--- title: LiveRamp Reviews meta_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 114 scale: '5' date_modified: '2026-08-09' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LiveRamp Reviews **Vendor:** LiveRamp **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.2/5.0 **Total Reviews:** 114 ## About LiveRamp LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. ## LiveRamp Pros & Cons **What users like:** - Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless. (14 reviews) - Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms. (11 reviews) - Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels. (8 reviews) - Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics. (7 reviews) - Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies. (5 reviews) - Users value the **seamless connectivity** of LiveRamp, enhancing data usage and ad targeting efficiency across platforms. (5 reviews) - Users appreciate the **easy integrations** with multiple platforms, streamlining audience building and activation effectively. (5 reviews) - Customer Support (4 reviews) - Onboarding (4 reviews) - Analytics (3 reviews) **What users dislike:** - Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching. (6 reviews) - Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions. (6 reviews) - Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents. (5 reviews) - Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming. (4 reviews) - Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex. (4 reviews) - Poor Support Services (4 reviews) - Users find LiveRamp's **complexity** to be a barrier, with challenging setup and operational friction affecting usability. (3 reviews) - Users find the **poor call support** from LiveRamp frustrating, often knowing more than the representatives assisting them. (3 reviews) - Poor Documentation (3 reviews) - Users experience **slow performance** with LiveRamp, often waiting long for features to process and data to load. (3 reviews) ## LiveRamp Reviews ### 1. Reliable Interface, But Too Many Steps and Limited Reporting Visibility **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2026 **What do you like best about LiveRamp?** Reliable interface and robust help center **What do you dislike about LiveRamp?** Excessive procedural steps, limited visibility, lack of itemized reporting **What problems is LiveRamp solving and how is that benefiting you?** Added ability to reach first party audiences ### 2. Leading connector **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 30, 2023 **What do you like best about LiveRamp?** How well established it is, and how easy it is to connect to multiple publishers. I also like the "loop" of onboarding and analytics in one space **What do you dislike about LiveRamp?** How disconnected parts and functions are. It always seems like you have to buy something new to achieve something basic. **What problems is LiveRamp solving and how is that benefiting you?** Privacy, onboarding and execution. It makes our job easy and safe. ### 3. Very expensive, and there are more emerging tech in the space like TTD UID that is free **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about LiveRamp?** It's compatible with most martech platforms **What do you dislike about LiveRamp?** Can be very expensive. Need to pay every month regardless of usage and overage pricing is expensive if data records exceed monthly caps. **What problems is LiveRamp solving and how is that benefiting you?** It solves for cookieless targeting and can distribute CRM data without the need of a traditional DMP. ### 4. Great platform that can be better **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** I like the access Liveramp provides to the countless destinations we can push our audiences to within their Data Store. **What do you dislike about LiveRamp?** I dislike how cumbersome the process is to push a custom audience of ours to an end destination account. We have to first send the file to an SFTP folder, then wait for the file to ingest (which can take a day or two, and there appears to be no rhyme or reason for the delays), then we have to download the custom audience to a CSV folder and make alterations, and then reupload that file. I was actually attending a presentation today where the presenter talked about how the next step in the field of data transportation is the removal of manual processes, such as uploading CSV files. I really wish this process could be changed. Once I upload that CSV, I have to wait again, another day or two, and again no rhyme or reason as to why the delay takes however long it does, and then push the file to our clients seat in the destination (Which is usually the easiest part of the process, though walls/information we didn't know we needed to collect from the client, such as when you push to DataXu you need a custom pixel ID to push the audience, there is no way to know that information up front, you only find out when you push an audience, but I digress.) I wish this process was made easier and less manual. **What problems is LiveRamp solving and how is that benefiting you?** We are solving the ability to take fewer steps out of the campaign process for our clients. They no longer need to download a file from our platform and upload it to their own DSP account, but rather can just press a button and that file will appear in their account in a few days. The client's that use this LOVE IT, though the client's that use it and have problems with getting their files into their preferred destination accounts (A la Google Ads) have been frustrated when we cannot do that. ### 5. great time, but crowded venue **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** speakers were good, content was spot on and great for the current workplace **What do you dislike about LiveRamp?