--- title: LiveRamp Reviews meta_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 114 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LiveRamp Reviews **Vendor:** LiveRamp **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.2/5.0 **Total Reviews:** 114 ## About LiveRamp LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. ## LiveRamp Pros & Cons **What users like:** - Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless. (14 reviews) - Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms. (11 reviews) - Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels. (8 reviews) - Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics. (7 reviews) - Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies. (5 reviews) - Users value the **seamless connectivity** of LiveRamp, enhancing data usage and ad targeting efficiency across platforms. (5 reviews) - Users appreciate the **easy integrations** with multiple platforms, streamlining audience building and activation effectively. (5 reviews) - Customer Support (4 reviews) - Onboarding (4 reviews) - Analytics (3 reviews) **What users dislike:** - Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching. (6 reviews) - Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions. (6 reviews) - Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents. (5 reviews) - Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming. (4 reviews) - Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex. (4 reviews) - Poor Support Services (4 reviews) - Users find LiveRamp's **complexity** to be a barrier, with challenging setup and operational friction affecting usability. (3 reviews) - Users find the **poor call support** from LiveRamp frustrating, often knowing more than the representatives assisting them. (3 reviews) - Poor Documentation (3 reviews) - Users experience **slow performance** with LiveRamp, often waiting long for features to process and data to load. (3 reviews) ## LiveRamp Reviews ### 1. Good Speaker content **Rating:** 4.5/5.0 stars **Reviewed by:** MJ A. | Vice President, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Liked the speaker subjects and the way each moderator kept the pace going. **What do you dislike about LiveRamp?** A bit. too crowded for the space. Registation was out the door. **What problems is LiveRamp solving and how is that benefiting you?** We are a reseller trying to find new ways to work together ### 2. Still learning **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** The responsiveness to questions is quick **What do you dislike about LiveRamp?** There are SO MANY questions! We're still learning. **What problems is LiveRamp solving and how is that benefiting you?** The main problem has been understanding exactly what LiveRamp can do for us. I've gained a bit of understanding while here today, and we've had phone calls and demos, but using data like this effectively is still very new to us. We've been a customer for a while now, trying to actually utilize the service, which we really haven't much. ### 3. Seamless integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Shreya J. | Data Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** tons of available segments ready to use in targeting **What do you dislike about LiveRamp?** My experience has been good till now, no cons **What problems is LiveRamp solving and how is that benefiting you?** crm onboarding, Targeting segments ### 4. Great conference **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** This conference was great - it had a ton of information and was very well organized. Highly recommend for anyone in a variety of industries who wants to learn more about all that LiveRamp has to offer. **What do you dislike about LiveRamp?** Registration process took a while (but speaks to the event's popularity!) **What problems is LiveRamp solving and how is that benefiting you?** Learning how to connect patients to medications that may benefit them ### 5. Partnership review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Political Organization | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Live Ramp helps us develop new partnerships and takes a lot of the leg work off our team **What do you dislike about LiveRamp?** Some products are restrictive and there is a need to conatantly keep up with the strange rules in the political space **What problems is LiveRamp solving and how is that benefiting you?** Live Ramp is a constant in our space and gives us credibility and ease of access ### 6. I HAVE WORKED WITH LIVERAMP TO MEASURE OMNICHANNEL SALES LIFT **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** TYING EXPOSURE TO CUSTOMER DATA, WHICH ENABLES US TO UNDERSTAND OMNICHANNEL VIEW AND CREATE TEST AND CONTROL TESTS WITH PUBLISHERS **What do you dislike about LiveRamp?** DROP OFF CAUSED BY LOW MATCH RATES. THIS IS ESPECIALLY DIFFICULT FOR AUDIO AND VIDEO **Recommendations to others considering LiveRamp:** FOCUS ON MATCH RATES, WORK ACROSS THE COMPANY SO EVERYONE UNDERSTANDS CAPABILITIES **What problems is LiveRamp solving and how is that benefiting you?** LIFT MEASUREMENT, FIRST PARTY MEASUREMENT, TARGETING ### 7. Rampup NYC **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Loved the Rampup + the Identity graph discussion **What do you dislike about LiveRamp?** Sometimes limited integration across platforms **What problems is LiveRamp solving and how is that benefiting you?