Martal Group Reviews & Provider Details

Martal Group https://martal.ca/ is a top lead generation and sales enablement agency servicing B2B companies. We enhance your in-house sales team with on-shore sales executives catering lead generation and sales services across 50+ verticals. We integrate with leading data providers and intelligence prospecting tools to provide our customers with accurate B2B contact information. Our researchers use a proprietary workflow to create opportunities and provide targeted lists based on your ideal buyer profile and potential addressable market. Our highly experienced managed sales team builds a strategy that drives prospect engagement with multiple personalized sales touches. We route active prospects to your sales team or onboard new clients for you. We cater both outbound and inbound lead generation, as well as Account-Based Marketing (shortlisting target accounts and reaching the right stakeholder at the right company).

Seller

Martal Consulting Group

Discussions

Martal Group Community

Languages Supported

German, English, French, Spanish

Services Offered

Lead Generation, Appointment Setting, Sales Outsourcing, Cold Calling, Lead qualification

Locations Serviced

Australia, Canada, Denmark, France, + 12 more

Overview by

Vito Vishnepolsky (Business growth strategist)

Pricing

Pricing provided by Martal Group.

1 SE | 45+ SQLs

Per Month

1 SE + 1 SOM | 60+ SQLs

Per Month

View More Pricing Information

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Martal Group Media

Martal Group Demo - Typical-leads-funnel.png

Tier 1 expected outcome

Tier 1 team

Tier 1 tools

Tier 1 Service scope

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Michael W.

Small-Business (50 or fewer emp.)

12/16/2025

"Seamless Team Integration and High-Quality Leads"

5/5

What do you like best about Martal Group?

What we liked most about Martal Group was how seamlessly they operated as an extension of our team. They took the time to truly understand our ICP, value proposition, and sales motion, which showed up quickly in the quality of conversations they generated. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

If there was one area we didn’t love, it was the initial ramp-up period. As with any outsourced outbound team, it took a bit of time to fully dial in messaging, targeting, and cadence so it matched our voice and market nuances.

That said, Martal was very receptive to feedback and adjusted quickly once we identified what needed refinement. After that initial tuning phase, execution became much smoother and results were more consistent. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Our advice is to invest upfront in alignment: share detailed personas, ensure ICP alignment, use cases, and examples of successful deals, and stay engaged during the early ramp. The more context and feedback you provide, the faster Martal can optimize and deliver consistent results. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal Group helped us solve a critical lead generation gap by providing a predictable, high-quality outbound motion that we could not efficiently build in-house. Their team quickly aligned to our ideal customer profile, messaging, and target accounts, then executed structured, multi-channel outreach that consistently generated qualified conversations.

What stood out most was their hands-on approach and transparency. They didn’t just book meetings, they helped refine our positioning, tested messaging, and provided ongoing feedback so we could continuously improve results. This allowed our internal team to stay focused on closing and expanding opportunities while Martal handled the top-of-funnel with discipline and consistency.

As a result, we were able to accelerate pipeline creation, reach new accounts faster, and reduce the risk and cost associated with hiring and ramping an internal SDR team. Martal Group became an extension of our sales organization and a reliable partner in solving our lead generation needs. Review collected by and hosted on G2.com.

Linda C.

Small-Business (50 or fewer emp.)

11/4/2025

"Exceptional B2B Sales Expertise and High-Quality Leads"

5/5

What do you like best about Martal Group?

What I like best about Martal Group is their deep understanding of B2B tech sales and how quickly they were able to get aligned with our market. Their communication has been proactive and steady, which made the whole process feel smooth and well-managed from the start. The lead quality has been consistently strong, and it’s clear they put real thought into who they target and why. Overall, working with them has been both productive and easy. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Nothing to report after the first 6 months Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Be clear about your targets and messaging - they'll quickly adapt and provide feedback based on initial results - very valuable! Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal delivers quality leads, speeding up our sales cycle, increasing efficiency and helping to build our sales pipeline. Review collected by and hosted on G2.com.

David B.

11/13/2025

"Solid Sales Lead Generation"

4/5

What do you like best about Martal Group?

I appreciate Martal Group for their solid effort and hard work, particularly in early lead generation and appointment setting. Their dedication is evident in the way they tackle our business challenges, especially concerning lead generation, the sales funnel, and appointment setting. Their efforts have provided significant value by addressing these specific business needs effectively. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I feel that the sales leads could be better qualified. This aspect of Martal Group’s services needs improvement to enhance the effectiveness of our sales strategy. Improving lead qualification would likely result in more targeted and productive engagements. Review collected by and hosted on G2.com.

Rachael F.

Marketing Coordinator

Small-Business (50 or fewer emp.)

11/19/2025

"Exceptional Team and Transparent Service"

5/5

What do you like best about Martal Group?

Their team is very easy to work with. Very transparent, friendly and genuinely cares about our business. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

No dislike but area of improvement would be a conversation we had. We would've liked to be able to export certain contacts with individual status' such as 'attempted to contact' or 'interested' so we could re target on our ads platform. Unfortunately for now this isn't possible but maybe something to look into for future. Review collected by and hosted on G2.com.

