Martal Group

4.6
(10)

Martal is your on demand sales partner in North America, servicing B2B tech companies in US and Canada, generating them qualified leads, providing support staff and services right through to signed contracts. Our fractional sales executives and account managers will help your team in sourcing deals, pitching prospects and winning new business

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Showing 10 Martal Group reviews
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Denis M.
Validated Reviewer
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"Martal Group B2B lead generation & account management for AppScope Software"

Describe the project or task the provider helped with:

Martal team was engaged in a 24 months contract, they were sourcing deals in US, crafting SOWs and submitting RFPs. They had two fractional sales reps and one technical presale agent servicing our account.

What do you like best?

Ability to handle both direct sales and channel partnerships, a multi-channel approach for lead generation based on three main elements: a) outbound campaigns, b) account based marketing, c) publications that will build back-links & increased website foot-traffic.

What do you dislike?

Low conversion rates, while lot's of opportunities were created the conversion rate was fairly low.

Recommendations to others considering the provider:

Discuss in depth preferred customer profile, sales process steps and required supporting materials and demos to be produced by the vendor to optimize lead generation process.

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Alexander Z.
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"Martal Group B2B lead generation & account management for Nemo Nanomaterials"

Describe the project or task the provider helped with:

Initially we hired Martal experts to assist in financial model planning and product value articulation. Once the investor book and supporting collateral was completed and investment was raised, Martal team started sourcing deals in US. As of now, we have engaged two fractional sales reps in building our American pipeline of clients and first contracts are already in negotiation stage.

What do you like best?

Martal's team is essentially a "human as a service" platform, combining human intelligence and business data.

Martal is using 4 different tools combined in a single workflow and proprietary sales methodologies;

and an assigned sales rep is sourcing deals and pitching prospects.

What do you dislike?

So far the only concern was slow progress in marketing collateral update, however it was

to some extent our internal bottleneck.

What Lead Generation Services solution do you use?

Thanks for letting us know!
M
Manager/Operations
Validated Reviewer
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"Martal Group Performance to Favendo. High level of sales skills and experience."

Describe the project or task the provider helped with:

Generation of C-level leads for a specific business application. Martal Group's responsibilities for Favendo included sourcing new contacts for our location based service and indoor navigation solutions in USA.

What do you like best?

Fully target-orientated. Quick results in short term. Excellent communication skills with targeted customer and client. Good performance within two weeks of signing our contract with Martal; the sales pipeline consisted of engaging 15 corporate clients, qualifying 10 leads, and booking 3 discovery meetings professionally handled by martal sales rep. Their team is very dedicated and knowledgeable regarding our product, and was able to speak in industry-specific terms while also simplifying concepts for meetings with leads.

What do you dislike?

Not applicable so far. Overall, we have no negative feedback for Martal. We are highly satisfied with their performance and recommend their services.

Nikolai P.
Validated Reviewer
Review Source
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"Martal B2B lead generation for Kipod Video analytics"

Describe the project or task the provider helped with:

Our team partnered with Martal for both outbound and inbound lead generation, and customer onboarding in North America.

What do you like best?

Vito and his team were very transparent about their processes, and updated us regularly. Excellent communication skills and expertise in the field, and were able to gain an understanding of our product easily.

What do you dislike?

Lengthy conversion process, small amount of leads per cycle.

Tatyana O.
Validated Reviewer
Review Source
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"Netscreens product market fit "

Describe the project or task the provider helped with:

Martal team was hired to provide a product market fit in the Telecom industry

What do you like best?

We achieved a product market fit in a very short period of time. Netscreens platform was successfully launched in a different market and Martal's gig saved us lot's of resources.

What do you dislike?

nothing to dislike at this point of time

Elena A.
Validated Reviewer
Review Source
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"Martal Group direct sales & channel partnerships for Intech Global"

Describe the project or task the provider helped with:

We hired Martal team for direct sales acceleration and channel partnerships in Canada and Latin America.

What do you like best?

Personalized service and good understanding of the VAR product line, ability to travel overseas to get in front of clients.

What do you dislike?

Long sales cycles and lack of quick response from the Telecom companies.

Orna S.
Validated Reviewer
Review Source
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"Great business partner"

Describe the project or task the provider helped with:

MARTAL is our business partner at North America - Their main role is to open the NA market for us, increase the awareness to our prodcut and logo, create new leads and get new customers

What do you like best?

The market understanding, the business relations and the lead generation and follow up work

What do you dislike?

Nothing special that I can say, I am very pleased from MARTAL's services

Kate G.
Validated Reviewer
Review Source
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"Great partner to enter the US market"

Describe the project or task the provider helped with:

Lead generation and presales in the USA

What do you like best?

Good service, great understanding of the clients' needs

What do you dislike?

Nothing, we were very happy to work with Martal

TI
Team Member in Information Technology and Services
Validated Reviewer
Review Source
content

"Martal channel partnership as a service "

Describe the project or task the provider helped with:

Martal provides new technology solutions/vendors for partners and engages in every step of sales cycle: enablement and support

What do you like best?

Martal team was pro-active an in touch with us through the entire sales cycle, and were very communication-oriented. We were very pleased with Martal's performance, they were clear about KPI's.

What do you dislike?

Little turnaround at first, but after its stabilized

E
Executive Sponsor
Validated Reviewer
Review Source
content

"Perfect setup for European companies going U.S."

Describe the project or task the provider helped with:

Martal helped us to extend our U.S. sales activities and managed our lead management, outbound direct sales, consulting and marketing activities for the U.S. market.

What do you like best?

Lean management, client orientation, low management overhead.

What do you dislike?

Nothing, we are completely satisfied with the service.

Kate from G2

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