.7 8.76,320 **Ontraport** 9.0 9.0104 Product Direction (% positive) **ActiveCampaign** 8.2 8.210,741 **Ontraport** 8.3 8.3183 **Features** ratings from reviews CRM 7.3 3,794 8.1 80 Marketing Automation 7.8 7,604 8.5 113 Online Form Builder 7.1 767 8.6 22 Landing Page Builders 7.6 722 8.7 51 Email Marketing 9.2 91 Not enough data Attribution 7.3 350 Not enough data Lead Scoring 7.6 601 Not enough data Sales Analytics 7.7 464 Not enough data Pop-Up Builder 7.5 257 Not enough data Email Deliverability 9.8 8 Not enough data Sales Engagement 6.9 863 Not enough data Conversational Marketing 6.6 1,887 Not enough data Social Media Advertising 7.9 472 Not enough data Email Template Builder 7.1 2,448 Not enough data SMS Marketing 7.8 250 Not enough data E-Commerce Personalization 7.6 582 Not enough data WhatsApp Marketing 8.2 14 Not enough data Website Builder Not enough data 9.2 6 User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 91.8% Mid-Market(51-1000 emp.) 7.2% Enterprise(\> 1000 emp.) 1.0% Small-Business(50 or fewer emp.) 95.6% Mid-Market(51-1000 emp.) 3.6% Enterprise(\> 1000 emp.) 0.8% Small-Business(50 or fewer emp.) 95.6% Mid-Market(51-1000 emp.) 3.6% Enterprise(\> 1000 emp.) 0.8% **Reviewers' Industry** [![ActiveCampaign](https://images.g2crowd.com/uploads/product/hd_favicon/be9e1369027bd58113f937595c7fbdf0/activecampaign.svg "ActiveCampaign")](https://www.g2.com/products/activecampaign/reviews) ActiveCampaign Marketing and Advertising 14.3% Health, Wellness and Fitness 11.3% Professional Training & Coaching 9.1% E-Learning 4.4% Computer Software 3.3% Other 57.6% [![Ontraport](https://images.g2crowd.com/uploads/product/hd_favicon/d81889e0b3e43ae6806f44db23c69d24/ontraport.svg "Ontraport")](https://www.g2.com/products/ontraport/reviews) Ontraport Professional Training & Coaching 17.5% Marketing and Advertising 11.6% Health, Wellness and Fitness 10.4% Consulting 5.2% Education Management 4.4% Other 51.0% Alternatives **ActiveCampaign Alternatives** ![Freshsales](https://images.g2crowd.com/uploads/product/hd_favicon/020ad5e0a844bc41d785abdf657d7623/freshsales.svg "Freshsales") [ Freshsales ](/products/freshsales/reviews) ![Brevo](https://images.g2crowd.com/uploads/product/hd_favicon/9b8f8747599b922f5aaa181db2ae94f4/brevo-brevo.svg "Brevo") [ Brevo ](/products/brevo-brevo/reviews) ![Klaviyo](https://images.g2crowd.com/uploads/product/hd_favicon/b6df098261e7029181e27856a1b3934b/klaviyo.svg "Klaviyo") [ Klaviyo ](/products/klaviyo/reviews) ![HubSpot Marketing Hub](https://images.g2crowd.com/uploads/product/hd_favicon/4197737e447f044e17be1a5ebb4ba193/hubspot-marketing-hub.svg "HubSpot Marketing Hub") [ HubSpot Marketing Hub ](/products/hubspot-marketing-hub/reviews) **Ontraport Alternatives** ![HighLevel](https://images.g2crowd.com/uploads/product/hd_favicon/1b1768590601b2f3e308578289b8c50d/highlevel.svg "HighLevel") [ HighLevel ](/products/highlevel/reviews) ![Constant Contact Advanced Automation](https://images.g2crowd.com/uploads/product/hd_favicon/dc63bcf74173270f8007613ccba51fcb/constant-contact-advanced-automation.svg "Constant Contact Advanced Automation") [ Constant Contact Advanced... ](/products/constant-contact-advanced-automation/reviews) ![Act-On](https://images.g2crowd.com/uploads/product/hd_favicon/baee7ac8618d39a6cacd4a78641b4bfd/act-on.svg "Act-On") [ Act-On ](/products/act-on/reviews) ![Ortto](https://images.g2crowd.com/uploads/product/hd_favicon/27da85c6ee9e83f5910ec6b8a258f3c5/ortto.svg "Ortto") [ Ortto ](/products/ortto/reviews) ## ActiveCampaign vs Ontraport FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between ActiveCampaign vs Ontraport? Ontraport stands out for its higher Quality of Support score and all-in-one CRM capabilities, while ActiveCampaign is recognized for its automation features and ease of use. | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | [Ontraport](https://www.g2.com/products/ontraport/reviews) | | --- | --- | | 4.4/5 (14,780 reviews) | 4.5/5 (255 reviews) | | Small-Business | Small-Business | | 8.0 | 8.0 | | 8.5 | 9.3 | | Automation (787 all-time mentions) | Customer Support (10 all-time mentions) | ### How do the pricing models of ActiveCampaign and Ontraport compare? Ontraport is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to ActiveCampaign. - **ActiveCampaign:** In recent reviews, many small-business users cite the platform as expensive, especially as contact lists grow, and mention price increases as a pain point. - **Ontraport:** Reviewers note that while Ontraport can feel expensive for small teams, they appreciate the breadth of features included and the value of having an all-in-one solution. - **Switching reasons:** Several reviewers mention switching to Ontraport to consolidate multiple tools and reduce the complexity and cost of managing separate systems. ### What are the best alternatives to ActiveCampaign and Ontraport? The top three alternatives to ActiveCampaign and Ontraport are Brevo Marketing Platform, Klaviyo, and HighLevel. