--- title: LiveRamp Reviews meta_title: 'LiveRamp Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 114 reviews by the users' company size, role or industry to find out how LiveRamp works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 114 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # LiveRamp Reviews **Vendor:** LiveRamp **Category:** [Identity Resolution Software](https://www.g2.com/categories/identity-resolution) **Average Rating:** 4.2/5.0 **Total Reviews:** 114 ## About LiveRamp LiveRamp enables brands, publishers, and platforms to deliver exceptional experiences and drive measurable performance everywhere it matters with the world’s most powerful data collaboration network. Built for interoperability across identifiers, platforms, partners and clouds at scale and powered by its identity resolution technology, the LiveRamp Data Collaboration Platform enables its customers to build enduring brand and business value by collaborating responsibly with data. ## LiveRamp Pros & Cons **What users like:** - Users highlight the **ease of use** of LiveRamp's platform, making data management and navigation effortless. (14 reviews) - Users value the **easy platform integration** of LiveRamp, enabling seamless data use across multiple channels and platforms. (11 reviews) - Users value the **effective audience activation** capabilities of LiveRamp, enhancing targeted marketing across various channels. (8 reviews) - Users praise LiveRamp for its **robust and reliable data management** , ensuring secure access and trust in analytics. (7 reviews) - Users value the **efficient channel management** of LiveRamp, facilitating seamless data connectivity for effective marketing strategies. (5 reviews) - Users value the **seamless connectivity** of LiveRamp, enhancing data usage and ad targeting efficiency across platforms. (5 reviews) - Users appreciate the **easy integrations** with multiple platforms, streamlining audience building and activation effectively. (5 reviews) - Customer Support (4 reviews) - Onboarding (4 reviews) - Analytics (3 reviews) **What users dislike:** - Users find LiveRamp's **difficult learning curve** challenging, especially during onboarding and setting up identity matching. (6 reviews) - Users express concerns over the **expensive costs** associated with LiveRamp, notably needing additional purchases for basic functions. (6 reviews) - Users find the **poor customer support** of LiveRamp frustrating, often receiving incomplete help and relying on automated agents. (5 reviews) - Users find the **learning curve for LiveRamp steep** , making setup and activation complex and time-consuming. (4 reviews) - Users find the **long waiting times** frustrating, as getting updates and answers can be time-consuming and complex. (4 reviews) - Poor Support Services (4 reviews) - Users find LiveRamp's **complexity** to be a barrier, with challenging setup and operational friction affecting usability. (3 reviews) - Users find the **poor call support** from LiveRamp frustrating, often knowing more than the representatives assisting them. (3 reviews) - Poor Documentation (3 reviews) - Users experience **slow performance** with LiveRamp, often waiting long for features to process and data to load. (3 reviews) ## LiveRamp Reviews ### 1. Weather Co **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Flexibility - gets our data products to all major DSPs **What do you dislike about LiveRamp?** Refresh rates to each platform varies. Some are prohttps://www.g2crowd.com/g2gives/girls-who-code/and/acumaticahibitively slow for us. Wish there was a way for LR to control **What problems is LiveRamp solving and how is that benefiting you?** Getting data into DSPs quickly. Daily refresh ### 2. Great method for cross device targeting and attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** The ability to target a single user across multiple devices. **What do you dislike about LiveRamp?** We are just getting started, so no dislikes so far. **What problems is LiveRamp solving and how is that benefiting you?** We are targeting users that are in-market for various advertisers. We are just getting started. ### 3. Good product with limited use cases **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** It is PII based and mostly deterministic data **What do you dislike about LiveRamp?** The fact that half the guys at Liveramp and Acxiom misrepresent its functionality **What problems is LiveRamp solving and how is that benefiting you?** Good for data resolutions in scoped environment especially for first party data ### 4. Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** We're excited to test the data and see if the data is valuable. **What do you dislike about LiveRamp?** It has been complicated to get the data in order to test. **What problems is LiveRamp solving and how is that benefiting you?** Helping us with identity ### 5. Matching Partner Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** The ability to match across a universe of partners regardless of type of data. **What do you dislike about LiveRamp?** Time to match, cost to match, geo scale. **What problems is LiveRamp solving and how is that benefiting you?** matching, increasing scale, reach in other countries ### 6. Attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Ability to get offline sales data from online ad exposures. **What do you dislike about LiveRamp?** Currently I am pleased with the product and don't have any complaints. **What problems is LiveRamp solving and how is that benefiting you?** Showing additional value from my ads. ### 7. Executive user **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Ability to see high-level information as well as detail. **What do you dislike about LiveRamp?