# Martal Group Reviews **Vendor:** Martal Consulting Group **Category:** [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services) **Average Rating:** 4.6/5.0 **Total Reviews:** 134 ## About Martal Group Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company). ## Martal Group Pros & Cons **What users like:** - Users commend the **professionalism** of Martal Group, highlighting their fast response and commitment to client needs. (7 reviews) - Users value the **deep understanding of B2B tech sales** that Martal Group possesses, enhancing productivity and collaboration. (5 reviews) - Users commend the **professionalism and reliability** of Martal Group, appreciating their high-quality lead generation and team integration. (5 reviews) - Users commend the **friendly and talented teamwork** at Martal Group, appreciating customized services and effective collaboration. (5 reviews) - Users value the **proactive communication** of Martal Group, appreciating their professionalism and alignment with market needs. (4 reviews) - Lead Quality (4 reviews) - Users commend the **transparency** of Martal Group, appreciating their friendly approach and genuine care for client success. (4 reviews) - Dedication (3 reviews) - Helpful (3 reviews) - Lead Generation (3 reviews) **What users dislike:** - Users find Martal Group to be **expensive** , which may deter initial interest despite their eventual value. (2 reviews) - Users find the **limited control** over contact export frustrating, hindering targeted marketing efforts effectively. (2 reviews) - Users see **limited features** in Martal Group, wishing for enhanced contact export options for better retargeting. (2 reviews) - Users find **poor customer support** from Martal Group, experiencing a lack of responsiveness and tailored service for their needs. (2 reviews) - Users feel that the **poor lead quality** needs improvement to enhance sales effectiveness and engagement productivity. (2 reviews) - Slow Processes (2 reviews) - Difficult Learning (1 reviews) - Users feel Martal Group employs an **ineffective strategy** , failing to deliver on promises and customize outreach efforts. (1 reviews) - Users express dissatisfaction with Martal Group's **insufficient resources** , noting a lack of customization and ineffective outreach efforts. (1 reviews) - Insufficient Training (1 reviews) ## Martal Group Reviews ### 1. Professional, responsive, and focused on outcomes **Rating:** 4.5/5.0 stars **Reviewed by:** Tyler D. | Undergraduate Research Assistant / Honours Student, Small-Business (50 or fewer emp.) **Reviewed Date:** May 08, 2026 **What do you like best about Martal Group?** The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement. **What do you dislike about Martal Group?** Initial alignment took some adjustments, but was quickly resolved. **Recommendations to others considering Martal Group:** Be clear about your targets upfront; they adapt quickly and deliver excellent results. If something about the campaign is not working they will take your feedback and adjust accordingly. **What problems is Martal Group solving and how is that benefiting you?** Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program. ### 2. Highly Engaged, Collaborative Team That Feels Like an Extension of Ours **Rating:** 5.0/5.0 stars **Reviewed by:** Kerry L. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 09, 2026 **What do you like best about Martal Group?** We were particularly impressed with the team’s high level of engagement and their ability to quickly grasp our core value proposition and translate it into high-impact outreach. They excelled at developing engaging email nurture and LinkedIn campaigns that consistently 'hit the nail on the head' regarding our key selling points. Furthermore, their collaborative approach, constantly sharing ideas, proactively suggesting improvements, and refining their responses to overcome prospect objections, made them feel like a true extension of our internal team. **What do you dislike about Martal Group?** The primary challenge was achieving the depth of market penetration we required for our most specialized niche segments. While the team was responsive and engaged, the breadth of their reach into these specific, highly targeted security verticals did not consistently generate the level of pipeline we needed to justify the long-term investment. **Recommendations to others considering Martal Group:** If you are considering Martal Group, my biggest piece of advice is to front-load your investment in knowledge transfer. Do not expect an outsourced team to immediately understand the nuances of a niche market. To get the best ROI, you must come to the table with: Validated Sector Access: Conduct a deep dive to ensure they have existing, proven reach into your specific vertical. A Content Playbook: Provide them with detailed FAQs, proven objection-handling scripts, and a clear breakdown of what messaging has, and hasn't, worked for you in the past. Active Management: Treat them as an extension of your team, not a 'set it and forget it' solution. Maintain a tight feedback loop on lead quality from day one so they can pivot quickly. **What problems is Martal Group solving and how is that benefiting you?** The primary problems Martal helped us solve were scaling outbound lead generation and reaching a diverse set of customer segments that our small internal team couldn't cover alone. Operating in a niche security market, we needed specialized outreach support to consistently test and engage new prospects. Martal provided the infrastructure and manpower to develop and manage these campaigns, which allowed us to keep our focus on our core business objectives and complex sales cycles. ### 3. Reliable team that helped us reach the right prospects **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 18, 2026 **What do you like best about Martal Group?** The most impressive part of working with Martal was their ability to get up to speed on our value proposition and market quickly. Their SDRs and campaign strategists felt like an extension of our team, not just a vendor executing tasks. They also brought valuable insight into outbound best practices, including subject lines, messaging strategy, and sequencing, which helped improve our response rates and engagement. **What do you dislike about Martal Group?** Initial alignment took some adjustments, but was quickly resolved. **Recommendations to others considering Martal Group:** Be clear about your targets upfront - they adapt quickly and deliver excellent results. **What problems is Martal Group solving and how is that benefiting you?** Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. Within the first 60 days, their outreach efforts resulted in multiple qualified sales conversations with mid-market and enterprise prospects. We saw a noticeable increase in brand awareness among decision-makers in our target verticals, and the quality of the leads met or exceeded our expectations for this type of outbound program. ### 4. Clear, Structured Engagements Backed by an Outstanding, Responsive Team **Rating:** 5.0/5.0 stars **Reviewed by:** Anh Khoa Q. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 06, 2026 **What do you like best about Martal Group?** We appreciate the clear and structured approach Martal Group brings to every engagement. Their team demonstrates strong expertise, and the dedicated professionals assigned to our organization have been outstanding. Their guidance, responsiveness, and commitment have made the collaboration both effective and enjoyable. **What do you dislike about Martal Group?** Not necessarily a downside, but due to our niche positioning we reached the initial pool of prospects fairly quickly. That said, the Martal team was very responsive and proactive in identifying new profiles and expanding the outreach list, which helped us continue engaging with fresh leads. **Recommendations to others considering Martal Group:** Be clear about your targets upfront—they adapt quickly and deliver excellent results. **What problems is Martal Group solving and how is that benefiting you?** Martal Group helped us build a consistent top-of-funnel pipeline targeting our ideal customer profiles. ### 5. Seamless Team Integration and High-Quality Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 16, 2025 **What do you like best about Martal Group?** What we liked most about Martal Group was how seamlessly they operated as an extension of our team. They took the time to truly understand our ICP, value proposition, and sales motion, which showed up quickly in the quality of conversations they generated. **What do you dislike about Martal Group?