Madison Logic Platform Reviews & Product Details

I prefer the data models that Madison Logic uses, versus other ABM targeting platforms. I also like the build in capabilities to run paid media with our targeting in a way that is seamless (vs broken and siloed by channel). Review collected by and hosted on G2.com.

I do not have any dislikes so far! The platform offers everything that other platforms do. Review collected by and hosted on G2.com.

Madison Logic are consistently evolving the way they work to best suit the needs of the team, and our respective clients. They ensure any communication is handled in a timely manner, and no ask is too big.

The platform is extremely user friendly, giving options to set different KPIs dependant on the parameters of a campaign.

The team are always on hand to troubleshoot any issues that may occur, or to run through demos of how to get the best out of their service.

It's something we have integrated into our weekly workflow, and really helps with our reporting. The ease of integration and implementation means allows for holistic visibility across all activities. Review collected by and hosted on G2.com.

Some features may require a demo to talk through the full remit of functionality, but this is something the team are on hand to support with at any time Review collected by and hosted on G2.com.

I appreciate how easy it is to use, especially when it comes to integrating with other systems such as LinkedIn Campaign Manager or Marketo. Managing multiple campaigns simultaneously is straightforward, and I like that I can switch between programs to view results and make comparisons. Review collected by and hosted on G2.com.

One drawback is that for a global company needing to use different billing entities, the platform cannot be shared. As a result, even though we are part of the same company, we are forced to maintain several separate platform interfaces, each of which requires its own integration setup. Review collected by and hosted on G2.com.

Madison Logic platform offers valuable insights on the leads it generates, including their likelihood to engage with our content. It provides visibility at both the account and lead level, helping us identify the right contacts to reach out to. The data is detailed and goes down to a granular level, making decision-making more effective. It is easy to connect with Salesforce CRM and Marketing automation tools like Marketo and Pardot. Review collected by and hosted on G2.com.

At times, navigating between modules can be a bit confusing as the menu bar items have similar names Review collected by and hosted on G2.com.

As a B2B marketer, Madison Logic has been a game-changer for our ABM strategy. We were struggling to really pinpoint who to go after and how to get sales the insights they needed. Madison Logic changed that.

What I Like Best:

- Intent Data is Gold: This is huge. We can actually see what accounts are actively researching our solutions, allowing us to target precisely. No more guessing!

- Multi-Channel Power: It's fantastic to orchestrate campaigns across so many channels – from content syndication to display and even CTV. We're hitting our target accounts everywhere they are.

- Sales Alignment is Real: This is probably my favorite part. Sales gets real-time alerts on account activity, so they're always reaching out when the iron's hot. It's truly helped us bridge the gap between our teams.

- Measurable Results: We're finally able to really prove ROI and see how our ABM efforts are contributing to pipeline.

If you're serious about ABM and want to see actual alignment between your marketing and sales teams, you need to check out Madison Logic. It's an investment, but the ability to focus on in-market accounts and accelerate deal cycles is worth it. Review collected by and hosted on G2.com.

Honestly, it's a powerful platform, and the learning curve can be a bit steep initially if you're not fully immersed in ABM concepts. But their support has been helpful. Review collected by and hosted on G2.com.

What I like best about the Madison Logic Platform is how seamlessly it handles audience segmentation and list-based targeting for ABM campaigns. The ability to build precise segments and export them directly to LinkedIn streamlines the activation process and saves a lot of manual effort. It’s especially helpful when working with curated account lists I can easily match intent data with our target segments, then push them into LinkedIn without unnecessary steps or data loss. This also helps us avoid additional data transfer or activation fees from third-party platforms. Review collected by and hosted on G2.com.

I’m still in the early stages of using the Madison Logic Platform, so I haven’t had the chance to explore everything in depth yet. That said, the one issue I’ve run into so far was a technical challenge when trying to connect my LinkedIn account to export audiences. It took some extra troubleshooting to get the integration working properly. While the support team was responsive, it did slow down the initial setup. Review collected by and hosted on G2.com.

The team is very easy to work with and very flexible with setting up campaigns that make sense for our business and our audience. Their platform makes it easy to track leads from campaigns and their intent tracking is also great so that we can really target people already showing interest in the type of content we are offering. Turnaround times for getting campaigns launched is very quick so when we are in a pinch needing a new stream of leads, we can get that going fast. Review collected by and hosted on G2.com.

We have had some issues with integrating the leads directly into our Marketing Automation System and CRM, but I think those issues are partially on our end. We use CSV lists as a workaround. Review collected by and hosted on G2.com.

We use Madison Logic for MQL generation within our list of target accounts. They have been able to deliver on lead goals in the time required. Our team is incredibly attentive and helpful. Review collected by and hosted on G2.com.

It took us a little while to get the integration set up with Hubspot, but it turned out to be an issue on our end. They jumped on the phone and helped us figure our what we had done wrong. Review collected by and hosted on G2.com.

All the data points that is available to the user for better analysis and optimization. Review collected by and hosted on G2.com.

Nothing as specific. But I think the UI can be a bit more simplified. Review collected by and hosted on G2.com.

They provide audiences and target contact lists that drive high quality leads. I really like that they are quick to respond to me if I have had any questions and hosted enablement sessions with our marketing team. It's good that they can also run display campaigns. Review collected by and hosted on G2.com.

The leads being driven tend to be at the top of the funnel. I don't find the platform as intuitive as it could be when looking at the data. Review collected by and hosted on G2.com.