Adobe Commerce (formerly Magento Commerce) Features
Merchandising/Marketing (7)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience 237 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product This feature was mentioned in 271 Adobe Commerce (formerly Magento Commerce) reviews.
Recommendations / Personalization
As reported in 328 Adobe Commerce (formerly Magento Commerce) reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Based on 341 Adobe Commerce (formerly Magento Commerce) reviews. Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. 307 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 309 Adobe Commerce (formerly Magento Commerce) reviews.
SEO
Provides tools to drive traffic to pages via organic search 322 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Catalog (4)
Content Management
As reported in 350 Adobe Commerce (formerly Magento Commerce) reviews. Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc. This feature was mentioned in 340 Adobe Commerce (formerly Magento Commerce) reviews.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting This feature was mentioned in 342 Adobe Commerce (formerly Magento Commerce) reviews.
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. 259 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. 343 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Shipping Options
As reported in 337 Adobe Commerce (formerly Magento Commerce) reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
As reported in 325 Adobe Commerce (formerly Magento Commerce) reviews. Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
As reported in 329 Adobe Commerce (formerly Magento Commerce) reviews. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
Based on 338 Adobe Commerce (formerly Magento Commerce) reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service. This feature was mentioned in 307 Adobe Commerce (formerly Magento Commerce) reviews.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required. 307 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Multi-Channel Fulfillment
As reported in 184 Adobe Commerce (formerly Magento Commerce) reviews. Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
Based on 284 Adobe Commerce (formerly Magento Commerce) reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Features that enable customers to easily to shop for products using a mobile device. 302 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Social Commerce
Based on 257 Adobe Commerce (formerly Magento Commerce) reviews. Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
As reported in 285 Adobe Commerce (formerly Magento Commerce) reviews. Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
As reported in 234 Adobe Commerce (formerly Magento Commerce) reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
As reported in 191 Adobe Commerce (formerly Magento Commerce) reviews. Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Based on 229 Adobe Commerce (formerly Magento Commerce) reviews. Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
System provides well documented API's that can be used to integrate to any 3rd Party or internal system. 291 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Customization
Based on 329 Adobe Commerce (formerly Magento Commerce) reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. 314 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
User Management
Enables customers to update their own user information, settings and preferences. This feature was mentioned in 331 Adobe Commerce (formerly Magento Commerce) reviews.
Reporting / Analytics
As reported in 250 Adobe Commerce (formerly Magento Commerce) reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Software provides appropriate tools and certifications to protect against fraud and malicious attacks This feature was mentioned in 323 Adobe Commerce (formerly Magento Commerce) reviews.
Multi-Site Management
Based on 271 Adobe Commerce (formerly Magento Commerce) reviews. Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
As reported in 321 Adobe Commerce (formerly Magento Commerce) reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Based on 278 Adobe Commerce (formerly Magento Commerce) reviews. Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
As reported in 267 Adobe Commerce (formerly Magento Commerce) reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
As reported in 305 Adobe Commerce (formerly Magento Commerce) reviews. Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
As reported in 334 Adobe Commerce (formerly Magento Commerce) reviews. Software performs well and runs with minimal unscheduled downtime
Visitor Behavior (3)
Monitoring
Monitor the behavior of website and online store visitors 11 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Targeting
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing This feature was mentioned in 11 Adobe Commerce (formerly Magento Commerce) reviews.
Templates (3)
Library
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Allows users to customize templates and use them on multiple channels easily
Optimization
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Track the performance of different versions of templates and suggest optimizations
Personalization (8)
Recommendation
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Recommend products based on order history and online behavior
Content
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews. Provide custom content to website visitors based on their online behavior
Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Search
Optimize search based on the role of the user or inventory availability 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews. Tools to create personalized messaging based on customer data collected from purchases or viewing history.
Multichannel (3)
Web
Integrate personalized content and recommendations on websites This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Email
Define customized email templates which are sent automatically 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Mobile
Include personalization features that are mobile-friendly and responsive
Administration (4)
Marketing Campaigns
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (2)
Reports & Analytics
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews. The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool.
Customer Data
As reported in 22 Adobe Commerce (formerly Magento Commerce) reviews. Data collected from customers that can be used to better refine merchandising efforts to entice similar customers.
Merchandising (5)
Product Recommendations
Products recommended to customers based on their purchasing or viewing history. 20 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Search
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews. A search function to help customers easily find products in an online store.
Product Display
Tools to optimize how product images are represented on the site. 22 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings. 20 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store. 22 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Administration (5)
Integrations
As reported in 23 Adobe Commerce (formerly Magento Commerce) reviews. The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
As reported in 23 Adobe Commerce (formerly Magento Commerce) reviews. A means to display relevant reports and other data in one, easily accessible place.
Reporting
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
The ability to collect shipping information in order to fascilitate order fulfillment. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Integrations (3)
Payment Gateway Integration
As reported in 11 Adobe Commerce (formerly Magento Commerce) reviews. Integration with a payment gateway in order to fascilitate collecting payment.
E-commerce Platform Integration
Integration with e-commerce platforms in order to create a seamless shopping experience. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Email Integration
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform
Products
Allows users to add and remove products and details such as price or item description
Templates
Provide online store templates that can be customized by users
Embed
Shopping cards can be easily added to any type of website
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform 41 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
REST APIs
Provide APIs that allow for interaction with RESTful web services This feature was mentioned in 42 Adobe Commerce (formerly Magento Commerce) reviews.
Data Orchestration
Capture and manage data from multiple sources and syncronize it with the front end and back end This feature was mentioned in 40 Adobe Commerce (formerly Magento Commerce) reviews.
Customization
As reported in 45 Adobe Commerce (formerly Magento Commerce) reviews. Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM 44 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 24 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
AI Text Summarization
Condenses long documents or text into a brief summary. 24 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Agentic AI - AWS Marketplace (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Based on 17 Adobe Commerce (formerly Magento Commerce) reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Based on 17 Adobe Commerce (formerly Magento Commerce) reviews. Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience 16 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Natural Language Interaction
As reported in 17 Adobe Commerce (formerly Magento Commerce) reviews. Engages in human-like conversation for task delegation
Proactive Assistance
As reported in 17 Adobe Commerce (formerly Magento Commerce) reviews. Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives 16 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