** If there was one area we didn’t love, it was the initial ramp-up period. As with any outsourced outbound team, it took a bit of time to fully dial in messaging, targeting, and cadence so it matched our voice and market nuances. That said, Martal was very receptive to feedback and adjusted quickly once we identified what needed refinement. After that initial tuning phase, execution became much smoother and results were more consistent. **Recommendations to others considering Martal Group:** Our advice is to invest upfront in alignment: share detailed personas, ensure ICP alignment, use cases, and examples of successful deals, and stay engaged during the early ramp. The more context and feedback you provide, the faster Martal can optimize and deliver consistent results. **What problems is Martal Group solving and how is that benefiting you?** Martal Group helped us solve a critical lead generation gap by providing a predictable, high-quality outbound motion that we could not efficiently build in-house. Their team quickly aligned to our ideal customer profile, messaging, and target accounts, then executed structured, multi-channel outreach that consistently generated qualified conversations. What stood out most was their hands-on approach and transparency. They didn’t just book meetings, they helped refine our positioning, tested messaging, and provided ongoing feedback so we could continuously improve results. This allowed our internal team to stay focused on closing and expanding opportunities while Martal handled the top-of-funnel with discipline and consistency. As a result, we were able to accelerate pipeline creation, reach new accounts faster, and reduce the risk and cost associated with hiring and ramping an internal SDR team. Martal Group became an extension of our sales organization and a reliable partner in solving our lead generation needs. ### 6. Professional, Responsive, Focused on Outcomes **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 30, 2026 **What do you like best about Martal Group?** Honestly, how quickly they got it. They understood what we do, who we’re going after, and how to position it without a lot of back and forth. The team feels like an extension of ours, not a vendor checking boxes. And they’ve brought practical ideas around messaging, subject lines, and sequencing that actually improved engagement. **What do you dislike about Martal Group?** Initial alignment took some adjustments, some meetings were a miss, but for the most part was quickly resolved. **Recommendations to others considering Martal Group:** Be clear about your targets upfront—they adapt quickly and deliver excellent results. **What problems is Martal Group solving and how is that benefiting you?** Martal helped us build a consistent top-of-funnel with the right types of companies. Not just activity—but real conversations with solid mid-market and enterprise prospects. We’ve also seen stronger awareness in the markets we care about, and overall, the lead quality has been right where we’d expect for a well-run outbound program. ### 7. Exceptional B2B Sales Expertise and High-Quality Leads **Rating:** 5.0/5.0 stars **Reviewed by:** Linda C. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 04, 2025 **What do you like best about Martal Group?** What I like best about Martal Group is their deep understanding of B2B tech sales and how quickly they were able to get aligned with our market. Their communication has been proactive and steady, which made the whole process feel smooth and well-managed from the start. The lead quality has been consistently strong, and it’s clear they put real thought into who they target and why. Overall, working with them has been both productive and easy. **What do you dislike about Martal Group?** Nothing to report after the first 6 months **Recommendations to others considering Martal Group:** Be clear about your targets and messaging - they'll quickly adapt and provide feedback based on initial results - very valuable! **What problems is Martal Group solving and how is that benefiting you?** Martal delivers quality leads, speeding up our sales cycle, increasing efficiency and helping to build our sales pipeline. ### 8. Solid Sales Lead Generation **Rating:** 4.0/5.0 stars **Reviewed by:** David B. **Reviewed Date:** November 13, 2025 **What do you like best about Martal Group?** I appreciate Martal Group for their solid effort and hard work, particularly in early lead generation and appointment setting. Their dedication is evident in the way they tackle our business challenges, especially concerning lead generation, the sales funnel, and appointment setting. Their efforts have provided significant value by addressing these specific business needs effectively. **What do you dislike about Martal Group?** I feel that the sales leads could be better qualified. This aspect of Martal Group’s services needs improvement to enhance the effectiveness of our sales strategy. Improving lead qualification would likely result in more targeted and productive engagements. **What problems is Martal Group solving and how is that benefiting you?** I use Martal Group for lead generation, sales funnel management, and appointment setting, which enhances our sales processes. ### 9. Exceptional Team and Transparent Service **Rating:** 5.0/5.0 stars **Reviewed by:** Rachael F. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 19, 2025 **What do you like best about Martal Group?** Their team is very easy to work with. Very transparent, friendly and genuinely cares about our business. **What do you dislike about Martal Group?** No dislike but area of improvement would be a conversation we had. We would've liked to be able to export certain contacts with individual status' such as 'attempted to contact' or 'interested' so we could re target on our ads platform. Unfortunately for now this isn't possible but maybe something to look into for future. **What problems is Martal Group solving and how is that benefiting you?** Our goal was to generate more leads through new avenues of marketing. We decided to try cold calling and hired Martal Group. ### 10. Outstanding Lead Generation & Business Development Support **Rating:** 4.5/5.0 stars **Reviewed by:** Azmir S. | General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 28, 2025 **What do you like best about Martal Group?** What we like best about Martal Group is their professionalism and reliability — they consistently deliver high-quality leads, communicate clearly, and truly feel like part of our own team. **What do you dislike about Martal Group?** There’s nothing we dislike about Martal Group — our experience has been excellent in every aspect **Recommendations to others considering Martal Group:** We highly recommend Martal Group to any company looking to accelerate sales growth and expand internationally. Their team is professional, proactive, and delivers measurable results. **What problems is Martal Group solving and how is that benefiting you?** Martal Group is solving the challenge of reaching and engaging qualified international prospects. Their work has expanded our pipeline with high-quality leads, saved our team significant time, and allowed us to focus more on closing deals and serving clients. ### 11. Great team for lead generation **Rating:** 4.0/5.0 stars **Reviewed by:** Rachel K. | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Martal Group?** Their deep knowledge of B2B sales, proactive communication, openness to feedback, and willing to pivot. **What do you dislike about Martal Group?** We are a pretty niche industry, and it has taken some adjustment to get aligned, but we got there! **Recommendations to others considering Martal Group:** Be clear about your targets and ICP upfront—they adapt quickly and deliver excellent results. **What problems is Martal Group solving and how is that benefiting you?** We are a small startup and do not have the resources to build out a full scale sales organization. Martal is an extension of our team and has the technology and experience to help us get quality leads. ### 12. Very professional and hands-on support for a managed service provider **Rating:** 5.0/5.0 stars **Reviewed by:** Tiger F. | Chief of Staff & General Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2025 **What do you like best about Martal Group?** Liked their professionalism and hands-on approach **What do you dislike about Martal Group?