** Doesn't have an easy, intuitive workflow. **What problems is LiveRamp solving and how is that benefiting you?** Provides a connection point for data in and out of our ecosystem. ### 8. Better than others .. can always be improved **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** Large integration with the industry players **What do you dislike about LiveRamp?** Match rates across devices can be more transparent and improved. **What problems is LiveRamp solving and how is that benefiting you?** Resolving identity to better target, onboard and measure campaigns. ### 9. IdentityLink **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Very pleased with the data that Identity LInk Provides **What do you dislike about LiveRamp?** Just takes a bit of time to get all set up **What problems is LiveRamp solving and how is that benefiting you?** Have not noticed much ### 10. Director Digital Marketing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2019 **What do you like best about LiveRamp?** What I like the most is publisher variety **What do you dislike about LiveRamp?** Feeling like you never know enough about the product **What problems is LiveRamp solving and how is that benefiting you?** People based frequency and waste reduction ### 11. SVP **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2019 **What do you like best about LiveRamp?** Once process in place it is straightfoward **What do you dislike about LiveRamp?** SInce the acquisition/divestiture it took time to get process in place but all good now **What problems is LiveRamp solving and how is that benefiting you?** Activation ### 12. Liveramp is a must use for offline KPIs **Rating:** 5.0/5.0 stars **Reviewed by:** Michael W. | Director of Digital Marketing and Media Acquisition, Enterprise (> 1000 emp.) **Reviewed Date:** October 11, 2018 **What do you like best about LiveRamp?** Easiest and best way to take our offline data and activate it against online audiences **What do you dislike about LiveRamp?** Not much to dislike, support is great UI is easy and product works. Love to maybe understand deterministic vs probabilistic match rates **What problems is LiveRamp solving and how is that benefiting you?** Attribution has been our focus with Liveramp as our main KPIs are from a call center ### 13. Positivity **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** October 15, 2018 **What do you like best about LiveRamp?** The LiveRamp customer service, problem solving and integration makes for a winning combination. **What do you dislike about LiveRamp?** Due to internal budget constraints I am only able to upload a certain amount of records. **Recommendations to others considering LiveRamp:** Involve multiple teams early, especially Legal. **What problems is LiveRamp solving and how is that benefiting you?** We are acquiring new customers, so we have been able to suppress our 1st party data and build look-a-likes across our media buy. ### 14. Simple Onboarding **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** June 06, 2016 **What do you like best about LiveRamp?** How easy it is to just upload a CRM list into the system & see the audience within Facebook instantly. **What do you dislike about LiveRamp?** Wish you could segment audiences right in the system with an added column of data in the same file so you don't have to upload multiple times. **What problems is LiveRamp solving and how is that benefiting you?** Targeting the right people on Facebook & Instagram; using CRM lists has helped us save money by only reaching those we really think will purchase ## LiveRamp Discussions - [Who uses LiveRamp?](https://www.g2.com/discussions/who-uses-liveramp) - [What is LiveRamp used for?](https://www.g2.com/discussions/what-is-liveramp-used-for) - [How many total inbound and outbound integrations do you have?](https://www.g2.com/discussions/integrations-3ac7a760-3a21-4c76-8f4b-44f5b6ba3590) - 1 upvote - [Can you append an omnichannel, people-based link to offline records?](https://www.g2.com/discussions/linkages) - 1 upvote - [Does your data onboarding service use probabilistic or deterministic matching?  If probabilistic, how do you match records accurately at the individual-level?](https://www.g2.com/discussions/matching) - 1 upvote - [View LiveRamp pricing details and edition comparison](https://www.g2.com/products/liveramp/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+07%3A44%3A32+-0500&secure%5Bsession_id%5D=1c819b5e-5f67-4cfa-b9cf-b7109ad77768&secure%5Btoken%5D=ce68f69c45564b2b2dcabac1b26603be459d4ee1fc538f41a7601d416000d46d&format=llm_user) ## LiveRamp Features **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Cross-Device Attribution - Custom Attribution **Centralized computation** - Centralized Computation **Agentic AI - Firewall Software** - Autonomous Task Execution - Adaptive Learning **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Audience Data - Audience Data Providers** - Third-Party Data Access - Audience Segmentation - Audience Insights - Custom Audience Creation **Marketing Distribution** - Segmentation - Digital Advertising **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels **Localized computation** - Localized computation **Activation - Audience Data Providers** - Cross-Channel Targeting - DSP Integration - Data Enrichment - Audience Activation **Reporting** - Dashboards - Data Visualizations - Custom Reporting **AI Capabilities - Audience Data Providers** - Predictive Audience Modeling ## Top LiveRamp Alternatives - [Hightouch](https://www.g2.com/products/hightouch/reviews) - 4.6/5.0 (399 reviews) - [Tealium](https://www.g2.com/products/tealium-2026-07-21/reviews) - 4.3/5.0 (445 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,231 reviews)