Martal Group Reviews & Product Details


What is Martal Group?

www.MartalGroup.com is your on demand sales partner, servicing B2B tech companies in US and Canada, generating them qualified leads, providing support staff and services right through to signed contracts. We provide managed services for outbound sales, our fractional sales executives, marketing managers and account managers will help your team in sourcing deals, pitching prospects and winning new business. Our sales executives are sourced to fill your sales teams’ calendar with new business, accelerate your growth and fill gaps in your process. We build weekly prospect lists enriched by intent data. We target decision makers using multiple touch points - email marketing, linkedin messaging, cold calls and trade shows.

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Martal Group Profile Details

Martal Group Profile Details

Vendor
Martal Consulting Group
Company Website
Year Founded
2003
HQ Location
Ontario, Canada
LinkedIn® Page
www.linkedin.com
Employees on LinkedIn®
9
Twitter
@martalyk
Twitter Followers
24
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Martal Group Reviews

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1-15 of 15 total Martal Group reviews

Martal Group Reviews

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1-15 of 15 total Martal Group reviews
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COO & Dealflow Manager
Venture Capital & Private Equity
Small-Business
(2-10 employees)
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"Martal group - channel partner for Axis Innovation"

Describe the project or task the provider helped with:

Martal sourced new investors for several Axis events and invited them to attend and meet with our portfolio companies. Martal also provides great lead gen services for startups, which is a valuable service that complements our existing work.

What do you like best?

The team was in touch with us through the entire cycle, and very communication-oriented. New registrations to our events happened quickly and regularly updated. We also worked together on business and investment strategy for our startups, and Martal was very helpful in identifying relevant investors and leads for our startups.

What do you dislike?

Nothing - Martal has been a great partner.

Recommendations to others considering the provider:

If you are looking for a partner for North America lead gen, Martal is a great source. They are very open to partnerships and helping companies enter the North American market.

What problems are you solving with the provider? What benefits have you realized?

Martal was sharing their investor's network with Axis and was responsible for creating an email campaign for a targeted audience. They also met with several of our startups that are looking for US lead gen services and could be a valuable partner.

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Software Engineer
Computer Software
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"Martal Group B2B lead generation & account management for AppScope Software"

Describe the project or task the provider helped with:

Martal team was engaged in a 24 months contract, they were sourcing deals in US, crafting SOWs and submitting RFPs. They had two fractional sales reps and one technical presale agent servicing our account.

What do you like best?

Ability to handle both direct sales and channel partnerships, a multi-channel approach for lead generation based on three main elements: a) outbound campaigns, b) account based marketing, c) publications that will build back-links & increased website foot-traffic.

What do you dislike?

Low conversion rates, while lot's of opportunities were created the conversion rate was fairly low.

Recommendations to others considering the provider:

Discuss in depth preferred customer profile, sales process steps and required supporting materials and demos to be produced by the vendor to optimize lead generation process.

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M
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"Sales and Marketing Power"

Describe the project or task the provider helped with:

Secufy hired Martal for their lead generation services in USA. Secufy is targeting hospitality and ride haling markets and hired Martal’s fractional sales team to create initial prospects pipeline. Within the first month Martal team created a new set of marketing materials, sent over 2500 emails and sourced 6 potential clients who are interested to try our product. So overall Sales and Marketing power.

What do you like best?

Professional and friendly working experience, transparent and excellent communication.

What do you dislike?

No downsides so far, we did not find anything to dislike.

What problems are you solving with the provider? What benefits have you realized?

Generating leads in US, signing pilot deals with companies in North America across a variety of verticals.

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CEO
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"Martal lead generation and channel partnership service"

Describe the project or task the provider helped with:

Martal lead generation and channel partnership service for http://www.sportand.me/en/

What do you like best?

Responsiveness of the team and speed of reaction

What do you dislike?

No particular negative experience at all.

What problems are you solving with the provider? What benefits have you realized?

We required to engage strategic partner to test a new line of business related to sports betting and Martal's team helped us to sign a pilot agreement with Titan Bet and Playtech in a short period of time.

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Senior Project Manager
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"Martal account management services for HWTV"

Describe the project or task the provider helped with:

We engaged Martal's team in Canada and US to sign agreements with content providers.

What do you like best?

Martal Group assigned several sales reps to our project, allowing to scale up quickly.

What do you dislike?

We were highly satisfied with Martal services

What problems are you solving with the provider? What benefits have you realized?

We required to engage content partners at scale and Martal's team helped us to sign over 20 agreements in a short period of time.

