Generated from real user reviews
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Aayush J.
Enterprise (> 1000 emp.)
4.5/5
"Helpful for Segment Flows and Data Management"
What do you like about MoEngage?
Helpful in segment flows and data Easy to use Helpful support from backend team
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you like about MoEngage?
MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you like about MoEngage?
MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas
Hema S.
Enterprise (> 1000 emp.)
4.5/5
"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"
What do you like about MoEngage?
MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you like about MoEngage?
MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas
Hema S.
Enterprise (> 1000 emp.)
4.5/5
"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"
What do you like about MoEngage?
MoEngage does a great job of turning customer data into action. It’s easy to segment, personalize, and iterate without heavy dependency on tech teams.
See Related User Reviews
Aayush J.
Enterprise (> 1000 emp.)
4.5/5
"Helpful for Segment Flows and Data Management"
What do you like about MoEngage?
Helpful in segment flows and data Easy to use Helpful support from backend team
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you like about MoEngage?
MoEngage makes it easy to track user behavior and convert it into meaningful campaigns. The segmentation engine is powerful, you can target users bas
See Related User Reviews
Aayush J.
Enterprise (> 1000 emp.)
4.5/5
"Helpful for Segment Flows and Data Management"
What do you like about MoEngage?
Helpful in segment flows and data Easy to use Helpful support from backend team
Aviral G.
Enterprise (> 1000 emp.)
4.0/5
"Boosts Campaign Efficiency with Multi-Channel Support"
What do you like about MoEngage?
I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and e
See Related User Reviews
Aviral G.
Enterprise (> 1000 emp.)
4.0/5
"Boosts Campaign Efficiency with Multi-Channel Support"
What do you dislike about MoEngage?
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im
Dung V.
Mid-Market (51-1000 emp.)
4.0/5
"MoEngage - Affordable CRM Solution"
What do you dislike about MoEngage?
Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers.
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you dislike about MoEngage?
Complex segments can become difficult to manage without strict naming discipline.
Sumit P.
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns, Effortless User Journey Insights"
What do you dislike about MoEngage?
The UI can feel slightly slow when switching between heavy analytics reports. Event names and attributes need strict consistency, any naming mismatch
See Related User Reviews
Verified User
Mid-Market (51-1000 emp.)
4.5/5
"Powerful Segmentation and Intuitive Campaigns with Clear Funnel Insights"
What do you dislike about MoEngage?
Complex segments can become difficult to manage without strict naming discipline.
Hema S.
Enterprise (> 1000 emp.)
4.5/5
"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"
What do you dislike about MoEngage?
The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.
See Related User Reviews
Aviral G.
Enterprise (> 1000 emp.)
4.0/5
"Boosts Campaign Efficiency with Multi-Channel Support"
What do you dislike about MoEngage?
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be im
Verified User
Enterprise (> 1000 emp.)
4.5/5
"Effortless Funnel Building and Real-Time Segmentation"
What do you dislike about MoEngage?
Funnels with very high data volume sometimes take a bit longer to load. If event names are not standardized well, funnel building becomes messy, this
See Related User Reviews
Hema S.
Enterprise (> 1000 emp.)
4.5/5
"MoEngage Makes Customer Data Actionable with Easy Segmentation and Personalization"
What do you dislike about MoEngage?
The platform is powerful, but it can feel overwhelming at first. There’s a learning curve before you fully unlock its potential.
Verified User
Mid-Market (51-1000 emp.)
5.0/5
"Effortless Customer Insights and Engagement with an Intuitive Interface"
What do you dislike about MoEngage?
Although it's fine but sometimes feels a bit complex while setting up advance automation and segmentation.
Ease of use and is able to track the events that we need Review collected by and hosted on G2.com.
Bugs which are common to all softwares and solutions Review collected by and hosted on G2.com.
MoEngage makes it easy to track user behavior and convert it into meaningful campaigns.
