Netmera Features
Integration (3)
Data Import & Export Tools
As reported in 15 Netmera reviews. Ability to input, modify and extract data from the application in bulk through a structured file.
Integration APIs
Based on 16 Netmera reviews. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.
Breadth of Partner Applications
To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. 14 reviewers of Netmera have provided feedback on this feature.
Platform (8)
Customization
As reported in 14 Netmera reviews. System provides sufficient customization to meet business requirements
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. This feature was mentioned in 13 Netmera reviews.
User, Role, and Access Management
As reported in 14 Netmera reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Internationalization
As reported in 13 Netmera reviews. Enables users to view and transact business with the same content in multiple languages and currencies.
Sandbox / Test Environments
Based on 13 Netmera reviews. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 14 Netmera reviews.
Optimization
As reported in 20 Netmera reviews. Optimizes marketing campaigns for mobile devices.
Internationalization
Facilitates global text message and mobile marketing campaigns. 21 reviewers of Netmera have provided feedback on this feature.
Email Marketing (4)
Building and Personalizing Emails
Create and design emails with an editor; manage templates; personalize dynamically 11 reviewers of Netmera have provided feedback on this feature.
Sending Outbound Emails
Create targeted lists, schedule and manage bulk email sending. This feature was mentioned in 11 Netmera reviews.
Manage Email Deliverability
Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. 12 reviewers of Netmera have provided feedback on this feature.
Automated Email Responses
Based on 10 Netmera reviews. Set up automated nurturing emails based on events, online activities, and lead scores
Online Marketing (4)
Landing Pages and Forms
Based on 11 Netmera reviews. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.
Dynamic Content
As reported in 12 Netmera reviews. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.
A/B Testing
Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. This feature was mentioned in 13 Netmera reviews.
Mobile Optimized
Based on 12 Netmera reviews. Support mobile-optimized emails, online forms, and landing pages.
Lead Management (6)
Marketing Lead Database
Based on 11 Netmera reviews. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.
Data Quality Management
As reported in 12 Netmera reviews. Data quality consists of deduplication, cleansing, and appending your marketing database.
Segmentation
As reported in 13 Netmera reviews. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.
Lead Nurturing
As reported in 11 Netmera reviews. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.
Online Behavior Tracking
Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. This feature was mentioned in 12 Netmera reviews.
CRM Lead Integration
Sync lead, contact, account, and opportunity information with your CRM system. 12 reviewers of Netmera have provided feedback on this feature.
Social (3)
Social Campaigns
Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. 12 reviewers of Netmera have provided feedback on this feature.
Social Media Engagement
Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. This feature was mentioned in 12 Netmera reviews.
Social Media Advertising
Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time 12 reviewers of Netmera have provided feedback on this feature.
Reporting & Analytics (3)
Basic Reporting
As reported in 14 Netmera reviews. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.
Web Analytics
Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. 12 reviewers of Netmera have provided feedback on this feature.
Revenue Analytics
As reported in 11 Netmera reviews. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.
Analysis (3)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it. This feature was mentioned in 21 Netmera reviews.
Campaign Analysis
Based on 21 Netmera reviews. Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Based on 21 Netmera reviews. Measures user-level uninstall insights.
Campaigns (14)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns. 21 reviewers of Netmera have provided feedback on this feature.
Push Notifications
Pushes notifications or text messages to mobile devices 23 reviewers of Netmera have provided feedback on this feature.
Bulk SMS
Based on 21 Netmera reviews. Provides templates for mass mobile messaging campaigns
Email Campaigns
Based on 19 Netmera reviews. Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties. 23 reviewers of Netmera have provided feedback on this feature.
Customize
Allow users to customize their messages. This feature was mentioned in 19 Netmera reviews.
Scheduling
Based on 20 Netmera reviews. Schedule push notifications to be delivered at a specific date and time, or set an expiration for time-bound messages
Retarget
As reported in 19 Netmera reviews. Retarget your messages based on previous user engagement.
Segmentation
Segment audience based on device type, location, demographics, customer behavior, etc. 20 reviewers of Netmera have provided feedback on this feature.
Triggered Notifications
As reported in 21 Netmera reviews. Automate notifications based on user behavior
Targeting
Ability to target specific visitors based on referrer, geo-location, cookies, or previous history
Triggered Campaigns
Ability to trigger time-based or behavior-based pop-up campaigns
A/B Testing
Tools for creating split A/B tests
Analytics
Measure and visualize campaign performance and conversion rates
Engagement (1)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users. 18 reviewers of Netmera have provided feedback on this feature.
Marketing Operations (6)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Campaign Activity (6)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Administration (5)
Integration
Integrates with software or mobile apps via SDK or API
Geofencing
Allows users to designate geofences for location-based marketing campaigns
Wi-Fi Marketing
Targets customers based on their Wi-Fi connection
Beacons
Integrates with Bluetooth Low Energy (BLE) beacons to execute location-based marketing campaigns
IP Geolocation
Targets customers based on IP data
Marketing (4)
Geolocation
Identifies users when they enter or exit a predefined geolocation
Campaign Automation
Generates an automated notification, text message, or in-app message to users in a predefined geolocation
Analytics
Analyzes the performance of location-based marketing campaigns based on foot traffic, POS data, etc.
