# Marketing 360 vs Surefire Local Comparison

| | Marketing 360 | Surefire Local | 
|---|---|---|
| **Star Rating** | 3.5 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 61 | 57 | 
| **Largest Market Segment** | Small-Business (77.0% of reviews) | Small-Business (91.2% of reviews) | 
| **Entry Level Price** | $0 | No pricing available | 

---
## Top Pros & Cons

### Marketing 360

Pros:
- Customer Support (5 reviews)
- Business Growth (3 reviews)

Cons:
- Payment Issues (2 reviews)
- Ad Issues (1 reviews)

### Surefire Local

Pros:
- Helpful (3 reviews)
- Business Growth (2 reviews)

Cons:
- Poor Customer Support (2 reviews)
- Account Management (1 reviews)

---
## Ratings Comparison
| Rating | Marketing 360 | Surefire Local | 
|---|---|---|
  | **Meets Requirements** | 6.8 (47 reviews) | 9.1 (42 reviews) | 
  | **Ease of Use** | 6.9 (49 reviews) | 9.1 (43 reviews) | 
  | **Ease of Setup** | 7.7 (21 reviews) | 9.2 (31 reviews) | 
  | **Ease of Admin** | 7.6 (18 reviews) | 9.6 (31 reviews) | 
  | **Quality of Support** | 7.0 (47 reviews) | 9.1 (42 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (18 reviews) | 9.6 (31 reviews) | 
  | **Product Direction (% positive)** | 5.2 (41 reviews) | 9.1 (38 reviews) | 

---
## Pricing

### Marketing 360

#### Entry-Level Pricing

Plan: Create Free Account

Price: $0

Description: This plan includes a CRM, Payments, and Reputation management. 

Key Features:
- CRM
- Reputation 
- Payments

[Learn more about Marketing 360](https://www.g2.com/products/madwire-marketing-360/reviews)

#### Free Trial

Yes

### Surefire Local

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### CRM

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 8.4/10 | 8 |
| **Surefire Local** | N/A | N/A |

#### Sales Force Automation

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Contact & Account Management** | Not enough data | Not enough data | 
| **Partner Relationship Mgmt. (PRM)** | Feature Not Available | Not enough data | 
| **Opportunity & Pipeline Mgmt.** | Not enough data | Not enough data | 
| **Task / Activity Management** | Not enough data | Not enough data | 
| **Territory & Quota Management** | Feature Not Available | Not enough data | 
| **Desktop Integration** | Feature Not Available | Not enough data | 
| **Product & Price List Management** | Feature Not Available | Not enough data | 
| **Quote & Order Management** | Not enough data | Not enough data | 
| **Customer Contract Management** | Feature Not Available | Not enough data | 

#### Marketing Automation

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Email Marketing** | 8.7 (5 reviews) | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Marketing ROI Analytics** | Not enough data | Not enough data | 

#### Customer Support

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Case Management** | Feature Not Available | Not enough data | 
| **Customer Support Portal** | Feature Not Available | Not enough data | 
| **Knowledge Base** | Not enough data | Not enough data | 
| **Call Center Features** | Feature Not Available | Not enough data | 
| **Support Analytics** | Feature Not Available | Not enough data | 

#### Reporting & Analytics

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Dashboards** | 8.0 (5 reviews) | Not enough data | 
| **Forecasting** | Feature Not Available | Not enough data | 

#### Mobile & Social

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Social Collaboration Features** | Not enough data | Not enough data | 
| **Social Network Integration** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 
| **Sandbox / Test Environments** | Feature Not Available | Not enough data | 
| **Document & Content Mgmt.** | Feature Not Available | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Output Document Generation** | Feature Not Available | Not enough data | 

#### Integration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | Not enough data | 
| **Integration APIs** | Feature Not Available | Not enough data | 
| **Breadth of Partner Applications** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - CRM

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | 5.8/10 | 6 |

#### Email Marketing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Building and Personalizing Emails** | Not enough data | 5.3 (6 reviews) | 
| **Sending Outbound Emails** | Not enough data | 5.3 (6 reviews) | 
| **Manage Email Deliverability** | Not enough data | 5.3 (6 reviews) | 
| **Automated Email Responses** | Not enough data | 6.1 (6 reviews) | 

#### Online Marketing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Landing Pages and Forms** | Not enough data | 5.0 (6 reviews) | 
| **Dynamic Content** | Not enough data | 5.0 (6 reviews) | 
| **A/B Testing** | Not enough data | 4.7 (6 reviews) | 
| **Mobile Optimized** | Not enough data | 5.3 (6 reviews) | 
| **Search Tracking and Optimization** | Not enough data | 5.3 (6 reviews) | 