** Fairly minor nitpick but I wish they had a live dashboard to share results rather than the weekly updates they provided. However they did create a whatsapp group to share updates and they mentioned that they're working on the live dashboard **Recommendations to others considering Martal Group:** If you are looking for a full service lead generation partner that has years of expertise in the industry and a team of driven sales professionals Martal is a great bet. Overall the price seems fair given what they offer and they stand out in an industry that is filled with people who talk a big game but ultimnately don't end up delivering **What problems is Martal Group solving and how is that benefiting you?** Martal helped us ramp up our outbound efforts from scratch and was instrumental in both setting us up for success with their expertise in driving results in the industry as well as the hands-on work they did to understand our ICP and adapt their plan accordingly. The leads that Martal provided not only were relevant and within our ICP, we ended up closing 3 deals through pipeline that Martal created representing ~$100K in ARR ### 13. Great team to help you grow **Rating:** 4.5/5.0 stars **Reviewed by:** Lucas T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2025 **What do you like best about Martal Group?** They hold weekly meetings and provide regular updates. Their team is excellent and feels like an extension of our own—they’re genuinely invested in helping us grow, not just ticking a box. **What do you dislike about Martal Group?** Since our product caters to a niche market, it's taken some time to identify our ideal customer profile due to differences between the two countries' markets. **What problems is Martal Group solving and how is that benefiting you?** They're helping us research and expand into the US market, and are supporting us in understanding the key differences between the US and Australian markets and client types for our business. ### 14. Great experience with a highly professional team! **Rating:** 5.0/5.0 stars **Reviewed by:** Joao Lucio d. | CEO, Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** February 24, 2025 **What do you like best about Martal Group?** The team is highly committed and professional, providing quick response times and always being available. **What do you dislike about Martal Group?** I can't think of any negative qualities. **Recommendations to others considering Martal Group:** I had a great experience working with Martal Group. Their team was highly professional, extremely committed, and consistently delivered high-quality work. They were always responsive and available, making the entire process smooth and efficient. I can’t think of any negative aspects of their service. I strongly recommend Martal Group to anyone looking for top-notch sales lead generation support, and I would definitely work with them again in the future. **What problems is Martal Group solving and how is that benefiting you?** Martal's team has been supporting me over the past eight months with sales lead generation for US and EU-based companies. ### 15. Effective outreach and great team to work with **Rating:** 4.5/5.0 stars **Reviewed by:** Caroline F. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2024 **What do you like best about Martal Group?** The team is amazing! We were assigned two BDRs and one account manager. This means that once they are trained into your product, they become really proficient about your ideal customer profile and become very effective in their outreach. Both Jesse and Angela are professional, fun to work with and they have become members of our team in a sense. **What do you dislike about Martal Group?** They are on the pricey side and before you have seen them work and the results they can bring, it can be a turn-off. But once you see how hard they work and the results they bring, you understand you pay for what you get. **Recommendations to others considering Martal Group:** Communicate, communicate, communicate! We are talking to our assigned BDR and account manager once a week, plus almost daily chat discussions on the WhatsApp channel we created. This is no more than what you would do with members of your own team so don't treat them differently. Share information about the progress you are making on your side, tell them about the relevant shows you are attending. Just like any good sales person on your team, they will use every piece of information to engage prospects and get you those meetings. **What problems is Martal Group solving and how is that benefiting you?** Our company wanted to venture into new market segments where our current sales was less comfortable prospecting in. Martal came in with their powerful outreach setup and got to work promoting a specific product to new customer bases. They took care of everything: list building, email copy writing and sending, cold calls, follow ups and booking meetings on behalf of our sales representatives. they covered a lot more ground in 6 months than we would have been able to in such a short period of time. ### 16. Great supporting and professional Lead Generation experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kate S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2025 **What do you like best about Martal Group?** Very talented and professional team. Martal has customized their approach and services specifically for our team, which has made the process of our cooperation easier, faster and more successful. **What do you dislike about Martal Group?** Nothing to dislike - only great experience! **What problems is Martal Group solving and how is that benefiting you?** Lead Generation services, which has helped us to claim more target audience. ### 17. Excellent Solution for Increasing your Pipeline **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2024 **What do you like best about Martal Group?** As a client, I have complete and open transparency and communication with my entire team. I also chose Martal over competitors as Martal utilizes and email, LinkedIn and live human calling model. Many competitors only utilize email or ask that you pay extra for sales calls. **What do you dislike about Martal Group?** The inital investemnt in outsourced sales/lead generation is significant. Although I feel that Martal's compensation model is far more fair and client-focused than much of its competition. If you are not prepared to make up-front investments, Martal and other outsourced sales services are not for you. **Recommendations to others considering Martal Group:** Talk with Martal and their competitors and make the decision that is best for you. I recommend that you be weary of firms that charge an up-front fee plus an "appointment setting fee" of $200-$350. My industry has a low close rate and I feel that paying a fee for every sales call that they set for us is simply unrealistic. **What problems is Martal Group solving and how is that benefiting you?** Tiffany and her team have been entirely professional every step of the way during our partnership. They have listened to my needs as a business owner and done their best to accomodate them. Joe and Cesar and been diligent and professional with their prospecting and sales efforts. I highly recommend their services. ### 18. Martal Provided Great Lead Generation Services **Rating:** 5.0/5.0 stars **Reviewed by:** Bruce L. | Enterprise (> 1000 emp.) **Reviewed Date:** December 16, 2024 **What do you like best about Martal Group?** Martal had a very talented team working on our project. There was no turnover in two years. They were able to customize the services to fit our needs. **What do you dislike about Martal Group?** There was nothing to dislike. They were very client service oriented and did everything we required. **Recommendations to others considering Martal Group:** Let them add their creativity and know-how to your campaign. They are very engaged and have much to offer. **What problems is Martal Group solving and how is that benefiting you?** Developing leads for a Field Sales Force ### 19. A very responsive and professional lead generation campaign provider **Rating:** 4.5/5.0 stars **Reviewed by:** Michael R. | GM & Head of Doosan Robotics Europe, Mid-Market (51-1000 emp.) **Reviewed Date:** March 17, 2025 **What do you like best about Martal Group?** fast response and quick iteration. overall professional **What do you dislike about Martal Group?** nothing much to dislike. More presence in Europe would be great **What problems is Martal Group solving and how is that benefiting you?** lead generation ### 20. Wouldn't recommend **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2025 **What do you like best about Martal Group?