# Top 10 Martech Stack Alternatives & Competitors **Average Rating:** 3.0/5 **Total Number of Reviews:** 1 Martech Stack is not the only option for Marketing Automation Software. Explore other competing options and alternatives. Marketing Automation Software is a widely used technology, and many people are seeking easy to use, innovative software solutions with online behavior tracking, social listening, and event / webinar marketing. Other important factors to consider when researching alternatives to Martech Stack include ease of use and reliability. The best overall Martech Stack alternative is HubSpot Marketing Hub. Other similar apps like Martech Stack are ActiveCampaign, Intuit Mailchimp All-in-One Marketing Platform, Agentforce Marketing (formerly Salesforce Marketing Cloud), and Birdeye. Martech Stack alternatives can be found in [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) but may also be in [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents) or [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management). ## Best Paid & Free Alternatives to Martech Stack - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) - [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) - [Braze](https://www.g2.com/products/braze/reviews) - [Attentive](https://www.g2.com/products/attentive/reviews) ## Top 10 Alternatives to Martech Stack Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how Martech Stack stacks up to the competition, check reviews from current & previous users in industries like Real Estate, and find the best product for your business. ### 1. [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) By HubSpot **Average Rating:** 4.4/5 **Total Reviews:** 14,808 Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-martech-stack) **Compare HubSpot Marketing Hub with other alternatives:** - [HubSpot Marketing Hub vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [HubSpot Marketing Hub vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Birdeye](https://www.g2.com/compare/birdeye-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Zapier](https://www.g2.com/compare/hubspot-marketing-hub-vs-zapier) - [HubSpot Marketing Hub vs Thryv](https://www.g2.com/compare/hubspot-marketing-hub-vs-thryv) - [HubSpot Marketing Hub vs Braze](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [HubSpot Marketing Hub vs Attentive](https://www.g2.com/compare/attentive-vs-hubspot-marketing-hub) ### 2. [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) By ActiveCampaign **Average Rating:** 4.4/5 **Total Reviews:** 14,703 ActiveCampaign offers effortless email and marketing automation. Grow your business with AI-powered automations that suggest, personalize, and validate your marketing campaigns. With hundreds of automation triggers and actions, conditional routing, and an AI-powered drag-and-drop builder, you can create deeper automations than the competition, faster. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-martech-stack) **Compare ActiveCampaign with other alternatives:** - [ActiveCampaign vs HubSpot Marketing Hub](https://www.g2.com/compare/activecampaign-vs-hubspot-marketing-hub) - [ActiveCampaign vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [ActiveCampaign vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [ActiveCampaign vs Birdeye](https://www.g2.com/compare/activecampaign-vs-birdeye) - [ActiveCampaign vs Adobe Marketo Engage](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) - [ActiveCampaign vs Zapier](https://www.g2.com/compare/activecampaign-vs-zapier) - [ActiveCampaign vs Thryv](https://www.g2.com/compare/activecampaign-vs-thryv) - [ActiveCampaign vs Braze](https://www.g2.com/compare/activecampaign-vs-braze) - [ActiveCampaign vs Attentive](https://www.g2.com/compare/activecampaign-vs-attentive) ### 3. [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) By Intuit Mailchimp **Average Rating:** 4.4/5 **Total Reviews:** 5,426 Mailchimp is a leading marketing automation platform trusted by over 11 million users, from small businesses to global brands like TEDTalks, Shutterstock, and Boston Market. With AI-powered insights, seamless integrations, and expert support, Mailchimp helps businesses connect with customers, drive revenue, and build lasting brand loyalty across email, social media, and more. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-martech-stack) **Compare Intuit Mailchimp All-in-One Marketing Platform with other alternatives:** - [Intuit Mailchimp All-in-One Marketing Platform vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Birdeye](https://www.g2.com/compare/birdeye-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Zapier](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-zapier) - [Intuit Mailchimp All-in-One Marketing Platform vs Thryv](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-thryv) - [Intuit Mailchimp All-in-One Marketing Platform vs Braze](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Intuit Mailchimp All-in-One Marketing Platform vs Attentive](https://www.g2.com/compare/attentive-vs-intuit-mailchimp-all-in-one-marketing-platform) ### 4. [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) By Salesforce **Average Rating:** 4.0/5 **Total Reviews:** 4,628 Salesforce Email Studio email marketing tool (formerly ExactTarget) is a targeted email marketing provider for Fortune 500 and Small Businesses alike. