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# Moz Pro vs Raven Tools Comparison - What are their main differences?

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Moz ProRaven Tools[+ Add Product](#)

Pricing

**Moz Pro**
Free Trial

**$49.00** 1 User Per Month · Starter

**$99.00** Per Month · Standard

**$179.00** Per Month · Medium

**$299.00** Per Month · Large

**Free Trial** 1 User · Free Trial

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**Raven Tools**
Free Trial

**$49.00** Flat Rate Per Month · Small Biz

**$109.00** Flat Rate Per Month · Start

**$199.00** Flat Rate Per Month · Grow

**$249.00** Flat Rate Per Month · Thrive

**$479.00** Flat Rate Per Month · Lead

Show more

**Pricing Insights**
from reviews

Perceived Cost

**Moz Pro**
$$$$$

**Raven Tools**
$$$$$

Average Discount

**Moz Pro**
8%1% more

**Raven Tools**
7%

Uncover valuable pricing insights from real user feedback to improve your shopping experience.
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Time to Implement

**Moz Pro** 6 months
Based on 100 responses

**Raven Tools** 6 months
Based on 100 responses

Return on Investment

**Moz Pro** 6 months
Based on 100 responses

**Raven Tools** 6 months
Based on 100 responses

 ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")

 ![Raven Tools](https://images.g2crowd.com/uploads/product/hd_favicon/6b267aaee0fa78dc001231440219fe15/raven-tools.svg "Raven Tools")

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**Pros & Cons**
from reviews

**Moz Pro**

User-Friendly (14)

Keyword Research (12)

Limited Features (8)

Feature Deficiency (4)

**Raven Tools**

Detailed Reporting (1)

Time Saving (1)

Credit Issues (1)

Email Issues (1)

Integrations

**Moz Pro**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[
View all
](https://www.g2.com/products/moz-pro/integrations)

**Raven Tools**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4aada3525836409d6774553468d34c18/wordpress-com.jpg "Product Avatar Image")

WordPress.com

](https://www.g2.com/products/wordpress-com/reviews)[
View all
](https://www.g2.com/products/raven-tools/integrations)

Screenshots

**Moz Pro**
 ![Moz Pro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275491/04-Moz-ExplorebyKeyword-polished-v1.png)

**Raven Tools**
 ![Raven Tools screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/44448/expirable-direct-uploads_2F8825195a-7545-4a1f-b261-293a7fa0c25d_2Fg2.png)

**Ratings**
from reviews

Meets Requirements

**Moz Pro**

**8.4** /10

Based on 529 responses

**Raven Tools**

**8.1** /10

Based on 135 responses

Ease of Use

**Moz Pro**

**8.6** /10

Based on 532 responses

**Raven Tools**

**8.3** /10

Based on 135 responses

Ease of Setup

**Moz Pro**

**8.8** /10

Based on 325 responses

**Raven Tools**

**8.4** /10

Based on 103 responses

Ease of Admin

**Moz Pro**

**8.9** /10

Based on 248 responses

**Raven Tools**

**8.7** /10

Based on 102 responses

Quality of Support

**Moz Pro**

**8.5** /10

Based on 433 responses

**Raven Tools**

**8.3** /10

Based on 111 responses

Has the product been a good partner in doing business?

**Moz Pro**

**8.9** /10

Based on 238 responses

**Raven Tools**

**8.8** /10

Based on 97 responses

Product Direction (% positive)

**Moz Pro**

**8.3** /10

Based on 522 responses

**Raven Tools**

**7.8** /10

Based on 135 responses

**Features**
ratings from reviews

SEO Tools

**7.0** /10

Based on 483 responses

**7.5** /10

Based on 114 responses

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
58.3%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
8.4%

Small-Business(50 or fewer emp.)
58.3%

Mid-Market(51-1000 emp.)
33.3%

Enterprise(\> 1000 emp.)
8.4%

Small-Business(50 or fewer emp.)
75.2%

Mid-Market(51-1000 emp.)
20.8%

Enterprise(\> 1000 emp.)
4.0%

Small-Business(50 or fewer emp.)
75.2%

Mid-Market(51-1000 emp.)
20.8%

Enterprise(\> 1000 emp.)
4.0%

**Reviewers' Industry**

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)
Moz Pro

Marketing and Advertising
30.3%

Information Technology and Services
9.0%

Computer Software
8.1%

Internet
7.3%

Retail
2.9%

Other
42.4%

[![Raven Tools](https://images.g2crowd.com/uploads/product/hd_favicon/6b267aaee0fa78dc001231440219fe15/raven-tools.svg "Raven Tools")](https://www.g2.com/products/raven-tools/reviews)
Raven Tools

Marketing and Advertising
59.7%

Internet
9.4%

Information Technology and Services
6.7%

Computer Software
2.7%

Consumer Goods
2.0%

Other
19.5%

Alternatives

**Moz Pro Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

**Raven Tools Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![SpyFu](https://images.g2crowd.com/uploads/product/hd_favicon/1501537262/spyfu.svg "SpyFu")

[
SpyFu
](/products/spyfu/reviews)

## Moz Pro vs Raven Tools FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Moz Pro vs Raven Tools?

Moz Pro stands out for its higher G2 rating, stronger support, and more frequent reviewer-cited strengths, while Raven Tools is noted for its reporting capabilities but has lower support satisfaction.

| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | [Raven Tools](https://www.g2.com/products/raven-tools/reviews) |
| --- | --- |
| 4.3/5 (608 reviews) | 4.2/5 (154 reviews) |
| Small-Business | Small-Business |
| 8.8 | 8.4 |
| 8.5 | 8.3 |
| User-Friendly (14 all-time mentions) | Detailed Reporting (1 all-time mention) |

### How do the pricing models of Moz Pro and Raven Tools compare?

Moz Pro is rated higher for value, with reviewers expressing greater satisfaction with its pricing compared to Raven Tools.

