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At a Glance
Market Segments
Mid-Market (49.5% of reviews)
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Demandbase One
Star Rating
(1,903)4.4 out of 5
Market Segments
Mid-Market (49.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Demandbase OneMadison Logic Platform
Star Rating
(241)4.3 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Madison Logic PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Demandbase One excels in Account-level Insights with a score of 9.0, while Madison Logic Platform follows closely with 8.5. Reviewers mention that the depth of insights provided by Demandbase helps in better targeting and engagement strategies.
- Reviewers mention that Demandbase One's Quality of Support is rated at 8.7, which is slightly lower than Madison Logic Platform's 9.0. Users on G2 appreciate the responsiveness and helpfulness of Madison Logic's support team, making it a preferred choice for those needing assistance.
- Users say that Demandbase One offers superior Lead Intelligence features, particularly in Market Insights with a score of 8.7 compared to Madison Logic's 8.4. Reviewers highlight that the actionable insights from Demandbase help in refining marketing strategies effectively.
- G2 users report that Madison Logic Platform shines in Data Availability, particularly in Contact Data Accuracy with a score of 7.9, while Demandbase One scores lower at 7.4. Users mention that the accuracy of contact data is crucial for their outreach efforts, making Madison Logic a more reliable option.
- Reviewers mention that Demandbase One's Customization capabilities are rated at 8.7, which is higher than Madison Logic's 8.1. Users appreciate the flexibility in tailoring the platform to their specific needs, enhancing their overall experience.
- Users on G2 report that Demandbase One's Campaign Measurement features are rated at 8.3, while Madison Logic's are slightly lower at 8.4. However, reviewers say that the comprehensive reporting tools in Demandbase provide a clearer picture of campaign performance, which is essential for data-driven decision-making.
Pricing
Entry-Level Pricing
Demandbase One
No pricing availableMadison Logic Platform
No pricing availableFree Trial
Demandbase One
No trial information availableMadison Logic Platform
No trial information availableRatings
Meets Requirements
8.5
1,474
8.5
197
Ease of Use
8.5
1,533
8.3
195
Ease of Setup
8.3
687
8.5
123
Ease of Admin
8.5
438
8.6
97
Quality of Support
8.8
1,286
9.0
192
Has the product been a good partner in doing business?
8.9
435
9.0
102
Product Direction (% positive)
8.2
1,411
8.8
192
Features by Category
Data Availability
7.5
618
Not enough data
8.4
636
Not enough data
8.1
598
Not enough data
7.8
86
Not enough data
Data Accuracy
7.2
616
Not enough data
8.0
629
Not enough data
7.8
84
Not enough data
Agentic AI - Sales Intelligence
7.5
10
Not enough data
7.7
10
Not enough data
7.2
10
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Platform
7.5
181
Not enough data
8.2
224
Not enough data
8.5
247
Not enough data
8.3
180
Not enough data
7.1
154
Not enough data
8.1
172
Not enough data
Features
8.2
481
Not enough data
8.7
514
Not enough data
7.7
442
Not enough data
8.1
474
Not enough data
8.5
603
Not enough data
8.1
520
Not enough data
7.9
482
Not enough data
8.0
420
Not enough data
7.3
318
Not enough data
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Lead Intelligence
8.8
287
|
Verified
8.4
27
|
Verified
8.9
303
8.6
26
8.7
228
8.2
27
Lead Management
8.7
291
8.0
27
8.3
276
7.6
20
8.5
299
8.1
26
Marketing Campaigns
8.5
261
7.9
21
8.2
244
7.1
15
8.4
250
8.0
22
8.4
267
7.7
17
|
Verified
8.5
272
8.0
20
Campaign Execution
8.5
245
7.3
14
8.7
232
8.5
27
8.7
233
8.5
24
8.4
200
7.4
15
Agentic AI - Account Data Management
8.2
35
Not enough data
8.3
34
Not enough data
8.2
34
Not enough data
8.2
34
Not enough data
8.3
34
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Organization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Sales Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Sales Assistant
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.5
130
7.9
45
8.2
140
8.3
50
7.2
86
6.6
30
Platform Additional Functionality
8.3
127
7.9
46
7.9
98
7.7
38
7.5
88
6.4
27
8.1
110
7.1
30
8.2
110
8.0
38
Attribution Modeling
8.3
27
Not enough data
8.0
27
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
23
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.6
27
Not enough data
Feature Not Available
Not enough data
8.7
28
Not enough data
8.7
33
Not enough data
Reporting
8.8
33
Not enough data
8.8
32
Not enough data
8.6
32
Not enough data
Platform Basics
8.5
75
8.6
30
8.8
74
8.6
32
8.4
71
Feature Not Available
Not enough data
8.6
7
Not enough data
7.9
7
Platform Data
8.3
70
8.2
32
8.1
67
7.6
28
Platform Additional Functionality
8.5
72
8.0
27
Agentic AI - Account-Based Orchestration Platforms
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.4
7
Not enough data
6.9
6
Artificial Intelligence
Not enough data
7.8
6
Not enough data
7.5
6
Platform Basics
8.1
46
Not enough data
8.1
40
Not enough data
Platform Reporting
8.5
55
Not enough data
8.3
55
Not enough data
Platform Basics
8.4
145
8.1
90
Platform Data
8.4
149
8.5
100
8.1
139
7.8
84
Platform Additional Functionality
7.6
127
7.8
70
8.2
143
7.8
79
Agentic AI - Account-Based Advertising
6.9
7
6.0
5
7.1
7
Not enough data
7.1
7
Not enough data
6.9
7
Not enough data
6.9
7