The segmentation engine is powerful, you can target users based on real actions, timing, and custom attributes.
Funnels give clear visibility into drop-offs across onboarding, checkout, or feature adoption flows.
Campaign creation (push, email, in-app) feels intuitive and doesn’t require heavy technical support. Real-time event tracking helps validate whether integrations are working correctly during QA. Review collected by and hosted on G2.com.
Complex segments can become difficult to manage without strict naming discipline. Review collected by and hosted on G2.com.
Event tracking is reliable and easy to validate during QA cycles. Segments are extremely useful for grouping users based on real actions, not just static attributes. We regularly use segments to confirm whether users enter the correct cohorts after specific flows. Real-time segment updates make it easy to catch tracking issues early. Funnels combined with segments give a clear picture of user drop-offs and intent Review collected by and hosted on G2.com.
Segment conditions can become complex and hard to maintain if naming conventions aren’t strict. Review collected by and hosted on G2.com.
The people inside & They bring solutions Review collected by and hosted on G2.com.
They keep offering something new hahahaha Review collected by and hosted on G2.com.
It is a great analytics tool, has a good set of integrations available and quick support. Review collected by and hosted on G2.com.
The UI can be better, current it is not very user friendly. Review collected by and hosted on G2.com.
I use MoEngage for push notifications on different events, like engaging users, sharing updates, and transaction messages. I like the user segmentation and campaign automation since they simplify creating push notification campaigns for targeted audiences, reducing manual efforts. Its features help us target the right users and improve notification engagement for specific events. Basic push notifications were working quickly with minimal effort, making the setup easy. Review collected by and hosted on G2.com.
I find the dashboard and reporting lacking clear insights. Better documentation and examples would be more helpful for quick understanding and getting started. I wish for more customizable reporting and templates, a simplified segmentation UX, and a better A/B testing experience. Review collected by and hosted on G2.com.
MoEngage is excellent for building personalised, omnichannel campaigns and tracking user journeys in detail.
The platform’s automation workflows, segmentation, and analytics make it easy to engage users at the right time with the right message. I particularly like the ease of campaign execution across email, push, WhatsApp, and in-app notifications, and the actionable insights that help us improve conversions and retention. Review collected by and hosted on G2.com.
The platform is feature-rich, but the UI can feel a bit overwhelming for new users, especially when setting up advanced journeys. At times, the reporting dashboards load slowly for large datasets. I would also like to see even smoother integrations with third-party tools for a more seamless workflow. Review collected by and hosted on G2.com.
I like the interactive campaigns we can have at different stages of the order journey and the number of channels it supports, including WhatsApp and email. The ease of platform use and customization at different stages of the order journey made us choose MoEngage. The initial setup was quite seamless with dedicated support from the tech team. Review collected by and hosted on G2.com.
MoEngage is not able to conversationally interact with customers, meaning it doesn't rely on customer responses, and its WABA connectivity could be improved. It should support more WABA providers and help in integration with conversational platforms like DevRev and Verloop. Review collected by and hosted on G2.com.
- The support team is very responsive and helpful — they’re always available whenever we need assistance, without charging extra support fees beyond a certain limit (unlike Insider which caps free support hours per month).
- Pricing is more competitive than others.
- The platform provides flexibility in tracking user behavior through events, and it’s convenient that almost every user action on the platform can be tracked as an event.
- MoEngage also offers integrated communication channels (email, SMS, web push), and the email builder is easier to use compared to SendGrid. Review collected by and hosted on G2.com.
Event setup and data mapping can be unclear, requiring detailed definitions from the start. MAU-based billing may overcount users switching browsers. Triggered campaigns sometimes fail depending on event sources (SDK vs S2S). Product personalization and templates are still limited. Review collected by and hosted on G2.com.
excellent support, great analytics and 10/10 UI Review collected by and hosted on G2.com.
system downtimes at times, which is though not frequent Review collected by and hosted on G2.com.