** Anonymization ### 8. LiveRamp's ability to cross-connect data between any 2 entities in the ad supply chain **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** The number of existing partners LiveRamp already has on Day 1 in their online Data Store. **What do you dislike about LiveRamp?** The CPM cost of activating for one-off partners can be difficult thing to justify for CPG firms such as JNJ. **What problems is LiveRamp solving and how is that benefiting you?** Connecting Offline and online data from retailers and E-commerce and transferring them to our DMP ### 9. Very Important and Necessary **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** I like how LiveRamp is always rolling out new updates and staying ahead of the upcoming trends **What do you dislike about LiveRamp?** Would like to see more resources within the platform **What problems is LiveRamp solving and how is that benefiting you?** Hashing out client CRM to be inputted into Live Ramp and pushed into DSPs for us to remarket ### 10. USEFUL BUT DISJOINTED **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** HOW MANY CLIENTS USE THE PLATFORM AND BREATH OF DATA **What do you dislike about LiveRamp?** FRAGMENTED ACROSS DATA PROVIDERS AND MEASUREMENT **Recommendations to others considering LiveRamp:** Do a matched test and make sure that any other vendors that you work with regularly are aligned with your matching process with LR. **What problems is LiveRamp solving and how is that benefiting you?** DATA MATCHING, LAL ### 11. Important data connections for marketing! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** The ease of working with the Liveramp team to get CRM into other platforms for data targetign. **What do you dislike about LiveRamp?** Liveramp reps are sometimes slow to work with. **What problems is LiveRamp solving and how is that benefiting you?** Getting CRM data into the DMP for targeting and suppression. ### 12. IdentityLink for programmatic agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** It is paramount to programmatic media performance to use 1st party data and connect anonymous cookies with real consumers. We use IdentityLink for nearly every programmatic campaign that we run to make sure that we can reach the right user at the right time with an ad that is personalized for them. Being able to extend our reach to a specific customer base is crucial and LiveRamp helps us accomplish that. **What do you dislike about LiveRamp?** As B2B data continues to evolve, I want to see a higher match rate on B2B emails. The consumer side of things seems to be dialed in but we need greater confirmation on B2B audiences. **What problems is LiveRamp solving and how is that benefiting you?** We are using IdentityLink to increase conversion rates from 1st party audiences, but almost as important, we are using those same audiences in look-alike models to drive prospecting efforts. ### 13. On-line and off-line analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Linking up our CRM and prospect data to execute marketing campaigns. **What do you dislike about LiveRamp?** Too new to know. I'm new to LiveRamp and the general use. **What problems is LiveRamp solving and how is that benefiting you?** Linking our prospect database to LiveRamp for execution of campaigns. ### 14. Fascinating **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Ability to engage potential patients via their consumer profiles **What do you dislike about LiveRamp?** Lack of transparency on use cases through connecting to out channels such as facebook **What problems is LiveRamp solving and how is that benefiting you?** Ability to link healthcare and consumer identities ### 15. LiveRamp Performance Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Government Relations | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** The ease of integration across multiple platforms, DSPs and trade desks. **What do you dislike about LiveRamp?** Associated costs and difficulty troubleshooting errors on the client end. **What problems is LiveRamp solving and how is that benefiting you?** Data pushes to multiple destinations. ### 16. Good company, good experience **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** Good customer service, great products, ease of use **What do you dislike about LiveRamp?** Processing time, turnaround is difficult to explain to clients. **What problems is LiveRamp solving and how is that benefiting you?** Onboarding, filling in the gaps for cookie-based audiences. ### 17. Experienced User **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2018 **What do you like best about LiveRamp?** The effectiveness of the matching process and the hundreds of integrations. The platform allows us to set up all of our first party data integrations via a single on boarding platform, our automated uploads are easily managed. The underlying infrastructure of the the system is very fast and has enormous capacity. **What do you dislike about LiveRamp?** The interface is designed to accommodate a wide range of access devices from smartphones to desktop. On a desktop the result is a low density of information. It might be helpful to have a desktop view with a more comprehensive "pro user view"to allow an expert user do everything with an audience all within a single screen. **Recommendations to others considering LiveRamp:** Plan each data set carefully to maximize the utility of each field. Create consistency across taxonomies. **What problems is LiveRamp solving and how is that benefiting you?