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# CIENCE vs Martal Group Comparison - What are their main differences?

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CIENCEMartal Group[+ Add Product](#)

Pricing

**CIENCE**
Free Trial

No pricing available

**Martal Group**
 **Contact Us** · Sales Outsourcing

**Pros & Cons**
from reviews

**CIENCE**
[
Expertise (2)
](https://www.g2.com/products/cience/reviews?filters%5Bsentiment_snippet%5D=1547837&qs=pros-and-cons#reviews)[
Business Growth (1)
](https://www.g2.com/products/cience/reviews?filters%5Bsentiment_snippet%5D=1547135&qs=pros-and-cons#reviews)[
Poor Lead Quality (3)
](https://www.g2.com/products/cience/reviews?filters%5Bsentiment_snippet%5D=1547165&qs=pros-and-cons#reviews)[
Delivery Delays (2)
](https://www.g2.com/products/cience/reviews?filters%5Bsentiment_snippet%5D=1547689&qs=pros-and-cons#reviews)

**Martal Group**
[
Professionalism (6)
](https://www.g2.com/products/martal-group/reviews?filters%5Bsentiment_snippet%5D=1290465&qs=pros-and-cons#reviews)[
Communication (4)
](https://www.g2.com/products/martal-group/reviews?filters%5Bsentiment_snippet%5D=1290880&qs=pros-and-cons#reviews)[
Limited Control (2)
](https://www.g2.com/products/martal-group/reviews?filters%5Bsentiment_snippet%5D=1994939&qs=pros-and-cons#reviews)[
Limited Features (2)
](https://www.g2.com/products/martal-group/reviews?filters%5Bsentiment_snippet%5D=2327307&qs=pros-and-cons#reviews)

Screenshots

**CIENCE**
 ![CIENCE screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1367331/New-CIENCE-GO-Data-Header-2.png)

**Martal Group**
 ![Martal Group screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/111370/Expected-outcome.png)

**Ratings**
from reviews

Quality of Work

**CIENCE**

7.0

7.0120

**Martal Group**

9.1

9.1106

Responsiveness

**CIENCE**

7.9

7.9123

**Martal Group**

9.4

9.4106

Expertise of Team

**CIENCE**

6.9

6.9124

**Martal Group**

9.0

9.0106

Execution Ability

**CIENCE**

7.0

7.0123

**Martal Group**

9.1

9.1105

Communication Skills

**CIENCE**

7.5

7.5124

**Martal Group**

9.3

9.3105

Professionalism

**CIENCE**

7.8

7.8124

**Martal Group**

9.3

9.3105

Has the product been a good partner in doing business?

**CIENCE**

7.5

7.5140

**Martal Group**

9.4

9.4112

**Features**
ratings from reviews

Outsourced Sales Providers[Hide 9 FeaturesShow 9 Features](javascript:void(0);)

7.2

15

8.7

21

Capabilities

B2B Lead Development

7.4

15

8.7(won by 1.3)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Onboarding

7.7

15

8.8(won by 1.1)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Lead Qualifying

7.1

15

8.3(won by 1.2)

20

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Qualified Meetings

6.9

15

8.4(won by 1.5)

21

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Sales Account Management

6.9

12

8.9(won by 2.0)

19

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Virtual Support

7.2

13

9.0(won by 1.8)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Expertise

Demand Generation

7.3

13

8.5(won by 1.2)

16

 (There is a greater than 0.5 difference between this product's rating and its competitors)

CRM

6.7

12

9.0(won by 2.3)

13

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Analytics Capabilities

7.4

15

8.4(won by 1.0)

15

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Show 4 feature categories with incomplete data

Business Services[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

Ecosystem Service Providers[Hide 16 FeaturesShow 16 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

Support

Go Live Support

Not enough data

Not enough data

Documentation

Not enough data

Not enough data

Training 

Not enough data

Not enough data

Metrics

Not enough data

Not enough data

Admin Services

Not enough data

Not enough data

Marketing Services[Hide 11 FeaturesShow 11 Features](javascript:void(0);)

Not enough data

Not enough data

Planning

Needs Assessment

Not enough data

Not enough data

Resource Allocation

Not enough data

Not enough data

Stayed within Budget

Not enough data

Not enough data

Statement of Work

Not enough data

Not enough data

Best Practices

Not enough data

Not enough data

Delivery

Technical Expertise

Not enough data

Not enough data

Met Deadlines

Not enough data

Not enough data

Meeting Management

Not enough data

Not enough data

Project Updates

Not enough data

Not enough data

Scope Management

Not enough data

Not enough data

Roll-out

Not enough data

Not enough data

B2B Services[Hide 4 FeaturesShow 4 Features](javascript:void(0);)

Not enough data

Not enough data

Team Quality

Change Management Skills

Not enough data

Not enough data

Executive Presence

Not enough data

Not enough data

Vertical Expertise

Not enough data

Not enough data

Technology Partnerships

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")](https://www.g2.com/products/cience/reviews)

CIENCE

Small-Business(50 or fewer emp.)

