Marchex Features
Phone Number Management (3)
Local Phone Numbers
Generate phone numbers native to a target location
Toll-Free Numbers
Create toll free numbers for tracking purposes
Port Existing Numbers
Transfer existing numbers into the call tracking system
Tracking (6)
Visitor & Keyword Tracking
Record which campaigns and landing pages are converting into phone calls
Dynamic Number Insertion
Assign a unique tracking number to each visitor
Multi-Channel Call Attribution
Decipher which marketing channels are converting and most effective
Activity Tracking
Track and document all activities across devices, networks, and other systems
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Call Routing (4)
IVR
Direct a phone call without the need for a human representative, but instead a voice responder
Call Scheduling
Route calls based on the time of the day to reach the proper representative
Geo-Routing
Route calls based on location to reach the proper representative
Call Routing
Sends voice calls to a specific queue based on predetermined criteria
Analytics (5)
Call Data
Provide the representative with caller data upon receiving a phone call
Call Recording
Offer the ability to capture and replay a conversation for further information
Advanced Reporting
Prepare detailed reports regarding call data by source, keyword, or landing page
Conversation Intelligence
Uses machine learning to analyze conversations and optimize call performance
Real-Time Reporting
Active reporting of data and metrics
Call Analytics (7)
Call Recording
Records sales calls and facilitates playback
Machine Learning
Utilizes machine learning technology to analyze recorded sales calls
Call Analysis
Analyzes or facilitates the analysis of recorded and stored sales calls for insight
Lead Qualification
Leverages analytics to qualify and score calls in real time
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Real-Time Data
Receive data and information in real time
AI/Machine Learning
Software program that continuously adjusts its behavior based on observed data
Artificial Intelligence - Conversation Intelligence (3)
Customer Scoring
Leverages technology to rate or "read" recordings to determine the impact of sales calls
Speech-to-Text
Transcribes sales calls from speech to text
Sentiment Analysis
Utilizes artifical intelligence to analyze emotional tone and interactions in a conversation
Administration (3)
Martech Integrations
Integrates with marketing software such as CRM, marketing automation, and digital advertising to measure and optimize the customer journey across channels
Privacy, Security, and Compliance
Helps companies ensure they comply with industry-specific standards for data management and privacy, such as PII, PCI, HIPAA, and GDPR
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took
Generative AI (2)
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Agentic AI - Inbound Call Tracking (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Computer Telephony Integration
Computer-telephony integration is the use of computers to manage telephone calls
Agentic AI - Conversation Intelligence (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Forecasting
Form predictions based on past and present data/trends
Additional Functionality (63)
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Keyword Filtering
Monitor and collect information from social media based on specific keywords
Natural Language Processing
Process and analyze human language in text or audio form
For Contact Centers
Designed for contact centers.
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Call Tracking
Process to identify source of incoming calls, date, time, duration or caller type using a unique phone number
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Automatic Transcription
Use AI to convert voice into text automatically
Playbooks
Tactical guides providing information and instructions for teams to navigate through tasks and processes
Employee Coaching Tools
Conduct & deliver coaching sessions to improve employee performance or facilitate development
Text Mining
Transforming unstructured text into a structured format to identify meaningful patterns and new insights
Trend/Problem Indicators
Visually identify direction of development and areas that require attention
Notes Management
Allow users to create, edit, and sort multiple notes
Retention Tracking
Measures the retention rate and satisfaction of customers.
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Recommendations
Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement
Dashboard
Assembly of graphs and charts for visualizing and tracking statistics/metrics
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Compliance Tracking
Track and report regulatory data to either internal management or external stakeholders
API
Application programming interface that allows for integration with other systems/databases
Rules-Based Workflow
Automates and streamlines business processes by creating a sequence of predefined rules and actions that govern the flow of work
Intent Recognition
Helps understand a user's intentions/actions
Tagging
Attach digital tags to documents and assets for identification, search, or monitoring purposes
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Prioritization
Arrange tasks based on the level of priority or urgency
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Campaign Analytics
Track and interpret campaign performance metrics
Automatic Call Distribution
Distribute/route/connect calls
Lead Capture
Automatically identify and save contact information of potential customers
Real-Time Analytics
Analyze and gain insights into data in real-time
API
Application programming interface that allows for integration with other systems/databases
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Call List Management
Manage and track all past and future calls.
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Voice Mail
Computer-based system that allows users to send and receive voice messages
Call Scoring
Each call is assigned a score based on predetermined criteria, such as the quality of the call or the likelihood of conversion.
Call Whispering
Displays a personalized message to the receiver of the call, offering details about the reason or origin of the call.
Data Import/Export
Import and export data to and from software applications
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Multi-Campaign
Manage multiple campaigns in one system
Call Tracking Metrics
Measure campaign influence through collection of keyword tracking and revenue sources
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Lead Generation
Manage the process of attracting and converting business prospects into leads
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Call Transcription
Voice conversion to text
Call Center Management
Manage all call center activities including call monitoring, call recording, call answering, call transfer, etc.
Predictive Dialer
System calls multiple numbers at once and connects the agent to the first number that answers
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Customizable Reports
Alter the layout and content of reports
Contact Management
Manage, organize, and store contact information
Caller ID
Identify the number and contact information of a caller before answering the phone
Auto-Dialer
System that automatically dials calls
Call Disposition
Track and report on call outcomes
Performance Management
Organize and manage the accomplishments and development of employees or performance of applications or systems
Call Scripting
Provide agents with a typical response for common call subject matter
Lead Qualification
Score a lead on their quality or likelihood to buy based on certain behaviors
Call Transfer
Transfers live calls to other agents
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Call Monitoring
Listen to live phone conversations for the purpose of training and assessing agent performance




