Marketing 360 Features
Platform (20)
Customization
Allows administrators to customize to accommodate their unique processes. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Notifications
Able to set custom alerts to notify you of changes to key performance indicators.
Customization
Able to customize metrics and other platform features based on personalized needs.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Accounting integration
Provide integration with accounting software and ERP systems.
E-commerce Integration
Provide integration with B2B and B2C e-commerce platforms
Sales Force Automation (4)
Contact & Account Management
Store and retrieve information associated to customer contacts and accounts. Track company-wide communication and information about contacts and accounts.
Opportunity & Pipeline Mgmt.
Manage sales opportunities through their lifecycle from lead to order. Track stages, values, and probabilities of close. Manage sales pipelines by individual sales rep, team, region, and company-wide.
Task / Activity Management
Manage and track tasks and activities. Assign due dates and integrate to calendars to manage daily schedules and priorities.
Quote & Order Management
Allows users to create a quote to be provided to a customer that contain at least products, prices and associated discounts. Order management allows users to process orders that contain products, prices and associated discounts.
Marketing Automation (4)
Email Marketing
Allows users to send email to contacts in bulk. Common features include: Built in Email templates, social media integration, Subscriber list management, sign up forms, success rate reports, AB testing and auto-responders.
Campaign Management
Optimizes the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time.
Lead Management
Allows users to manage and track leads though a process. The lead process typically involves steps such as: 1. Lead Generation, 2. Customer Inquiry, Inquiry Capture, Lead Filtering, Lead Grading, Lead Distribution and Lead Qualification.
Marketing ROI Analytics
Enables analysis of effectiveness of an organizations various marketing activities
Customer Support (1)
Knowledge Base
Information repository that provides a means for information to be collected, organized, shared, searched and utilized. Allows customers to get answers to common questions.
Integration (1)
Data Import & Export Tools
Ability to input, modify and extract data from the application in bulk through a structured file.
Mobile & Social (3)
Social Collaboration Features
Enables multiple users to interact by sharing information to achieve a common goal. Social collaboration focus's on the identification of groups and collaboration spaces in which messages are explicitly directed at the group and the group activity feed is seen the same way by everyone
Social Network Integration
Use public social networks to listen and engage with customers. Allows users to filter what’s important and respond quickly. Often this functionality allows questions and requests from customers on social networks to case management.
Mobile User Support
Allows software to be easily used on multiple mobile devices include phone and tablet devices.
Reporting & Analytics (2)
Reporting
Enables reporting of all data contained within the system. Typically contains standard reports as well as the ability to create ad-hoc reports.
Dashboards
An easy to read, often single page, real-time user interface, showing a graphical presentation of the current status and historical trends of an organization’s Key Performance Indicators (KPIs) to enable instantaneous and informed decisions to be made at a glance
Social Management (7)
Social Analytics
Reports on the performance of social media posts and campaigns.
Social Publishing
Allows the creation, management, and scheduling of content to be shared across social media channels.
Campaign Optimization
Identifies trends in social media campaigns, such as optimal posting times, to improve performance.
Social Engagement
Centrally manages social media content and conversations across multiple social channels.
Social Ads
Provides features for managing and optimizing paid advertisements across social channels.
Campaign Planning
Allows for categorizing or grouping individual posts to streamline social media marketing campaigns.
Hashtag Capabilites
Monitor hashtags, their trends, and analytics across all social media platforms
Social Functionality (1)
Social Functionality
Product functionality for social advertising.
Campaign Management (13)
Campaign Dashboard
10 reviewers of Marketing 360 have provided feedback on this feature.
Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Campaign Management & Optimization (10)
Paid Keyword Optimization
Helps find the right keywords to drive relevant traffic to your website.
Bid Rules
Able to set rules to minimize pay per click cost or maximize conversions from your keywords.
Ad Creation and Editing
Can manage and bulk upload changes to multiple platforms.
Scenario Planning
Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign.
Portfolio Bid Optimization
Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return.
Advanced Targeting Options
Target customers by options beyond keywords such as location, time of day or week, or by devices.
Offline Capabilities
Able to quickly make bulk changes through a desktop editor.