** venue was simply too small. very difficult to get around and i could not get into all the sessions i wanted to because rooms were full **Recommendations to others considering LiveRamp:** It is great but I believe that the key is to understand the offerings fully and what they are selling. The digital world is complex and they have a great understanding of the marketplace **What problems is LiveRamp solving and how is that benefiting you?** ABM, CRM. The benefits are that we are able to message people offline through crm/ the platform ### 6. Still learning **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** September 18, 2019 **What do you like best about LiveRamp?** The responsiveness to questions is quick **What do you dislike about LiveRamp?** There are SO MANY questions! We're still learning. **What problems is LiveRamp solving and how is that benefiting you?** The main problem has been understanding exactly what LiveRamp can do for us. I've gained a bit of understanding while here today, and we've had phone calls and demos, but using data like this effectively is still very new to us. We've been a customer for a while now, trying to actually utilize the service, which we really haven't much. ### 7. Transferring leads from a database into activation through another software **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 10, 2019 **What do you like best about LiveRamp?** It’s straightforward and does most of the work for me. **What do you dislike about LiveRamp?** It’s the only option and it double cookies when data is returned to Resonate. **What problems is LiveRamp solving and how is that benefiting you?** I can easily transfer leads from one software to another. ### 8. IdentityLink Review **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** We are a relatively new user of the IdentityLink device graph. We brought it into our DMP for cross device augmentation. Its only been a few weeks so still working through the pros and cons. **What do you dislike about LiveRamp?** Initial learnings are not showing any improvements as we learnt that our offline data is already going through IdentityLink before making it into the DMP so now we are struggling to find use cases above and beyond what we signed up for. **What problems is LiveRamp solving and how is that benefiting you?** Figuring out our cross device graph specially for mobile ### 9. I did not really understand how easy it is to leverage LiveRamp IdentityLink. **Rating:** 2.5/5.0 stars **Reviewed by:** Noel A. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** I do like that identityLink exists. However, I do not have a strong understanding of how easy it is to leverage. **What do you dislike about LiveRamp?** I do not have a strong understanding of how to properly instrument IdentityLink. **What problems is LiveRamp solving and how is that benefiting you?** I am trying to stitch a number of personas across devices and products. ### 10. client idl **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** our tech team uses idl for mutual clients. idl gives more attributes vs a regular sync **What do you dislike about LiveRamp?** Tech teams amount of integration time. New process and unfamiliar product needs lead time and clear guidelines to implement for a first time user. **What problems is LiveRamp solving and how is that benefiting you?** client onboarding ### 11. Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** We're excited to test the data and see if the data is valuable. **What do you dislike about LiveRamp?** It has been complicated to get the data in order to test. **What problems is LiveRamp solving and how is that benefiting you?** Helping us with identity ## LiveRamp Discussions - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) - [What is LiveRamp used for?](https://www.g2.com/discussions/what-is-liveramp-used-for) - [How many total inbound and outbound integrations do you have?](https://www.g2.com/discussions/integrations-3ac7a760-3a21-4c76-8f4b-44f5b6ba3590) - 1 upvote - [Can you append an omnichannel, people-based link to offline records?](https://www.g2.com/discussions/linkages) - 1 upvote - [Does your data onboarding service use probabilistic or deterministic matching?  If probabilistic, how do you match records accurately at the individual-level?](https://www.g2.com/discussions/matching) - 1 upvote - [View LiveRamp pricing details and edition comparison](https://www.g2.com/products/liveramp/reviews?filters%5Bnps_score%5D%5B%5D=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+22%3A40%3A14+-0500&secure%5Bsession_id%5D=8247deac-6c6a-4125-8a8f-a2bf26984a7b&secure%5Btoken%5D=0ba41553bbc0f7e69530eb4cac4ca2421d066c5e28b796eee8fbe09d334d2fde&format=llm_user) ## LiveRamp Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Custom Attribution - Cross Channel Attribution **Centralized computation** - Centralized Computation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning - AI/Machine Learning **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Marketing Distribution** - Segmentation - Digital Advertising **Marketing** - B2B Attribution - B2C Attribution - Multi-Channel Marketing - Social Media Integration **Localized computation** - Localized computation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling **Additional Functionality** - AI/Machine Learning - Multi-Channel Management - Multi-Campaign - Campaign Segmentation - Channel Management - Advertising Management - Reporting/Analytics - Campaign Planning - Customer Activity Tracking - Performance Metrics - Conversion Tracking - API - Data Import/Export - Campaign Management - Generative AI - A/B Testing - Customer Journey Mapping - Affiliate Management - Predictive Analytics - Monitoring - AI Copilot - Lead Capture - CRM - Audience Targeting - Attribution Modeling - ROI Tracking - Conversion Rate Optimization - Alerts/Notifications - Lead Management - Campaign Analytics - Visitor Tracking - Customer Segmentation - Customizable Reports - Dashboard Creation - Website Analytics - Engagement Tracking - Lead Qualification - Behavior Tracking ## Top LiveRamp Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-08-12/reviews) - 4.3/5.0 (445 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,243 reviews)