Ontraport Reviews & Product Details

Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Core Value Proposition: Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Who Should Use Ontraport: Ontraport is built for marketing, sales and operations teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core Features and Capabilities: Ontraport's CRM and contact management gives teams a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines. Marketing automation spans email and SMS with behavioral triggers, lead routing, and attribution reporting. Payments and ecommerce tools include order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center. Dynamic CMS provides no-code tools for building websites, landing pages, membership sites, online courses, and customer portals. A shared inbox centralizes customer communications across channels for support and sales teams, while the AI Assistant runs inside automations to segment contacts, personalize messaging, and route communications automatically. Reporting and analytics tools track campaign performance, revenue attribution, and contact-level activity history. Integrations and Access: Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.

Seller

Ontraport

Discussions

Ontraport Community

Languages Supported

English, Spanish

Solution Type

All-in-One

Used by Zapier and 2 others

Beta

Pricing

Pricing provided by Ontraport.

Plus

Starting at $83.00

Per Month

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Ontraport Integrations

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Verified User in E-Learning

Small-Business (50 or fewer emp.)

7/17/2026

"Powerful Automation for Complex Marketing and Course Workflows"

4/5

What do you like best about Ontraport?

Ontraport is a powerful automation tool, especially when running complex marketing and course automations. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

The cost. For so few contacts (sub 2500), Ontraport is super expensive compared to other CRM solutions, especially now AI has come along and disrupted the market. Some of the issue is that there's a whole lot of functionality we don't need, and a small, deep pocket of course automation that we do. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Thanks for the feedback! It's great to hear Ontraport's automation capabilities have been able to support such complex course and marketing workflows for your team.

On cost for smaller contact lists, we appreciate you sharing that perspective. If it would ever help, our team would be glad to hop on an account review call to talk through how to get the most value out of your setup: https://ontraport.com/account-review.

- The Ontraport team

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

9/8/2026

"The hub of our business"

5/5

What do you like best about Ontraport?

All the important functions in one place for our business. Very powerful in what we can do with it. Also very good customer service. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

A few clunky things in the user experience: it's really easy to lose all text in a text box on a page when you're trying to edit it. Having to reformat plain text emails before sending out. Review collected by and hosted on G2.com.

Ephraim M.

Owner

Small-Business (50 or fewer emp.)

7/14/2026

"Endless Possibilities Backed by Excellent Customer Service"

4.5/5

What do you like best about Ontraport?

Depth of possibilities, so much can happen here! Excellent customer service. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

Can get a little complicated when trying to get everything right. I get lost sometimes, and it takes time to find my way. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Ephraim, really glad to hear Ontraport's been able to replace your tech stack, and that having that much range in one place has let you build out whatever you can dream up. Great to hear our support team's been part of that experience too.

Whenever you want a hand navigating something new, reach out to our support team, we're happy to work through it with you.

Thanks for taking the time to share!

- The Ontraport team

Penny C.

Founder

Small-Business (50 or fewer emp.)

7/16/2026

"Perfect tool for the solopreneur who wants to grow a scalable business."

4/5

What do you like best about Ontraport?

It’s all in one and can organize by systems Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

It’s so massive as a small business it’s hard to know where to start. And ontraport videos don’t cover all the little quirks. They should have a downloadable checklist for example building an automation for reminders. What to do with the hidden settings and what keeps contacts from getting stuck. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Penny, glad Ontraport's system-based approach has helped you organize everything in one spot as you grow!

We hear you on wanting more clarity around the smaller details - things like automation setup, hidden settings, and keeping contacts from getting stuck. Our Support Center has step-by-step articles that cover a lot of this, and we're also rolling out a chat assistant soon that'll be able to walk you through those intricacies in real time as you build.

Thanks for the thoughtful feedback!

- The Ontraport team

Verified User

Small-Business (50 or fewer emp.)

7/9/2026

"More than a CRM - helping us manage a community of nurses and healthcare organisations"

4.5/5

What do you like best about Ontraport?