** Team was friendly and fractional sales rep was attempting to learn **What do you dislike about Martal Group?** Martal promises alot on the front end but really didn't deliver. They use very basic system for outreach and use generic AI scripted emails that didn't produce. They didn't take feedback along the way And didn't really customize or take time to learn our niche. Operations team was very green and didn't really push process along and really couldn't offer anything. Sales rep was okay but operations team was leaning on them alot to do their job. **What problems is Martal Group solving and how is that benefiting you?** Outsourced lead generation ### 21. Great Experience So Far **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 09, 2024 **What do you like best about Martal Group?** Everyone that we've interacted with at Martal has shown a high level of expertise in their area of knowledge. The PMs at Martal are careful to match clients with sales engineers who have domain knowledge and can 'walk the walk' when it comes to speaking with industry leaders. **What do you dislike about Martal Group?** While lead generation isn't cheap, when done right it's proven to be a very efficient way to grow a business. **Recommendations to others considering Martal Group:** We would recommend Martal group if you're looking to make an impact and grow your sales prospects in an efficient manner. **What problems is Martal Group solving and how is that benefiting you?** The Martal Group has been a great extension of our team so far! They've been able to effectively expand our ability to identify and connect with new prospects. They've exceeded expectations when it comes to identifying and engaging new prospects. ### 22. professional collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 17, 2024 **What do you like best about Martal Group?** I have worked closely with the Martal Team to help grow and expand our customer base. Over the course of our engagement we have tried several different forms of outreach leading to a growth in our client base and an expansion of our market reach. Several worthwhile conversations have happened as a direct result from working closely with my Martal teammate. **What do you dislike about Martal Group?** I don't have any complaints to note at this time. **Recommendations to others considering Martal Group:** Make sure the team that you get is just as invested in your success as the team member I got to work with. **What problems is Martal Group solving and how is that benefiting you?** We wanted to introduce our product to the North American market by getting in front of our customer base and having good conversations. ### 23. Not just another Lead Gen firm. Outstanding experience with awesome team **Rating:** 5.0/5.0 stars **Reviewed by:** Doug M. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2023 **What do you like best about Martal Group?** Our company had never conducted outbound lead generation. I have managed the BDR function at other companies and was suspect of all the "Players" in the lead gen space. With a little research I found Martel at the Top of the list. They did not disappoint and exceeded my expectations. Highly professional and knowledgeable about creating and deploying systematic lead gen campaigns leveraging email, LinkedIn and calling. **What do you dislike about Martal Group?** Nothing specifc comes to mind, they met all my requests **Recommendations to others considering Martal Group:** Have your ICP(s)and focussed messages ready so they can orchestrate their process. They will jump right on getting your program activated and generating meaningful qualified leads **What problems is Martal Group solving and how is that benefiting you?** No resources to develop, manage, and execute outbound lead gen. No tech stack to support email campaigns. Martel stepped up and launched within two weeks, generating well-qualified prospect calls much faster than expected. They eliminated the need to hire, train and implement a tech stack along with content development to get a program launched quickly. They consistently had open rates of over 25% throughout the program and very diligently provided weekly reporting Great Team at Martel will defiantly use in the future and highly recommend. ### 24. Elevate Growth: Martal's Partnership Unlocks Fortune 500 Deals & Marketing Success **Rating:** 5.0/5.0 stars **Reviewed by:** Ines M. | Marketing Managerin, Small-Business (50 or fewer emp.) **Reviewed Date:** December 11, 2023 **What do you like best about Martal Group?** The impact of Martal Group's involvement is evident in the substantial deals they've closed with numerous Fortune 500 companies. By forging and fostering these significant relationships, Martal Group has helped clickworker to scale its operations and solidify its standing in the industry. This achievement reflects Martal Group's deep understanding of the business landscape and their ability to connect and communicate effectively with top-tier corporate entities. Martal Group's dedication to tailored marketing strategies is clear in their deployment of specialized teams of Sales Development Representatives (SDRs) and Account Executives (AEs). These teams have been instrumental in executing account-based marketing campaigns across various channels, including email, LinkedIn, and phone communications. Such a targeted approach ensures that marketing efforts are not only broad in reach but also specific in their appeal to the nuanced needs of potential clients. Furthermore, Martal Group's consultative approach has extended beyond mere service delivery. By sharing best practices with clickworker's marketing and sales teams, they have contributed to a culture of continuous improvement and knowledge-sharing within clickworker. This symbiotic relationship not only enhances current campaigns but also equips clickworker with the tools and insights necessary to independently sustain and develop future marketing strategies. It is this level of comprehensive support and collaboration that truly sets Martal Group apart as a leader in their field. **What do you dislike about Martal Group?** I have no complaints; the collaboration with Martal Group is truly perfect. **What problems is Martal Group solving and how is that benefiting you?** clickworker's partnership with Martal Group over the past nine years stands as a testament to the latter's prowess in the digital marketing arena. Since the inception of their collaboration, Martal Group has played a pivotal role in constructing a robust lead funnel for clickworker, employing a strategic blend of outbound and inbound methodologies. Their expertise has not only enhanced clickworker's market presence but has also streamlined the process of capturing and nurturing leads, which is critical in the fast-paced online marketplace. ### 25. Wonderful productive collaboration **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Martal Group?** Martal Group has proven to be an exceptional collaborator in broadening our marketing endeavours. Their outbound techniques seamlessly align with our objectives, resulting in cohesive and highly efficient campaign partnerships. Their adeptness at amplifying our outreach in a manner that feels organic and in tune with our brand ethos is commendable. Martal Group not only comprehends our vision but also enhances it, making the collaboration a joyous experience. **What do you dislike about Martal Group?** I cannot pinpoint anything - so far, our collaboration has been very fruitful. **Recommendations to others considering Martal Group:** Martal Group stands out as a top-notch option for lead generation. Be specific and thorough about your goals and expectations for a better collaboration, and be consistent with communicating any changes to your KPIs. This way, you can expect a maximum benefit. **What problems is Martal Group solving and how is that benefiting you?** The partnership with Martal Group has brought significant benefits. Their outreach strategies facilitate broader audience engagement and the attraction of more qualified leads. Collaborating with them has sparked a chain reaction, extending our reach and visibility in ways we couldn't achieve independently. Martal Group serves as an indispensable asset in bridging critical gaps in our marketing endeavours. Their expertise complements our strengths, resulting in a synergistic approach that fosters enhanced engagement and brand expansion. ### 26. professional and proactive **Rating:** 5.0/5.0 stars **Reviewed by:** Neva M. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2024 **What do you like best about Martal Group?** They are very professional and proactive even though we are a fairly small company. They have been nothing but amazing to work with so far. They are also very experienced within each of their fields, which was not the case when we met other companies who offer a similar service. **What do you dislike about Martal Group?** We are a EU-based company so timezones can get a bit tricky sometimes but we still chose Martal over many European competitors due to their professionalism - so no complaints here. **Recommendations to others considering Martal Group:** I would still recommend to look at a few options for similar services, but our experience have been completely amazing from the beginning, which is why we decided to go with them. **What problems is Martal Group solving and how is that benefiting you?** Martal is helping us with our outbound sales efforts. ### 27. Great experience with Martal **Rating:** 5.0/5.0 stars **Reviewed by:** Jay P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Martal Group?** The team was professional, methodical, and produced results. **What do you dislike about Martal Group?** Really nothing.. I would use Martal Group again in a heartbeat! **What problems is Martal Group solving and how is that benefiting you?** Martal helped us generate several meetings with new customer prospects. After a brief onboarding phase, the Martal team produced meaningful top-of-funnel sales pipeline for us. ### 28. Fantastic Team to Work With **Rating:** 5.0/5.0 stars **Reviewed by:** Roy E. | Соучредитель, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Martal Group?** Marta Group has been an invaluable partner in expanding our marketing reach. Their outbound strategies flawlessly complement our goals, leading to smooth and highly effective campaign collaborations. We appreciate their ability to enhance our outreach in ways that feel natural and aligned with our brand. Martal Group simply gets us - they understand our vision and what we want to achieve. This makes working with them an absolute pleasure. Our campaigns have seen fantastic results thanks to their strategic enhancement. **What do you dislike about Martal Group?** Nothing. The quality continues to exceed expectations. **What problems is Martal Group solving and how is that benefiting you?** We've seen great results by partnering with Martal Group. Their outreach strategies help us engage a wider audience and attract more qualified leads. Working with them has created a ripple effect - expanding our reach and visibility in ways we couldn't achieve alone. Martal Group has become invaluable in bridging key gaps in our marketing efforts. Their expertise complements our strengths, bringing together the right combination for increased engagement and brand growth ### 29. Good outbound partner **Rating:** 4.5/5.0 stars **Reviewed by:** Blake J. | Senior Business Development Representative, Small-Business (50 or fewer emp.) **Reviewed Date:** April 18, 2024 **What do you like best about Martal Group?** Clear communications and frequent updates on campaign health. **What do you dislike about Martal Group?** Didn't integrate with our CRM that well as well as we'd hoped. **What problems is Martal Group solving and how is that benefiting you?** We didn't have the capacity they could bring for the volume of outbound we wanted. ### 30. Amazing at facilitating growth! **Rating:** 5.0/5.0 stars **Reviewed by:** Harmony G. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 20, 2023 **What do you like best about Martal Group?** As a young company, we were looking for a partner to help facilitate growth. As seller-doers we needed help finding potential leads and execute marketing campaigns focused on bringing in work. Martal Group has stepped up and exceeded our expectations. They found prospects and have diligently worked to set up meetings with top-tier clients. Each week they check in to report their progress and focus on future topics and objectives to meet; their meticulousness and want to learn more are inherent. They are always looking for ways to better their outreach and are not afraid to try new things for the sake of results. Martal Group has truly become an essential part of our team. **What do you dislike about Martal Group?** We are still early in our relationship and haven’t found anything we dislike. **Recommendations to others considering Martal Group:** If you are looking for experts in lead generation, Martal Group is an excellent choice. Be as detailed as you can when setting up your goals so they can tailor their solutions to deliver. As your company evolves, continue to share your goals or updates with them. They are always looking for ways to tailor their message to what you are looking for in a client. **What problems is Martal Group solving and how is that benefiting you?** We really struggled building our business while delivering high quality services to our clients. Martal Group has excelled in generating leads for us and executing phone/LinkedIn/email marketing campaigns well outside our comfort zone. Their work has grown our client base immensely. ### 31. A must-have for B2B companies! **Rating:** 5.0/5.0 stars **Reviewed by:** Lucia R. | Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Martal Group?** I really like that they are thorough with their approach; they have identified the specific steps I needed to take and provided genuinely valuable insights. **What do you dislike about Martal Group?** I would have loved to have a quicker turnaround, but they explained that with outbound rushing the process can lead to issues further down the road. So, really, there are no complaints on my side. **Recommendations to others considering Martal Group:** Martal Group is an all-around solid lead gen partner if you are looking to expand your outreach with outbound. **What problems is Martal Group solving and how is that benefiting you?** Martal Group has helped me with all the steps of my sales pipeline! They have come up with solid ideas to improve my lead gen strategy and were there to guide me through the entire process. ### 32. Efficient and Reliable **Rating:** 5.0/5.0 stars **Reviewed by:** Julijana Z. | Web Content/ SEO Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** October 24, 2023 **What do you like best about Martal Group?** Their transparent and unwavering communication throughout the entire engagement allowed us to effortlessly monitor progress. **What do you dislike about Martal Group?** No such issues at all - there's nothing to be added in this section. **Recommendations to others considering Martal Group:** If you're in search of a North American lead generation partner, Martal is an excellent resource. They are highly receptive to collaborations and dedicated to assisting companies in penetrating the North American market. Their professionalism and expertise in their respective domains are truly commendable. I wholeheartedly endorse their services! **What problems is Martal Group solving and how is that benefiting you?** High level of proficiency and promptness are only some of the positive aspects that can be attributed to Martal Group. Their knack for pinpointing areas for enhancement for business development procedures and delivering practical guidance significantly is invaluable. ### 33. Great partner through a journey **Rating:** 5.0/5.0 stars **Reviewed by:** Evgeny K. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Martal Group?** Highly professional team with agile approach. We managed to pivot from the original approach after analyzing the results of a due diligence process. Very flexible and professional! **What do you dislike about Martal Group?** Nothing that comes to my mind. I wish I spend more time with Martal team in person, but it's hard to find time these days :) **Recommendations to others considering Martal Group:** Be very descriptive in your scope of work, provide as much details as you can to ensure Martal's team has the full picture of your project from both strategic and operational point of view. Highly recommend to partner with Martal on your journey to success. **What problems is Martal Group solving and how is that benefiting you?** Martal Group proved to be a true partner guiding us through a journey of selecting our business strategy. Great team, absolutely professional approach. 5 Star Service ### 34. Outstanding Service and Exceptional Results! **Rating:** 5.0/5.0 stars **Reviewed by:** Christopher V. | Founder & CEO, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** October 31, 2023 **What do you like best about Martal Group?