** Our first party data is made available to our agencies via a single controlled access point that is secured and minimizes the exposure of PII data outside of our systems. We are also using some data sets that are returned to our anonymized analytics database for attribution analysis. ### 18. LiveRamp Identity Link (and Connect) **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** I believe LR Connect is an interface to make it easier to use Identity Link. I like that LR connects simplifies the process. Some of the Help sections in Connect could contain more details, and I like that you can send info back to LR for areas that could use some expansion. **What do you dislike about LiveRamp?** I wish there was a way to request more enhancements to the product. Having dates on when segments were delivered would be helpful. The status of when a segment is "delivered" is confusing. Also having better insights into the counts and match rates would be helpful. **What problems is LiveRamp solving and how is that benefiting you?** Delivering and modeling our audience segments to different destinations. ### 19. Transferring leads from a database into activation through another software **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2019 **What do you like best about LiveRamp?** It’s straightforward and does most of the work for me. **What do you dislike about LiveRamp?** It’s the only option and it double cookies when data is returned to Resonate. **What problems is LiveRamp solving and how is that benefiting you?** I can easily transfer leads from one software to another. ### 20. CRM - Digital **Rating:** 4.5/5.0 stars **Reviewed by:** Connor S. | CRM Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Ability to stitch together an anonymous identity pool of our first party customers. This helps us put together our campaigns better. **What do you dislike about LiveRamp?** Poor match rates and the costs that we have to incur on our end. **What problems is LiveRamp solving and how is that benefiting you?** We have the ability to market to our customers on a larger scale ### 21. Strong Support for Identity Across Partners and Channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** IdentiyLink is a strong product that helps to make privacy-friendly linkages across our identities seamless and easy. **What do you dislike about LiveRamp?** IdentityLink needs to be an identity currency that is available directly with more media partners. I want to be able to use IL to be able to communicate identity directly with our media partners. **What problems is LiveRamp solving and how is that benefiting you?** 1. Need to be able to have a solution to translate identity from PII to anonymous identifiers for use in marketing analytics. 2. We're able to use IL to support digital analytics in a privacy-safe way. This is the most important benefit. ### 22. Seemingly Superior Technology **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Ability to better link served impressions to a more accurately segmented target market and the elimination of cookies. Also, this system is better aligned with our MTA endeavors. **What do you dislike about LiveRamp?** I need to understand the technical aspects of it better and also review it with our agency, the Head of Digital Spend/Advertising and IT. Am not fully versed on its limitations yet. **What problems is LiveRamp solving and how is that benefiting you?** We will use it for market segmentation and targeting. We will also use its results to test the MTA vendor's attribution results. We will use it for ROI analysis as well. ### 23. Great start but built more for reach than precision **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** High match rates and being able to link datasets between clients and data owners. **What do you dislike about LiveRamp?** It feels like the product is built more for reach so there may be noise when doing things that require more precision. There also seems to be a disconnect between the marketing and the actual product (e.g. IdentityLink is not really representative of an individual because it implies that it is unique per individual when there can be many maintained and derived links per individual) **What problems is LiveRamp solving and how is that benefiting you?** Connecting datasets between clients and data owners in a privacy compliant way ### 24. IdentityLink for Measurement **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about LiveRamp?** I like that it takes PII / Device IDs / Cookies and resolves them to a single ID. This helps us link online exposure data to offline transactions. We have been able to measure incremental lift on a variety of campaigns. **What do you dislike about LiveRamp?** Sometimes PII / Device IDs / cookies might match to multiple IdentityLinks; however, LiveRamp only appends one seemingly random IdentityLink. If LiveRamp matches the exposure to one IdentityLink and the transaction to a different IdentityLink, this causes an unnecessary drop off. **What problems is LiveRamp solving and how is that benefiting you?** We are using IdentityLink to help us find the incremental sales driven by marketing campaigns. Once we have significant results that prove whether or not a campaign/channel was incremental, we can shift budget towards that channel accordingly. ### 25. IdentityLink Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** We are a relatively new user of the IdentityLink device graph. We brought it into our DMP for cross device augmentation. Its only been a few weeks so still working through the pros and cons. **What do you dislike about LiveRamp?