Adobe Commerce (formerly Magento Commerce) Features
Merchandising/Marketing (7)
Storefront Design Tools
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience This feature was mentioned in 236 Adobe Commerce (formerly Magento Commerce) reviews.
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product 269 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Recommendations / Personalization
As reported in 326 Adobe Commerce (formerly Magento Commerce) reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 340 Adobe Commerce (formerly Magento Commerce) reviews.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. 306 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products 308 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
SEO
Provides tools to drive traffic to pages via organic search This feature was mentioned in 321 Adobe Commerce (formerly Magento Commerce) reviews.
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site. This feature was mentioned in 349 Adobe Commerce (formerly Magento Commerce) reviews.
Product Configuration
Ability to all users select options to configure the product or select product options. For example, color, size, etc. 339 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Search and Filtering
As reported in 341 Adobe Commerce (formerly Magento Commerce) reviews. Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. This feature was mentioned in 258 Adobe Commerce (formerly Magento Commerce) reviews.
Order Process (8)
Checkout Process
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. This feature was mentioned in 342 Adobe Commerce (formerly Magento Commerce) reviews.
Shipping Options
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. This feature was mentioned in 336 Adobe Commerce (formerly Magento Commerce) reviews.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. 324 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Payment Processing
As reported in 328 Adobe Commerce (formerly Magento Commerce) reviews. Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
As reported in 337 Adobe Commerce (formerly Magento Commerce) reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
As reported in 306 Adobe Commerce (formerly Magento Commerce) reviews. Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
As reported in 306 Adobe Commerce (formerly Magento Commerce) reviews. Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
As reported in 183 Adobe Commerce (formerly Magento Commerce) reviews. Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. This feature was mentioned in 283 Adobe Commerce (formerly Magento Commerce) reviews.
Mobile
Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 301 Adobe Commerce (formerly Magento Commerce) reviews.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 256 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Customer Service
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. 284 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Store Locator
As reported in 233 Adobe Commerce (formerly Magento Commerce) reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels This feature was mentioned in 190 Adobe Commerce (formerly Magento Commerce) reviews.
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 228 Adobe Commerce (formerly Magento Commerce) reviews.
Platform (12)
APIs
As reported in 290 Adobe Commerce (formerly Magento Commerce) reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Product provides tools to customize web store front, business process, etc. to meet unique business needs. 328 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Integrations to Add-on Tools
As reported in 313 Adobe Commerce (formerly Magento Commerce) reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Based on 330 Adobe Commerce (formerly Magento Commerce) reviews. Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
Provides standard and ad-hoc reporting ability to meet business requirements This feature was mentioned in 249 Adobe Commerce (formerly Magento Commerce) reviews.
Security
As reported in 322 Adobe Commerce (formerly Magento Commerce) reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 270 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Admin Access Rights
Based on 320 Adobe Commerce (formerly Magento Commerce) reviews. Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 277 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Internationalization
As reported in 266 Adobe Commerce (formerly Magento Commerce) reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. This feature was mentioned in 304 Adobe Commerce (formerly Magento Commerce) reviews.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime 333 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Visitor Behavior (3)
Monitoring
Monitor the behavior of website and online store visitors This feature was mentioned in 11 Adobe Commerce (formerly Magento Commerce) reviews.
Targeting
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Ability to target website visitors based on behavioral patterns
Guided Selling
Adapt the selling process to each visitor, including content and pricing 11 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Templates (3)
Library
As reported in 11 Adobe Commerce (formerly Magento Commerce) reviews. Provide a library of templates for various purposes such as website engagement or e-commerce
Customization
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Allows users to customize templates and use them on multiple channels easily
Optimization
Track the performance of different versions of templates and suggest optimizations 11 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Personalization (8)
Recommendation
Based on 11 Adobe Commerce (formerly Magento Commerce) reviews. Recommend products based on order history and online behavior
Content
Provide custom content to website visitors based on their online behavior This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Cart Abandonment
Deliver messages targeted at buyers who are about to leave an online store 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Search
Optimize search based on the role of the user or inventory availability This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Personalization Engine
Machine learning or artificial intelligence that powers the personalization features of the platform.
Product Recommendations
Tools to automatically recommend products to a customer based on their viewing or purchasing history. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
A/B Testing
The ability to test various configurations and recommendations to determine which are most successful with customers.