#### Lead Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Marketing Lead Database** | Not enough data | 5.3 (6 reviews) | 
| **Data Quality Management** | Not enough data | 5.3 (6 reviews) | 
| **Segmentation** | Not enough data | 5.3 (6 reviews) | 
| **Lead Scoring and Grading** | Not enough data | 5.3 (6 reviews) | 
| **Lead Nurturing** | Not enough data | 6.3 (5 reviews) | 
| **Online Behavior Tracking** | Not enough data | 7.3 (5 reviews) | 
| **Automated Alerts and Tasks** | Not enough data | 6.3 (5 reviews) | 
| **CRM Lead Integration** | Not enough data | 6.3 (5 reviews) | 

#### Campaign Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Program Management** | Not enough data | 6.3 (5 reviews) | 
| **Event / Webinar Marketing** | Not enough data | Feature Not Available | 
| **Calendaring** | Not enough data | 6.7 (5 reviews) | 
| **Budgeting** | Not enough data | 6.3 (5 reviews) | 

#### Social

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Social Listening** | Not enough data | 6.3 (5 reviews) | 
| **Social Sharing** | Not enough data | 6.3 (5 reviews) | 
| **Social Campaigns** | Not enough data | 6.3 (5 reviews) | 
| **Social Media Engagement** | Not enough data | 6.3 (5 reviews) | 
| **Social Media Advertising** | Not enough data | 7.0 (5 reviews) | 

#### Reporting & Analytics

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Basic Reporting** | Not enough data | 6.7 (5 reviews) | 
| **Web Analytics** | Not enough data | 6.3 (5 reviews) | 
| **ROI Analytics** | Not enough data | 6.0 (5 reviews) | 
| **Revenue Analytics** | Not enough data | 6.3 (5 reviews) | 
| **SEO / Keyword Analytics** | Not enough data | 6.3 (5 reviews) | 

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Customization ** | Not enough data | 6.3 (5 reviews) | 
| **Workflow Capability** | Not enough data | 5.7 (5 reviews) | 
| **User, Role, and Access Management** | Not enough data | 6.3 (5 reviews) | 
| **Internationalization** | Not enough data | Feature Not Available | 
| **Sandbox / Test Environments** | Not enough data | 5.0 (5 reviews) | 
| **Performance and Reliability** | Not enough data | 5.0 (5 reviews) | 
| **Output Document Generation** | Not enough data | 5.0 (5 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Data Import & Export Tools** | Not enough data | 5.0 (5 reviews) | 
| **Integration APIs** | Not enough data | 5.0 (5 reviews) | 
| **Breadth of Partner Applications** | Not enough data | 5.0 (5 reviews) | 

### Paid Search Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 8.8/10 | 10 |
| **Surefire Local** | N/A | N/A |

#### Campaign Management & Optimization

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Paid Keyword Optimization** | 8.7 (5 reviews) | Not enough data | 
| **Bid Rules** | Not enough data | Not enough data | 
| **Ad Creation and Editing** | Not enough data | Not enough data | 
| **Ad and Landing Page Scheduling** | Feature Not Available | Not enough data | 
| **Scenario Planning** | Not enough data | Not enough data | 
| **Portfolio Bid Optimization** | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | 
| **Offline Capabilities** | Not enough data | Not enough data | 
| **Extensions** | Not enough data | Not enough data | 
| **Product Listing Ads** | Not enough data | Not enough data | 
| **Budget Execution & Monitoring** | Not enough data | Not enough data | 

#### Analytics & Administration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Ad and Conversion Tracking** | 9.0 (7 reviews) | Not enough data | 
| **Attribution** | 9.0 (7 reviews) | Not enough data | 
| **Reports** | 9.2 (8 reviews) | Not enough data | 

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **APIs** | Feature Not Available | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.3 (8 reviews) | Not enough data | 
| **Performance and Reliability** | 8.1 (9 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.0 (5 reviews) | Not enough data | 
| **Workflow Capability** | Feature Not Available | Not enough data | 
| **Internationalization** | Feature Not Available | Not enough data | 

### Retail POS

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### POS

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Barcode Scanning** | Not enough data | Not enough data | 
| **Hardware Integration** | Not enough data | Not enough data | 
| **Price Adjustments** | Not enough data | Not enough data | 
| **Receipts** | Not enough data | Not enough data | 

#### Marketing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Loyalty Programs** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 

#### Administration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Subscription Billing

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Billing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Consolidation** | Feature Not Available | Not enough data | 
| **Adjustments** | Not enough data | Not enough data | 
| **Blacklisting** | Feature Not Available | Not enough data | 