** Initial learnings are not showing any improvements as we learnt that our offline data is already going through IdentityLink before making it into the DMP so now we are struggling to find use cases above and beyond what we signed up for. **What problems is LiveRamp solving and how is that benefiting you?** Figuring out our cross device graph specially for mobile ### 26. I did not really understand how easy it is to leverage LiveRamp IdentityLink. **Rating:** 2.5/5.0 stars **Reviewed by:** Noel A. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** I do like that identityLink exists. However, I do not have a strong understanding of how easy it is to leverage. **What do you dislike about LiveRamp?** I do not have a strong understanding of how to properly instrument IdentityLink. **What problems is LiveRamp solving and how is that benefiting you?** I am trying to stitch a number of personas across devices and products. ### 27. A no brainer for publishers **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** It's the easiest and fastest identity solution to stand up with little-to-no barriers to entry and simple execution. And it's connection to 2nd parties and every destination, it's makes working with others a breeze. **What do you dislike about LiveRamp?** Need more agencies and advertisers to understand the power and be willing to take advantage of it. Almost like there needs to be a demand team that facilitates partnerships between IDL enabled companies/platforms. **What problems is LiveRamp solving and how is that benefiting you?** Resolving anonymous identities to individuals, measuring campaign exposure in partner ID spaces, buying third party data ### 28. Identify Resolution in 2019 **Rating:** 4.5/5.0 stars **Reviewed by:** Noah C. | Director of Platform, Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** I like the ease at which it is to connect to the wide range of LiveRamp partners. **What do you dislike about LiveRamp?** I dislike the match rates and the lack of transparency in the matching process. **What problems is LiveRamp solving and how is that benefiting you?** 360 view of a prospect and IdentityLink helps us bring information together. ### 29. Only game in town **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** There aren't many companies that can connect offline PII with online anonymous identities. And LiveRamp is the only company that's transparent about how they do it, provide access to the data, and the flexibility of integration is unparalleled. **What do you dislike about LiveRamp?** Cookie match rates are just ok, as they are only deterministic. I think there's a safe level of probabilistic data that could enhance match rates without compromising quality. **What problems is LiveRamp solving and how is that benefiting you?** Attribution, insights to our own site users and how they convert offline ### 30. LiveRamp Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2019 **What do you like best about LiveRamp?** Self-service platform. Easy to set up. **What do you dislike about LiveRamp?** High costs. Constantly tries to up-sell on different products **What problems is LiveRamp solving and how is that benefiting you?** CRM, audience portability ### 31. LiveRamp's provides the best tech for CRM onboarding & B2B advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Phil P. | Co-founder, President, Small-Business (50 or fewer emp.) **Reviewed Date:** October 10, 2018 **What do you like best about LiveRamp?** LiveRamp makes it easy to onboard offline CRM data, they have a business unit focused on providing B2B programmatic solutions, and they always deliver great customer support. **What do you dislike about LiveRamp?** I have no complaints! LiveRamp does a great job improving their products. **What problems is LiveRamp solving and how is that benefiting you?** We leverage LiveRamp's Connect Platform and IdentityLink to help our clients use CRM data to improve the precision of their advertising campaigns across multiple platforms. ### 32. Great idea/product, havent been able to utilize the way we would like **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** idlink allows us to think big - we can imagine huge possibilities for how it can work to provide better targeting and analytics solutions for our company **What do you dislike about LiveRamp?** we have been having a hard time internally being able to actually utilize the data. between storage issues and needing the right resources with the right analytics capabilities, its hard to capitilize on the product **What problems is LiveRamp solving and how is that benefiting you?** closed loop reporting back to actual impressions. ### 33. Finding a Common Currency **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** A reliable identifier that is grounded in the well-established Abilitec and well on its way to providing the 'lingua Franca' that we need to reliably speak between programs and platforms. **What do you dislike about LiveRamp?** There have been some growing pains - from CustomerLink to now most of them have declined, biut we're looking forward to seeing it continue to matuer. **What problems is LiveRamp solving and how is that benefiting you?** It provides a simple mechanism for transmitting our audiences to LiveRamp and beyond. ### 34. Very happy with our Liveramp partnership **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2018 **What do you like best about LiveRamp?** Liveramp is always bringing us new ideas and integrations for a first-to-market opportunity. They prioritize our relationship so that we can be on the cutting edge of technology **What do you dislike about LiveRamp?