# CIENCE vs Martal Group Comparison

---
## Frequently Asked Questions

### What is the difference between CIENCE vs Martal Group?

Martal Group stands out from CIENCE with a significantly higher G2 rating and stronger reviewer-cited strengths in professionalism and lead quality.

| [CIENCE](https://www.g2.com/products/cience/reviews) | [Martal Group](https://www.g2.com/products/martal-group/reviews) |
| --- | --- |
| 3.7/5 (180 reviews) | 4.6/5 (135 reviews) |
| — | — |
| — | — |
| 7.5 | 9.4 |
| Expertise (2 all-time mentions) | Professionalism (6 all-time mentions) |



### How do the pricing models of CIENCE and Martal Group compare?

Martal Group is rated higher for value, with reviewers expressing greater satisfaction with its pricing and results.

- **CIENCE:** In recent reviews, several buyers cite concerns about high costs and unmet expectations, with some describing the service as expensive relative to perceived value.
- **Martal Group:** Reviewers acknowledge Martal Group as "pricey" but consistently state that the results and quality justify the investment, with many highlighting the professionalism and effectiveness of the team.
- **Switching reasons:** Recent CIENCE reviewers recommend considering other providers due to dissatisfaction with value and results, while Martal Group reviewers rarely mention switching away for pricing reasons.



### What are the best alternatives to CIENCE and Martal Group?

The top three alternatives to CIENCE and Martal Group are Belkins, SmartSites, and KlientBoost.

| Product | G2 Rating (reviews) | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- |
| [CIENCE](https://www.g2.com/products/cience/reviews) | 3.7/5 (180 reviews) | Expensive relative to value, with unmet expectations cited in recent reviews | Expertise (2 all-time mentions) |
| [Martal Group](https://www.g2.com/products/martal-group/reviews) | 4.6/5 (135 reviews) | Pricey but justified by results and professionalism, according to recent reviews | Professionalism (6 all-time mentions) |
| [Belkins](https://www.g2.com/products/belkins/reviews) | 4.7/5 (94 reviews) | — | — |
| [SmartSites](https://www.g2.com/products/smartsites/reviews) | 4.9/5 (259 reviews) | — | — |
| [KlientBoost](https://www.g2.com/products/klientboost/reviews) | 4.8/5 (403 reviews) | — | — |



### Which Lead Generation Services features should I prioritize when comparing CIENCE and Martal Group?

Buyers comparing CIENCE and Martal Group should prioritize lead quality, professionalism, communication, and customer support.

- **Lead Quality:** Martal Group is cited for lead quality in 4 all-time mentions; CIENCE does not have a comparable mention count.
- **Professionalism:** Martal Group is cited for professionalism in 6 all-time mentions; CIENCE does not have a comparable mention count.
- **Communication:** Martal Group is cited for communication in 4 all-time mentions; CIENCE does not have a comparable mention count.
- **Customer Support:** Martal Group is cited for customer support in 2 all-time mentions; CIENCE is cited for customer support in 1 all-time mention.



### What are the pros and cons of CIENCE vs Martal Group?

Martal Group's headline strength is professionalism, while CIENCE's is expertise.

- **CIENCE strengths:** Expertise (2 all-time mentions), business growth (1), client satisfaction (1), cost efficiency (1), customer support (1), ease of use (1), goal achievement (1), growth (1), knowledge (1), knowledgeable (1).
- **CIENCE trade-offs:** Delivery delays (1), expensive (1), fraudulent practices (1), high turnover (1), ineffective strategy (1), lack of expertise (1), lack of research (1), limited reporting capabilities (1), miscommunication (1).
- **Martal Group strengths:** Professionalism (6 all-time mentions), communication (4), expertise (4), lead quality (4), team quality (4), teamwork (4), dedication (3), lead generation (3), transparency (3), understanding (3), business growth (2), campaign management (2), customer support (2), customization (2), helpful (2), proactive contacting (2).
- **Martal Group trade-offs:** Limited control (2), limited features (2), poor customer support (2), poor lead quality (2).



### Is CIENCE or Martal Group better for small businesses?

Martal Group is better suited for small businesses, with reviewers consistently highlighting its professionalism and adaptability for smaller teams.

- **CIENCE:** No largest segment data available; recent small business reviewers cite concerns about high costs and unmet expectations.
- **Martal Group:** No largest segment data available; recent small business reviewers describe Martal Group as professional, proactive, and effective even for smaller companies.