#### Dunning

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Collections** | Feature Not Available | Not enough data | 
| **Dispute Management** | Not enough data | Not enough data | 
| **Escalation** | Feature Not Available | Not enough data | 

#### Performance

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Packages** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Plan Changes** | Feature Not Available | Not enough data | 

#### Reporting

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Dimensions** | Feature Not Available | Not enough data | 
| **Deferred Revenue** | Feature Not Available | Not enough data | 
| **Revenue Recognition** | Feature Not Available | Not enough data | 

#### Agentic AI - Subscription Billing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 

### Local Listing Management

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 7.1/10 | 6 |
| **Surefire Local** | 9.1/10 | 25 |

#### Listing Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Network Directory** | 7.3 (5 reviews) | 9.0 (20 reviews) | 
| **Data Aggregators** | Not enough data | 9.0 (19 reviews) | 
| **Duplicate Monitoring** | Not enough data | 9.2 (16 reviews) | 
| **Optimization** | 6.7 (5 reviews) | 9.0 (18 reviews) | 

#### Performance

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Real-Time Updates** | 7.0 (5 reviews) | 9.4 (19 reviews) | 
| **Analytics** | 7.3 (5 reviews) | 9.2 (22 reviews) | 

### Payment Processing

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Payment Processing

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Encryption** | Not enough data | Not enough data | 
| **Credit Card Processing** | Not enough data | Not enough data | 
| **Mobile Payments** | Not enough data | Not enough data | 
| **Digital Wallet Integration** | Not enough data | Not enough data | 

#### Administration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 
| **Processing Fees** | Not enough data | Not enough data | 
| **POS Integration** | Not enough data | Not enough data | 
| **Omnichannel** | Not enough data | Not enough data | 
| **Levels 1 & 2** | Not enough data | Not enough data | 
| **Level 3** | Feature Not Available | Not enough data | 

#### Payment Options

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Multi-Currency** | Not enough data | Not enough data | 
| **Online payment portal** | Not enough data | Not enough data | 

#### Security

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **POS Verification** | Not enough data | Not enough data | 

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Accounting integration** | Not enough data | Not enough data | 
| **E-commerce Integration** | Not enough data | Not enough data | 

### Shopping Cart

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Administration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Reporting** | Not enough data | Not enough data | 
| **Cart Management** | Not enough data | Not enough data | 
| **Shipping Information Collection** | Not enough data | Not enough data | 

#### Integrations

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Payment Gateway Integration** | Not enough data | Not enough data | 
| **E-commerce Platform Integration** | Not enough data | Not enough data | 
| **Email Integration** | Not enough data | Not enough data | 

#### Cart Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Multi Cart** | Not enough data | Not enough data | 
| **Products** | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | 
| **Embed** | Not enough data | Not enough data | 

### Local SEO

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 7.8/10 | 12 |
| **Surefire Local** | 8.9/10 | 27 |

#### Local Search Optimization

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Rank Tracking** | 7.8 (10 reviews) | 8.6 (25 reviews) | 
| **Online Listings** | 6.9 (9 reviews) | 8.8 (26 reviews) | 
| **Google My Business** | 8.0 (11 reviews) | 9.2 (26 reviews) | 
| **Reputation Management** | 6.8 (10 reviews) | 8.9 (26 reviews) | 
| **Social Media** | 8.7 (10 reviews) | 8.5 (25 reviews) | 
| **Dashboards and Reporting** | 8.3 (12 reviews) | 9.1 (26 reviews) | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 6.0/10 | 7 |
| **Surefire Local** | N/A | N/A |

#### Content & Collaboration

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Content Calendar** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Shared Inbox** | Feature Not Available | Not enough data | 
| **Approval Workflows** | Not enough data | Not enough data | 
| **Users and Permissions** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

#### Social Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Social Analytics** | Not enough data | Not enough data | 
| **Social Publishing** | 6.0 (5 reviews) | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Social Engagement** | Not enough data | Not enough data | 
| **Social Ads** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Hashtag Capabilites** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 8.6/10 | 11 |
| **Surefire Local** | N/A | N/A |

#### Platform Interoperability

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Social Functionality** | 9.1 (9 reviews) | Not enough data | 

#### Campaign Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Campaign Dashboard** | 8.2 (10 reviews) | Not enough data | 
| **Campaign Optimization** | 8.1 (7 reviews) | Not enough data | 
| **Reach** | 8.1 (7 reviews) | Not enough data | 
| **Bulk Editing** | 8.1 (6 reviews) | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | 9.3 (5 reviews) | Not enough data | 
| **Creative Optimization** | 9.0 (5 reviews) | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | 10.0 (5 reviews) | Not enough data | 
| **Mobile Rich Media Capabilities** | 9.7 (5 reviews) | Not enough data | 