Personalized Messaging
Tools to create personalized messaging based on customer data collected from purchases or viewing history. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Multichannel (3)
Web
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews. Integrate personalized content and recommendations on websites
Email
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews. Define customized email templates which are sent automatically
Mobile
Include personalization features that are mobile-friendly and responsive
Administration (4)
Marketing Campaigns
Based on 10 Adobe Commerce (formerly Magento Commerce) reviews. The ability to create and customize marketing campaigns based on user data.
Reports & Analytics
Easily digestible visual representations of data collected by the platform. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
User Data
Data collected from customers to be analyzed by analytics tools or other e-commerce software. 10 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Integrations
The ability to integrate with a variety of e-commerce software platforms in order to share data and other functionality.
Analytics (2)
Reports & Analytics
The ability to analyze and visually represent relevant data collected from an e-commerce store and e-merchandising tool. This feature was mentioned in 22 Adobe Commerce (formerly Magento Commerce) reviews.
Customer Data
Data collected from customers that can be used to better refine merchandising efforts to entice similar customers. 22 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Merchandising (5)
Product Recommendations
Products recommended to customers based on their purchasing or viewing history. This feature was mentioned in 20 Adobe Commerce (formerly Magento Commerce) reviews.
Product Search
A search function to help customers easily find products in an online store. 22 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Product Display
Based on 22 Adobe Commerce (formerly Magento Commerce) reviews. Tools to optimize how product images are represented on the site.
Media File Storage
Tools to store and organize product images, videos, and 3D renderings. This feature was mentioned in 20 Adobe Commerce (formerly Magento Commerce) reviews.
Web Content Management
Tools to optimize and organize product descriptions and other content published to an online store. This feature was mentioned in 22 Adobe Commerce (formerly Magento Commerce) reviews.
Administration (5)
Integrations
Based on 23 Adobe Commerce (formerly Magento Commerce) reviews. The ability to integrate with a variety of e-commerce software in order to share data and functionality.
Dashboard
As reported in 23 Adobe Commerce (formerly Magento Commerce) reviews. A means to display relevant reports and other data in one, easily accessible place.
Reporting
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews. The ability to collect shipping information in order to fascilitate order fulfillment.
Integrations (3)
Payment Gateway Integration
Integration with a payment gateway in order to fascilitate collecting payment. This feature was mentioned in 11 Adobe Commerce (formerly Magento Commerce) reviews.
E-commerce Platform Integration
As reported in 10 Adobe Commerce (formerly Magento Commerce) reviews. Integration with e-commerce platforms in order to create a seamless shopping experience.
Email Integration
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order. This feature was mentioned in 10 Adobe Commerce (formerly Magento Commerce) reviews.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform
Products
Allows users to add and remove products and details such as price or item description
Templates
Provide online store templates that can be customized by users
Embed
Shopping cards can be easily added to any type of website
Headless Commerce (5)
Decoupling
Ability to disconnect the front office from the back office of an e-commerce platform This feature was mentioned in 40 Adobe Commerce (formerly Magento Commerce) reviews.
REST APIs
As reported in 41 Adobe Commerce (formerly Magento Commerce) reviews. Provide APIs that allow for interaction with RESTful web services
Data Orchestration
Based on 39 Adobe Commerce (formerly Magento Commerce) reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Based on 44 Adobe Commerce (formerly Magento Commerce) reviews. Allows developers to customize the platform using multiple programming languages
Extensibility
Include prebuilt integrations with multiple systems such as ERP and CRM 43 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt. 23 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
AI Text Summarization
As reported in 23 Adobe Commerce (formerly Magento Commerce) reviews. Condenses long documents or text into a brief summary.
Agentic AI - AWS Marketplace (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
As reported in 16 Adobe Commerce (formerly Magento Commerce) reviews. Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases This feature was mentioned in 16 Adobe Commerce (formerly Magento Commerce) reviews.
Adaptive Learning
As reported in 15 Adobe Commerce (formerly Magento Commerce) reviews. Improves performance based on feedback and experience
Natural Language Interaction
As reported in 16 Adobe Commerce (formerly Magento Commerce) reviews. Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting 16 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Decision Making
Makes informed choices based on available data and objectives 15 reviewers of Adobe Commerce (formerly Magento Commerce) have provided feedback on this feature.
Agentic AI - E-Commerce Personalization (2)
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Top-Rated Alternatives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.





