Madison Logic Platform Features
Lead Intelligence (9)
Market Insights
As reported in 52 Madison Logic Platform reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 57 Madison Logic Platform reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
56 reviewers of Madison Logic Platform have provided feedback on this feature.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
As reported in 48 Madison Logic Platform reviews.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
As reported in 49 Madison Logic Platform reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
Based on 48 Madison Logic Platform reviews.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Market Insights
Based on 27 Madison Logic Platform reviews and verified by the G2 Product R&D team.
Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Account-level Insights
Based on 26 Madison Logic Platform reviews.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Lead Analysis
This feature was mentioned in 27 Madison Logic Platform reviews.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Lead Management (9)
Segmentation
As reported in 57 Madison Logic Platform reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
Based on 47 Madison Logic Platform reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
As reported in 58 Madison Logic Platform reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
48 reviewers of Madison Logic Platform have provided feedback on this feature.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
As reported in 41 Madison Logic Platform reviews.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
As reported in 48 Madison Logic Platform reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Segmentation
This feature was mentioned in 27 Madison Logic Platform reviews.
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Predictive Scoring
20 reviewers of Madison Logic Platform have provided feedback on this feature.
Automatically scores prospects based on behavior and engagement levels.
Account Identification
This feature was mentioned in 26 Madison Logic Platform reviews.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Marketing Campaigns (16)
Omni-Channel Tracking
As reported in 48 Madison Logic Platform reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
This feature was mentioned in 39 Madison Logic Platform reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
Based on 51 Madison Logic Platform reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
As reported in 40 Madison Logic Platform reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
Based on 47 Madison Logic Platform reviews.
Allows for custom report types to match the goals of a company.
Journey Analytics
46 reviewers of Madison Logic Platform have provided feedback on this feature.
Provides tools to analyze every stage of the customer journey to customize an account-based funnel.
Omni-Channel Tracking
41 reviewers of Madison Logic Platform have provided feedback on this feature.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 34 Madison Logic Platform reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
42 reviewers of Madison Logic Platform have provided feedback on this feature.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
This feature was mentioned in 36 Madison Logic Platform reviews.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
This feature was mentioned in 36 Madison Logic Platform reviews.
Allows for custom report types to match the goals of a company.
Omni-Channel Tracking
As reported in 21 Madison Logic Platform reviews.
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
Revenue Planning
As reported in 15 Madison Logic Platform reviews.
Helps allocate marketing budget based predicted amount of incoming revenue.
Media Attribution
As reported in 22 Madison Logic Platform reviews.
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Opportunity Timeline
Based on 17 Madison Logic Platform reviews and verified by the G2 Product R&D team.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
Customization
21 reviewers of Madison Logic Platform have provided feedback on this feature.
Allows for custom report types to match the goals of a company.
Campaign Execution (4)
Website Personalization
Based on 14 Madison Logic Platform reviews.
Provides tools that dynamically serve content, messaging, and calls-to-action.
Prioritized Accounts
As reported in 27 Madison Logic Platform reviews.
Helps determine which accounts have the highest/lowest opportunity to convert.
Trending Accounts
As reported in 24 Madison Logic Platform reviews.
Helps determine the direction of each individual account and how to engage through specific content.
Email Campaigns
15 reviewers of Madison Logic Platform have provided feedback on this feature.
Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.
Data Availability (3)
Contact Data Availability
45 reviewers of Madison Logic Platform have provided feedback on this feature.
Provides detailed contact-level buyer intent data
Account Data Availability
Based on 50 Madison Logic Platform reviews.
Provides aggregated intent data for individual contacts to supply an account-level view of intent
Offline Data
This feature was mentioned in 30 Madison Logic Platform reviews.
Ability to connect offline databases to collect information that can be matched to online devices
Platform Additional Functionality (7)
Integrations
46 reviewers of Madison Logic Platform have provided feedback on this feature.
Ability for the product to integrate with software to view and utilize contact and account buyer intent data (i.e. CRM software, marketing automation software, account- based marketing software, etc.)
Topic Customization
This feature was mentioned in 38 Madison Logic Platform reviews.
Provides the ability to customize the relevant topics that are tracked
Natural Language Processing (NLP)
As reported in 27 Madison Logic Platform reviews.
Provides natural language processing (NLP) to identify topics within content (i.e. number of people researching a topic from a business)
Alerts
Based on 30 Madison Logic Platform reviews.
Provides buyer intent alerts that can be delivered in a variety of formats (i.e. email, text message, etc.)
Real-time Intent
Based on 38 Madison Logic Platform reviews.
Ability to provide a dashboard showcasing intent that streams in real-time (as opposed to bulk deliveries)
Multivariate Testing
70 reviewers of Madison Logic Platform have provided feedback on this feature.
Ability to test and optimize ad creative and content.
Integrations
This feature was mentioned in 79 Madison Logic Platform reviews.
Integrates with CRM and marketing automation software to pull contacts for the ability to serve targeted ads based on engagement data.
Platform Basics (5)
Centralization
32 reviewers of Madison Logic Platform have provided feedback on this feature.
Brings together ABM audience creation, management, activation, and measurement all in one centralized platform.
Account Identification and Segmentation
As reported in 35 Madison Logic Platform reviews.
Builds, defines, and segments targeted account audiences.
Multichannel Engagement
Coordinates consistent and unified interactions across multiple channels, such as email, social media, website personalization, or direct mail.
Personalized Content and Messaging
Customizes tailored content and offerings that address specific interests or pain points for target accounts.
Retargeting
Based on 90 Madison Logic Platform reviews.
Ability to retarget the correct buyer personas within targeted accounts from your website.
Platform Data (4)
Measurement
35 reviewers of Madison Logic Platform have provided feedback on this feature.
Measure the influence and performance of ABM programs for each targeted audience.
Revenue Analytics
As reported in 29 Madison Logic Platform reviews.
Provides a complete view of how all ABM programs drive revenue.
Campaign Measurement
As reported in 100 Madison Logic Platform reviews.
Provides the ability to measure how advertising campaigns peformed by showing ad engagement metrics.
Attribution
This feature was mentioned in 84 Madison Logic Platform reviews.
Ability to attribute which digital ads influenced a deal closing, as well as conversions per account as they engage with your website.
Platform Additional Functionality (1)
Integrations
30 reviewers of Madison Logic Platform have provided feedback on this feature.
Ability to integrate with other martech software that helps account-based programs, including but not limited to CRM software, marketing automation software, buyer intent data tools, etc.
Data Availability - Marketing Account Intelligence (1)
Technographic Data Availability
As reported in 13 Madison Logic Platform reviews.
Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used
Data Accuracy - Marketing Account Intelligence (1)
Technographic Data Accuracy
Based on 13 Madison Logic Platform reviews.
Is this technographic data accurate and up to date?
Agentic AI - Account Data Management (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Marketing Account Intelligence (4)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Agentic AI - Account-Based Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Orchestration Platforms (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Agentic AI - Account-Based Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Decision Making
Makes informed choices based on available data and objectives
Artificial Intelligence (2)
AI-Powered Data Analysis
Monitors and analyzes a large amount of data points, such as buyer intent and engagement signals to help identify priority accounts or leads.
AI Personalization
Uses AI to automatically generate personalized emails, content, or messaging based on account intelligence and signals.