Azmir S.

General Manager

Small-Business (50 or fewer emp.)

8/28/2025

"Outstanding Lead Generation & Business Development Support"

4.5/5

What do you like best about Martal Group?

What we like best about Martal Group is their professionalism and reliability — they consistently deliver high-quality leads, communicate clearly, and truly feel like part of our own team. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

There’s nothing we dislike about Martal Group — our experience has been excellent in every aspect Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

We highly recommend Martal Group to any company looking to accelerate sales growth and expand internationally. Their team is professional, proactive, and delivers measurable results. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal Group is solving the challenge of reaching and engaging qualified international prospects. Their work has expanded our pipeline with high-quality leads, saved our team significant time, and allowed us to focus more on closing deals and serving clients. Review collected by and hosted on G2.com.

Rachel K.

Small-Business (50 or fewer emp.)

9/2/2025

"Great team for lead generation"

4/5

What do you like best about Martal Group?

Their deep knowledge of B2B sales, proactive communication, openness to feedback, and willing to pivot. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

We are a pretty niche industry, and it has taken some adjustment to get aligned, but we got there! Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Be clear about your targets and ICP upfront—they adapt quickly and deliver excellent results. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

We are a small startup and do not have the resources to build out a full scale sales organization. Martal is an extension of our team and has the technology and experience to help us get quality leads. Review collected by and hosted on G2.com.

Tiger F.

Chief of Staff & General Manager

Small-Business (50 or fewer emp.)

2/13/2025

"Very professional and hands-on support for a managed service provider"

5/5

What do you like best about Martal Group?

Liked their professionalism and hands-on approach Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Fairly minor nitpick but I wish they had a live dashboard to share results rather than the weekly updates they provided. However they did create a whatsapp group to share updates and they mentioned that they're working on the live dashboard Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

If you are looking for a full service lead generation partner that has years of expertise in the industry and a team of driven sales professionals Martal is a great bet. Overall the price seems fair given what they offer and they stand out in an industry that is filled with people who talk a big game but ultimnately don't end up delivering Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal helped us ramp up our outbound efforts from scratch and was instrumental in both setting us up for success with their expertise in driving results in the industry as well as the hands-on work they did to understand our ICP and adapt their plan accordingly. The leads that Martal provided not only were relevant and within our ICP, we ended up closing 3 deals through pipeline that Martal created representing ~$100K in ARR Review collected by and hosted on G2.com.

Lucas T.

Small-Business (50 or fewer emp.)

6/9/2025

"Great team to help you grow"

4.5/5

What do you like best about Martal Group?

They hold weekly meetings and provide regular updates. Their team is excellent and feels like an extension of our own—they’re genuinely invested in helping us grow, not just ticking a box. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

Since our product caters to a niche market, it's taken some time to identify our ideal customer profile due to differences between the two countries' markets. Review collected by and hosted on G2.com.

Joao Lucio d.

CEO

Information Technology and Services

Small-Business (50 or fewer emp.)

2/24/2025

"Great experience with a highly professional team!"

5/5

What do you like best about Martal Group?

The team is highly committed and professional, providing quick response times and always being available. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

I can't think of any negative qualities. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

I had a great experience working with Martal Group. Their team was highly professional, extremely committed, and consistently delivered high-quality work. They were always responsive and available, making the entire process smooth and efficient. I can’t think of any negative aspects of their service. I strongly recommend Martal Group to anyone looking for top-notch sales lead generation support, and I would definitely work with them again in the future. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Martal's team has been supporting me over the past eight months with sales lead generation for US and EU-based companies. Review collected by and hosted on G2.com.

Caroline F.

Mid-Market (51-1000 emp.)

11/19/2024

"Effective outreach and great team to work with"

4.5/5

What do you like best about Martal Group?

The team is amazing! We were assigned two BDRs and one account manager. This means that once they are trained into your product, they become really proficient about your ideal customer profile and become very effective in their outreach. Both Jesse and Angela are professional, fun to work with and they have become members of our team in a sense. Review collected by and hosted on G2.com.

What do you dislike about Martal Group?

They are on the pricey side and before you have seen them work and the results they can bring, it can be a turn-off. But once you see how hard they work and the results they bring, you understand you pay for what you get. Review collected by and hosted on G2.com.

Recommendations to others considering Martal Group:

Communicate, communicate, communicate! We are talking to our assigned BDR and account manager once a week, plus almost daily chat discussions on the WhatsApp channel we created. This is no more than what you would do with members of your own team so don't treat them differently. Share information about the progress you are making on your side, tell them about the relevant shows you are attending. Just like any good sales person on your team, they will use every piece of information to engage prospects and get you those meetings. Review collected by and hosted on G2.com.

What problems is Martal Group solving and how is that benefiting you?

Our company wanted to venture into new market segments where our current sales was less comfortable prospecting in. Martal came in with their powerful outreach setup and got to work promoting a specific product to new customer bases. They took care of everything: list building, email copy writing and sending, cold calls, follow ups and booking meetings on behalf of our sales representatives. they covered a lot more ground in 6 months than we would have been able to in such a short period of time. Review collected by and hosted on G2.com.