** I appreciate the professionalism and dedication of the Martal Group team. Their responsiveness and attention to detail stand out, making every interaction pleasant and productive. The upsides of using Martal Group include their deep industry knowledge, innovative solutions, and a genuine commitment to client success. **What do you dislike about Martal Group?** Honestly, there's not much to dislike. If I had to nitpick, I'd say sometimes the wealth of options they provide can be a bit overwhelming, but that's a good problem to have! **What problems is Martal Group solving and how is that benefiting you?** Martal Group has provided us with top-notch business solutions that have streamlined our operations. Their expertise has helped us tackle complex challenges, allowing us to focus on growing our business. ### 35. Partnership for Business Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Igal S. | Tender Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2023 **What do you like best about Martal Group?** I really appreciated the level of expertise that the sales outsourcing service brought to the table. We have started with a team of 2 and gradually expanded to the team of 5. They were able to identify areas of improvement in our business development processes and provide actionable insights that helped us increase our revenue. We liked their ability to quickly adapt to our business needs, as our budget and the number of projects was constantly changing), and their clear and consistent communication throughout the entire process made it easy for us to stay on top of progress. **What do you dislike about Martal Group?** While the sales outsourcing service did provide valuable insights and helped us increase our revenue, there were a few areas where I felt there could have been improvement. One issue was that there were some timezone communication gaps between our team and theirs. **Recommendations to others considering Martal Group:** Very professional and experts in the fields they deal with! Highly recommend them! **What problems is Martal Group solving and how is that benefiting you?** We partnered with Martal Group to outsource business development for University projects, including: 1. Identifying Potential Partners: we were identifying potential partners who have the skills, expertise, and resources needed to help develop and implement the project. This was done through research, networking, and using the services of a business development team. 2. Negotiating Terms: Once a suitable partner has been identified and evaluated, Martal team assisted the University TTO with negotiate the terms of the partnership agreement. This included agreeing on project goals, timelines, and milestones, as well as determining the financial terms of the partnership. ### 36. Highly Consultative & Trusted Outsourced Sales Provider **Rating:** 5.0/5.0 stars **Reviewed by:** Sam M. | Global Business Development Lead, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Martal Group?** Martal's overall approach is well thought through, from identifying potential leads to introducing them via email & our weekly catch-up calls. Martal has been helping us set up meetings with Fortune 500 executives. The market is very tough, and Martal uses thoughtful and consistent messaging to get as many meetings as possible. Tiffany and Cesar have been great to work with and have created many interesting, hard-to-attract leads. **What do you dislike about Martal Group?** Martal took some time to get up to speed in identifying our perfect target market. This did take a fair amount of up front work between myself and the Martal team. Once in a while, they introduce me to clients and prospects that aren't perfect. However, this has become less common as the months have gone on and they've improved. **What problems is Martal Group solving and how is that benefiting you?** We wanted to scale our outbound sales capacity and worked with Martal to target Fortune 500 organizations. It is difficult to hire and train new BDRs so Martal helped plug this gap and scale our sales team. ### 37. Martal group - channel partner for Axis Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Jason W. | COO & Dealflow Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2019 **Describe the project or task Martal Group helped with:** Martal sourced new investors for several Axis events and invited them to attend and meet with our portfolio companies. Martal also provides great lead gen services for startups, which is a valuable service that complements our existing work. **What do you like best about Martal Group?** The team was in touch with us through the entire cycle, and very communication-oriented. New registrations to our events happened quickly and regularly updated. We also worked together on business and investment strategy for our startups, and Martal was very helpful in identifying relevant investors and leads for our startups. **What do you dislike about Martal Group?** Nothing - Martal has been a great partner. **Recommendations to others considering Martal Group:** If you are looking for a partner for North America lead gen, Martal is a great source. They are very open to partnerships and helping companies enter the North American market. **What problems is Martal Group solving and how is that benefiting you?** Martal was sharing their investor's network with Axis and was responsible for creating an email campaign for a targeted audience. They also met with several of our startups that are looking for US lead gen services and could be a valuable partner. We enjoyed working with Vito and his professionalism and quality! ### 38. Perfect Solution for Enhancing Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Nida M. | VP - Growth Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2023 **What do you like best about Martal Group?** Martal Group has been integral in expanding our client base into the US. While we had already established some solid, long-term relationships in the EMEA, we struggled to gain traction in North America. Over the past three months, our funnel has grown exponentially. We are really excited about the opportunities in our pipeline. **What do you dislike about Martal Group?** Nothing at the moment that I can point out. The team is very responsive and we have been having a great experience. **Recommendations to others considering Martal Group:** Honestly, I had worked with other lead generation firms before that had promised the world but came back empty-handed. I am happy to say that with Martal Group, things have been much different. All the reps have experience in tech sales and know the buyer personas inside and out, which has been a game changer. We had meetings booked on our calendars in less than a month of campaigning. If these results continue, I fully expect to carry on a long-term partnership with Martal. **What problems is Martal Group solving and how is that benefiting you?** Our funnel is flowing at full speed, thanks to Martal. We had some success on our own, but our sales cycle lasted six to nine months. Prospecting for clients was our team's biggest hurdle. Since Martal started scheduling appointments for our BDRs, we’ve closed more deals. We’re adding an additional sales executive so we can scale faster. Martal wasn’t what I expected. Usually, with these lead gen agencies, you get a lot of unqualified leads that just don’t make sense. It’s a frustrating waste of time. That being said, Martal delivered on its promises. We are blown away by the team’s professionalism and industry knowledge. We’ve learned a lot about our target market and how to position our brand. The opportunities they have generated are perfect fits. We couldn’t be happier! ### 39. Just terrible, the worst spend in our company's history **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2023 **What do you like best about Martal Group?** Nothing, contracting with Martal was the biggest waste of money in our company's history. We received no value. **What do you dislike about Martal Group?