** They tend to try to always sell us something extra and are open to price negotiation on their core services **Recommendations to others considering LiveRamp:** Liveramp is a great partner and is one of the leading companies in the identity resolution space. They will work collaboratively with you to assess your needs and address business problems and always have a suggestion for moving the business forward. **What problems is LiveRamp solving and how is that benefiting you?** Onboarding for customers and prospects and integrations with walled garden ### 35. Early stages, going well **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about LiveRamp?** I really appreciate the variety and number of partners and ID spaces that we are able to access. The linking capabilities help us onboard 1 identity space and leverage the cross device matching to help improve social match rates. **What do you dislike about LiveRamp?** Cost is a concern, and it is very frustrating to not be able to quickly see and determine usage costs. **What problems is LiveRamp solving and how is that benefiting you?** Onboarding CRM data and linking across new profiles for better targeting and suppression. Ease of testing 1st party data with new media partners. Passing cookies, MAIDS, and CRM across partners to move data for analytics and targeting. ### 36. Data where you need it **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** The ability for Live Ramp to marry our data sets to other providers easily **What do you dislike about LiveRamp?** It takes a week to turn around data which is difficult for real time media buyers **What problems is LiveRamp solving and how is that benefiting you?** LiveRamp IDL allows us to integrate first party conversation data into DSP and DMP platforms. This is critical for marketers who want transparency and the ability to make use of first party offline data ### 37. New user, thoughts on onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Responsive onboarding team. Knowledgble account rep that is helping us get more value out of Identity Link **What do you dislike about LiveRamp?** Did not have the option for LR to pick up our customer data file from an SFTP, required a drop to their SFTP or an S3. Not a deal breaker but caused some delay - other vendors had this capability. **What problems is LiveRamp solving and how is that benefiting you?** Resolving and profile unknown users. Attribution. ### 38. Good for quick matches **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Use this for quick very niche super hard to find matches. Can be a bit cumbersome at times depending on the audience you're trying to build. make sure you know what you're looking for before using or it may be not what you want. **What do you dislike about LiveRamp?** Seems big clunky and seems to take a while to master to get what you want. **What problems is LiveRamp solving and how is that benefiting you?** Identity grapohing ### 39. From testing evaluation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** The ability to get data to enrich our exisiting profiles. Also the ability to monetize our data. **What do you dislike about LiveRamp?** we would like you to fire our pixel to do a match, not us matching with your cookie or hash. It is hard for us to fire a 3rd party cookie **What problems is LiveRamp solving and how is that benefiting you?** Increase targeting for our Market research clients Increase monetization opportunities to our clients ### 40. IDLink is important **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Ability to link back to people base marketing database without using pii. we need this in order to connect owned and paid media channel impression across digital and non digital eco systems. **What do you dislike about LiveRamp?** The additional licensing cost and an environment to host and use the data in a meaningful way. The adoption rate across different internal teams and financial support. **What problems is LiveRamp solving and how is that benefiting you?** frequency cap ### 41. LiveRamp for CRM Onboarding **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** October 09, 2018 **What do you like best about LiveRamp?** The CRM record to device match (B2C). Integrations with all major DSPs, DMPs, Social channels, and walled gardens. Ease of use of the Connect UI. **What do you dislike about LiveRamp?** Limited capabilities in APAC and LATAM. The B2B match rates range from 30-40% compared to B2C, which is over 70%. **What problems is LiveRamp solving and how is that benefiting you?** Deliver an omnichannel customer experience across offline and online marketing touch-points. LiveRamp gives us the ability to easily onboard our CRM records and target segments across display, video, CTV, social, search and radio. We also are able to suppress recent purchasers, which reduces media waste. ### 42. Lots of great products but costly and manual **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 15, 2018 **What do you like best about LiveRamp?** LIveramp offers lots of solutions like CRM onboarding, data store, etc. They are the only ones in market that I know of that let your clients upload CRM data without additional contracts with the client. They also have a great variety of profiles within their data store and their search tool works better than most DMP-type data stores I have used. **What do you dislike about LiveRamp?** Their products come with a high price tag and can be really manual. Processes are not always clear on how to push data to other DSPs and it requires a lot of emails back and forth. **What problems is LiveRamp solving and how is that benefiting you?