MavSocial Features

Provides features for sharing curated content on social media

Offers tools to optimize curated content for search enginges.

Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.

Allows users to upload and publish brand content from a shared library.

Collects all customer messages and inquiries from multiple social channels and delivers them to a unified inbox.

Automates the content approval process to ensure social posts are approved by managers or clients before publishing.

Allows administrators to assign permissions for different users or teams to access certain platform features.

Provides features for creating or editing social media assets.

Store and manage images

Measure campaigns, brands, and products for quantitative metrics such as conversation volume, when conversations are happening, and your brand's share of voice.

Monitors social media channels for brand mentions and reports on the quality and quantity of conversations about a brand or product.

Provides features for monitoring multiple keywords, topics, or hashtags, with the ability to increase the number of terms being tracked.

Allows users to monitor conversations about competitors and measure performance against them.

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Track activity of your competitors

Track the usage of certain hashtags

Tracks metrics that provide insight into how a user interacts with any interface or product

Track and document all activities across devices, networks, and other systems

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Collect data to measure/track the positive impact an organization, nonprofit, or program has on social, environmental, or other groups.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

Allows marketer to add, track, and measure a multitude of social media accounts.

Offers a white labeling service for agencies or resellers to customize platform branding.

Alter the layout and content of reports

Identify, track, and respond to negative feedback

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Track and analyze various metrics such as demographics, psychographics, behavior and other insights

Manage and post content across multiple social media accounts and platforms simultaneously

Application programming interface that allows for integration with other systems/databases

Provides a channel for team members to share media files, communicate, and work together

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Import and export data to and from software applications

Graphical representation of data

Use tools to engage with viewers (e.g., commenting, chat room, polling, and Q&A)

Facilitates online authoring and publishing of the content

Automated identification of relevant content for future sharing and reposting

Use AI to generate content in the form of text, images, videos, etc.

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Process and analyze human language in text or audio form

Ability to recognize printed or written text within digital images or scanned documents

Track and interpret campaign performance metrics

Manage and support multiple languages

Collect information from multiple sources

View and track pertinent metrics to find patterns and gain insights from data

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Leave comments and notes on documents for others to view

Manage the process of evaluating documents or requests submitted for approval

Centralized repository to store content and assets

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Market event via social media tools

Analyze and gain insights into data in real-time

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Compare key metrics for the business against prominent players in the industry

Capability to use a search engine via operators like AND, NOT, and OR

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Define levels of authorization for access to specific files or systems

Monitor and manage customers' perceptions about a business, product, or service

Monitor social media sites for specific keywords

Create and manage advertising campaigns on social media networks

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, design and manage workflows for repetitive tasks

Ability that lets users rebrand the software to make it look like their own

Track the usage of certain hashtags

Share internal and external reviews on social media platforms

View and track pertinent metrics to find patterns and gain insights from data

Predict future data based on historical data sets

Encourage your customers to promote your company by providing materials, tools, and reward programs

Automatic reply functionality for incoming messages

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Enables employees to promote their company by supplying them with materials, tools, and reward programs

An extended application or connector that enables users to perform additional services with their current set of tools

Search and filter data across systems to locate required information by entering keywords or certain criteria

Automatically calculate score after the assessment

Application programming interface that allows for integration with other systems/databases

Alter the layout and content of reports

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Customize data fields to support various needs and use cases

Allows businesses to request reviews from their customers

Tracks metrics that provide insight into how a user interacts with any interface or product

Alter the layout and content of reports

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Add customized logos and colors to align with company branding

Create and manage advertising campaigns on social media networks

Find & retrieve relevant data or documents

Manage the process of evaluating documents or requests submitted for approval

Track and monitor a specific set of keywords

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and manage schedules and meetings via an integrated calendar

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Review data from past periods to reveal recurring tendencies and predict future performance

Application programming interface that allows for integration with other systems/databases

Graphical representation of data

Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Market event via social media tools

An @mention is a way to tag or notify a specific person about a message/post

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Use AI to generate content in the form of text, images, videos, etc.

Tracks metrics that provide insight into how a user interacts with any interface or product

Provides a channel for team members to share media files, communicate, and work together

Monitor social media posts or web that mention a particular brand

Assemble applications and processes by dragging over and arranging pre-built components

Leave comments and notes on documents for others to view

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Create, save, and re-purpose templates for emails, forms, etc.

Use AI to generate content in the form of text, images, videos, etc.

Compare key metrics for the business against prominent players in the industry

Centralized repository to store content and assets

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels

Creation and customization of dashboards

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Automatically create schedules based on business needs or employee availability and qualifications

Collect information from multiple sources

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Track and manage schedules and meetings via an integrated calendar

Leave comments and notes on documents for others to view

Track activity on sites such as Facebook, Twitter, Instagram, etc.

Create, design and manage workflows for repetitive tasks

Schedules specific times for content to appear on social media platforms, blogs, websites etc.

An @mention is a way to tag or notify a specific person about a message/post

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Attach digital tags to documents and assets for identification, search, or monitoring purposes

Import and export data to and from software applications

Graphical representation of data

Observe and track the demand, usage, progress or quality of a system, product, or user

Define levels of authorization for access to specific files or systems

Track activity of your competitors

Search and filter data across systems to locate required information by entering keywords or certain criteria

Add customized logos and colors to align with company branding

Receive data and information in real time

Active monitoring of systems, applications, or networks

Market event via social media tools

Create and manage advertising campaigns on social media networks

Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Active reporting of data and metrics

Set campaign schedules by selecting start, pause, and end dates

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Application programming interface that allows for integration with other systems/databases

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Overview of all media purchases and campaigns in a single interface.