- **Moz Pro:** Reviewers describe the price as affordable and competitive, with several noting satisfaction with the value for features provided.
- **Raven Tools:** Recent reviews mention the pricing as high, with some reviewers expressing concerns about billing issues and value for cost.
- **Switching reasons:** Reviewers cite moving away from Raven Tools due to dissatisfaction with support and perceived value.

### What are the best alternatives to Moz Pro and Raven Tools?

The top three alternatives to Moz Pro and Raven Tools are Semrush, SE Ranking, and BrightEdge.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | 4.3/5 (608 reviews) | Small-Business | Affordable and competitive pricing | User-Friendly |
| [Raven Tools](https://www.g2.com/products/raven-tools/reviews) | 4.2/5 (154 reviews) | Small-Business | Pricing described as high by recent reviewers | Detailed Reporting |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4026 reviews) | Small-Business | — | — |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1591 reviews) | Small-Business | — | — |
| [BrightEdge](https://www.g2.com/products/brightedge/reviews) | 4.4/5 (842 reviews) | Enterprise | — | — |

### Which SEO Tools features should I prioritize when comparing Moz Pro and Raven Tools?

Buyers should prioritize Keyword Research, Reporting, Ease of Use, Support Quality, and Integration capabilities when comparing Moz Pro and Raven Tools.

- **Keyword Research:** Moz Pro (12 all-time mentions), Raven Tools (recent reviews cite basic keyword tools).
- **Reporting:** Moz Pro (7 all-time mentions for detailed reporting), Raven Tools (1 all-time mention for detailed reporting, strong recent sentiment).
- **Ease of Use:** Moz Pro (8.6), Raven Tools (8.3).
- **Support Quality:** Moz Pro (8.5), Raven Tools (8.3).
- **Integration capabilities:** Raven Tools is frequently cited for integrations in reviews, while Moz Pro receives fewer mentions for this area.

### What are the pros and cons of Moz Pro vs Raven Tools?

Moz Pro’s headline strength is user-friendliness and robust keyword research, while Raven Tools is most noted for its reporting capabilities.

- **Moz Pro strengths:** User-Friendly (14 all-time mentions), Keyword Research (12), Data Accuracy (9), Intuitive (8), Detailed Reporting (7), SEO Optimization (7), Valuable Insights (7), Training Benefits (6), Backlink Analysis (5), Competitor Analysis (5), Keyword Ranking (5), Link Building (5).
- **Moz Pro trade-offs:** Limited Features (8), Feature Deficiency (4), Keyword Management (4), some reviewers note a learning curve and reporting/crawl limits.
- **Raven Tools strengths:** Detailed Reporting (1 all-time mention), Time Saving (recent reviews), User-Friendly (recent reviews), strong sentiment for white-label and customizable reports.
- **Raven Tools trade-offs:** Credit Issues, Email/Notification Issues, Incompetence/Untrustworthiness, Payment Issues (all recent review themes), lower support satisfaction, and concerns about data accuracy and integration reliability.

### Is Moz Pro or Raven Tools better for small businesses?

Moz Pro is the better fit for small businesses, with a higher small-business segment share and stronger reviewer sentiment for ease of use and value.

- **Moz Pro:** Largest segment is Small-Business; reviewers highlight its intuitive interface, affordability, and suitability for small teams and agencies.
- **Raven Tools:** Largest segment is Small-Business; reviewers note its reporting strengths but express concerns about support and value for smaller organizations.

### Which SEO Tools platform has better integrations?

Raven Tools is favored by reviewers for integrations, with frequent mentions of its ability to connect with multiple third-party platforms.

- **Moz Pro:** Reviewers mention limited integration capabilities and desire for more third-party connections.
- **Raven Tools:** Reviewers frequently cite integrations with Google Analytics, Facebook, Bing Ads, and other platforms as a key benefit.

### How do Moz Pro and Raven Tools compare on customer support?

Moz Pro and Raven Tools are rated within 0.2 points on Quality of Support, indicating near parity, with Moz Pro at 8.5 and Raven Tools at 8.3.

- **Moz Pro:** Reviewers consistently praise responsive and helpful customer support, with many citing positive experiences and quick resolutions.
- **Raven Tools:** Support experiences are mixed; while some reviewers note responsive service, recent reviews highlight unresolved tickets and dissatisfaction with support quality.

### Which is easier to implement, Moz Pro or Raven Tools?

Moz Pro and Raven Tools are rated within 0.4 points on Ease of Setup, indicating near parity, with Moz Pro at 8.8 and Raven Tools at 8.4.

- **Moz Pro:** Reviewers describe setup as straightforward and user-friendly, with many noting quick onboarding and minimal training required.
- **Raven Tools:** Reviewers report easy initial setup but mention occasional complexity in configuring integrations and customizing reports.

### Which product has better Keyword Research?

Moz Pro is the stronger platform for Keyword Research, with more frequent reviewer-cited strengths and higher all-time mention counts.

- **Moz Pro:** Keyword Research (12 all-time mentions), reviewers highlight robust keyword suggestions, difficulty scoring, and actionable insights.
- **Raven Tools:** Recent reviews cite basic keyword tools, but no significant all-time mention count for keyword research as a standout feature.