58.1%

Mid-Market(51-1000 emp.)

38.0%

Enterprise(\> 1000 emp.)

3.9%

[![Martal Group](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_96eb17aa1552e1642e0eeb76b73f41dd/martal-group.jpeg "Martal Group")](https://www.g2.com/products/martal-group/reviews)

Martal Group

Small-Business(50 or fewer emp.)

69.2%

Mid-Market(51-1000 emp.)

25.6%

Enterprise(\> 1000 emp.)

5.3%

Small-Business

(50 or fewer emp.)

58.1%

69.2%

Mid-Market

(51-1000 emp.)

38.0%

25.6%

Enterprise

(\> 1000 emp.)

3.9%

5.3%

Reviewers' Industry

[![CIENCE](https://images.g2crowd.com/uploads/product/hd_favicon/5a1e5a6a380c5017215742c99e34bfc6/cience.svg "CIENCE")](https://www.g2.com/products/cience/reviews)
CIENCE

Computer Software

16.7%

Information Technology and Services

15.0%

Marketing and Advertising

11.7%

Financial Services

3.9%

Biotechnology

2.8%

Other

50.0%

[![Martal Group](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_96eb17aa1552e1642e0eeb76b73f41dd/martal-group.jpeg "Martal Group")](https://www.g2.com/products/martal-group/reviews)
Martal Group

Information Technology and Services

20.1%

Computer Software

17.9%

Marketing and Advertising

7.5%

Telecommunications

3.0%

Staffing and Recruiting

3.0%

Other

48.5%

FAQs

## CIENCE vs Martal Group FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between CIENCE vs Martal Group?

Martal Group stands out from CIENCE with a significantly higher G2 rating and stronger reviewer-cited strengths in professionalism and lead quality.

| [CIENCE](https://www.g2.com/products/cience/reviews) | [Martal Group](https://www.g2.com/products/martal-group/reviews) |
| --- | --- |
| 3.7/5 (180 reviews) | 4.6/5 (135 reviews) |
| — | — |
| — | — |
| 7.5 | 9.4 |
| Expertise (2 all-time mentions) | Professionalism (6 all-time mentions) |

### How do the pricing models of CIENCE and Martal Group compare?

Martal Group is rated higher for value, with reviewers expressing greater satisfaction with its pricing and results.

- **CIENCE:** In recent reviews, several buyers cite concerns about high costs and unmet expectations, with some describing the service as expensive relative to perceived value.
- **Martal Group:** Reviewers acknowledge Martal Group as "pricey" but consistently state that the results and quality justify the investment, with many highlighting the professionalism and effectiveness of the team.
- **Switching reasons:** Recent CIENCE reviewers recommend considering other providers due to dissatisfaction with value and results, while Martal Group reviewers rarely mention switching away for pricing reasons.

### What are the best alternatives to CIENCE and Martal Group?

The top three alternatives to CIENCE and Martal Group are Belkins, SmartSites, and KlientBoost.

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [CIENCE](https://www.g2.com/products/cience/reviews) | 3.7/5 (180 reviews) | Expensive relative to value, with unmet expectations cited in recent reviews | Expertise (2 all-time mentions) |
| [Martal Group](https://www.g2.com/products/martal-group/reviews) | 4.6/5 (135 reviews) | Pricey but justified by results and professionalism, according to recent reviews | Professionalism (6 all-time mentions) |
| [Belkins](https://www.g2.com/products/belkins/reviews) | 4.7/5 (94 reviews) | — | — |
| [SmartSites](https://www.g2.com/products/smartsites/reviews) | 4.9/5 (259 reviews) | — | — |
| [KlientBoost](https://www.g2.com/products/klientboost/reviews) | 4.8/5 (403 reviews) | — | — |

### Which Lead Generation Services features should I prioritize when comparing CIENCE and Martal Group?

Buyers comparing CIENCE and Martal Group should prioritize lead quality, professionalism, communication, and customer support.

- **Lead Quality:** Martal Group is cited for lead quality in 4 all-time mentions; CIENCE does not have a comparable mention count.
- **Professionalism:** Martal Group is cited for professionalism in 6 all-time mentions; CIENCE does not have a comparable mention count.
- **Communication:** Martal Group is cited for communication in 4 all-time mentions; CIENCE does not have a comparable mention count.
- **Customer Support:** Martal Group is cited for customer support in 2 all-time mentions; CIENCE is cited for customer support in 1 all-time mention.