#### Targeting

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Targeting** | 8.1 (9 reviews) | Not enough data | 
| **Retargeting** | 8.3 (6 reviews) | Not enough data | 
| **Geo-Targeting** | 8.3 (5 reviews) | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | 8.6 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 8.8 (8 reviews) | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | 8.0 (5 reviews) | Not enough data | 
| **Workflow Capability** | 8.6 (6 reviews) | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | 8.6 (6 reviews) | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Platform Basics

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Cross-Device Advertising** | Not enough data | Not enough data | 
| **Audio Ad Formats** | Not enough data | Not enough data | 
| **Programmatic Audio** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Performance Monitoring** | Not enough data | Not enough data | 
| **Reporting Dashboards** | Not enough data | Not enough data | 
| **Dashboard Exports** | Not enough data | Not enough data | 
| **Music Genre Reporting** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 6.2/10 | 6 |
| **Surefire Local** | 7.7/10 | 5 |

#### Consumer Intelligence

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Customer Feedback** | Not enough data | Not enough data | 
| **Competitive Intelligence** | Feature Not Available | Not enough data | 
| **Sentiment Analysis** | Feature Not Available | 7.3 (5 reviews) | 

#### Reporting

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Revenue Reporting** | Feature Not Available | Not enough data | 
| **Corporate Reporting** | Feature Not Available | Not enough data | 
| **Dashboard** | 7.7 (5 reviews) | Not enough data | 

#### Media Monitoring

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Social Networks Monitoring** | Feature Not Available | Not enough data | 
| **Social Media Management** | 4.7 (6 reviews) | 8.0 (5 reviews) | 
| **Digital Media Monitoring** | Not enough data | Not enough data | 

#### In-House Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Employee Performance** | Feature Not Available | Not enough data | 
| **Team Workflow** | Feature Not Available | Not enough data | 

#### Generative AI

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Marketing Operations

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Customer Insights** | Not enough data | Not enough data | 
| **Multi-User Access** | Not enough data | Not enough data | 
| **Spend Management** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 
| **Reports and Dashboards** | Not enough data | Not enough data | 
| **Campaign Stickiness** | Not enough data | Not enough data | 
| **Multichannel Tracking** | Not enough data | Not enough data | 
| **Brand Optimization** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | 6.7/10 | 13 |
| **Surefire Local** | N/A | N/A |

#### Customizations

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Templates** | 6.9 (9 reviews) | Not enough data | 
| **Drag and Drop** | 7.4 (7 reviews) | Not enough data | 
| **HTML Input** | 5.6 (6 reviews) | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **SEO** | 6.3 (9 reviews) | Not enough data | 
| **Site Analytics** | 6.7 (10 reviews) | Not enough data | 
| **Marketing Tools** | 6.1 (9 reviews) | Not enough data | 
| **E-Commerce** | 8.1 (6 reviews) | Not enough data | 
| **Hosting** | 5.5 (7 reviews) | Not enough data | 

#### Content

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Email Integrations** | 8.1 (7 reviews) | Not enough data | 
| **Content Management** | 6.1 (9 reviews) | Not enough data | 
| **Permissions** | 8.3 (6 reviews) | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Customer Support** | 5.8 (12 reviews) | Not enough data | 

### POS

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Payments

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Credit Card Payments** | Not enough data | Not enough data | 
| **Partial Payments** | Not enough data | Not enough data | 
| **Split Payments** | Not enough data | Not enough data | 
| **Discounts** | Not enough data | Not enough data | 
| **Voided/Refunded Payments** | Not enough data | Not enough data | 
| **Store Credit Allocation** | Not enough data | Not enough data | 
| **Tip Adjustments** | Not enough data | Not enough data | 
| **Offline Payments** | Not enough data | Not enough data | 
| **Multidevice Payment Acceptance** | Not enough data | Not enough data | 
| **Next Day Deposits** | Not enough data | Not enough data | 

#### Employee Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Employee Accounts** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **Commission Tracking** | Not enough data | Not enough data | 
| **Tab Allocation** | Not enough data | Not enough data | 
| **Log/Shift Notes** | Not enough data | Not enough data | 
| **Staff Scheduling** | Not enough data | Not enough data | 
| **Floor Plans** | Not enough data | Not enough data | 

#### Customer Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Loyalty Membership** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 
| **Credit Card Filing** | Not enough data | Not enough data | 

