Adobe Commerce (formerly Magento Commerce) Features
Merchandising/Marketing (7)
Storefront Design Tools
Based on 236 Adobe Commerce (formerly Magento Commerce) reviews.
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
As reported in 270 Adobe Commerce (formerly Magento Commerce) reviews.
Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
As reported in 328 Adobe Commerce (formerly Magento Commerce) reviews.
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
As reported in 344 Adobe Commerce (formerly Magento Commerce) reviews.
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
This feature was mentioned in 306 Adobe Commerce (formerly Magento Commerce) reviews.
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
308 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
As reported in 321 Adobe Commerce (formerly Magento Commerce) reviews.
Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Based on 353 Adobe Commerce (formerly Magento Commerce) reviews.
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
340 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
This feature was mentioned in 341 Adobe Commerce (formerly Magento Commerce) reviews.
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
258 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
This feature was mentioned in 345 Adobe Commerce (formerly Magento Commerce) reviews.
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
This feature was mentioned in 336 Adobe Commerce (formerly Magento Commerce) reviews.
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
As reported in 324 Adobe Commerce (formerly Magento Commerce) reviews.
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
Based on 328 Adobe Commerce (formerly Magento Commerce) reviews.
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
338 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
306 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
307 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
This feature was mentioned in 183 Adobe Commerce (formerly Magento Commerce) reviews.
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
As reported in 284 Adobe Commerce (formerly Magento Commerce) reviews.
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Based on 301 Adobe Commerce (formerly Magento Commerce) reviews.
Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Based on 256 Adobe Commerce (formerly Magento Commerce) reviews.
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
This feature was mentioned in 284 Adobe Commerce (formerly Magento Commerce) reviews.
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
Based on 233 Adobe Commerce (formerly Magento Commerce) reviews.
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
This feature was mentioned in 190 Adobe Commerce (formerly Magento Commerce) reviews.
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
As reported in 229 Adobe Commerce (formerly Magento Commerce) reviews.
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
This feature was mentioned in 294 Adobe Commerce (formerly Magento Commerce) reviews.
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
As reported in 334 Adobe Commerce (formerly Magento Commerce) reviews.
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 318 Adobe Commerce (formerly Magento Commerce) reviews.
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 331 Adobe Commerce (formerly Magento Commerce) reviews.
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
As reported in 250 Adobe Commerce (formerly Magento Commerce) reviews.
Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 322 Adobe Commerce (formerly Magento Commerce) reviews.
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
As reported in 273 Adobe Commerce (formerly Magento Commerce) reviews.
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
320 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Based on 277 Adobe Commerce (formerly Magento Commerce) reviews.
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
This feature was mentioned in 268 Adobe Commerce (formerly Magento Commerce) reviews.
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
This feature was mentioned in 304 Adobe Commerce (formerly Magento Commerce) reviews.
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Based on 336 Adobe Commerce (formerly Magento Commerce) reviews.
Software performs well and runs with minimal unscheduled downtime
Visitor Behavior (3)
Monitoring
11 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Monitor the behavior of website and online store visitors
Targeting
As reported in 11 Adobe Commerce (formerly Magento Commerce) reviews.
Ability to target website visitors based on behavioral patterns
Guided Selling
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews.
Adapt the selling process to each visitor, including content and pricing
Templates (3)
Library
This feature was mentioned in 11 Adobe Commerce (formerly Magento Commerce) reviews.
Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews.
Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews.
Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
This feature was mentioned in 11 Adobe Commerce (formerly Magento Commerce) reviews.
Recommend products based on order history and online behavior
Content
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews.
Provide custom content to website visitors based on their online behavior
Cart Abandonment
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Deliver messages targeted at buyers who are about to leave an online store
Search
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Optimize search based on the role of the user or inventory availability
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Tools to automatically recommend products to a customer based on their viewing or purchasing history.
A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Integrate personalized content and recommendations on websites
Email
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews.
Define customized email templates which are sent automatically
Mobile
Include personalization features that are mobile-friendly and responsive
Administration (4)
Marketing Campaigns
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Easily digestible visual representations of data collected by the platform.
User Data
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Data collected from customers to be analyzed by analytics tools or other e-commerce software.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (2)
Reports & Analytics
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews.
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
This feature was mentioned in 22 Adobe Commerce (formerly Magento Commerce) reviews.
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Merchandising (5)
Product Recommendations
Based on 20 Adobe Commerce (formerly Magento Commerce) reviews.
Products recommended to customers based on their purchasing or viewing history.
Product Search
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews.
A search function to help customers easily find products in an online store.
Product Display
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews.
Tools to optimize how product images are represented on the site.
Media File Storage
As reported in 20 Adobe Commerce (formerly Magento Commerce) reviews.
Tools to store and organize product images, videos, and 3D renderings.
Web Content Management
As reported in 22 Adobe Commerce (formerly Magento Commerce) reviews.
Tools to optimize and organize product descriptions and other content published to an online store.
Administration (5)
Integrations
This feature was mentioned in 23 Adobe Commerce (formerly Magento Commerce) reviews.
The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
As reported in 23 Adobe Commerce (formerly Magento Commerce) reviews.
A means to display relevant reports and other data in one, easily accessible place.
Reporting
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
The ability to collect shipping information in order to fascilitate order fulfillment.
Integrations (3)
Payment Gateway Integration
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews.
Integration with a payment gateway in order to fascilitate collecting payment.
E-commerce Platform Integration
This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Integration with e-commerce platforms in order to create a seamless shopping experience.
Email Integration
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform
Products
Allows users to add and remove products and details such as price or item description
Templates
Provide online store templates that can be customized by users
Embed
Shopping cards can be easily added to any type of website
Headless Commerce (5)
Decoupling
41 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
This feature was mentioned in 42 Adobe Commerce (formerly Magento Commerce) reviews.
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
As reported in 39 Adobe Commerce (formerly Magento Commerce) reviews.
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
44 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Allows developers to customize the platform using multiple programming languages
Extensibility
Based on 44 Adobe Commerce (formerly Magento Commerce) reviews.
Include prebuilt integrations with multiple systems such as ERP and CRM
Generative AI (2)
AI Text Generation
23 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Allows users to generate text based on a text prompt.
AI Text Summarization
23 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Condenses long documents or text into a brief summary.
Agentic AI - AWS Marketplace (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Based on 16 Adobe Commerce (formerly Magento Commerce) reviews.
Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 17 Adobe Commerce (formerly Magento Commerce) reviews.
Works across multiple software systems or databases
Adaptive Learning
15 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Improves performance based on feedback and experience
Natural Language Interaction
Based on 16 Adobe Commerce (formerly Magento Commerce) reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
16 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Decision Making
This feature was mentioned in 15 Adobe Commerce (formerly Magento Commerce) reviews.
Makes informed choices based on available data and objectives
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