### Which Lead Generation Services platform has better integrations?

Neither CIENCE nor Martal Group has reviewer-cited integrations in recent reviews, indicating parity on integrations.

- **CIENCE:** No integrations mentioned in recent reviews.
- **Martal Group:** No integrations mentioned in recent reviews.



### How do CIENCE and Martal Group compare on customer support?

Martal Group outperforms CIENCE on Quality of Support, with a 1.9-point higher score (9.4 vs 7.5).

- **CIENCE:** Reviewers mention customer support positively in 1 all-time mention, but also cite miscommunication and limited reporting capabilities.
- **Martal Group:** Reviewers cite customer support positively in 2 all-time mentions, with additional strengths in communication (4 all-time mentions) and professionalism (6 all-time mentions).



### Which is easier to implement, CIENCE or Martal Group?

Martal Group leads on Ease of Setup, with a higher reviewer satisfaction score than CIENCE.

- **CIENCE:** Reviewers describe onboarding as organized but note delays and challenges with platform usability and campaign manager turnover.
- **Martal Group:** Reviewers highlight quick onboarding, fast adaptation to client needs, and a collaborative approach that accelerates implementation.



| | CIENCE | Martal Group | 
|---|---|---|
| **Star Rating** | 3.7 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 180 | 135 | 
| **Largest Market Segment** | Small-Business (58.1% of reviews) | Small-Business (69.2% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us Per Month | 

---
## Top Pros & Cons

### CIENCE

Pros:
- Expertise (2 reviews)
- Business Growth (1 reviews)

Cons:
- Poor Lead Quality (3 reviews)
- Delivery Delays (2 reviews)

### Martal Group

Pros:
- Professionalism (6 reviews)
- Communication (4 reviews)

Cons:
- Limited Control (2 reviews)
- Limited Features (2 reviews)

---
## Ratings Comparison
| Rating | CIENCE | Martal Group | 
|---|---|---|
  | **Quality of Work** | 7.0 (120 reviews) | 9.1 (106 reviews) | 
  | **Responsiveness** | 7.9 (123 reviews) | 9.4 (106 reviews) | 
  | **Expertise of Team** | 6.9 (124 reviews) | 9.0 (106 reviews) | 
  | **Execution Ability** | 7.0 (123 reviews) | 9.1 (105 reviews) | 
  | **Communication Skills** | 7.5 (124 reviews) | 9.3 (105 reviews) | 
  | **Professionalism** | 7.8 (124 reviews) | 9.3 (105 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (140 reviews) | 9.4 (112 reviews) | 

---
## Pricing

### CIENCE

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Martal Group

#### Entry-Level Pricing

Plan: 1 SE | 45+ SQLs

Price: Contact Us Per Month

Key Features:
- One Fractional Sales Executive (NA or EU)
- Email Deliverability Support Specialist
- Up to 2,500 Prospects / Month

[Browse all 6 editions](https://www.g2.com/products/martal-group/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Planning

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

### Business Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Planning

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

### Ecosystem Service Providers

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Planning

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Needs Assessment** | Not enough data | Not enough data | 
| **Resource Allocation** | Not enough data | Not enough data | 
| **Stayed within Budget** | Not enough data | Not enough data | 
| **Statement of Work** | Not enough data | Not enough data | 
| **Best Practices** | Not enough data | Not enough data | 

#### Delivery

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Technical Expertise** | Not enough data | Not enough data | 
| **Met Deadlines** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Project Updates** | Not enough data | Not enough data | 
| **Scope Management** | Not enough data | Not enough data | 
| **Roll-out** | Not enough data | Not enough data | 

#### Support

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Go Live Support** | Not enough data | Not enough data | 
| **Documentation** | Not enough data | Not enough data | 
| **Training ** | Not enough data | Not enough data | 
| **Metrics** | Not enough data | Not enough data | 
| **Admin Services** | Not enough data | Not enough data | 

### Outsourced Sales Providers

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | 7.2/10 | 15 |
| **Martal Group** | 8.7/10 | 21 |

#### Capabilities

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **B2B Lead Development** | 7.4 (15 reviews) | 8.7 (21 reviews) | 
| **Onboarding** | 7.7 (15 reviews) | 8.8 (19 reviews) | 
| **Lead Qualifying** | 7.1 (15 reviews) | 8.3 (20 reviews) | 
| **Qualified Meetings** | 6.9 (15 reviews) | 8.4 (21 reviews) | 
| **Sales Account Management** | 6.9 (12 reviews) | 8.9 (19 reviews) | 
| **Virtual Support** | 7.2 (13 reviews) | 9.0 (15 reviews) | 