** Lots of things. The tales that they "spin up" email domains sounded contrived, its the only "technical" thing they can talk about but wasn't worth anything as far as we could tell. There were some startup excuses that some of the email domains didn't work right, sounded like obfuscation. The idea that they will provide good feedback or that the campagin can be adjusted and refined didn't seem true. The feedback was weak and ineffective. The idea that you need 3 months to determine effectiveness is inaccurate and must be part of their business model. We knew in about two weeks that the project would be ineffective and a waste of our time and money. For the 3 month period and all that spend, there wasn't one good lead. And our other lead gen generated healthy activity at the same time. At one point they came back and asked if we could just "talk about AI" or some other nonsense that had nothing to do with our product. **Recommendations to others considering Martal Group:** Just don't use them. You're probably better off, trying an individual through upwork or something. Don't let them talk you into a 3 month trial, you can figure out if they will be effective in a few weeks. Demand more detailed and rich feedback written into the contract if you do decide to use them. All they sent us every week was some graphic with limited data, couple of spreadsheet rows. which made it difficult to tell if they were doing anything. **What problems is Martal Group solving and how is that benefiting you?** We hired the Martal Group for a 3-month trial of outsourced SDR / BDR. They force you to do a 3 month trial with a spin that they can't determine anything within just a month. But we felt like they quit on us quite quickly. Everything was an excuse, outbound mail problems, poor messaging. We have no idea if they actually did anything. They were to set up meetings with IT prospects and they didn't set up ONE meeting. Incredible really. In the same time, we had sold inbound activity. ### 40. Lead Generation and Outreach for a Content Writing Agency **Rating:** 5.0/5.0 stars **Reviewed by:** Houssam B. | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2023 **What do you like best about Martal Group?** Martal was a perfect fit for us because they have over a decade of experience selling to B2B companies in the tech industry, and that matched exactly the clients we were targeting. On top of that, everyone from Martal Group was transparent with us from day one — which we appreciated considering the negative experiences we've had with their competitors. Another area where Martal stands out is the omnichannel approach they used to connect us with our target customers. In addition to cold email outreach, the team behind Martal used cold calling, LinkedIn, and social media marketing to maximize engagement for our outbound campaigns. **What do you dislike about Martal Group?** Fortunately, we haven’t had any negative experiences working with Martal Group. **Recommendations to others considering Martal Group:** Martal Group will offer you a highly-committed team of SDRs that will treat your business as theirs. Their sales reps have unmated communication skills and are always on the look for the next best solution to help your company succeed. **What problems is Martal Group solving and how is that benefiting you?** One of our biggest challenges before working with Martal Group was finding tech businesses that needed our content services for the long term. Our agency also struggled a lot with capturing the attention of content directors at big IT companies and engaging them with the right message. Martal helped us better understand who our target customers are and how we should communicate with them. The SDR team we worked with developed a lead generation plan that allowed us to reach hundreds of IT companies and promote our content services to them. ### 41. B2B SaaS Lead Gen Gurus **Rating:** 4.5/5.0 stars **Reviewed by:** Sammy Z. | Partnerships Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Martal Group?** Not only are the experts at Martal knowledgeable in a variety of SaaS-based lead generation strategies, but they are also a pleasure to work with. We enjoy collaborating with the team and exploring and executing new ways to open opportunities with our ideal clients. **What do you dislike about Martal Group?** No complaints here; we love working with Martal. **Recommendations to others considering Martal Group:** If your SaaS company is considering hiring additional support for your lead gen efforts, Martal can help you develop a winning strategy. **What problems is Martal Group solving and how is that benefiting you?** Martal Group helped us stand out in a sea of SaaS companies. We were surprised by how well-acquainted the team we worked with was with our niche and audience. They fully comprehended our competitive edge in the market and positioned our product appropriately. ### 42. Martal has a deeper understanding than most when it comes to generating leads in a saturated market. **Rating:** 5.0/5.0 stars **Reviewed by:** Mohammed Y. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Martal Group?** The team’s expertise and ability to produce results is hard to beat. **What do you dislike about Martal Group?** No issues come to mind. They continue to meet or exceed expectations. **Recommendations to others considering Martal Group:** If you're eyeing a partnership that goes above and beyond the typical client-service provider dynamics, Martal Group is the way to go. **What problems is Martal Group solving and how is that benefiting you?** The team’s expertise and ability to produce results is hard to beat. ### 43. Professional and skilled bdr/sdr **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Small-Business (50 or fewer emp.) **Reviewed Date:** January 29, 2024 **What do you like best about Martal Group?** Time to get started was short, they were able to reach a lot of contacts. **What do you dislike about Martal Group?** Unfortunately they did not generate enough meetings to continue the service. Not from lack of trying though, our product/service is very niche. **Recommendations to others considering Martal Group:** Go for it, test them out for 3 months and see for yourself. **What problems is Martal Group solving and how is that benefiting you?** Lead generation ### 44. A Global Dream Team for Sales Success **Rating:** 5.0/5.0 stars **Reviewed by:** Sunbla K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 31, 2023 **What do you like best about Martal Group?** Martal Group's commitment to hiring experienced sales executives with diverse backgrounds gives its team proficiency in a variety of markets. They have an exceptional edge in strategizing and executing successful campaigns. Their level of collaboration and spirit of teamwork is fantastic. **What do you dislike about Martal Group?** Honestly, it's a challenge to pinpoint areas of improvement for the Martal Group. The team is consistent and exceeds expectations. **Recommendations to others considering Martal Group:** Martal Group is an amazing partner. If you’re on the fence about hiring an outsourced sales team, you should set up a meet and greet to see how well Martal’s experts know the B2B lead generation landscape. **What problems is Martal Group solving and how is that benefiting you?** Martal Group has helped us amplify our brand's visibility and resonance. Their partnership has enabled us to cast our net wider and deeper into our target market. ### 45. Martal Group has a superior understanding of outbound lead generation **Rating:** 5.0/5.0 stars **Reviewed by:** James T. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Martal Group?** The Martal Group sales team has a superior understanding of outbound lead generation strategies, making them the perfect channel partner for us. We appreciate the diverse experience the team brings to the table, as well as their level of professionalism and dedication to excellence in all their processes. **What do you dislike about Martal Group?** We’ve been working with Martal for nearly two years now and have yet to uncover any dislikes. **Recommendations to others considering Martal Group:** Strongly recommend engaging with Martal Group. **What problems is Martal Group solving and how is that benefiting you?** As a channel partner, Martal Group has helped us distribute our services to hundreds of tech companies, effectively increasing our brand awareness and product adoption. ### 46. Perfect Partnership for Our Needs **Rating:** 5.0/5.0 stars **Reviewed by:** Armen T. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2023 **What do you like best about Martal Group?** Martal Group is a team full of knowledgeable and professional lead gen specialists and sales experts. We really appreciate their collaborative spirit, enthusiasm, and dedication to excellent partnership experiences. **What do you dislike about Martal Group?