Security Compliance
Meets compliance standards (e.g. GDPR, CCPA) regarding personal data privacy
Analytics (2)
Campaign Performance
Track and report on performance metrics and conversions 20 reviewers of Netmera have provided feedback on this feature.
Audience Insights
Report on audience demographics and engagement 19 reviewers of Netmera have provided feedback on this feature.
Segmentation (2)
A/B Testing
Provides native A/B testing for content and campaigns.
Customer Profiles
Allows users to build and analyze customer profiles.
Targeting (2)
Behavioral Targeting
Presents messaging depending on customer behavior.
Contextual Targeting
Presents messaging depending on customer context.
Triggered Content (3)
Geofencing
Content triggered by customer's given geolocation.
Triggered Emails
Emails triggered by customer activity or behavior.
Triggered Messages
Messages triggered by customer activity or behavior.
Personalized Content (3)
Recommendation Engine
Provides recommendations based on customer metrics.
Personalized Discounts
Calculates and presents customized discounts.
Website Personalization
Personalizes web experiences and presented content based on customer metrics.
Text Messaging (8)
Bulk SMS
Enables users to send mass text message campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
Automatic Replies
Provides automatic text message replies to recipients
Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
Personalization
Offers features for personalizing text messages based on customer information or past behavior
Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Data Sourcing (4)
Data Enrichment
Uses external data sources to improve customer profiles.
Expandability
Can be updated to accept new sources and types of data.
Content Marketing
Can act as a content marketing platform.
Multiple Devices
Can engage with customers across any device with a consistent message.
Intelligence (3)
Marketing Metrics
Provides analysis of marketing program ROI and efficiency.
Predictive Modeling
Predicts outcomes based on statistical models; can give insight to "what-if" scenarios.
Recommendation Engine
Uses artificial intelligence to provide suggestions based on desired outcomes.
Optimization (4)
A/B Testing
Test variations of a push notification on a portion of users and track conversions This feature was mentioned in 20 Netmera reviews.
Personalization
Based on 20 Netmera reviews. Personalize messages with contextual data such as customer names or product recommendations
Rich Notifications
Based on 20 Netmera reviews. Enhance messages with images, emojis, animated gifs, or videos
Integrations
Based on 21 Netmera reviews. Integrate with third-party marketing or e-commerce software
Platform Basics (7)
Templates
Provide templates for customer journey mapping to jumpstart the process.
Exporting
Ability to export customer journey maps in a variety of formats to present and analyze.
Multi-user Access and Collaboration
Allow team members to invite others to collaborate on journey maps and make direct changes.
Multiple Personas
Provide the ability to compare the experiences of multiple personas in one journey map.
Data Analytics
Ability to integrate with cross-channel, real-time data analytics to power customer journey map creation.
Dynamic Segmentation
Provides users the ability to dynamically segment their users based on varying criteria (i.e. email opens, product features, etc.).
Journey Optimization
Automates the testing and optimization of customer-facing messaging and campaigns.
Design and Customization (4)
Pre-Designed Templates
Provides pre-designed themes and templates for pop-up messages
Pop-Up Types
Offers a variety of different pop-ups such as opt-in forms, welcome mats, top bars, CTAs, etc.
No-Code Customization
Allows users to customize pop-up designs through a drag-and-drop editor or other no-code interface
Mobile Optimized
Pop-ups are optimized to display correctly on mobile devices
Integrations (4)
CRM/Email Integrations
Integrates with popular CRMs and email marketing software
WCM Integrations
Integrates with web content management systems
E-Commerce Integrations
Integrates with e-commerce platforms
Social Media Integrations
Integrates with social networks
Platform Data (4)
Journey Reporting
Ability to uncover and visualize how users move through your website, marketing campaigns, and product(s).
Trends Reporting
Ability to measure product usage by feature, campaign performance by source, and other trending metrics.
Dashboards
Provides dashboards to combine and visualize quantitative and qualitive customer journey data.
Advanced Data Filtering
Provides advanced data filtering capabilities to help users drill down, sort, filter, aggregate, and group customer journey data.
Platform Additional Functionality (3)
Journey Mapping
Ability to create visualizations or maps of past, current, or future customer journeys based on behavioral data.
Integrations
Integrates with additional marketing analytics and other marketing, sales, and e-commerce-related software to provide one source of truth for customer journey analytics.
Automated Alerts
Provides the ability to setup automated alerts to drive targeted actions and customer experience improvements.
SMS Platform (6)
Reporting
Provides pre-built or customizable performance reports
Automation
Automates tasks and features for added convenience
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
Generative AI (1)
AI Text Generation
Allows users to generate text based on a text prompt.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - Customer Journey Analytics (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Analytics (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Location-Based Marketing Features (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Push Notification (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Personalization Engines (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - SMS Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Customer Journey Mapping (1)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Agentic AI - Vulnerability Scanner (2)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Marketing Automation (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input 11 reviewers of Netmera have provided feedback on this feature.
Multi-step Planning
Ability to break down and plan multi-step processes This feature was mentioned in 11 Netmera reviews.
Cross-system Integration
Works across multiple software systems or databases 11 reviewers of Netmera have provided feedback on this feature.
Adaptive Learning
As reported in 11 Netmera reviews. Improves performance based on feedback and experience
Proactive Assistance
Based on 10 Netmera reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 10 reviewers of Netmera have provided feedback on this feature.