### What are the pros and cons of CIENCE vs Martal Group?

Martal Group's headline strength is professionalism, while CIENCE's is expertise.

- **CIENCE strengths:** Expertise (2 all-time mentions), business growth (1), client satisfaction (1), cost efficiency (1), customer support (1), ease of use (1), goal achievement (1), growth (1), knowledge (1), knowledgeable (1).
- **CIENCE trade-offs:** Delivery delays (1), expensive (1), fraudulent practices (1), high turnover (1), ineffective strategy (1), lack of expertise (1), lack of research (1), limited reporting capabilities (1), miscommunication (1).
- **Martal Group strengths:** Professionalism (6 all-time mentions), communication (4), expertise (4), lead quality (4), team quality (4), teamwork (4), dedication (3), lead generation (3), transparency (3), understanding (3), business growth (2), campaign management (2), customer support (2), customization (2), helpful (2), proactive contacting (2).
- **Martal Group trade-offs:** Limited control (2), limited features (2), poor customer support (2), poor lead quality (2).

### Is CIENCE or Martal Group better for small businesses?

Martal Group is better suited for small businesses, with reviewers consistently highlighting its professionalism and adaptability for smaller teams.

- **CIENCE:** No largest segment data available; recent small business reviewers cite concerns about high costs and unmet expectations.
- **Martal Group:** No largest segment data available; recent small business reviewers describe Martal Group as professional, proactive, and effective even for smaller companies.

### Which Lead Generation Services platform has better integrations?

Neither CIENCE nor Martal Group has reviewer-cited integrations in recent reviews, indicating parity on integrations.

- **CIENCE:** No integrations mentioned in recent reviews.
- **Martal Group:** No integrations mentioned in recent reviews.

### How do CIENCE and Martal Group compare on customer support?

Martal Group outperforms CIENCE on Quality of Support, with a 1.9-point higher score (9.4 vs 7.5).

- **CIENCE:** Reviewers mention customer support positively in 1 all-time mention, but also cite miscommunication and limited reporting capabilities.
- **Martal Group:** Reviewers cite customer support positively in 2 all-time mentions, with additional strengths in communication (4 all-time mentions) and professionalism (6 all-time mentions).

### Which is easier to implement, CIENCE or Martal Group?

Martal Group leads on Ease of Setup, with a higher reviewer satisfaction score than CIENCE.

- **CIENCE:** Reviewers describe onboarding as organized but note delays and challenges with platform usability and campaign manager turnover.
- **Martal Group:** Reviewers highlight quick onboarding, fast adaptation to client needs, and a collaborative approach that accelerates implementation.

Alternatives

**CIENCE Alternatives**

 ![Belkins](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5347a392ceed84fd4b0b2956793355a1/belkins.png "Belkins")

[
Belkins
](/products/belkins/reviews)

 ![SmartSites](https://images.g2crowd.com/uploads/product/hd_favicon/1e03dca49ac689c16e6a3c7bb3d3c032/smartsites.svg "SmartSites")

[
SmartSites
](/products/smartsites/reviews)

 ![KlientBoost](https://images.g2crowd.com/uploads/product/hd_favicon/d401505df2906f8be19479a4c9ab47c8/klientboost.svg "KlientBoost")

[
KlientBoost
](/products/klientboost/reviews)

 ![INFUSE](https://images.g2crowd.com/uploads/product/hd_favicon/2fcde7ef94c7414eed3a1b5a23442f89/infusemedia-infuse.svg "INFUSE")

[
INFUSE
](/products/infusemedia-infuse/reviews)

**Martal Group Alternatives**

 ![Belkins](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_5347a392ceed84fd4b0b2956793355a1/belkins.png "Belkins")

[
Belkins
](/products/belkins/reviews)

 ![KlientBoost](https://images.g2crowd.com/uploads/product/hd_favicon/d401505df2906f8be19479a4c9ab47c8/klientboost.svg "KlientBoost")

[
KlientBoost
](/products/klientboost/reviews)

 ![memoryBlue](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_cb841c012e925444d76958f016cba17e/memoryblue.jpg "memoryBlue")

[
memoryBlue
](/products/memoryblue/reviews)

 ![INFUSE](https://images.g2crowd.com/uploads/product/hd_favicon/2fcde7ef94c7414eed3a1b5a23442f89/infusemedia-infuse.svg "INFUSE")

[
INFUSE
](/products/infusemedia-infuse/reviews)