Compare Moz Pro and Raven Tools 
At a Glance
Market Segments
Small-Business (58.2% of reviews)
Small-Business (75.2% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
$79/ month
Moz Pro
Star Rating
(607)4.3 out of 5
Market Segments
Small-Business (58.2% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansRaven Tools
Star Rating
(154)4.2 out of 5
Market Segments
Small-Business (75.2% of reviews)
Pros & Cons
Entry-Level Pricing
$79/ month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Moz Pro excels in user satisfaction, boasting a significantly higher overall score compared to Raven Tools. Users appreciate features like the Moz Rank Checker, which provides valuable insights into organic listings, helping to inform PPC and Merchant Center strategies.
- According to verified reviews, Moz Pro is noted for its ease of use and quick implementation, with many users highlighting its intuitive onboarding process. In contrast, while Raven Tools offers a range of features, some users find it less straightforward to navigate, which can impact their overall experience.
- Users say that Moz Pro's comprehensive suite of tools, including link research and competitive analysis, makes it a favorite among SEM specialists. This versatility is often contrasted with Raven Tools, where users appreciate the SEO audit tool but feel it may not cover as broad a range of functionalities.
- Reviewers mention that Moz Pro's support quality is highly rated, with users feeling well-supported in their SEO efforts. On the other hand, while Raven Tools also receives positive feedback for its support, some users feel it could improve in this area to match the level of assistance provided by Moz Pro.
- According to recent user feedback, Moz Pro's ability to track SERP rankings is particularly praised, with users noting its effectiveness in monitoring performance over time. In comparison, Raven Tools' SERP tracking features are seen as less robust, which may limit its effectiveness for users focused on detailed performance metrics.
- G2 reviewers highlight that Moz Pro's strong market presence and extensive user base contribute to a wealth of shared knowledge and resources, enhancing the overall user experience. Conversely, while Raven Tools has a dedicated following, its smaller user base may result in fewer community resources and shared insights.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
Raven Tools
Start
$79
/ month
This feature is for startups. SME’s (small and medium enterprise) and growing marketing agencies. With start plan you get all the Pro features plus: Branded reports, Historical Data, and Monthly Page Crawls and more.
- Campaigns/Domains: 20
- Users : 4
- Backlink Explorer (Majestic): 40 Reports (up to 2 Million URL results)
Free Trial
Moz Pro
Free Trial is available
Raven Tools
Free Trial is available
Ratings
Meets Requirements
8.4
528
8.1
135
Ease of Use
8.6
531
8.3
135
Ease of Setup
8.8
324
8.4
103
Ease of Admin
8.9
248
8.7
102
Quality of Support
8.5
432
8.3
111
Has the product been a good partner in doing business?
8.9
238
8.8
97
Product Direction (% positive)
8.3
522
7.8
135
Features by Category
SEO Auditing & Monitoring
8.1
246
Not enough data
8.4
233
Not enough data
Feature Not Available
Not enough data
8.1
232
Not enough data
Agentic AI - SEO Tools
5.6
28
Not enough data
5.7
27
Not enough data
5.8
29
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
Not enough data
SEO Content & Rankings
7.8
450
7.9
97
8.5
459
7.3
104
8.6
450
7.0
90
7.4
240
Not enough data
7.5
221
Not enough data
SEO Reporting
8.4
453
7.8
95
7.8
242
Not enough data
7.4
241
Not enough data
6.8
225
Not enough data
Generative AI
6.0
202
Not enough data
6.1
202
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and Raven Tools are categorized as SEO Tools
Unique Categories
Moz Pro is categorized as Answer Engine Optimization (AEO) and AI Search Visibility Optimization Tools
Raven Tools has no unique categories
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Raven Tools
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.1%
Internet
7.3%
Retail
2.9%
Other
42.4%
Marketing and Advertising
59.7%
Internet
9.4%
Information Technology and Services
6.7%
Computer Software
2.7%
Consumer Goods
2.0%
Other
19.5%
Discussions
How to get audit report of my website?
3 Comments
MR
This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your...Read more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
MM
Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility...Read more
What happens if I cancel?
1 Comment
Official Response from Raven Tools
We do not offer refunds for partial months. We do store your data for 30 days in case you change your mind. Then we delete all of it for security reasons.Read more
Is there a contract?
1 Comment
Official Response from Raven Tools
If you pay month-to-month, you can change plans or cancel at anytime. If you choose the annual plan option, you get the discount, however you are signing up...Read more
How do I pay?
1 Comment
Official Response from Raven Tools
With a credit card. That's the only form of payment we accept. We don't accept PayPal or payments by check.
Read more
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