Extensions
Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads.
Product Listing Ads
Supports product listing ads, allowing users to edit ads and track PLA performance.
Budget Execution & Monitoring
Set a budget plan and automate it’s execution with monitoring capabilities.
Analytics & Administration (3)
Ad and Conversion Tracking
Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions.
Attribution
Able to track click path of users that come to your site via paid search and if they convert to customers.
Reports
Reports created by the user to cater to specific metrics and key performance indicators.
Consumer Intelligence (1)
Customer Feedback
Provides a forum for customers to give feedback and data storage for company analysis.
Reporting (1)
Dashboard
Provides a centralized hub and management tools for all data points related to online reputation.
Media Monitoring (2)
Social Media Management
Helps manage social messaging and measures the full impact of social campaigns.
Digital Media Monitoring
Helps manage ad messaging and measures the full impact of digital advertising campaigns.
Customizations (4)
Templates
Provides ready-made templates for simplified website creation.
Drag and Drop
Allows users to drag and drop items and content to customize their site's look.
HTML Input
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization.
Site Analytics
As reported in 10 Marketing 360 reviews.
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
Hosts domains within the tool.
Content (4)
Email Integrations
Provides an email for users to field communication within their website builder too.
Content Management
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder
POS (5)
Credit Card Payments
Processes credit card payments either within the platform or using an outside processing company.
Barcode Scanning
Allows users to scan barcodes to obtain pricing and item information when checking out a customer.
Hardware Integration
Allows users to connect the software with outside hardware such as cash drawers, credit card readers, barcode scanners, and more.
Price Adjustments
Applies adjustments such as bulk discounts, sale discounts, buy one get one free or other offers to item prices during checkout.
Receipts
Provides receipts to customers after their purchase by printing them, sending them via SMS or email, or provides the ability to refuse a receipt.
Marketing (2)
Loyalty Programs
Provides customers with discounts or other rewards for being frequent patrons or attacts lapsed customers back with deals or coupons.
Email Marketing
Uses email to send marketing material to customers such as coupons, special offers, and more.
Administration (13)
Inventory Management
Tracks inventory in real time as purchases are made so users are aware of the need to restock.
Employee Management
Schedules employees, tracks productivity, and allows for multiple user profiles.
Reporting
Provides users with reporting on key data such as sales, inventory, revenue, and more.
E-commerce Integration
Connects with an online store to either track inventory sold online or process online payments.
Reporting & Analytics
Reports and analytics created from payment data.
E-commerce Integration
The ability to integrate directly with an e-commerce platform in order to create a seamless checkout experience.
Processing Fees
Fees associated with processing individual transactions that may be based on a percentage of the purchase or a flat rate.
POS Integration
The ability to integrate with a POS system in order to allow the processing of credit card or mobile payments in a store setting.
Omnichannel
Process payments from multiple channels such as ACH, mobile, or e-commerce.
Levels 1 & 2
Supports levels 1 and 2 for credit card payment processing.
Reporting
Creating reports and presenting sales, inventory, and customer information provided by data collected by the software.
Cart Management
The ability for customers to add and remove multiple products before purchase.
Shipping Information Collection
The ability to collect shipping information in order to fascilitate order fulfillment.
Billing (2)
Automation
Ability to create and send invoices automatically at predefined or custom frequencies.
Adjustments
Adjust invoices to handle exceptions and correct errors.
Dunning (1)
Dispute Management
Manages disputes regarding billing and payments.
Performance (4)
Packages
Track the financial performance of various types of packages.
Discounts
Identify the impact of special pricing and discounts on revenue.
Real-Time Updates
Changes to location data are synced across listings immediately and in real time
Analytics
Provides data or insights into listing performance and engagement
Listing Management (4)
Network Directory
Ability to submit location data to a wide variety of digital services
Data Aggregators
Ability to submit location data to major aggregators
Duplicate Monitoring
Consistently monitors search engines and directories and removes duplicate listings
Optimization
Offers the ability to enhance listings with menus, photos, videos, or other rich data
Payment Processing (4)
Encryption
Built-in security to protect payment information in order to prevent fraud and hacking.