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5 (14,780 reviews) | Small-Business | In recent reviews, many cite rising costs as a concern. | Automation (787 all-time mentions) | | [Ontraport](https://www.g2.com/products/ontraport/reviews) | 4.5/5 (255 reviews) | Small-Business | Reviewers appreciate the all-in-one value but note it can feel expensive for small teams. | Customer Support (10 all-time mentions) | | [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) | 4.5/5 (2,621 reviews) | Small-Business | — | — | | [Klaviyo](https://www.g2.com/products/klaviyo/reviews) | 4.6/5 (1,360 reviews) | Small-Business | — | — | | [HighLevel](https://www.g2.com/products/highlevel/reviews) | 4.6/5 (651 reviews) | Small-Business | — | — | ### Which Marketing Automation features should I prioritize when comparing ActiveCampaign and Ontraport? Buyers comparing ActiveCampaign and Ontraport should prioritize automation capabilities, customer support, integrations, email marketing, and pricing satisfaction. - **Automation:** ActiveCampaign (787 all-time mentions), Ontraport (4 all-time mentions) - **Customer Support:** ActiveCampaign (398 all-time mentions), Ontraport (10 all-time mentions) - **Integrations:** ActiveCampaign (422 all-time mentions), Ontraport (Make integration, 67 all-time mentions) - **Email Marketing:** ActiveCampaign (417 all-time mentions), Ontraport (4 all-time mentions) - **Pricing Satisfaction:** ActiveCampaign is frequently cited as expensive (403 all-time mentions), while Ontraport is noted for its value as an all-in-one solution but also receives some cost-related concerns. ### What are the pros and cons of ActiveCampaign vs Ontraport? ActiveCampaign's headline strength is its automation features, while Ontraport is most recognized for its customer support. - **ActiveCampaign strengths:** Automation (787 all-time mentions), ease of use (848 all-time mentions), integrations (422 all-time mentions), intuitive interface (474 all-time mentions), time-saving (349 all-time mentions). - **ActiveCampaign trade-offs:** Learning curve (419 all-time mentions), perceived as expensive (403 all-time mentions), missing or limited features (388 and 294 all-time mentions). - **Ontraport strengths:** Customer support (10 all-time mentions), helpfulness (8 all-time mentions), all-in-one CRM and automation focus, flexibility for complex workflows. - **Ontraport trade-offs:** Steep learning curve (6 all-time mentions), not always intuitive (4 all-time mentions), some reviewers cite cost concerns and billing issues. ### Is ActiveCampaign or Ontraport better for small businesses? Both ActiveCampaign and Ontraport are primarily used by small businesses, but ActiveCampaign receives more frequent praise for ease of use and automation among small-business reviewers. - **ActiveCampaign:** Small-Business segment; reviewers highlight its intuitive interface, automation builder, and ease of setup as key benefits for small teams. - **Ontraport:** Small-Business segment; reviewers appreciate the all-in-one platform but note a steeper learning curve and higher cost for small teams. ### Which Marketing Automation platform has better integrations? ActiveCampaign is favored for integrations, with more reviewer-cited integration mentions and broader third-party connectivity. - **ActiveCampaign:** Shopify integration is cited in 112 reviews, and integrations overall are mentioned in 422 reviews, with many reviewers highlighting easy connections to CRMs and e-commerce platforms. - **Ontraport:** Make integration is mentioned in 67 reviews, and Zapier is referenced in recent reviews, with reviewers noting the value of webhooks and API connectivity for advanced use cases. ### How do ActiveCampaign and Ontraport compare on customer support? Ontraport leads on Quality of Support with a 0.8-point advantage over ActiveCampaign (9.3 vs 8.5). - **ActiveCampaign:** Reviewers frequently mention helpful onboarding and responsive support, but some cite slow or difficult support experiences, especially for technical issues. - **Ontraport:** Reviewers consistently praise the support team for being knowledgeable, responsive, and proactive, with many citing live chat and onboarding assistance as standout features. ### Which is easier to implement, ActiveCampaign or Ontraport? ActiveCampaign and Ontraport are rated equally on Ease of Setup, both scoring 8.0, indicating parity in implementation experience. - **ActiveCampaign:** Reviewers describe the setup process as straightforward and user-friendly, with step-by-step guides and helpful resources, though some mention an initial learning curve for advanced features. - **Ontraport:** Reviewers note that setup is manageable, especially with onboarding support, but highlight a steeper learning curve for complex automations and all-in-one features. ### Which product has better Email? ActiveCampaign is more frequently cited for its Email capabilities, with higher mention counts and reviewer emphasis on email marketing features. - **ActiveCampaign:** Email is cited in 417 reviews, with reviewers highlighting robust email automation, segmentation, and campaign management as key strengths. - **Ontraport:** Email marketing is mentioned in 4 reviews, with reviewers noting its integration with CRM and automation, but some mention limited email template options and a less intuitive email builder.