** I’m not one to complain, but even if I were, I wouldn’t have much to say. We love Martal Group and are happy with the results. **Recommendations to others considering Martal Group:** If you are selling B2B and serious about growth, Martal Group has a great team, ready and willing to help you achieve your goals. **What problems is Martal Group solving and how is that benefiting you?** Martal Group is partnering with us on our marketing strategy to increase the visibility and awareness of our brand. By working with Martal, we’ve been able to reach more of our target audience. ### 47. Martal Group B2B lead generation & account management for AppScope Software **Rating:** 4.5/5.0 stars **Reviewed by:** Denis M. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2019 **Describe the project or task Martal Group helped with:** Martal team was engaged in a 24 months contract, they were sourcing deals in US, crafting SOWs and submitting RFPs. They had two fractional sales reps and one technical presale agent servicing our account. **What do you like best about Martal Group?** Ability to handle both direct sales and channel partnerships, a multi-channel approach for lead generation based on three main elements: a) outbound campaigns, b) account based marketing, c) publications that will build back-links & increased website foot-traffic. **What do you dislike about Martal Group?** Low conversion rates, while lot's of opportunities were created the conversion rate was fairly low. **Recommendations to others considering Martal Group:** Discuss in depth preferred customer profile, sales process steps and required supporting materials and demos to be produced by the vendor to optimize lead generation process. **What problems is Martal Group solving and how is that benefiting you?** Handle marketing and outreach, qualifying prospects allowed to product team only spend time on qualified and warmed-up leads. ### 48. Disappointed **Rating:** 0.5/5.0 stars **Reviewed by:** Andy H. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2023 **What do you like best about Martal Group?** The team was flexible and responsive to our suggestions. Every person we talked to was courteous and friendly. When our time with them ended, we at least had a list of contacted leads to base our further considerations on, and nobody seemed to have hard feelings. **What do you dislike about Martal Group?** We had high hopes for our collaboration with Martal Group, but ended our agreement after five months of work with zero qualified leads. Martal’s sales team was accommodating but didn’t give us enough new ideas, instead simply just going along with whatever we suggested with no pushback. We would have preferred a team willing to challenge us and suggest alternatives. Although Martal emphasizes its B2B expertise, we had to correct our representatives’ email copy multiple times to make sure it was accurate. Worse, we also had to remind our main contact to complete certain tasks, which ended up delaying one important campaign by nearly two weeks. We know proper engagement takes time, but the results were far below what Martal promised in their onboarding deck. One more thing: their model for booking calls for potential clients rests on Calendly. If you don’t use Calendly or have never worked with it, you are on your own to figure it out. Granted, there is a free version that is plenty functional, but none of this was mentioned in our onboarding process at all and it took some trial and error, leading to awkward communication gaps between us and potential prospects. We wish Martal could have set this up earlier, or simply suggested a better alternative for us. It felt like we were expected to know this going in. **Recommendations to others considering Martal Group:** It’s possible a business in a different industry might see more benefits from Martal, but we cannot recommend working with them based on our experience. If you do choose them, don’t extend your contract for longer than the initial three months without seeing the 5-10 qualified leads they claim you’ll see within 90 days (and make sure they’re qualified by your standards, not Martal’s). Beware of claims that “this next week/month/quarter will see more responses” without evidence. Don’t just spend your weekly meetings reading data they forward you a half hour before: ask for concrete ideas and improvements. Even then, you will likely need to email them multiple times to see your desired results. **What problems is Martal Group solving and how is that benefiting you?** We asked Martal Group to help us increase our number of qualified leads by removing the burden from our small inhouse sales team. Our plan included a team of two representatives and one manager who would find and nurture potential clients through LinkedIn messages and email based on our specifications. Ideally, we wanted to be able to send specific messages to targeted prospects based on our offerings. ### 49. Very solid service and great team! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 04, 2023 **What do you like best about Martal Group?** We've really liked working closely with our Martal team. Our weekly meetings have been great to go over what's working, what's not, and discuss all the leads in the pipeline. They've also been very responsive and quick to make adjustments to the ICP/segments we want to focus on. **What do you dislike about Martal Group?** We don't have any specific dislikes at this time. The only thing to consider is that this is a blanket approach and there will be a lot of people contacted that may not be relevant, but it's a numbers game and they are delivering real and relevant results. **Recommendations to others considering Martal Group:** I would just say make sure you have your ICP fully dialed in and take an active role in communication with the Martal team. The more you can get them up to speed on your business, ICP, value prop, etc. the more effective this will be for you. **What problems is Martal Group solving and how is that benefiting you?** We've engaged with Martal to help drive more warm leads for our business. In a very short time, they've been able to deliver meaningful results and we've already closed multiple deals. ### 50. Outsourcing of valuable missing part of our operations. **Rating:** 5.0/5.0 stars **Reviewed by:** Eugene R. | Managing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** April 26, 2023 **What do you like best about Martal Group?** Possibility to skip the prospecting process with sales-qualified leads generated and vetted by high-performing sales executives from around the world. Martal integrates with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information **What do you dislike about Martal Group?** No complaints, Martal team delivered the expected results. **Recommendations to others considering Martal Group:** They were running both account-based marketing campaigns, targeting a short list of companies, and bulk campaigns as well. We received live updates when the lead was sales qualified and discussed progress on weekly calls. They had a deep understanding of our product and industry. **What problems is Martal Group solving and how is that benefiting you?** We don't have marketing teams, so we needed a partner who can handle marketing automation and launch email and call campaigns for us. ## Martal Group Discussions - [Where are Martal Group sales executives located?](https://www.g2.com/discussions/where-are-martal-group-sales-executives-located) - 1 comment, 1 upvote - [View Martal Group pricing details and edition comparison](https://www.g2.com/products/martal-group/reviews?qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-05-31+11%3A44%3A32+-0500&secure%5Bsession_id%5D=84cb5336-43fc-4267-9865-20228710656b&secure%5Btoken%5D=06b3ea6c79d148a7c9d85107f5791ee039ea4ddd234836f040f10a9ce2aee432&format=llm_user) ## Martal Group Features **Planning** - Needs Assessment - Resource Allocation - Stayed within Budget - Statement of Work - Best Practices **Capabilities** - B2B Lead Development - Onboarding - Lead Qualifying - Qualified Meetings - Sales Account Management - Virtual Support **Expertise** - Demand Generation - CRM - Analytics Capabilities **Delivery** - Technical Expertise - Met Deadlines - Meeting Management - Project Updates - Scope Management - Roll-out **Team Quality** - Change Management Skills - Executive Presence - Vertical Expertise - Technology Partnerships ## Top Martal Group Alternatives - [CIENCE](https://www.g2.com/products/cience/reviews) - 3.7/5.0 (181 reviews) - [Belkins](https://www.g2.com/products/belkins/reviews) - 4.8/5.0 (93 reviews) - [KlientBoost](https://www.g2.com/products/klientboost/reviews) - 4.8/5.0 (397 reviews)