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Director
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"Martal Group B2B lead generation & account management for Nemo Nanomaterials"

Describe the project or task the provider helped with:

Initially we hired Martal experts to assist in financial model planning and product value articulation. Once the investor book and supporting collateral was completed and investment was raised, Martal team started sourcing deals in US. As of now, we have engaged two fractional sales reps in building our American pipeline of clients and first contracts are already in negotiation stage.

What do you like best?

Martal's team is essentially a "human as a service" platform, combining human intelligence and business data.

Martal is using 4 different tools combined in a single workflow and proprietary sales methodologies;

and an assigned sales rep is sourcing deals and pitching prospects.

What do you dislike?

So far the only concern was slow progress in marketing collateral update, however it was

to some extent our internal bottleneck.

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"Martal Group Performance to Favendo. High level of sales skills and experience."

Describe the project or task the provider helped with:

Generation of C-level leads for a specific business application. Martal Group's responsibilities for Favendo included sourcing new contacts for our location based service and indoor navigation solutions in USA.

What do you like best?

Fully target-orientated. Quick results in short term. Excellent communication skills with targeted customer and client. Good performance within two weeks of signing our contract with Martal; the sales pipeline consisted of engaging 15 corporate clients, qualifying 10 leads, and booking 3 discovery meetings professionally handled by martal sales rep. Their team is very dedicated and knowledgeable regarding our product, and was able to speak in industry-specific terms while also simplifying concepts for meetings with leads.

What do you dislike?

Not applicable so far. Overall, we have no negative feedback for Martal. We are highly satisfied with their performance and recommend their services.

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CEO
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"WiFunTV business development"

Describe the project or task the provider helped with:

Martal assisted WiFunTV in strategic product positioning and creating compelling marketing collateral.

What do you like best?

Martal Group assigned a business development manager, who was our best expert in creating tangible value for WiFunTV clients.

What do you dislike?

Generally we were satisfied with the received service.

What problems are you solving with the provider? What benefits have you realized?

Martal team was engaged in strategic research, aiming to position WiFunTV product in the OTT market.

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Managing Partner
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"Martal B2B lead generation for Kipod Video analytics"

Describe the project or task the provider helped with:

Our team partnered with Martal for both outbound and inbound lead generation, and customer onboarding in North America.

What do you like best?

Vito and his team were very transparent about their processes, and updated us regularly. Excellent communication skills and expertise in the field, and were able to gain an understanding of our product easily.

What do you dislike?

Lengthy conversion process, small amount of leads per cycle.

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Product Operations Manager
Marketing and Advertising
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"Netscreens product market fit "

Describe the project or task the provider helped with:

Martal team was hired to provide a product market fit in the Telecom industry

What do you like best?

We achieved a product market fit in a very short period of time. Netscreens platform was successfully launched in a different market and Martal's gig saved us lot's of resources.

What do you dislike?

nothing to dislike at this point of time

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COO
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"Martal Group direct sales & channel partnerships for Intech Global"

Describe the project or task the provider helped with:

We hired Martal team for direct sales acceleration and channel partnerships in Canada and Latin America.

What do you like best?

Personalized service and good understanding of the VAR product line, ability to travel overseas to get in front of clients.

What do you dislike?

Long sales cycles and lack of quick response from the Telecom companies.

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Director, sales and marketing operations
Mid-Market
(51-200 employees)
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"Great business partner"

Describe the project or task the provider helped with:

MARTAL is our business partner at North America - Their main role is to open the NA market for us, increase the awareness to our prodcut and logo, create new leads and get new customers

What do you like best?

The market understanding, the business relations and the lead generation and follow up work

What do you dislike?

Nothing special that I can say, I am very pleased from MARTAL's services

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Co-Founder
Information Technology and Services
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"Great partner to enter the US market"

Describe the project or task the provider helped with:

Lead generation and presales in the USA

What do you like best?

Good service, great understanding of the clients' needs

What do you dislike?

Nothing, we were very happy to work with Martal

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TI
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"Martal channel partnership as a service "

Describe the project or task the provider helped with:

Martal provides new technology solutions/vendors for partners and engages in every step of sales cycle: enablement and support

What do you like best?

Martal team was pro-active an in touch with us through the entire sales cycle, and were very communication-oriented. We were very pleased with Martal's performance, they were clear about KPI's.

What do you dislike?

Little turnaround at first, but after its stabilized

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"Perfect setup for European companies going U.S."

Describe the project or task the provider helped with:

Martal helped us to extend our U.S. sales activities and managed our lead management, outbound direct sales, consulting and marketing activities for the U.S. market.

What do you like best?

Lean management, client orientation, low management overhead.

What do you dislike?

Nothing, we are completely satisfied with the service.

Martal Group Features

  • Needs Assessment
  • Resource Allocation
  • Statement of Work
  • Best Practices
  • Customer Profile Interview
  • Tactics
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