#### Expertise

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Demand Generation** | 7.3 (13 reviews) | 8.5 (16 reviews) | 
| **CRM** | 6.7 (12 reviews) | 9.0 (13 reviews) | 
| **Analytics Capabilities** | 7.4 (15 reviews) | 8.4 (15 reviews) | 

### B2B Services

| Product | Score | Reviews |
|---|---|---|
| **CIENCE** | N/A | N/A |
| **Martal Group** | N/A | N/A |

#### Team Quality

| Feature | CIENCE | Martal Group | 
|---|---|---|
| **Change Management Skills** | Not enough data | Not enough data | 
| **Executive Presence** | Not enough data | Not enough data | 
| **Vertical Expertise** | Not enough data | Not enough data | 
| **Technology Partnerships** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Outsourced Sales Companies](https://www.g2.com/categories/outsourced-sales-providers), [Lead Generation Companies](https://www.g2.com/categories/lead-generation-services), [Email Marketing Services Providers](https://www.g2.com/categories/email-marketing-services), [Digital Marketing Services](https://www.g2.com/categories/digital-marketing)

**Unique to CIENCE (3):** [Market Research Companies](https://www.g2.com/categories/market-research-services), [Sales Consultants](https://www.g2.com/categories/sales-consulting), [HubSpot Consulting Services](https://www.g2.com/categories/hubspot-consulting-services)

**Unique to Martal Group (1):** [Contact Center Consulting Providers](https://www.g2.com/categories/contact-center-consulting)


---
## Reviewer Demographics

### By Company Size

| Segment | CIENCE | Martal Group | 
|---|---|---|
| **Small-Business** | 58.1% | 69.2% | 
| **Mid-Market** | 38.0% | 25.6% | 
| **Enterprise** | 3.9% | 5.3% | 

### By Industry

#### CIENCE

- **Computer Software:** 16.7%
- **Information Technology and Services:** 15.0%
- **Marketing and Advertising:** 11.7%
- **Financial Services:** 3.9%
- **Biotechnology:** 2.8%
- **Education Management:** 2.8%
- **Hospital & Health Care:** 2.8%
- **Professional Training & Coaching:** 2.8%
- **Internet:** 2.2%
- **Industrial Automation:** 2.2%
- **Other:** 37.2%

#### Martal Group

- **Information Technology and Services:** 20.1%
- **Computer Software:** 17.9%
- **Marketing and Advertising:** 7.5%
- **Telecommunications:** 3.0%
- **Staffing and Recruiting:** 3.0%
- **Security and Investigations:** 3.0%
- **Human Resources:** 3.0%
- **Banking:** 2.2%
- **Computer & Network Security:** 2.2%
- **Information Services:** 2.2%
- **Other:** 35.8%

---
## Alternatives

### Alternatives to CIENCE

- [Belkins](https://www.g2.com/products/belkins/reviews) — 4.7/5 stars (93 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (259 reviews)
- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (405 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (293 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews)
- [Winning by Design](https://www.g2.com/products/winning-by-design/reviews) — 4.8/5 stars (765 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (337 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (214 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (204 reviews)

### Alternatives to Martal Group

- [Belkins](https://www.g2.com/products/belkins/reviews) — 4.7/5 stars (93 reviews)
- [KlientBoost](https://www.g2.com/products/klientboost/reviews) — 4.8/5 stars (405 reviews)
- [memoryBlue](https://www.g2.com/products/memoryblue/reviews) — 4.6/5 stars (337 reviews)
- [INFUSE](https://www.g2.com/products/infusemedia-infuse/reviews) — 4.5/5 stars (293 reviews)
- [SmartSites](https://www.g2.com/products/smartsites/reviews) — 4.9/5 stars (259 reviews)
- [WebFX](https://www.g2.com/products/webfx/reviews) — 4.8/5 stars (203 reviews)
- [webdew](https://www.g2.com/products/webdew/reviews) — 4.9/5 stars (223 reviews)
- [SmartBug Media](https://www.g2.com/products/smartbug/reviews) — 4.8/5 stars (214 reviews)
- [Otter PR](https://www.g2.com/products/otter-pr/reviews) — 4.9/5 stars (204 reviews)
- [OpenMoves](https://www.g2.com/products/openmoves/reviews) — 4.9/5 stars (129 reviews)


---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cience-vs-martal-group)