Madison Logic Platform Reviews & Product Details

ML provides a useful, holistic view of campaign activity. It integrates data from multiple channels such as LinkedIn, content syndication, and display, then compiles it to showcase account-level performance.

The platform is easy to use and straightforward to report from. In my experience, Madison Logic is generally responsive and helpful with data analysis, report scheduling, and any questions that come up.

Campaigns perform well, and the data is transparent, consistent, and reliable. Review collected by and hosted on G2.com.

The dashboard has a lot of tabs which can be slightly complicated to navigate, so it takes a bit of getting used to and learning.

Reporting/the dashboard isn't as customizable as it can be, but overall you're able to find what you need. Also the team at Madison Logic are helpful in making the changes that you require Review collected by and hosted on G2.com.

I think the Madison Logic Platform has lots of good views on the dashboard, which is very helpful for seeing all the content syndication and display ads that we run. It's easy to look at our ads by target account list or different ad levels to see which ones are performing best. The click-through rate and all those metrics are right there, and it's very easy to click around and find the data I need. The initial setup was quite easy, thanks to really good account managers who helped us set it up quickly, especially for launching our content syndication and display data. I find it easy to use, and all the data is there. The dashboard is nice and easy to read, which is great. Review collected by and hosted on G2.com.

I think there's some limitations with the dashboard, especially when I try filtering by date range. There are a few bugs or hiccups with the platform where I can't get the exact view that I'm looking for. I also think it could be a little bit easier to export data into Excel. Review collected by and hosted on G2.com.

What honestly stands out the most for me is how the platform connects intent data directly to real account activity in a way that actually makes sense for our team. The MLI Score is something I check regularly now because it gives us a clear signal on which accounts are actively in research mode versus just passively existing in our target list. That alone has changed how we prioritize our outreach.

The UI is really easy to navigate and everything is where you expect it to be. Reports load fast and the dashboards are straightforward so you can get to the data you need without any hassle. For a platform that does this much it is surprisingly simple to use and the performance has been consistently reliable. No complaints there.

The support and onboarding experience has been fantastic. We had a full walkthrough when we got started so we understood exactly how everything works and we still have weekly check ins to stay on top of what is happening with our campaigns. That kind of ongoing support makes a real difference.

The Trending Topics feature is something I find myself using all the time. It shows you exactly what your target accounts are researching at any given moment which makes it so much easier to align your content and messaging to what buyers actually care about right now. Review collected by and hosted on G2.com.

Would love to see more customization options in the dashboards down the road but nothing that has been a dealbreaker for us Review collected by and hosted on G2.com.

I like that the Madison Logic Platform is very seamless and easy to work in. It delivers a lot of deep insights, which is something not all content syndication vendors offer. Having that level of data accessibility into our content syndication efforts is super useful. I also appreciate the support from the Madison Logic team during the setup and integration process, as it made everything easier. Review collected by and hosted on G2.com.

Sometimes, seeing high level data and insights that will be useful to us just by opening the platform is difficult. Sometimes, we'll have to navigate around the platform to search for the things that I need instead of them being presented to me immediately. For example, I would love to see what leads we have received for each asset right when I open the platform, and that's something I'll have to navigate around to find. Review collected by and hosted on G2.com.

I like the Madison Logic Platform because the people involved are strategic and thoughtful, and the platform itself is easy to navigate. It's also quite insightful, providing valuable data that helps in understanding the performance of the program and detailed information on our targeted accounts. Additionally, the platform makes it easier to show management the value of our investment. It highlights the intent married with our target audience and titles, providing insight into what's resonating with those specific targets. It's a great resource for showing what's working and what's not. The initial setup was easy, thanks to a template they provided and their guidance in estimating audience and reporting results. Their responsiveness in replacing inaccurate leads or ones that are no longer usable was excellent. Review collected by and hosted on G2.com.

Signing in was a little cumbersome and I didn't like having to log into 2 different platforms to get the leads and then see the insights with the leads. Review collected by and hosted on G2.com.

I like the Madison Logic Platform because it provides a lot of great data, including insights and research activities of our key target account list. The account insights are helpful, as they allow us to share research activity directly with the sales team. This is beneficial because it gives the sales team direct contacts and knowledge of the account's problems. Review collected by and hosted on G2.com.

The Madison Logic Platform itself is somewhat tricky to use. Those account insights are helpful, but require sifting through manually which I don't have time to do on a regular basis. I would love if we could highlight specific insights that can be monitored across our target account list, then get email notifications when that activity does occur. Automated reporting would be extremely helpful. It would also be great if Madison Logic could integrate with DemandBase. Review collected by and hosted on G2.com.

There ability to find the right account with the right intent makes reaching out to the right target accounts easy with the help of madisionlogic Review collected by and hosted on G2.com.

At times, the report doesn’t update or sync, and I’m unable to locate it using multitouch attribution. Review collected by and hosted on G2.com.

I like the team of account managers at Madison Logic Platform; they've always been very strong and quick to act. It's also great that I can clearly see my results broken down by account and by pieces of content. This helps to speed up time because I can identify which pieces of content perform well and then choose to promote them more on other channels. The clear breakdown of results is really helpful. Also, the initial setup is fairly straightforward with the platform, as I just need to provide the relevant landing page, email copy, and content to the account manager, which is pretty quick. Additionally, I can guarantee exposure to large-sized companies and good quality contacts at those companies. Review collected by and hosted on G2.com.

I think cost per lead is naturally quite high, I guess, you could say. There's a challenge because costs are rising. As well, sometimes contacts don't fully know what business they downloaded from, which can be a bit jarring when telemarketers then phone them up. Review collected by and hosted on G2.com.

II thought the overall concept was very solid! I also thought the weekly cadence calls were very valuable.Margaret facilitated the meetings with value. Review collected by and hosted on G2.com.

After the series of TALs was given to Madison, the sequences seemed like the best I had worked with. However, about a month into the program, I began to realize that the TAL information was—or at least seemed to be—very inaccurate. The prospect information started to look very similar across all accounts, and worse yet, we were unable to reconnect with 98% of the alleged leads, or the contacts stated they had never had a conversation with Birlasoft/Madison. Review collected by and hosted on G2.com.

I like how Madison Logic Platform delivers quality leads with a near-immediate impact on our pipeline. The leads' quality and true engagement stand out when compared to those from other vendors, driving our pipeline more quickly and organically. I also appreciate the seamless integration of the lead upload process, which means once the programs are set up, there's very little I need to worry about. The setup was very easy too, and I find Madison Logic to be one of the highest-performing products among the multiple vendors and products we use. Review collected by and hosted on G2.com.

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