Credit Card Processing
The ability to process credit card payments and receive approval or denial of funds from the customer's bank.
Mobile Payments
The ability to process mobile payments from a mobile wallet or other mobile phone payment app.
Digital Wallet Integration
The ability to process payments from a digital wallet service or other digital payment method.
Integrations (3)
Payment Gateway Integration
Integration with a payment gateway in order to fascilitate collecting payment.
E-commerce Platform Integration
Integration with e-commerce platforms in order to create a seamless shopping experience.
Email Integration
Integration with email tools in order to easily send confirmation emails and other communication pertaining to a customer's order.
Cart Management (4)
Multi Cart
Ability to create multiple shopping carts on the same platform
Products
Allows users to add and remove products and details such as price or item description
Templates
Provide online store templates that can be customized by users
Embed
Shopping cards can be easily added to any type of website
Local Search Optimization (6)
Rank Tracking
10 reviewers of Marketing 360 have provided feedback on this feature.
Monitor and report on ranking in local search results
Online Listings
Report on local citations and distribute accurate listing data to directories and search engines
Google My Business
11 reviewers of Marketing 360 have provided feedback on this feature.
Optimize or automate content for Google My Business
Reputation Management
Based on 10 Marketing 360 reviews.
Monitor online reviews and brand reputation
Social Media
Based on 10 Marketing 360 reviews.
Integrate with social media and offer management or automation tools
Dashboards and Reporting
Based on 12 Marketing 360 reviews.
Provide insights and data visualizations from a comprehensive dashboard
Content & Collaboration (5)
Content Calendar
Enables users to visualize all scheduled social campaigns and content in a timeline or calendar.
Content Library
Allows users to upload and publish brand content from a shared library.
Approval Workflows
Automates the content approval process to ensure social posts are approved by managers or clients before publishing.
Users and Permissions
Allows administrators to assign permissions for different users or teams to access certain platform features.
Content Creation
Provides features for creating or editing social media assets.
Payment Options (2)
Multi-Currency
Allows users to process payments in multiple currencies.
Online payment portal
Provides an online portal where customers can make payments.
Security (1)
POS Verification
Support cardholder verification methods for POS transactions.
Platform Basics (4)
Cross-Device Advertising
Provides the ability to stream audio ads on a variety of devices like desktop, mobile phones, over-the-top televisions, and smart speakers.
Audio Ad Formats
Ability to create a variety of audio ad formats, including standard ad spots, dynamic audio ads, podcast ads, companion ads, etc.
Programmatic Audio
Ability to serve audio ads programmatically by connecting to a demand-side platform that supports audio formats.
Audience Targeting
Provides the ability to target listeners by age, gender, location, language, and even music or talk genre.
Platform Reporting (3)
Performance Monitoring
Provides reporting on performance metrics such as daily impressions, daily unique listeners reached, and daily number of clicks.
Reporting Dashboards
Provides a reporting dashboard to showcase overall campaign progress and mettrics like total spend, total impressions, and total listeners.
Dashboard Exports
Ability to export dashboard reports on audio ad campaign performance.
Support (1)
Customer Support
As reported in 12 Marketing 360 reviews.
Customer Support
Generative AI (2)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Generation
Allows users to generate text based on a text prompt.
Agentic AI - Online Reputation Management (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - CRM (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Subscription Billing (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Agentic AI - Social Media Management (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Social Media Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Digital Audio Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Technology Glossary Features
View definitions of the features and discover new technology terms.
Social engagement is the process of communicating and participating with members of an online community. Discover how brands can measure their social engagement and implement best practices for online success.
Case management refers to the processing of data and procedures for resolving cases. Learn more about case management, its benefits, and its applications.
Content libraries are a huge digital asset in a company’s content creation process. Learn more about content libraries and how they benefit marketing strategies.
Online payments are the exchange of monetary funds between buyers and sellers via the internet. This software feature helps perform a majority of purchases and sales conducted on the internet.
Scenario planning is how businesses plan for potential uncertainties by creating various strategies to ensure the company remains up and running. Learn more about the best practices when scenario planning and the many benefits it can bring to an organization.