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-martech-stack) **Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) with other alternatives:** - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs HubSpot Marketing Hub](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-hubspot-marketing-hub) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Birdeye](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-birdeye) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Zapier](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-zapier) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Thryv](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-thryv) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Braze](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Agentforce Marketing (formerly Salesforce Marketing Cloud) vs Attentive](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-attentive) ### 5. [Birdeye](https://www.g2.com/products/birdeye/reviews) By Birdeye **Average Rating:** 4.7/5 **Total Reviews:** 4,094 Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Birdeye](https://www.g2.com/compare/birdeye-vs-martech-stack) **Compare Birdeye with other alternatives:** - [Birdeye vs HubSpot Marketing Hub](https://www.g2.com/compare/birdeye-vs-hubspot-marketing-hub) - [Birdeye vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-birdeye) - [Birdeye vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/birdeye-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Birdeye vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-birdeye) - [Birdeye vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-birdeye) - [Birdeye vs Zapier](https://www.g2.com/compare/birdeye-vs-zapier) - [Birdeye vs Thryv](https://www.g2.com/compare/birdeye-vs-thryv) - [Birdeye vs Braze](https://www.g2.com/compare/birdeye-vs-braze) - [Birdeye vs Attentive](https://www.g2.com/compare/attentive-vs-birdeye) ### 6. [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) By Adobe **Average Rating:** 4.1/5 **Total Reviews:** 3,138 Leading Engagement Platform that empowers marketers to build brand value, grow revenue, and prove impact. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-martech-stack) **Compare Adobe Marketo Engage with other alternatives:** - [Adobe Marketo Engage vs HubSpot Marketing Hub](https://www.g2.com/compare/adobe-marketo-engage-vs-hubspot-marketing-hub) - [Adobe Marketo Engage vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-adobe-marketo-engage) - [Adobe Marketo Engage vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/adobe-marketo-engage-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Adobe Marketo Engage vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/adobe-marketo-engage-vs-agentforce-marketing-formerly-salesforce-marketing-cloud) - [Adobe Marketo Engage vs Birdeye](https://www.g2.com/compare/adobe-marketo-engage-vs-birdeye) - [Adobe Marketo Engage vs Zapier](https://www.g2.com/compare/adobe-marketo-engage-vs-zapier) - [Adobe Marketo Engage vs Thryv](https://www.g2.com/compare/adobe-marketo-engage-vs-thryv) - [Adobe Marketo Engage vs Braze](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Adobe Marketo Engage vs Attentive](https://www.g2.com/compare/adobe-marketo-engage-vs-attentive) ### 7. [Zapier](https://www.g2.com/products/zapier/reviews) By Zapier **Average Rating:** 4.5/5 **Total Reviews:** 2,081 Zapier enables you to automate tasks between other online services (services like Salesforce, Basecamp, and Gmail). Connect hundreds of best-in-breed SaaS apps. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Zapier](https://www.g2.com/compare/martech-stack-vs-zapier) **Compare Zapier with other alternatives:** - [Zapier vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-zapier) - [Zapier vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-zapier) - [Zapier vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-zapier) - [Zapier vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-zapier) - [Zapier vs Birdeye](https://www.g2.com/compare/birdeye-vs-zapier) - [Zapier vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-zapier) - [Zapier vs Thryv](https://www.g2.com/compare/thryv-vs-zapier) - [Zapier vs Braze](https://www.g2.com/compare/braze-vs-zapier) - [Zapier vs Attentive](https://www.g2.com/compare/attentive-vs-zapier) ### 8. [Thryv](https://www.g2.com/products/thryv/reviews) By Thryv **Average Rating:** 4.2/5 **Total Reviews:** 2,007 Thryv’s AI-powered sales and marketing platform gives you the tools you need to market smarter, sell more, and grow your business faster. Built on a powerful growth framework, Thryv helps you get found online, capture and convert new leads, and turn happy customers into repeat business. Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Thryv](https://www.g2.com/compare/martech-stack-vs-thryv) **Compare Thryv with other alternatives:** - [Thryv vs HubSpot Marketing Hub](https://www.g2.com/compare/hubspot-marketing-hub-vs-thryv) - [Thryv vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-thryv) - [Thryv vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/intuit-mailchimp-all-in-one-marketing-platform-vs-thryv) - [Thryv vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-thryv) - [Thryv vs Birdeye](https://www.g2.com/compare/birdeye-vs-thryv) - [Thryv vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-thryv) - [Thryv vs Zapier](https://www.g2.com/compare/thryv-vs-zapier) - [Thryv vs Braze](https://www.g2.com/compare/braze-vs-thryv) - [Thryv vs Attentive](https://www.g2.com/compare/attentive-vs-thryv) ### 9. [Braze](https://www.g2.com/products/braze/reviews) By Braze **Average Rating:** 4.5/5 **Total Reviews:** 1,684 Create powerful customer engagement with ease, at any scale Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Braze](https://www.g2.com/compare/braze-vs-martech-stack) **Compare Braze with other alternatives:** - [Braze vs HubSpot Marketing Hub](https://www.g2.com/compare/braze-vs-hubspot-marketing-hub) - [Braze vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-braze) - [Braze vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/braze-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Braze vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-braze) - [Braze vs Birdeye](https://www.g2.com/compare/birdeye-vs-braze) - [Braze vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-braze) - [Braze vs Zapier](https://www.g2.com/compare/braze-vs-zapier) - [Braze vs Thryv](https://www.g2.com/compare/braze-vs-thryv) - [Braze vs Attentive](https://www.g2.com/compare/attentive-vs-braze) ### 10. [Attentive](https://www.g2.com/products/attentive/reviews) By Attentive **Average Rating:** 4.5/5 **Total Reviews:** 1,383 Attentive is a personalized mobile messaging platform that helps enterprise retail brands acquire, retain, and interact with mobile shoppers in a new way Categories in common with Martech Stack: [Marketing Automation](https://www.g2.com/categories/marketing-automation) **Compare:** [Martech Stack vs Attentive](https://www.g2.com/compare/attentive-vs-martech-stack) **Compare Attentive with other alternatives:** - [Attentive vs HubSpot Marketing Hub](https://www.g2.com/compare/attentive-vs-hubspot-marketing-hub) - [Attentive vs ActiveCampaign](https://www.g2.com/compare/activecampaign-vs-attentive) - [Attentive vs Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/compare/attentive-vs-intuit-mailchimp-all-in-one-marketing-platform) - [Attentive vs Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-attentive) - [Attentive vs Birdeye](https://www.g2.com/compare/attentive-vs-birdeye) - [Attentive vs Adobe Marketo Engage](https://www.g2.com/compare/adobe-marketo-engage-vs-attentive) - [Attentive vs Zapier](https://www.g2.com/compare/attentive-vs-zapier) - [Attentive vs Thryv](https://www.g2.com/compare/attentive-vs-thryv) - [Attentive vs Braze](https://www.g2.com/compare/attentive-vs-braze) ## Explore Articles - [Best platforms for low-code and no-code app creation](https://www.g2.com/discussions/best-platforms-for-low-code-and-no-code-app-creation) - [Best absence tracking software with mobile access](https://www.g2.com/discussions/best-absence-tracking-software-with-mobile-access) - [Which encryption solutions for financial services firms meet HIPAA and PCI compliance requirements?](https://www.g2.com/discussions/which-encryption-solutions-for-financial-services-firms-meet-hipaa-and-pci-compliance-requirements) - [Best dam software solutions for creative agencies](https://www.g2.com/discussions/best-dam-software-solutions-for-creative-agencies) - [Which solution supports RBA for multi-device login scenarios?](https://www.g2.com/discussions/which-solution-supports-rba-for-multi-device-login-scenarios) - [Best lead intelligence software](https://www.g2.com/discussions/what-are-the-best-lead-intelligence-software-have-actually-helped-your-pipeline) ## Spotlight Categories - [Environmental Health and Safety Software](https://www.g2.com/categories/environmental-health-and-safety) - [Digital Signage Software](https://www.g2.com/categories/digital-signage) - [Data Observability Software](https://www.g2.com/categories/data-observability)