** CRM onboarding for our clients, targeting solutions like the data store and receiving first party segments from clients ### 43. IDL **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** IDL allows us to ingest data from multiple sources and easily translate them into the IDs we need. **What do you dislike about LiveRamp?** We'd like more control over the confidence levels and the types of data to include in the translation process **What problems is LiveRamp solving and how is that benefiting you?** The ability to ingest third party data sources, which their translation service via Identity Link allows us to do ### 44. Evaluating & Leveraging for reach **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** I like the ability that IdentityLink allows us to expand our reach based on additional devices connected to an individual. **What do you dislike about LiveRamp?** It would be interesting to explore how individuals who live in the same household are connected via IdentityLink **What problems is LiveRamp solving and how is that benefiting you?** Cross device is the key benefit to connecting to an individual on any of their devices. ### 45. Director of Data Partnerships **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** How it allows other data partners to utilize this service to connect with real people **What do you dislike about LiveRamp?** I'm actually not solving for any particular issues, but this is beneficial to my Partners who use this service **What problems is LiveRamp solving and how is that benefiting you?** I'm actually not solving for any particular issues, but this is beneficial to my Partners who use this service ### 46. LR IDL **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** I like that IDLs are universal and we're able to connect to most data partners via this IDL, which our infrastructure is based on **What do you dislike about LiveRamp?** I wish the OTT solution was already viable. **What problems is LiveRamp solving and how is that benefiting you?** We're able to plan, activate, and measure using IDLs, as it's the backbone identity resolution for our software solutions. ### 47. Identity Syncing with LiveRamp **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Syncing with LiveRamp allows us to increase potential supply for advertising **What do you dislike about LiveRamp?** There are questions about what happens with the data once integrated, which have been complicated to answer. **What problems is LiveRamp solving and how is that benefiting you?** We are working to increase biddable supply on RTB traffic. We are still in the process of integrating ### 48. Identity Link **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Identity link is fairly easy to use once you understand the basics of the functionality. **What do you dislike about LiveRamp?** It does require some training as it is not an intuitive UI in some aspects. **What problems is LiveRamp solving and how is that benefiting you?** It provides an avenue to a customer base we would not have otherwise ### 49. client idl **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** our tech team uses idl for mutual clients. idl gives more attributes vs a regular sync **What do you dislike about LiveRamp?** Tech teams amount of integration time. New process and unfamiliar product needs lead time and clear guidelines to implement for a first time user. **What problems is LiveRamp solving and how is that benefiting you?** client onboarding ### 50. Works great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** It is a widely used and implemented product making our lives much easier dealing with 1st, 2nd, and 3rd party data. **What do you dislike about LiveRamp?** Match rates and lack of transparency in the matching process. **What problems is LiveRamp solving and how is that benefiting you?** Matching 1st 2nd and 3rd party data sets. ## LiveRamp Discussions - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) - [What is LiveRamp used for?](https://www.g2.com/discussions/what-is-liveramp-used-for) - [How many total inbound and outbound integrations do you have?](https://www.g2.com/discussions/integrations-3ac7a760-3a21-4c76-8f4b-44f5b6ba3590) - 1 upvote - [Can you append an omnichannel, people-based link to offline records?](https://www.g2.com/discussions/linkages) - 1 upvote - [Does your data onboarding service use probabilistic or deterministic matching?  If probabilistic, how do you match records accurately at the individual-level?](https://www.g2.com/discussions/matching) - 1 upvote - [View LiveRamp pricing details and edition comparison](https://www.g2.com/products/liveramp/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-01+00%3A48%3A33+-0500&secure%5Bsession_id%5D=27999169-5243-4fd2-846a-c1311e6977ec&secure%5Btoken%5D=b2cf4e8dc3ff72a13ebbe0cd623730d714fae871081a6459071c01bfd734a752&format=llm_user) ## LiveRamp Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Custom Attribution **Centralized computation** - Centralized Computation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Marketing Distribution** - Segmentation - Digital Advertising **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels **Localized computation** - Localized computation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling ## Top LiveRamp Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.3/5.0 (445 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,212 reviews)