I love that Ontraport is very technically capable and constantly surprises me with its level of capability. I'm always learning more about it, which keeps things interesting. What I appreciate most, though, is the community of people with expertise in using it. There's a lot of available knowledge out there, which is great for support. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

It's taken me a long time to figure out how to use it properly. So we initially engaged a consultant to build our system. We had a consultant to help us build the system but if anything, we overengineered it. When we probably could have just kept it a little bit more simple. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi there, thank you for sharing this. It's great to hear Ontraport keeps surprising you with what it can do, and that the community of experts around it has been such a valuable resource along the way.

It sounds like the system you've built is doing a lot for you now, from your Help Center to incident management and onboarding automations. If you'd ever like our team to take a look at how you can get even more value from your account, you can book an account review call here: https://ontraport.com/account-review.

Thanks again for taking the time to share this.

- The Ontraport team

Brooke E.

CEO

Small-Business (50 or fewer emp.)

7/14/2026

"Ontraport’s Automations and Workflows Are Unmatched"

4.5/5

What do you like best about Ontraport?

I love the automations and the workflows. I've tried a lot of different CRMs and you can do so much more with Ontraport than you can with any of the other ones out there that I've tried. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

The dashboards and reporting. I have had to build my own. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Brooke, coming from someone who's tried a lot of different CRMs, it means a lot to hear Ontraport's automations and workflows stand out the way they do.

On dashboards and reporting, that's great feedback, and good timing too. We've just released our MCP server, which lets you connect your AI client directly to your Ontraport data. That means you can ask things like "what emails went out this month and how did they perform," pull revenue totals, or review engagement trends, all through natural conversation instead of building it out manually. Worth checking out: https://ontraport.com/support/My-account/mcp-server.

We've also got new AI features in the works that will make building pages and automations even easier down the road. Stay tuned for that.

Thanks again for taking the time to share this.

- The Ontraport team

Zuhaib A.

Founder

Small-Business (50 or fewer emp.)

10/17/2026

"Powerful Automation and Email Sequences with Solid WordPress Membership Compatibility"

4.5/5

What do you like best about Ontraport?

It offers useful features like tagging, action-based automation, email sequences, and membership compatibility with my WordPress site. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

The page builder feels outdated, and it also doesn’t include an order bump feature. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

7/15/2026

"All-in-One Platform That Simplifies Everything"

5/5

What do you like best about Ontraport?

It’s an all-in-one platform, so I don’t have to use multiple options. If something breaks, there’s only one place to look, instead of trying to track down where something failed. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

If you’re a smaller team and don’t need all the features, it can sometimes feel expensive for what you actually use. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi there, thank you for a decade with Ontraport, that's a big milestone! Glad to hear having everything in one place has made troubleshooting simpler, and that you've gotten to watch the platform grow and add new capabilities along the way.

On your advice to smaller teams about pricing, we'd recommend that everyone take full advantage of our free strategy sessions - they're a great way to make sure you're getting the most value out of your account right from the start.

Thanks so much for taking the time to share this!

- The Ontraport team

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

9/9/2026

"Ontraport is Robust in Marketing Our Business"

4.5/5

What do you like best about Ontraport?

Ontraport has all of the features I need. I can slice and dice our list as needed. I liked the capabilities for lead generation through landing pages. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

There is so much to learn and implement. I would like to automate more but just don't have the time to understand what to do. Review collected by and hosted on G2.com.

Jen K.

Practice Owner

Small-Business (50 or fewer emp.)

3/16/2026

"Easy to Use, Feature-Rich, and Backed by Top-Notch Support"

5/5

What do you like best about Ontraport?

Ontraport is very easy to use and has a lot of features. The customer support is top notch. There are multiple ways to get support and they stay with you until things are finished and ready to go. Review collected by and hosted on G2.com.

What do you dislike about Ontraport?

My FAQ page is a bit bulky, but they are working on ways to make things better all the time. Review collected by and hosted on G2.com.

Response from Lindsay Elswick of Ontraport

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Hi Jen, this made our day - thank you!

It's great to hear that the automation is handling your marketing end-to-end, from capturing potential client and clinician information all the way through to your discovery call workflow. That's exactly what Ontraport is built for.

We're always working to improve, so feedback like this helps. Thanks for taking the time to share it.

- Ontraport