#### Inventory Management

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Track Inventory** | Not enough data | Not enough data | 
| **Inventory Notifications** | Not enough data | Not enough data | 
| **Product Organization** | Not enough data | Not enough data | 
| **Multilocation Inventory Tracking** | Not enough data | Not enough data | 

#### Integrations

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Accounting Integrations** | Not enough data | Not enough data | 
| **Inventory Management Integrations** | Not enough data | Not enough data | 
| **E-Commerce Integrations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Sales Tracking** | Not enough data | Not enough data | 
| **Guest Counts** | Not enough data | Not enough data | 
| **End of Day Reports** | Not enough data | Not enough data | 

### Local Marketing

| Product | Score | Reviews |
|---|---|---|
| **Marketing 360** | N/A | N/A |
| **Surefire Local** | N/A | N/A |

#### Platform

| Feature | Marketing 360 | Surefire Local | 
|---|---|---|
| **Internationalization** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Mobile User Support** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (5):** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt), [Multi-Location Marketing Platforms](https://www.g2.com/categories/multi-location-marketing-platforms)

**Unique to Marketing 360 (9):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising), [Payment Processing Software](https://www.g2.com/categories/payment-processing), [Subscription Billing Software](https://www.g2.com/categories/subscription-billing), [Website Builder Software](https://www.g2.com/categories/website-builder), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Shopping Cart Software](https://www.g2.com/categories/shopping-cart), [Paid Search Advertising Software](https://www.g2.com/categories/paid-search-advertising), [CRM Software](https://www.g2.com/categories/crm), [Retail POS Systems](https://www.g2.com/categories/retail-pos)

**Unique to Surefire Local (2):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)


---
## Reviewer Demographics

### By Company Size

| Segment | Marketing 360 | Surefire Local | 
|---|---|---|
| **Small-Business** | 77.0% | 91.2% | 
| **Mid-Market** | 16.4% | 8.8% | 
| **Enterprise** | 6.6% | 0% | 

### By Industry

#### Marketing 360

- **Real Estate:** 9.8%
- **Construction:** 9.8%
- **Health, Wellness and Fitness:** 8.2%
- **Automotive:** 6.6%
- **Retail:** 6.6%
- **Financial Services:** 6.6%
- **Information Technology and Services:** 4.9%
- **Apparel & Fashion:** 3.3%
- **Printing:** 3.3%
- **Consumer Goods:** 3.3%
- **Other:** 37.7%

#### Surefire Local

- **Construction:** 70.2%
- **Consumer Services:** 7.0%
- **Legal Services:** 5.3%
- **Marketing and Advertising:** 3.5%
- **Wholesale:** 1.8%
- **Retail:** 1.8%
- **Mechanical or Industrial Engineering:** 1.8%
- **Market Research:** 1.8%
- **Environmental Services:** 1.8%
- **Building Materials:** 1.8%
- **Other:** 3.5%

---
## Alternatives

### Alternatives to Marketing 360

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14742 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1057 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14683 reviews)
- [Bitrix24](https://www.g2.com/products/bitrix24/reviews) — 4.1/5 stars (608 reviews)
- [Square Online (formerly Weebly)](https://www.g2.com/products/square-online-formerly-weebly/reviews) — 4.2/5 stars (482 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1120 reviews)
- [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (505 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7391 reviews)

### Alternatives to Surefire Local

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4058 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3382 reviews)
- [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1995 reviews)
- [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1120 reviews)
- [Google My Business](https://www.g2.com/products/google-my-business/reviews) — 4.6/5 stars (391 reviews)
- [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4039 reviews)
- [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1547 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2095 reviews)

---
## Top Discussions

### Marketing 360

- Title: [Where is marketing 360 located?](https://www.g2.com/discussions/where-is-marketing-360-located) — 1 comment *(includes official response)*
  > **Top comment:** "Marketing 360 is located in Fort Collins, Colorado"
- Title: [How much does marketing360 cost?](https://www.g2.com/discussions/how-much-does-marketing360-cost) — 1 comment
  > **Top comment:** "Depends on plan,but no matter the plan,more than it's worth. "
- Title: [When is the next update to the current version of the platform being released?](https://www.g2.com/discussions/30858-when-is-the-next-update-to-the-current-version-of-the-platform-being-released) — 1 comment, 1 upvote
  > **Top comment:** "Everything about their platform is outdated and below industry standard. Use Wishpond to do your new and existing customer email marketing. Stay away from..."

### Surefire Local

- Title: [Why do I need a local marketing platform?](https://www.g2.com/discussions/why-do-i-need-a-local-marketing-platform) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Our platform is ideal for companies who want to grow their business and they want to get more of their share of leads in the market (to drive new leads and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/madwire-marketing-360-vs-surefire-local)