Not enough data
6.7
7
6.0
5
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Responses
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Automation - AI Agents
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Autonomy - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
22
Not enough data
8.2
22
Not enough data
8.1
23
Not enough data
8.1
23
Not enough data
7.4
21
Not enough data
Agentic AI - Lead Intelligence
7.8
6
Not enough data
Lead Monitoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.8
62
Not enough data
8.3
65
Not enough data
8.0
70
Not enough data
8.4
66
Not enough data
8.4
66
Not enough data
Segment Trending
Feature Not Available
Not enough data
8.0
51
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Analysis
8.5
59
Not enough data
8.8
60
Not enough data
8.9
59
Not enough data
Platform
8.3
67
Not enough data
8.6
57
Not enough data
7.9
51
Not enough data
8.4
61
Not enough data
8.5
55
Not enough data
8.8
56
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Demand Side Platforms
8.5
28
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.2
39
Not enough data
8.0
39
Not enough data
8.6
38
Not enough data
7.6
33
Not enough data
7.9
32
Not enough data
7.9
33
Not enough data
8.0
31
Not enough data
7.2
28
Not enough data
7.9
30
Not enough data
7.9
35
Not enough data
7.7
27
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.8
37
Not enough data
8.6
35
Not enough data
8.6
35
Not enough data
8.3
33
Not enough data
Demand Side Platforms
7.3
27
Not enough data
8.3
29
Not enough data
8.2
29
Not enough data
Platform
8.5
33
Not enough data
8.4
35
Not enough data
8.8
38
Not enough data
8.4
38
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.4
35
Not enough data
7.5
33
Not enough data
8.4
36
Not enough data
Integration - Machine Learning
Not enough data
Not enough data
Learning - Machine Learning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
8.2
11
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
Discovery
7.8
10
Not enough data
8.5
12
Not enough data
8.7
9
Not enough data
Management
8.3
10
Not enough data
8.0
10
Not enough data
Platform
7.8
12
Not enough data
8.3
11
Not enough data
Agentic AI - Marketing Account Intelligence
7.0
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
Lead Intelligence
8.4
237
8.4
48
8.6
241
8.6
49
8.2
207
8.4
48
Lead Management
8.3
214
8.5
48
8.0
109
7.6
41
8.6
237
8.7
47
Marketing Campaigns
8.1
162
8.0
41
7.6
148
7.8
34
7.9
163
8.0
42
8.0
158
7.7
36
8.2
162
8.2
36
Data Availability - Marketing Account Intelligence
7.9
42
8.5
13
Data Accuracy - Marketing Account Intelligence
8.0
40
8.1
13
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.0
9
Not enough data
8.0
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
Lead Intelligence
8.3
257
8.4
51
8.9
286
8.8
56
8.3
256
8.1
55
Lead Management
8.4
258
8.3
56
8.0
167
7.3
47
8.7
273
8.2
56
Marketing Campaigns
8.3
217
7.8
48
7.3
140
6.8
39
7.8
212
7.4
51
8.1
226
7.0
40
8.2
224
7.1
47
8.4
185
7.6
46
Statistical Tool
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Decision Making
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
8.7
19
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
8.3
18
Not enough data
8.8
19
Not enough data
Management
8.8
18
Not enough data
9.0
17
Not enough data
8.3
16
Not enough data
9.0
18
Not enough data
9.0
16
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Demandbase One and Madison Logic Platform are categorized as Marketing Account Intelligence, Buyer Intent Data Providers, Account Data Management, Account-Based Advertising, Account-Based Orchestration Platforms, and Account-Based Analytics
Unique Categories
Demandbase One is categorized as AI Agents For Business Operations, Lead Capture, Customer Journey Analytics, Demand Side Platform (DSP), Market Intelligence, Sales Intelligence, AI Sales Assistant, Account-Based Web and Content Experiences, Visitor Identification, Lead Mining, Audience Intelligence Platforms, Predictive Analytics, Machine Learning, Marketing Analytics, Attribution, Display Advertising, Digital Advertising Intelligence, Data Quality, Lead Intelligence, Lead Scoring, and Paid Search Intelligence
Madison Logic Platform has no unique categories
Reviews
Reviewers' Company Size
Demandbase One
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Madison Logic Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.0%
Information Technology and Services
18.3%
Financial Services
7.0%
Marketing and Advertising
6.3%
Consumer Services
5.9%
Other
35.5%
Information Technology and Services
22.7%
Computer Software
21.0%
Marketing and Advertising
20.2%
Financial Services
4.7%
Computer & Network Security
2.6%
Other
28.8%
Alternatives
Discussions
How often is data updated?
2 Comments
CC
Hi Irene, our data is constantly updated! How we source information is a bit different from how LinkedIn does it. We validate our data through multiple...Read more
Can we run quieries for lists of contacts by functions, etc., and download to excel format?
2 Comments
JW
Hi Steve:
InsideView has a dedicated tool called Target that allows you to filter and download records.
JohnRead more
InsideView Marketing Module (Pricing and Review)
1 Comment
WS
Our pricing is a tiered system based on # of processed records. Pricing is based on annual contract. No charges for monthly overages. We don't traditionally...Read more
Madison Logic Platform has no discussions with answers
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