Enables marketer to set metrics by which their campaigns are automatically optimized.

Amount and quality of inventory partner sites on which ads can be placed.

Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Supports rich media display and video ads that involve user interaction.

Allows for ads to be placed in mobile apps.

Supports rich media mobile ads that involve user interaction.

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Ads that target individuals who have previously interacted with a brand or visited a specific website

Provides tools with enhanced filtering and correlation between revenue and reputation.

Helps monitor the overall performance of marketing efforts and brand establishment.

Provides a centralized hub and management tools for all data points related to online reputation.

Offers tools for team collaboration such as shared feeds, annotations, or approvals

Provides features for organizing, tagging, and filtering content

Enables users to personalize curated content (e.g. captions, calls-to-action)

Provides insights into content performance and tracks effectiveness of content curation efforts.

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

Analyzes and illustrates follower information such as demographics, location, interests, etc.

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

Tracks and measures the success of paid advertising initiatives run on social media sites.

Ties social activity to business results such as leads, conversions, and sales.

Uses AI to accurately assess the sentiment of social media content based on keywords and phrases.

Identify the source channel that resulted in a new lead in the system

Analyze and gain insights into data in real-time

Interact with data visualization elements, such as charts and graphs, to drill down into data

View and track pertinent metrics to find patterns and gain insights from data

Track and interpret campaign performance metrics

Track and monitor a specific set of keywords

Identify and track activity, including generated revenue, of prominent social media personalities that have sway over public opinion

Track and document all activities across devices, networks, and other systems

Tracks metrics that provide insight into how a user interacts with any interface or product

Review data from past periods to reveal recurring tendencies and predict future performance

Able to target desired audiences based on demographics and behavior variables.

Able to retarget previous impressions to your site across the web to increase conversion rates.

Able to tailor ads based on consumer general region, state or designated market area (DMA).

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Curates content from multiple channels and sources

Supports various content formats, such as text, images, video, and audio.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Engages in human-like conversation for task delegation

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Set up connections to third-party platforms to improve business processes

Determines whether mentions of your brand are positive, negative or neutral.

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into various formats.

Self-monitors important metrics and sends notifications to users in-app or through email, text message or otherwise.

Reports on the performance of social media posts and campaigns.

Allows the creation, management, and scheduling of content to be shared across social media channels.

Identifies trends in social media campaigns, such as optimal posting times, to improve performance.

Manage and post content across multiple social media accounts and platforms simultaneously

Provides features for managing and optimizing paid advertisements across social channels.

Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.

Monitor hashtags, their trends, and analytics across all social media platforms

Manage multiple campaigns in one system

Initiate interactions with customers by proactively starting conversations or providing informational content

Establish rules for automatic propagation of social media posts across one or more channels

Analyze and gain insights into data in real-time

Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Provides features to allow scaling for large organizations.

Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.

Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.

Alerts marketer of the performance of particular campaigns.

Forecast, allocate funds, organize financial resources and report & analyze project's income and expenditure

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage advertised inventory that is featured and tracked across marketing campaigns

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Store, manage, and track all electronic documents in a centralized location

Create, save, and store files

Create, design and manage workflows for repetitive tasks

Manage, store and organize emails within the system or via third-party apps

Create, distribute, and/or monitor campaigns that include banners, overlays, rich media, and other display ads.

Track and manage schedules and meetings via an integrated calendar

Create, manage and track all task activities and progression

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Specify or track the date/time a project, task, etc., is due for completion

Manage contact details and communication with clients

Plan and coordinate all the resources, costs and time needed to execute assignments

Product functionality for social advertising.

Capability to perform complex tasks without constant human input

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Addition of necessary external data, applications, tools, or features

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Helps track and monitor social media trends and interactions.

Helps manage social messaging and measures the full impact of social campaigns.

Helps manage ad messaging and measures the full impact of digital advertising campaigns.

Automatically monitor and receive alerts for any new online reviews

The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience.

Create, save, and re-purpose templates for emails, forms, etc.

Optimize and manage the search engine optimization efforts for a website or digital content

Planning and managing of resources and procedures to mitigate the impact of events and incidents

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Identify, track, and respond to negative feedback

Track and monitor a specific set of keywords

Provides a forum for customers to give feedback and data storage for company analysis.

Allows users to get real-time information on competitors performance and reputation.

Gives users greater visibility into the how feel and respond to reputation gaining tactics.

Evaluating strengths and weaknesses of companies with the same target audience

Allows users to generate text based on a text prompt.

Use AI to generate content in the form of text, images, videos, etc.

Gives visibility into employee performance and each individual's impact on reputation initiatives.

Helps establish a workflow that allows team members to communicate effectively and collaboratively.

Capability to perform complex tasks without constant human input

Ability to break down and plan multi-step processes

Works across multiple software systems or databases

Improves performance based on feedback and experience

Anticipates needs and offers suggestions without prompting

Makes informed choices based on available data and objectives

Software program that continuously adjusts its behavior based on observed data

Integration with third-party CRM systems

Set up connections to third-party platforms to improve business processes

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.